Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Delhi, Delhi, India (Relocation to Riyadh, Saudi Arabia required)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Hospitality / Food & Beverage / Marketing

Date Posted: April 8, 2026

Experience Level: 5+ Years

Remote Status: On-site (Riyadh, Saudi Arabia)

🚀 Role Summary

• This role focuses on developing comprehensive brand identities, visual systems, and creative assets for SIHAMCO's portfolio of hospitality and entertainment concepts.

• A key aspect involves leveraging cutting-edge AI creative tools to conceptualize, design, and deliver innovative visual content.

• The position demands expertise in graphic design principles, particularly in branding, F&B design, menus, and signage.

• Collaboration with cross-functional teams including culinary, operations, and marketing is essential for successful project execution and brand consistency.

📝 Enhancement Note: While the job posting lists Delhi, India as a location, the description explicitly states the role is based in Riyadh, Saudi Arabia, and includes relocation sponsorship. This entry reflects the on-site requirement in Riyadh. The Delhi location may pertain to the company's operational presence or a recruitment hub.

📈 Primary Responsibilities

• Develop complete brand identities from concept to execution, including logos, typography, color palettes, and patterns.

• Design and produce high-quality visual assets for various hospitality and F&B applications such as menus, signage, packaging, and full visual systems.

• Utilize AI creative tools like MidJourney, DALL·E, Firefly, Runway, and ChatGPT to generate concepts, imagery, mood boards, and explore new creative avenues.

• Prepare production-ready files for professional printing, fabrication, and digital display, ensuring accuracy and adherence to specifications.

• Create compelling presentation decks and detailed brand guidelines to support new concept launches and maintain brand integrity.

• Collaborate closely with culinary, operations, and marketing teams to ensure visual elements align with brand strategy, operational needs, and marketing objectives.

• Manage multiple design projects simultaneously for a diverse portfolio of award-winning concepts.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the full scope of brand identity development and the integrated use of AI tools, reflecting industry best practices for creative roles involving advanced technology.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a role of this seniority.

Experience: 5+ years of professional experience in branding, graphic design, or a closely related creative field. Experience within the hospitality, F&B, or entertainment industries is highly advantageous.

Required Skills:

• Expert proficiency in industry-standard design software: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Strong command and practical application of AI creative tools, specifically MidJourney (advanced level), DALL·E, Firefly, and ChatGPT for concept generation and asset creation.

• Demonstrated ability to design comprehensive brand identities from scratch.

• Proven experience in designing menus, signage, packaging, and cohesive visual systems for brands.

• Excellent understanding of layout design principles, typography, and color theory.

• Exceptional attention to detail and commitment to producing high-fidelity work.

Preferred Skills:

• Proficiency with Figma for collaborative design workflows and UI/UX elements.

• Experience with AI video generation tools like Runway.

• Familiarity with project management tools for tracking design timelines and deliverables.

• Understanding of print production processes and digital asset optimization.

• Creative conceptualization skills and the ability to translate abstract ideas into tangible visual designs.

📝 Enhancement Note: The AI experience requirements have been specifically detailed, emphasizing a strong preference for advanced MidJourney skills and practical application of other AI tools, reflecting the role's focus on AI-powered creativity. Figma proficiency is also added as a preferred skill, common in modern design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 5+ years of work with a strong emphasis on branding and visual identity development.

• Include detailed case studies demonstrating the complete branding process, from initial concept and research to final execution.

• Showcase specific examples of menu design, signage systems, and packaging that highlight creativity, functionality, and brand alignment.

• Present work created using AI tools, illustrating how AI was integrated into the design process to achieve unique concepts or enhance deliverables.

Process Documentation:

• Clearly articulate your design process for brand identity development, including research, ideation, concept refinement, and finalization stages.

• Illustrate your workflow for utilizing AI tools within a professional design context, from prompt engineering to output refinement.

• Document your approach to collaborating with cross-functional teams (culinary, operations, marketing) to gather requirements and ensure design alignment.

• Provide examples of how you manage feedback and revisions throughout the design lifecycle to achieve optimal outcomes.

📝 Enhancement Note: Portfolio requirements have been specifically tailored to emphasize AI integration, branding, and hospitality-specific design elements, aligning with the core responsibilities of the role.

