Graphic Designer - Cairo

📍 Job Overview

Job Title: Graphic Designer
Company: Talent 360 (for Unlock)
Location: Cairo, Egypt
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: September 18, 2025
Experience Level: Entry Level (0-3 years)
Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the visual branding and creative asset generation for an AI Tech startup, Unlock, revolutionizing the services agency market.
• The Graphic Designer will be instrumental in shaping and evolving Unlock's brand identity across all digital and physical marketing touchpoints.
• Key responsibilities include creating social media graphics, website visuals, presentation materials, and core brand assets.
• The position requires proficiency in essential design tools and a strong aptitude for learning new technologies and design trends within a fast-paced startup environment.

📝 Enhancement Note: While the core role is Graphic Design, the emphasis on marketing channels, website visuals, and brand evolution positions this within the broader scope of Marketing Operations, focusing on the creative execution that supports Go-To-Market (GTM) strategies. The direct impact on branding and visual communication makes it a crucial component of the overall marketing and sales enablement ecosystem.

📈 Primary Responsibilities

• Design and produce visually compelling graphics for all marketing channels, including social media (LinkedIn, Facebook), email newsletters, and website content.
• Create and update visual elements for the UNLOCK website, utilizing the WordPress platform.
• Develop engaging visual components for pitch decks and presentations, likely using Google Slides or similar tools.
• Design and maintain brand assets such as business cards, PowerPoint templates, and event collateral (e.g., roll-up banners).
• Collaborate with the marketing and product teams to ensure visual consistency and brand alignment across all communications.
• Manage design tasks according to evolving business needs and monthly priorities, demonstrating adaptability and efficient workflow management.
• Potentially contribute to UX/UI design efforts, enhancing user experience on digital platforms.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands how visual assets serve marketing and sales objectives. The mention of "pitch deck presentations" and "website visual elements" suggests that the output directly supports GTM activities, requiring an understanding of how design influences conversion and brand perception.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected, though practical experience and a strong portfolio can often substitute for formal education, especially for entry-level roles.
• For candidates from specific institutions like GUC (German University in Cairo), preference may be given, indicating a potential focus on a particular educational background or network.

Experience:

• 0-3 years of professional experience in graphic design, with a proven track record of creating impactful visual content.
• Experience with core design software and platforms is mandatory.

Required Skills:

• Proficiency in Canva for quick and versatile design creation.
• Expertise in Figma for collaborative design, prototyping, and UI/UX work.
• Familiarity with WordPress for website content updates and visual integration.
• Strong command of Adobe Illustrator for vector graphics and branding elements.
• Competence in Google Suites (Slides, Sheets) for presentation and data visualization elements.
• A strong understanding of branding principles and visual identity development.
• Excellent visual communication skills and attention to detail.

Preferred Skills:

• Experience or demonstrable interest in UX/UI Design, including user flow mapping, wireframing, and prototyping.
• Familiarity with other Adobe Creative Suite applications (e.g., Photoshop, InDesign).
• Basic understanding of digital marketing principles and how design supports campaign objectives.
• Experience working within a startup environment.

📝 Enhancement Note: The explicit requirement for Canva, Figma, WordPress, Illustrator, and Google Suites highlights the essential technical toolkit for this role. The preference for UX/UI experience suggests an appreciation for design that goes beyond static visuals to encompass user interaction and digital product refinement, aligning with modern GTM strategies that prioritize user experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating versatility across different mediums (digital, print, social media).
• Specific examples of social media graphics, website visuals, presentation decks, and brand collateral.
• Projects that illustrate an understanding of brand consistency and evolution.
• Case studies or project descriptions that explain the design process, the problem addressed, and the impact of the visual solution.
• Evidence of proficiency in the required design tools (Canva, Figma, Illustrator, WordPress).

Process Documentation:

• While formal process documentation might not be a primary deliverable for an entry-level designer, the ability to articulate one's design process is crucial. This includes:
  • Workflow for receiving design briefs and managing feedback.
  • Steps taken from concept ideation to final asset delivery.
  • Methods for ensuring brand guideline adherence.
  • Approach to collaboration with marketing and product teams.

