Graphic Designer - Brand (Rockstar)

📍 Job Overview

Job Title: Graphic Designer - Brand (Rockstar)

Company: Celsius Holdings, Inc.

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: April 23, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute high-quality visual design for brand assets across packaging, digital campaigns, and retail touchpoints, ensuring brand consistency and visual cohesion.

• Collaborate with cross-functional teams including marketing, copy, and production to translate creative direction into compelling visuals for a globally recognized energy drink brand.

• Contribute to concept development, mood boards, and sketching to bring the brand's vision to life through captivating visual imagery and innovative design solutions.

• Leverage proficiency in Adobe Creative Suite and emerging AI tools to enhance creative workflows, accelerate concepting, and unlock new modes of expression within a fast-paced CPG environment.

📝 Enhancement Note: This role is specifically focused on brand execution for the Rockstar energy drink brand within the Celsius Holdings portfolio, requiring a strong understanding of action sports and music culture aesthetics. The emphasis is on hands-on design execution rather than high-level strategy, suitable for a designer who thrives on bringing creative concepts to tangible assets.

📈 Primary Responsibilities

• Support the Associate Creative Director in executing packaging, campaign, and retail designs, ensuring brand integrity and visual appeal.

• Build and refine assets across various formats including print, digital, social media, and in-store displays, maintaining high-quality output and visual consistency.

• Develop compelling layouts, mockups, and visual presentations to effectively communicate design direction and creative concepts to stakeholders.

• Actively contribute to mood boards, sketching sessions, and exploration phases to foster innovative concept development for brand initiatives.

• Provide design direction and support for photo shoots and CGI concepts, including layout planning and art direction, to achieve the brand's vision.

• Ensure strict adherence to Rockstar brand elements, guidelines, and visual identity across all deliverables and customer touchpoints.

• Collaborate closely with production teams to guarantee that all final files meet technical specifications and brand standards for seamless implementation.

• Partner with copywriters, project managers, and marketing leads to effectively bring creative work to life, ensuring alignment and successful execution.

• Participate proactively in feedback loops with an open, solutions-oriented mindset, embracing constructive criticism to refine designs.

• Stay abreast of current design trends, cultural aesthetics, and the competitor landscape to inform and inspire creative output.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong emphasis on execution and brand consistency. The inclusion of AI tools in the responsibilities indicates a forward-thinking approach to creative workflows, expecting designers to integrate these technologies for efficiency and innovation.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this nature.

Experience: 2-3+ years of demonstrated experience in visual design, preferably within an agency or an in-house creative team environment, with a focus on brand and campaign work.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level command of Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.

• Execution Skills: Strong capabilities in layout design, typography, color theory, and visual storytelling to create impactful designs.

• Creative Direction Execution: Ability to meticulously translate creative direction into clear, precise, and detailed visual designs.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, adhering to tight deadlines in a fast-paced environment.

• Collaboration & Communication: Excellent communication skills with a proven willingness to collaborate effectively across various disciplines and teams.

• Proactiveness & Accountability: Organized, proactive, and accountable; demonstrating initiative and a desire to grow within a dynamic creative setting.

• AI Tool Proficiency: Proficient in applying AI tools such as ChatGPT, Midjourney, or similar for creative workflow enhancement, accelerated concepting, and exploring new expressive possibilities.

Preferred Skills:

• Figma or Digital Platforms: Familiarity with Figma or other digital design and prototyping platforms.

• 3D / CGI Experience: Experience with 3D rendering or Computer-Generated Imagery is a plus, indicating an understanding of advanced visual production techniques.

• Microsoft Tools: Proficiency in Microsoft Office Suite for general business operations and communication.

📝 Enhancement Note: The emphasis on AI tools suggests a modern creative environment where designers are expected to be adaptable and leverage new technologies. The preference for 3D/CGI implies a potential for growth into more complex visual production tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Link to Portfolio: A clearly visible link to a comprehensive online portfolio is mandatory within the resume.

• Relevant Brand & Campaign Work: Showcase a strong collection of brand-focused design projects and successful campaign executions.

• Execution-Focused Examples: Highlight examples that demonstrate strong layout, typography, color application, and visual storytelling skills.

• Cross-Format Representation: Include examples of work across print, digital, social media, and retail collateral to demonstrate versatility.

Process Documentation:

• Design Workflow: Demonstrate a clear understanding of the design process from concept ideation through to final asset delivery, including feedback incorporation.

• Brand Guideline Adherence: Showcase examples of how you have successfully applied and maintained brand consistency across multiple projects.