💵 Compensation & Benefits

Salary Range: Based on the location (Riyadh, Saudi Arabia), experience level (5+ years), and the comprehensive benefits offered (including visa sponsorship, accommodation, and relocation), the competitive salary is estimated to be between SAR 12,000 - SAR 20,000 per month. This range is benchmarked against industry standards for senior graphic designers in the Middle East hospitality sector and reflects the specialized AI skills required.

Benefits:

• Comprehensive Visa Sponsorship for relocation to Riyadh, Saudi Arabia.

• Flight tickets to and from Riyadh.

• Provided Accommodation.

• Transportation Allowance.

• Health Insurance coverage.

• Competitive salary packages, aligned with market standards and individual experience.

• Significant Career Development opportunities and pathways for Internal Promotions within SIHAMCO's diverse departments.

• Exposure to high-end hospitality and entertainment concepts, including premium F&B and exclusive events.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project demands and event schedules, typical for creative roles in the hospitality and entertainment sectors.

📝 Enhancement Note: Salary estimation is based on market research for senior graphic designers in Riyadh, Saudi Arabia, considering the inclusion of relocation benefits and the specialized AI skill set. The benefits have been detailed based on the provided information and common expatriate packages in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Food & Beverage (F&B), Lifestyle, Wellness, and Family Entertainment. SIHAMCO operates as a strategic partner under key Saudi entities like the General Entertainment Authority (GEA), National Events Center (NEC), Riyadh Season, and Jeddah Season.

Company Size: SIHAMCO has a significant operational presence, managing over 25 original homegrown brands and expanding internationally. While an exact employee count isn't provided, its extensive portfolio suggests a medium to large-sized organization with numerous specialized teams.

Founded: SIHAMCO has been operating since 2008, with a strong presence in Saudi Arabia since 2019, focusing on designing, constructing, and operating unique experiences.

Team Structure:

• The creative team is likely structured to support multiple brands, potentially with specialized designers for different aspects of visual communication (e.g., branding, digital, print).

• This role reports directly to the CEO and works closely with the broader creative team, indicating a high level of visibility and direct impact.

Methodology:

• SIHAMCO emphasizes homegrown concepts, meaning a strong focus on in-house development from vision to operation, requiring creative excellence and operational precision.

• A blend of local authenticity and global standards is a core methodological approach.

• The company fosters innovation, creativity, and a data-driven approach to developing and operating experiences that resonate with diverse audiences.

Company Website: https://jobs.workable.com/company/abf27HKJ2qs9Tu7ortFtqW/jobs-at-sihamco (Company profile on Workable), SIHAMCO likely has a primary corporate website as well.

📝 Enhancement Note: The company context has been significantly enriched by drawing from the provided description, detailing SIHAMCO's role in Saudi Arabia's entertainment and hospitality evolution, its focus on homegrown brands, and its strategic partnerships.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer position, indicating a mid-to-senior level role within the creative department. It involves significant autonomy, creative leadership on projects, and direct collaboration with executive leadership (CEO). The role is crucial for shaping brand identities and visual narratives across SIHAMCO's extensive portfolio.

Reporting Structure: The Senior Graphic Designer reports directly to the CEO and works within the creative team, suggesting direct access to leadership and a high degree of influence on creative direction.

Operations Impact: The role's impact is substantial, directly contributing to brand perception, customer experience, and market differentiation for SIHAMCO's numerous hospitality and entertainment concepts. High-quality branding and visual systems are critical drivers of customer engagement and loyalty in these industries.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, hospitality branding, or specific design disciplines (e.g., motion graphics, packaging).

• Leadership: Progress into a Lead Graphic Designer or Art Director role, managing junior designers and overseeing larger creative projects.

• Cross-Departmental: Potentially move into broader creative strategy or brand management roles within SIHAMCO, leveraging design expertise.

• International Exposure: Gain experience working on international brand registrations and potential global expansion projects.

📝 Enhancement Note: The career analysis focuses on the "Senior" aspect of the role, highlighting its impact, reporting structure, and potential growth paths within SIHAMCO's expanding portfolio, particularly emphasizing the unique opportunities in the Saudi entertainment and hospitality sector.