📝 Enhancement Note: For a design role supporting GTM, the portfolio should not only showcase aesthetic skills but also demonstrate an understanding of how design serves business objectives. This means including projects that highlight user engagement, brand recall, or conversion rates where possible, even if indirectly.

💵 Compensation & Benefits

Salary Range:

• Estimate: Given the entry-level experience (0-3 years), the location (Cairo, Egypt), and the hybrid work model, a competitive salary range for a Graphic Designer in this market would typically fall between EGP 8,000 to EGP 15,000 per month. This range can vary based on the specific skills, portfolio quality, and the company's overall compensation strategy.
• Research Methodology: This estimate is based on general market data for graphic design roles in Cairo, considering cost of living, typical compensation structures for startups, and the essential skill set required. It aligns with industry benchmarks for entry-level creative positions in technology-focused companies.

Benefits:

• Hybrid Work Model: 2-3 days per week in the office, with the remainder remote, offering a balance between collaboration and flexibility.
• Exciting Package: This implies a competitive overall compensation and benefits offering, potentially including performance bonuses or equity options, common in tech startups.
• Flexible Working Hours: Provides autonomy in managing work schedules to optimize productivity and work-life balance.
• Tool Familiarity & Learning: Opportunity to work with existing graphic design tools and gain exposure to and learn new ones on the job, fostering continuous skill development.

Working Hours:

• The role is designated as FULL_TIME, typically implying around 40 hours per week. However, the "Flexible working hours" benefit suggests that the exact daily schedule can be adapted to individual productivity needs and team coordination, provided core responsibilities and collaboration times are met.

📝 Enhancement Note: The "Exciting Package" is a positive indicator for an entry-level role, suggesting the company values creative talent and is willing to invest in it. The flexible hours and hybrid model are significant perks for work-life balance, which is increasingly important for attracting and retaining talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Tech Startup (Revolutionizing services agency market). This context implies a fast-paced, innovative, and agile environment. Company Size: Not explicitly stated, but described as a "startup," suggesting a smaller, more dynamic team where individual contributions have a significant impact. Founded: Unlock is an AI Tech startup, indicating a relatively recent founding date. The company's focus on revolutionizing how companies find and work with service agencies suggests a modern, digitally-driven approach to business.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Growth team, reporting to a Marketing Manager or Head of Marketing.
• Collaboration is expected with product development, sales enablement, and potentially customer success teams to ensure consistent brand messaging.
• Given the startup nature, cross-functional collaboration and direct interaction with leadership are probable.

Methodology:

• Data-Driven Creativity: While creative, the role will likely involve understanding how visual assets perform and contribute to marketing goals, implying a data-informed approach to design choices.
• Agile Workflow: Expect iterative design processes, quick turnarounds, and adaptability to changing project requirements.
• Continuous Improvement: The company culture likely encourages learning and experimentation with new design tools and techniques to stay ahead in the competitive tech landscape.

Company Website: unlockassist.com

📝 Enhancement Note: As a startup, Unlock likely fosters a culture of ownership, innovation, and rapid execution. The Graphic Designer will be expected to be proactive, adaptable, and contribute directly to the company's visual narrative and market positioning.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Graphic Designer. This role is foundational, providing an opportunity to build a strong portfolio and gain experience in a growing tech company. Reporting Structure: Likely reports to a Marketing Lead or Manager, providing direct mentorship and guidance. Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and sales enablement materials. High-quality visuals are crucial for conveying professionalism, innovation, and trustworthiness, especially for an AI tech startup. Strong visual assets can improve lead generation, conversion rates, and overall brand recognition.

Growth Opportunities:

• Skill Expansion: Opportunity to expand skill set into UX/UI design, motion graphics, or digital marketing strategy.
• Brand Development: Potential to grow into a Brand Designer or Art Director role as the company scales, taking on more strategic branding responsibilities.
• Cross-Functional Exposure: Gain exposure to product marketing, content strategy, and sales enablement, broadening understanding of the GTM ecosystem.
• Leadership Potential: As the design function matures, there may be opportunities to lead design projects or mentor junior designers.