• Technical File Preparation: Evidence of creating production-ready files that meet specific technical specifications for various output methods (print, digital).

• Collaboration Integration: Illustrate how you have collaborated with cross-functional teams (marketing, copy, production) to bring designs to fruition.

📝 Enhancement Note: The portfolio requirement is critical for this role, serving as the primary assessment tool for design execution skills and brand aesthetic alignment. Candidates should curate their portfolio to specifically highlight work relevant to CPG, lifestyle brands, and action sports/music culture.

💵 Compensation & Benefits

Salary Range: The base pay range for this position is not explicitly stated but is for a successful candidate within California. Given the experience level (2-5 years), location (Los Angeles, CA), and industry (CPG/Energy Drink), a competitive salary range for a Graphic Designer in this market typically falls between $65,000 - $85,000 annually. This estimate is based on industry benchmarks for similar roles in major metropolitan areas, considering the specific demands of a brand-focused design position within a fast-growing company.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Income Protection: Long-term and Short-term disability insurance.

• Life Insurance: Provided to offer financial security.

• Paid Time Off: 10 Vacation days per year, subject to accrual policy.

• Holiday Pay: 11 Company-paid holidays.

• Retirement Savings: 401(k) plan with a Company match.

• Additional Perks: Identity theft protection and legal services.

Working Hours: 40 hours per week, indicating a standard full-time schedule.

📝 Enhancement Note: The salary estimate is based on general market research for Graphic Designers with 2-5 years of experience in Los Angeles, CA, and the specific industry context. Actual compensation may vary based on the candidate's specific qualifications, experience, and the company's internal compensation structure. The benefits package is robust, typical for a company of Celsius's size and growth trajectory.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG), specifically within the rapidly growing energy drink sector. Celsius Holdings, Inc. operates a portfolio of powerhouse brands.

Company Size: Celsius Holdings, Inc. is a significant player in the CPG space, indicating a medium to large enterprise with established processes but also a dynamic, growth-oriented environment.

Founded: Celsius Holdings, Inc. was founded in 2004, bringing over two decades of experience in the beverage industry, establishing a strong market presence and brand recognition.

Team Structure:

• Reporting: This role reports directly to the Associate Creative Director, indicating a structured creative hierarchy.

• Cross-Functional Collaboration: The role requires close collaboration with marketing, copywriters, project management, and production teams, highlighting a team-oriented and integrated approach to brand development.

• Brand Focus: The Graphic Designer will be embedded within the Rockstar brand team, working alongside specialists dedicated to this specific lifestyle brand.

Methodology:

• Brand-Centric Execution: The primary methodology revolves around executing high-quality visual designs that align with and elevate the Rockstar brand identity.

• Data-Informed Creativity: While not explicitly stated, a CPG company of this scale likely uses market data and consumer insights to inform creative strategies and design choices.

• Agile Development: The mention of "fast-paced" and "tight timelines" suggests an agile or iterative approach to project management and creative development.

Company Website: https://www.celsius.com/

📝 Enhancement Note: Celsius Holdings, Inc. positions itself as a "global CPG company" with a mission to create a "category where energy isn’t just consumed, it’s lived." This suggests a culture that values innovation, performance, and personality, with a strong emphasis on community and brand advocacy. The Rockstar brand specifically is rooted in Southern California action sports and music culture, implying a dynamic, bold, and possibly edgy creative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an early to mid-career level, focusing on execution rather than strategic oversight. It's ideal for a designer who wants to hone their craft within a specific, high-impact brand.

Reporting Structure: The Graphic Designer reports to the Associate Creative Director, providing a clear line of mentorship and feedback. This structure allows for guidance on design execution and brand alignment.

Operations Impact: The Graphic Designer's work directly impacts the visual representation of the Rockstar brand across all consumer touchpoints, influencing brand perception, campaign effectiveness, and ultimately, sales performance. High-quality visuals are crucial for standing out in the competitive energy drink market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in packaging design, digital campaign execution, and retail asset creation for a major CPG brand.

• Brand Acumen: Develop a strong understanding of brand building within the action sports and music culture space, a valuable niche in the marketing world.

• AI Tool Mastery: Gain practical experience and proficiency in integrating AI tools into a professional design workflow, a highly sought-after skill.

• Cross-Functional Experience: Build relationships and learn from marketing, copy, and production teams, enhancing overall project management and communication skills.

• Potential Advancement: With consistent high performance, there could be opportunities for advancement into more senior design roles or specialized areas within the Celsius creative department.