🌐 Work Environment

Office Type: The role is on-site in Riyadh, Saudi Arabia. Given SIHAMCO's focus on creativity, innovation, and premium experiences, the work environment is expected to be modern, collaborative, and inspiring.

Office Location(s): Riyadh, Saudi Arabia. The company operates multiple venues and concepts, suggesting a potentially dynamic work environment that might involve site visits or collaboration across different locations within Riyadh.

Workspace Context:

• Expect a collaborative studio-like environment where creativity is encouraged and cross-pollination of ideas occurs.

• Access to necessary design software and potentially advanced hardware for AI-powered design tools.

• Opportunities for direct interaction with senior leadership (CEO) and diverse teams, fostering a culture of shared vision and execution.

• The environment likely celebrates innovation and attention to detail, aligning with the premium nature of SIHAMCO's brands.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, but the fast-paced nature of the hospitality and entertainment industry, especially with events like Riyadh Season, may require occasional flexibility or extended hours during critical project phases.

📝 Enhancement Note: The work environment description infers a creative, collaborative, and dynamic office setting in Riyadh, consistent with a leading hospitality and entertainment company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skill set (especially AI tools), and alignment with the role's requirements.

• Creative Assessment/Challenge: A practical design challenge may be issued, focusing on branding, AI concept generation, or menu/signage design relevant to SIHAMCO's brands. This allows evaluation of problem-solving skills and creative execution under specific constraints.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing their process, design rationale, and experience with AI tools. Behavioral and technical questions will assess fit with the company culture and operational needs.

• Final Interview: With senior leadership (potentially CEO), focusing on strategic thinking, alignment with SIHAMCO's vision, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your branding, F&B, signage, and packaging design expertise. Ensure clear visual representation of your AI-generated work and its application.

• Tell a Story: For each project, explain the brief, your design process, the challenges faced, how you leveraged AI (if applicable), and the outcome. Quantify impact where possible.

• Highlight AI Integration: Clearly demonstrate how AI tools were used to enhance creativity, speed up concept generation, or achieve unique visual outcomes. Be prepared to discuss your prompt engineering approach.

• Show Variety: Include a mix of conceptual and execution-focused projects, demonstrating versatility across different styles and applications.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Understand the Brands: Research SIHAMCO's existing brands (The Groves, ZodiaC Cuisine, etc.) to grasp their aesthetic, target audience, and market positioning.

• AI Tool Familiarity: Refresh your skills with MidJourney, DALL·E, Firefly, and ChatGPT. Practice generating diverse concepts and refining outputs for specific briefs.

• Brand Identity Fundamentals: Be ready to articulate core branding principles and how you would develop a cohesive identity.

• Hospitality Design Context: Consider the unique demands of designing for F&B and entertainment venues (e.g., readability of menus, visibility of signage, durability of packaging).

📝 Enhancement Note: The application and interview process details are inferred based on industry standards for senior creative roles, particularly those involving specialized tools like AI and working within a high-profile company. Emphasis is placed on portfolio presentation and practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign for all core design tasks.

• AI Creative Tools: Advanced command and practical application of MidJourney. Strong familiarity with DALL·E, Firefly, and ChatGPT for concept generation, imagery creation, and ideation.

• Figma: Preferred proficiency for collaborative design workflows, prototyping, and potentially UI/UX elements.

• Runway (AI Video): Familiarity is a plus, indicating an interest in emerging AI creative technologies.

Analytics & Reporting: While not a primary function, understanding how design impacts key metrics (e.g., customer engagement, brand recall) is beneficial. Designers may interact with reporting dashboards to see the performance of their visual assets.

CRM & Automation: Not directly applicable to the designer's core function, but an understanding of how branding and visual assets are deployed across marketing and sales channels is advantageous.

📝 Enhancement Note: The tools and technology stack are derived directly from the "Key Responsibilities" and "Requirements" sections, emphasizing the critical need for both Adobe Suite and advanced AI creative tool proficiency.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on original ideas, pushing creative boundaries, and leveraging new technologies like AI.

• Excellence & Precision: A commitment to high-quality output, meticulous attention to detail, and operational precision in delivering brand experiences.