📝 Enhancement Note: For an entry-level position in a startup, the growth path is often tied to the company's success and the individual's ability to adapt and contribute across various creative needs. Demonstrating a proactive approach and a willingness to learn will be key to advancing.

🌐 Work Environment

Office Type: Hybrid. This indicates a modern work environment that balances in-office collaboration with remote flexibility. Office Location(s): Cairo, Egypt. Specific office details would need to be confirmed, but it implies a professional workspace conducive to creative work and team interaction.

Workspace Context:

• Collaborative Hub: The 2-3 days in the office will likely be focused on team meetings, brainstorming sessions, and collaborative design sprints.
• Technology-Rich: Expect access to standard office technology and potentially specialized design hardware or software licenses.
• Dynamic Startup Atmosphere: The environment is likely energetic, team-oriented, and focused on achieving ambitious growth goals.

Work Schedule:

• Full-time with flexible working hours, allowing for a degree of autonomy in managing the workday. This flexibility is beneficial for aligning with project deadlines and personal productivity peaks.

📝 Enhancement Note: The hybrid model is a significant draw, offering the best of both worlds. Candidates should be prepared for a dynamic startup environment where adaptability and collaboration are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the CV and portfolio to assess basic qualifications and design aesthetic.
• Skills Assessment/Test: A practical design test or assignment may be given to evaluate proficiency in required tools and ability to meet design briefs under time constraints. This could involve creating social media assets or a mock-up for a presentation slide.
• Interviews: Multiple rounds are probable:
  • With the Hiring Manager (Marketing Lead) to discuss experience, role fit, and enthusiasm.
  • With team members to assess collaboration style and cultural fit.
  • Potentially with a founder or senior leader to gauge alignment with company vision and growth mindset.
• Portfolio Review: A dedicated session to walk through selected portfolio pieces, discussing design choices, process, and outcomes.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize pieces that showcase skills in Canva, Figma, Illustrator, WordPress, and presentation design.
• Tell a Story: For each project, explain the brief, your process, the challenges you faced, your solutions, and the results (if measurable). Highlight how your design contributed to the client's or company's goals.
• Showcase Tool Proficiency: Ensure your portfolio clearly demonstrates your ability to use the required tools effectively.
• Highlight Brand Understanding: Include examples that show how you've applied brand guidelines or developed visual identities.
• Professional Presentation: Ensure your portfolio is well-organized, visually clean, and easy to navigate (e.g., a personal website, Behance, or PDF).

Challenge Preparation:

• Understand Unlock: Research Unlock's mission, target audience, and current branding. Familiarize yourself with their website and social media presence.
• Practice Design Tasks: Rehearse creating common assets like social media posts, banner ads, or presentation layouts quickly and efficiently.
• Articulate Your Process: Be ready to clearly explain your design thinking and workflow for any task or project.
• Growth Mindset: Emphasize your eagerness to learn, adapt, and contribute positively to the team and company culture.

📝 Enhancement Note: For this role, the portfolio is as important as the CV. It's the primary tool for demonstrating practical skills and creative potential. Candidates should focus on projects that align with the startup's needs and showcase their ability to translate business objectives into compelling visual narratives.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid creation of social media assets, presentations, and other marketing collateral.
• Figma: Key for UI/UX design, prototyping, and collaborative design workflows.
• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and brand assets that require scalability and precision.
• WordPress: Required for updating website visuals and content.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts engagement metrics (e.g., click-through rates on social media, website bounce rates) is beneficial. Familiarity with basic analytics dashboards (like Google Analytics) could be a plus.

CRM & Automation:

• No direct CRM or automation tools are specified for this role, but awareness of how marketing automation platforms use visual assets in email campaigns would be advantageous.

