Graphic Designer - Bwin (Sports)

📍 Job Overview

Job Title: Graphic Designer - Bwin (Sports)

Company: Entain

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a mid-level position within the Marketing & Design Operations function, focusing on brand design and visual content creation for the sports betting and gaming sector.

• The Graphic Designer will be responsible for developing engaging visual assets across digital and print media, ensuring brand consistency for prominent brands like bwin.

• Key responsibilities include supporting marketing campaigns, contributing to brand identity enhancement, and collaborating with cross-functional teams to deliver high-quality design solutions.

• The position requires strong technical proficiency in design software and a creative approach to problem-solving within a fast-paced, dynamic environment.

📝 Enhancement Note: Based on the job description and typical industry roles, this position is categorized under Marketing & Design Operations, reflecting its focus on creating and maintaining brand visuals that support marketing and GTM strategies. The experience level is inferred from the typical progression for a Graphic Designer role requiring proficiency in industry-standard tools and the ability to work independently on campaign support.

📈 Primary Responsibilities

• Visual Asset Creation: Design compelling and on-brand visuals for a variety of platforms, including website banners, social media posts, email marketing campaigns, infographics, digital advertisements, and print materials, ensuring adherence to brand guidelines and campaign objectives.

• Brand Identity Enhancement: Collaborate with marketing and brand management teams to develop and refine brand assets such as logos, typography, color palettes, and design templates that strengthen brand recognition and consistency across all touchpoints.

• Marketing Campaign Support: Develop creative concepts and design elements for integrated marketing campaigns, product launches, and promotional events, ensuring visual impact and effective communication of key messages.

• Cross-Functional Collaboration: Work closely with marketing, product, and other creative teams to understand project requirements, gather feedback, and ensure design solutions align with overall business goals and GTM strategies.

• Quality Assurance and Production: Review and meticulously check all design outputs for accuracy, consistency, and adherence to brand standards before final production, ensuring a high level of polish and professionalism in all deliverables.

• Trend Monitoring & Innovation: Stay abreast of current design trends, emerging technologies, and best practices within the sports, gaming, and digital marketing industries, proactively incorporating innovative approaches into design solutions.

📝 Enhancement Note: The responsibilities have been detailed to reflect the operational aspects of design, emphasizing consistency, campaign support, and cross-functional collaboration, which are crucial in marketing and GTM operations. The inclusion of "ensuring adherence to brand guidelines and campaign objectives" and "align with overall business goals and GTM strategies" highlights the operational impact of the design role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a proven track record in creating marketing and branding collateral. Experience within the sports or gaming industry is highly advantageous but not strictly required.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually appealing and effective designs for both digital and print media.

• Brand Design Acumen: Strong understanding of brand identity principles and the ability to maintain brand consistency across diverse applications.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for producing high-quality design assets.

• Digital Design Tools: Experience with modern design and prototyping tools such as Sketch and Figma for collaborative workflows and asset creation.

• Creative & Innovative Thinking: Ability to generate fresh, bold ideas and translate them into compelling visual concepts that resonate with target audiences.

• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to articulate design concepts and collaborate effectively with diverse teams and stakeholders.

• Organizational Skills: Strong ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Attention to Detail: Meticulous approach to design, ensuring precision, accuracy, and a high standard of quality in all deliverables.

Preferred Skills:

• Experience in the sports betting or online gaming industry.

• Familiarity with motion graphics or video editing software.

• Understanding of UI/UX principles for web and mobile interfaces.

• Experience with A/B testing visual elements for marketing campaigns.

📝 Enhancement Note: The qualifications have been structured to clearly delineate required versus preferred skills, emphasizing the technical tools and soft skills critical for a design operations role. The mention of specific software like Sketch and Figma reflects industry standards for collaborative design workflows. The preferred skills are tailored to the company's industry to indicate areas of potential advantage for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a wide range of design styles and project types, demonstrating versatility and creative problem-solving abilities.

• Specific examples of digital assets (e.g., website banners, social media graphics, email templates) and print materials (e.g., brochures, advertisements).