• Cultural Storytelling: A dedication to crafting concepts that resonate deeply with Saudi culture while meeting global standards.

• Collaboration: A team-oriented approach where cross-functional partnerships are key to success.

• Growth Mindset: Encouraging continuous learning, skill development, and embracing new challenges.

Collaboration Style:

• Cross-functional Integration: Designers work closely with culinary, operations, and marketing teams, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: An open environment for constructive feedback to refine designs and ensure alignment with project goals.

• Knowledge Sharing: Encouraging the sharing of insights, trends, and best practices, particularly around AI applications in design.

📝 Enhancement Note: The team culture and values are inferred from the company's mission, its emphasis on homegrown brands, and the collaborative nature of the role described.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Creativity: Effectively integrating AI tools to enhance, not replace, human creativity and strategic design thinking.

• Managing Multiple Brands: Juggling diverse brand identities, target audiences, and project timelines across a large portfolio in a fast-paced environment.

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of AI creative tools and their applications in design.

• Cross-Cultural Design Nuances: Adapting design principles to resonate with both local Saudi audiences and international markets.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in advanced prompt engineering and creative application of emerging AI design technologies.

• Hospitality Branding Specialization: Gaining in-depth knowledge of branding strategies specific to the F&B and entertainment sectors.

• Leadership Development: Opportunities to mentor junior designers and lead creative projects.

• Exposure to Global Standards: Working on brands registered internationally and contributing to global expansion efforts.

📝 Enhancement Note: Challenges and growth opportunities are framed around the unique aspects of the role, including AI integration and the specific industry context of hospitality and entertainment in Saudi Arabia.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a complete brand identity from scratch, and how you would integrate AI tools into this process." (Focus on methodology, ideation, and AI's role.)

• "How do you ensure brand consistency across multiple touchpoints, such as menus, signage, and digital platforms, especially when working with a diverse portfolio like SIHAMCO's?" (Highlight process, attention to detail, and understanding of brand governance.)

• "Walk us through a project where you used AI tools to overcome a creative challenge or achieve a unique visual outcome. What was your approach, and what were the results?" (Provide a specific case study demonstrating AI application and problem-solving.)

Company & Culture Questions:

• "What excites you most about SIHAMCO's mission and its role in shaping Saudi Arabia's hospitality and entertainment landscape?" (Show genuine interest and research into the company's vision.)

• "How do you see AI evolving the role of a graphic designer, and how do you stay ahead of these changes?" (Demonstrate foresight and a proactive approach to learning.)

Portfolio Presentation Strategy:

• AI Integration Focus: Clearly label and discuss projects where AI was utilized. Be ready to explain your prompt strategies and how you refined AI outputs.

• Brand Identity Depth: For branding projects, dissect the strategic thinking behind your logo, color palette, and typography choices.

• Hospitality Relevance: Emphasize projects directly related to F&B, menus, and signage, explaining how your designs enhance customer experience in these contexts.

• Technical Proficiency: Be prepared to discuss file preparation for print and digital, ensuring you meet production standards.

• Conciseness and Clarity: Present your strongest work efficiently, focusing on impact and your role in achieving project success.

📝 Enhancement Note: Interview preparation tips are tailored to the specific requirements of the role, emphasizing AI skills, branding expertise, and the candidate's fit within SIHAMCO's unique industry and culture.

📌 Application Steps

To apply for this Graphic Designer - Branding & AI position:

• Submit your application, including your CV and a link to your comprehensive portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features your branding, AI-generated work, and hospitality design examples. Tailor your case studies to highlight your process, problem-solving skills, and the impact of your designs.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite and AI tools (MidJourney, DALL·E, Firefly, ChatGPT). Quantify achievements where possible, e.g., "Developed brand identities for X new concepts," or "Utilized AI to generate Y initial design concepts per project."

• Interview Preparation: Practice articulating your design process, especially your approach to AI integration. Prepare to discuss specific projects from your portfolio and how you'd contribute to SIHAMCO's innovative brands.

• Company Research: thoroughly research SIHAMCO's mission, its portfolio of brands (The Groves, ZodiaC Cuisine, etc.), and its role in the Saudi entertainment and hospitality sector. Understand their commitment to homegrown talent and global standards.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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