📝 Enhancement Note: The growth path for this role is primarily focused on deepening design execution skills and brand understanding within a specific market segment. While not a leadership role, it provides a solid foundation for a career in brand design within the CPG industry, with potential to move into more senior or specialized creative positions.

🌐 Work Environment

Office Type: This is an in-office role, requiring the designer to work from Celsius's headquarters in Los Angeles, CA. This implies a traditional office setting conducive to collaboration.

Office Location(s): Celsius's HQ is located in Los Angeles, California, a major hub for creative industries, offering access to a vibrant professional community.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration suggests an open and interactive workspace designed to facilitate teamwork and idea exchange.

• Creative Tools & Technology: The role will be equipped with industry-standard design software (Adobe Creative Suite) and potentially access to emerging AI tools, supporting efficient and innovative design processes.

• Team Interaction: Opportunities for direct interaction with marketing, copy, and production teams, fostering a dynamic and communicative work environment.

Work Schedule: A standard 40-hour work week is expected, with the understanding that flexibility may be required to meet project deadlines in a fast-paced CPG environment.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and team synergy. Los Angeles offers a rich ecosystem for creative professionals, with potential for networking and exposure to industry trends.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Submission: The initial screening will heavily rely on the submitted portfolio linked in the resume. Ensure it showcases relevant brand and campaign work with a strong emphasis on execution.

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.

• Design Exercise/Challenge: Candidates may be asked to complete a design exercise or a take-home challenge to assess their practical design skills, problem-solving abilities, and interpretation of brand guidelines. This could involve creating a mock-up for a specific campaign or retail asset.

• Team/Director Interviews: Interviews with the Associate Creative Director and potentially other members of the marketing or creative team to evaluate design sensibility, technical skills, collaboration style, and understanding of the Rockstar brand.

• Final Round: Potentially a final interview with a higher-level manager or director to confirm cultural fit and overall suitability for the role.

Portfolio Review Tips:

• Curate for Relevance: Only include projects that directly demonstrate your ability to execute brand-focused designs, especially those related to CPG, lifestyle, or action sports/music culture.

• Showcase Process: Briefly explain your thought process, challenges, and solutions for key projects. Highlight how you translated creative briefs into final designs.

• Highlight Execution: Emphasize your skills in layout, typography, color theory, and visual storytelling. Demonstrate attention to detail.

• Quantify Impact (If Possible): If any projects led to measurable results (e.g., increased engagement, successful product launch), briefly mention it.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brand: Deeply research the Rockstar brand, its history, target audience, current marketing campaigns, and competitive landscape. Understand what makes it distinct within the energy drink market.

• Practice Design Execution: Be prepared to create design assets under timed conditions, focusing on speed, accuracy, and adherence to brand guidelines.

• Articulate Your Process: Be ready to explain your design choices, rationale, and how you approached the challenge, demonstrating your problem-solving skills.

• Consider AI Integration: Think about how you might incorporate AI tools into your workflow for similar challenges, showcasing your forward-thinking approach.

📝 Enhancement Note: The interview process for a design role is heavily portfolio-driven. Candidates must prepare meticulously to showcase their execution skills and brand understanding. The inclusion of AI tools suggests a potential focus on how candidates leverage technology in their design process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all design tasks.

• Figma (Preferred): Familiarity with Figma for digital design, prototyping, and collaborative workflows.

• Microsoft Office Suite: Standard tools for general business communication and documentation.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Tools (e.g., ChatGPT, Midjourney): Proficiency in applying AI tools to enhance creative workflows, accelerate concepting, and explore new design possibilities.

📝 Enhancement Note: The technology stack is heavily skewed towards core design software. The explicit mention of AI tools signifies a contemporary approach to creative workflows, expecting designers to be adaptable and innovative in their use of technology.

👥 Team Culture & Values

Operations Values:

• Boldness & Innovation: Encouragement to "think boldly" and "move quickly," reflecting a culture that values forward-thinking and agile execution.

• Passion & Drive: A celebration of "passion" and an emphasis on the "everyday hustler" mentality, suggesting a team driven by enthusiasm and a strong work ethic.

• Brand Authenticity: A focus on "brand becomes community" and "sparks a statement," indicating a commitment to authentic brand representation and consumer connection.

• Collaboration & Inclusivity: A commitment to "collaborative culture built on inclusivity" and "great ideas can come from anywhere," promoting teamwork and diverse perspectives.

• Performance & Personality: A blend of "performance meets personality," suggesting a team that values both professional output and individual character.

Collaboration Style:

• Cross-Functional Integration: The role emphasizes working closely with marketing, copy, and production, indicating a highly integrated and communicative collaboration style.