• Case studies or project breakdowns that illustrate your design process, from initial concept to final execution, highlighting how you met project objectives.

• Demonstrations of brand identity work, including logo design, style guides, and application examples.

Process Documentation:

• Ability to articulate your design workflow, from brief interpretation and conceptualization through to execution and final delivery.

• Understanding of how design integrates into broader marketing and GTM processes, including campaign planning and execution phases.

• Familiarity with asset management and version control practices for design files.

📝 Enhancement Note: This section is crucial for a design role within an operational context. It emphasizes not just the final output but also the process and systematic approach to design, crucial for team collaboration and workflow efficiency. The focus on case studies and process articulation is key for demonstrating operational thinking.

💵 Compensation & Benefits

Salary Range: Up to EUR 45,000 per year. This is an estimated annual base salary.

Benefits:

• Annual Group Bonus Plan: Opportunity to earn an annual bonus based on company and individual performance, reflecting a performance-driven culture.

• Pension Scheme: Comprehensive pension plan to support long-term financial planning.

• Hybrid Working Model: Flexibility with 2+ days per week in the office, promoting work-life balance while fostering collaboration and team synergy.

• Referral Program: Incentives for referring qualified candidates, highlighting a culture of employee engagement.

• Employee Recognition Programs: Opportunities to be recognized for achievements, with potential for rewards and prizes.

• Inclusive Community: Access to a supportive and diverse workplace environment where individuality is celebrated.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement allowing for flexible in-office and remote work days.

📝 Enhancement Note: The salary range has been explicitly stated as provided. The benefits have been expanded with operational context, explaining how each benefit contributes to employee well-being, engagement, and performance within a corporate environment. The "Hybrid working" benefit is detailed with the specified office days, aligning with the role's operational context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting, Gaming, and Interactive Entertainment. Entain is a leading player in a dynamic and rapidly evolving digital entertainment sector, characterized by innovation, customer engagement, and a strong focus on technology.

Company Size: Large enterprise, indicating a structured environment with established processes and opportunities for cross-departmental interaction.

Founded: While the exact founding date of Entain is not specified, its long history in the industry suggests a mature organization with deep expertise and a robust operational framework.

Team Structure:

• The Graphic Designer will report to the Head of Brand Design, indicating a clear hierarchy within the design function.

• The role involves close collaboration with marketing teams, product teams, and potentially other creative departments, emphasizing a cross-functional team approach.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on marketing campaigns and customer engagement suggests that design decisions are likely informed by data analytics and performance metrics.

• Agile Campaign Support: The need to support marketing campaigns and product launches implies an agile approach to design, capable of responding quickly to evolving market needs and promotional opportunities.

• Brand Consistency Focus: A core operational methodology is maintaining strict brand consistency across all visual communications, ensuring a unified brand experience for customers.

Company Website: https://entaingroup.com/

📝 Enhancement Note: The company context is inferred from the provided description and industry. The focus is on how these aspects influence the operational environment for a designer, emphasizing collaboration, brand consistency, and the dynamic nature of the gaming industry.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level Graphic Designer (2-5 years of experience). It requires a solid foundation in design principles and software, the ability to work autonomously on defined projects, and contribute to broader brand strategies.

Reporting Structure: The Graphic Designer will report directly to the Head of Brand Design. This provides a clear line of guidance, mentorship, and performance evaluation within the design department.

Operations Impact: The role directly impacts the company's Go-To-Market (GTM) strategy by creating visually compelling assets that drive customer engagement, enhance brand perception, and support marketing campaign effectiveness. High-quality design is critical for customer acquisition and retention in the competitive sports and gaming market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as digital marketing design, motion graphics, or branding for new product launches.

• Career Advancement: Potential to progress to Senior Graphic Designer, Lead Designer, or Art Director roles within Entain, managing larger projects or teams.

• Industry Exposure: Gain valuable experience in the fast-paced sports betting and gaming industry, a niche with unique design challenges and opportunities.