📝 Enhancement Note: The tech stack is heavily focused on design and content management. Proficiency in Figma and WordPress suggests an integration with digital product development and online presence management, common in modern GTM strategies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create unique and impactful visual solutions.
• Growth Mindset: Eagerness to learn, adapt, and embrace new challenges and technologies.
• Collaboration: Ability to work effectively within a team, share ideas, and incorporate feedback.
• Proactivity & Initiative: Taking ownership of tasks and seeking opportunities to contribute beyond assigned duties.
• Attention to Detail: Ensuring accuracy and quality in all design outputs.

Collaboration Style:

• Cross-functional: Working closely with marketing, product, and potentially sales teams to align visual messaging.
• Feedback-Oriented: Open to receiving and incorporating constructive criticism to improve designs.
• Agile & Responsive: Ability to adapt to changing project requirements and deliver quickly in a startup environment.

📝 Enhancement Note: The emphasis on "Culture fit, eager to learn, passionate, Initiative, and has a Growth Mindset" directly points to a startup culture valuing proactivity, continuous learning, and a positive, collaborative attitude.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing diverse design requests from various departments simultaneously.
• Rapid Iteration: Adapting quickly to feedback and making design changes efficiently in a fast-paced startup environment.
• Brand Evolution: Contributing to the continuous development and refinement of Unlock's brand identity.
• Learning New Tools: Staying current with design software advancements and potentially new technologies relevant to the AI tech space.

Learning & Development Opportunities:

• Mastering Design Tools: Deepening expertise in Figma, Illustrator, and potentially exploring advanced features in Canva and WordPress.
• UX/UI Specialization: Developing skills in user experience and user interface design, a high-demand area in tech.
• Digital Marketing Integration: Understanding how design supports broader marketing strategies, SEO, and content marketing.
• Startup Experience: Gaining invaluable experience in a high-growth technology company, understanding business strategy from the ground up.

📝 Enhancement Note: The challenges are typical of a startup environment, requiring adaptability and a proactive approach. The growth opportunities are significant, offering a clear path to specialization and broader career development within the tech industry.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss your design process, rationale behind your choices, and the impact of your work for 2-3 key projects. Focus on how your designs solved a problem or met an objective.
• Tool Proficiency: Expect questions about your experience with Canva, Figma, Illustrator, and WordPress. Be ready to describe specific projects where you utilized these tools effectively.
• Design Thinking: How do you approach a new design brief? How do you incorporate feedback? How do you ensure brand consistency?
• Startup Fit: Why are you interested in working for a startup like Unlock? How do you handle ambiguity and rapid change? What motivates you?
• Growth Mindset: How do you stay updated with design trends? What new skills are you looking to develop?

Company & Culture Questions:

• What do you know about Unlock and the AI tech industry?
• How do you see your design skills contributing to our mission?
• Describe a time you worked effectively in a team. What was your role?
• How do you align with our company values (e.g., growth mindset, initiative)?

Portfolio Presentation Strategy:

• Structure: Start with an overview of your portfolio, then dive into specific projects. For each project:
  1. Context: What was the client/company and the objective?
  2. Challenge: What problem were you trying to solve?
  3. Process: What steps did you take? What tools did you use?
  4. Solution: Show the final design and explain your creative choices.
  5. Impact: What were the results? (e.g., engagement, feedback, brand improvement).
• Conciseness: Be clear, concise, and engaging. Avoid jargon where possible, or explain it clearly.
• Visuals: Use high-quality mockups and visuals to present your work.

📝 Enhancement Note: The interview process will heavily weigh the portfolio and the candidate's cultural fit. Demonstrating enthusiasm for the startup's mission and a clear understanding of how design supports business goals will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your CV and portfolio through the provided link or email address (if available).
• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your skills in Canva, Figma, Illustrator, and WordPress, especially those related to marketing visuals, social media, or presentations.
• Resume Optimization: Ensure your resume clearly lists your experience with the required design tools and any relevant educational background. Quantify achievements where possible (e.g., "Designed social media assets that increased engagement by X%").
• Interview Preparation: Practice articulating your design process and walking through your portfolio projects. Prepare specific examples that showcase your growth mindset and initiative.
• Company Research: Thoroughly research Unlock, its services, target market, and current branding to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.