• Solutions-Oriented: A "solutions-oriented mindset" is expected during feedback loops, promoting a proactive and problem-solving approach to creative challenges.

• Feedback Exchange: Active participation in feedback loops suggests a culture where constructive criticism is welcomed and utilized for continuous improvement.

📝 Enhancement Note: The culture at Celsius Holdings, Inc., particularly for the Rockstar brand, appears to be dynamic, energetic, and collaborative. The values emphasize a blend of high performance, creative expression, and strong teamwork, aligning with the fast-paced nature of the CPG and energy drink industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced CPG Environment: Adapting to rapid project timelines and evolving market demands within the competitive energy drink sector.

• Brand Consistency Across Diverse Assets: Maintaining a cohesive visual identity for Rockstar across a wide array of deliverables (packaging, digital, retail, social).

• Integrating AI Tools Effectively: Learning to leverage new AI technologies to enhance workflows without compromising creative quality or brand integrity.

• Balancing Creative Vision with Brand Guidelines: Executing designs that are both innovative and strictly adhere to established brand standards.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine expertise in specific design disciplines like packaging and digital campaign creation.

• Brand Strategy Immersion: Gaining deeper insights into brand building within niche markets like action sports and music culture.

• Technology Adoption: Developing practical skills in utilizing emerging AI tools within a professional design context.

• Cross-Disciplinary Learning: Understanding the nuances of marketing, copywriting, and production processes through close collaboration.

• Mentorship: Learning from an Associate Creative Director and senior team members within a reputable CPG company.

📝 Enhancement Note: This role presents a valuable opportunity for a designer to grow their practical execution skills and brand management experience within a high-energy industry. The challenges are typical of a growing CPG brand, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• Brand Interpretation: "How would you approach designing a new promotional campaign for Rockstar that resonates with its core action sports and music culture audience while also appealing to a broader demographic?" (Prepare by thinking about visual elements, taglines, and platforms that bridge these groups.)

• Problem-Solving: "Imagine a scenario where a key retail partner requires a last-minute adaptation of a campaign asset. How would you quickly and effectively adjust the design while maintaining brand integrity and meeting the deadline?" (Focus on your process for quick turnarounds and communication.)

• AI Integration: "Describe a specific instance where you've used AI tools (like Midjourney or ChatGPT) to enhance a design project. What was the outcome, and what were the benefits or limitations?" (Be ready to share a concrete example and your learnings.)

Company & Culture Questions:

• Brand Alignment: "What specifically about the Rockstar brand and its connection to action sports and music culture excites you as a designer?" (Show genuine interest and research.)

• Work Style: "How do you typically collaborate with marketing teams and copywriters to ensure visual and messaging alignment?" (Highlight your communication and teamwork skills.)

• Adaptability: "This is a fast-paced environment. How do you manage multiple projects with competing deadlines and prioritize your workload?" (Emphasize your organizational skills and ability to perform under pressure.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, articulate the brief, your creative process, the challenges faced, and the final solution. Explain why you made certain design decisions.

• Highlight Execution: Clearly demonstrate your skills in layout, typography, color theory, and visual storytelling. Point out specific design elements and their intended impact.

• Brand Relevance: Emphasize projects that align with CPG, lifestyle brands, or the specific aesthetics of action sports and music culture.

• Showcase Versatility: Present examples that cover different formats (print, digital, packaging) to showcase your range.

• Discuss AI Usage: If applicable, be prepared to discuss how AI tools were integrated into your projects, highlighting the benefits and your approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating strong design execution skills, a deep understanding of the Rockstar brand, and an ability to integrate new technologies like AI into your workflow. Practical examples and a clear articulation of your process will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Tailor your resume to highlight the 2-3+ years of relevant brand and campaign design experience. Ensure the link to your portfolio is prominent and that the portfolio itself showcases your strongest, most relevant work, particularly in CPG and lifestyle branding.

• Resume Optimization: Use keywords from the job description such as "Graphic Designer," "Brand Design," "Adobe Creative Suite," "Packaging Design," "Digital Campaigns," "Visual Storytelling," and "AI tools" to ensure ATS compatibility and highlight your core competencies.

• Interview Preparation: Practice articulating your design process and rationale for portfolio pieces. Prepare to discuss your experience with AI tools and how you would approach a design challenge for the Rockstar brand. Research recent Rockstar campaigns and competitors.

• Company Research: Understand Celsius Holdings, Inc.'s overall mission and the specific identity and target audience of the Rockstar brand. Be prepared to discuss why you are a good cultural fit for a dynamic, CPG environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.