• Cross-Functional Learning: Exposure to marketing, product development, and GTM strategy teams, broadening understanding of business operations beyond pure design.

📝 Enhancement Note: This analysis frames the role within a broader career context, highlighting its operational impact on GTM and detailing potential growth trajectories within the design and marketing operations field. The emphasis on "operational impact on GTM" and "business operations beyond pure design" adds relevant context.

🌐 Work Environment

Office Type: Hybrid working model, with a minimum of 2 days per week required in the office. This suggests a blend of focused individual work at home and collaborative, team-oriented activities in a professional office setting.

Office Location(s): The primary listed location is Vienna, Austria (Marxergasse 1B, 1030), with an alternative location mentioned in Berlin, Germany (Unter den Linden 40, Linden Palais, Berlin, State of Berlin). Candidates should clarify their preferred working location.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, brainstorming, and team meetings, especially for design reviews and campaign planning sessions.

• Access to Tools & Resources: Employees in the office will have access to company-provided hardware, software, and potentially specialized design resources.

• Team Interaction: The hybrid model ensures regular face-to-face interaction with colleagues, facilitating stronger team cohesion, knowledge sharing, and spontaneous creative exchanges crucial for design operations.

Work Schedule: Standard full-time working hours, estimated at 40 hours per week. The hybrid arrangement offers flexibility in structuring the work week, balancing in-office days with remote work, which can be beneficial for deep work and concentration on design tasks.

📝 Enhancement Note: The description of the work environment is tailored to a hybrid model, emphasizing the operational benefits of both office-based collaboration and remote flexibility for focused design work. Specific location details are included as provided.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and creative output. A link to the portfolio is mandatory.

• First Interview: Typically with the hiring manager (Head of Brand Design) to discuss experience, design philosophy, and suitability for the role and team. This stage may include portfolio walkthrough questions.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a short design task or a case study related to sports/gaming branding or campaign visuals to assess practical skills, creative thinking, and problem-solving under time constraints.

• Final Interview: Potentially with broader stakeholders or senior management to evaluate cultural fit, communication skills, and strategic alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. For this role, prioritize examples that showcase digital marketing assets, brand identity development, and work within fast-paced industries.

• Highlight Process: For each project, briefly explain the brief, your thought process, creative challenges, solutions, and the impact of your design. Use visuals to support your explanations.

• Showcase Versatility: Include a range of projects that demonstrate your ability to adapt to different brand styles and project requirements.

• Ensure Clarity & Accessibility: Make sure your portfolio is easy to navigate and loads quickly. Provide context for each piece.

• Tailor to Entain: If possible, subtly tailor your portfolio presentation to align with Entain's brand aesthetic and the sports/gaming industry.

Challenge Preparation:

• Understand the Brand: Research bwin and other Entain brands. Familiarize yourself with their current visual language, marketing campaigns, and target audience.

• Practice Time Management: If a creative challenge is given, plan your approach to ensure you can deliver a thoughtful response within the allotted time.

• Focus on Rationale: Be prepared to clearly articulate the reasoning behind your design choices, especially in relation to the brief and brand objectives.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on the critical portfolio requirement and outlining a typical interview process for a creative role within a corporate operations structure. The emphasis on "GTM strategy alignment" and "brand objectives" connects design to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks.

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of print materials, brochures, and marketing collateral.

• Prototyping & Collaboration Tools:

  • Sketch: Widely used for UI design and prototyping, especially for app and web interfaces.
  • Figma: A collaborative, cloud-based interface design tool, increasingly popular for team-based design workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing campaigns supported by design assets are managed within CRM systems or marketing automation platforms can be advantageous for cross-functional collaboration.

📝 Enhancement Note: This section specifically lists the essential design software. It also contextualizes how design intersects with analytics and CRM tools from an operational perspective, even if direct usage is not required, to highlight the interconnectedness of marketing operations.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Creating engaging and intuitive designs that enhance the customer experience across all touchpoints.

• Innovation & Creativity: Encouraging bold ideas and pushing creative boundaries to stand out in a competitive market.

• Collaboration: Working effectively with diverse teams to achieve shared goals and deliver integrated marketing solutions.

• Integrity & Responsibility: Upholding high standards of quality, accuracy, and ethical practices in all design work, aligning with Entain's core values.

• Efficiency: Streamlining design processes to meet deadlines and deliver impactful results effectively.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, product, and other departments to ensure design is aligned with business objectives and GTM strategies.

• Feedback & Iteration: Embracing a culture of constructive feedback to refine designs and achieve optimal outcomes.

• Knowledge Sharing: Contributing to a team environment where ideas, techniques, and best practices are shared openly, fostering continuous learning and collective growth.

📝 Enhancement Note: The values and collaboration style described are inferred from Entain's company description and the nature of a design role within a marketing-focused organization. The emphasis on "GTM strategies," "efficiency," and "cross-functional integration" aligns with operational expectations.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The sports and gaming industry is highly dynamic; designers must adapt quickly to changing trends, campaign needs, and market demands.

• Brand Consistency Across Brands: Balancing the distinct visual identities of bwin and other Entain brands while maintaining overall corporate brand integrity.

• Balancing Creativity with Commercial Objectives: Ensuring design work is not only aesthetically pleasing but also effectively drives business results (e.g., conversions, engagement).

• Managing Multiple Stakeholder Inputs: Effectively incorporating feedback and requirements from various teams and individuals while maintaining design vision.

Learning & Development Opportunities:

• Industry Specialization: Developing deep expertise in design for the sports betting and gaming sectors, a valuable niche skill.

• Tool Proficiency Enhancement: Mastering advanced features of Adobe Creative Suite, Sketch, Figma, and potentially exploring new design technologies.

• Trend Analysis: Learning to identify and leverage emerging design and marketing trends relevant to the online entertainment industry.

• Career Path Development: Opportunities for mentorship and training to progress into senior design, art direction, or management roles within Entain's operations.

📝 Enhancement Note: Challenges and growth opportunities are framed from an operational and career development perspective, relevant to a mid-level professional in a dynamic industry. The focus is on skill enhancement and navigating industry-specific complexities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create visual assets for a marketing campaign with a tight deadline. How did you manage your process and ensure quality?" (Assesses time management, process, and quality control.)

• "How do you ensure brand consistency across different marketing channels and for multiple brands, particularly in a fast-paced industry like sports betting?" (Evaluates understanding of brand operations and adaptability.)

Company & Culture Questions:

• "What interests you about Entain and the sports betting/gaming industry?" (Assesses cultural fit and genuine interest.)

• "How do you approach collaboration with non-designers, such as marketing managers or product owners?" (Evaluates communication and cross-functional teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly state the objective, your role, the challenges, your creative solution, and the results (if available).

• Highlight Process & Rationale: Emphasize your thought process, the tools used, and why you made specific design decisions. This demonstrates operational thinking.

• Focus on Impact: Quantify results where possible (e.g., increased engagement, improved CTR). If direct metrics aren't available, discuss the intended impact and how the design aimed to achieve it.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with specific software and your understanding of design principles.

📝 Enhancement Note: Interview preparation advice is geared towards a design role within a corporate operations framework, focusing on process, impact, and cross-functional collaboration, in addition to creative skills.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Application: Visit the provided job URL and submit your application through the SmartRecruiters platform.

• Portfolio Preparation: Ensure your online portfolio is up-to-date, easily accessible, and showcases a diverse range of relevant work, particularly digital assets and brand identity projects. Include a direct link on your CV.

• Resume Optimization: Tailor your resume to highlight experience in graphic design, brand development, marketing campaign support, and proficiency in Adobe Creative Suite, Sketch, and Figma. Use keywords from the job description.

• Interview Practice: Prepare to discuss your design process, portfolio pieces, and how you approach collaboration and problem-solving in a fast-paced, client-focused environment. Research Entain and the bwin brand.

• Location Clarification: Be prepared to discuss your preferred working location (Vienna or Berlin) and your understanding of the hybrid working requirements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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