Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WSA Americas

Location: Burlington, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-02-09T15:53:54

Experience Level: 2-5 Years

Remote Status: Hybrid (2 days per week in office)

🚀 Role Summary

• This role is pivotal in supporting the marketing team by developing and maintaining a wide array of marketing collateral, ensuring brand consistency across all B2B and B2C initiatives.

• The Graphic Designer will be instrumental in translating marketing objectives into compelling visual assets for product launches, sales enablement, and digital campaigns.

• A key aspect of this position involves managing the end-to-end print production process, including collaboration with external partners to guarantee quality and timely delivery.

• The role requires a strong understanding of digital media, including social media graphics and short-form video content creation, to enhance online engagement.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily involve supporting marketing and sales enablement functions, placing this role within the broader scope of Marketing Operations or Creative Services, with a strong emphasis on Go-To-Market (GTM) collateral development. The hybrid nature and specific office location in Burlington, Ontario, are crucial details for operations professionals.

📈 Primary Responsibilities

• Update and adapt B2B and B2C marketing materials for product launches, ensuring strict adherence to established brand standards and visual guidelines.

• Maintain and refresh essential sales and operational collateral, including price lists, order forms, and other documentation, to ensure accuracy and consistency across all platforms.

• Develop compelling sales support assets that effectively communicate product value propositions and drive engagement from prospects and existing clients.

• Provide dedicated graphic support for digital marketing channels, including the design of email campaigns, social media posts, and web content updates.

• Create engaging social media graphics and produce short-form video content, incorporating basic editing and motion graphic elements.

• Collaborate closely with external printing partners to manage print production workflows, review proofs, ensure quality standards, and oversee timely delivery of printed materials.

• Partner with cross-functional teams, including marketing, sales, and product development, to align creative outputs with marketing objectives and broader business goals.

• Ensure overarching brand consistency across all marketing initiatives, campaigns, and communications.

📝 Enhancement Note: The responsibilities highlight a need for efficiency in updating collateral and a structured approach to managing print production, which are core to operations. The mention of B2B and B2C materials indicates a need to cater to diverse audience needs within a GTM framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring 3+ years of experience and advanced software proficiency. A strong portfolio can often substitute for formal education.

Experience: Minimum of 3 years of experience in graphic design and digital media, supported by a strong portfolio demonstrating creative range and design excellence.

Required Skills:

• Deep understanding of visual composition, typography, and core design principles, with the ability to translate complex ideas into clear, engaging visuals.

• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) with a strong command of digital and print production workflows.

• Exceptional attention to detail and a genuine passion for staying current with emerging design trends, tools, and industry best practices.

• Highly organized and adaptable, with the ability to manage multiple projects, balance competing priorities, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Proficiency in motion graphics, video editing, or animation would be considered a valuable asset.

• Experience working with B2B marketing collateral and sales enablement tools.

• Familiarity with CRM and marketing automation platforms for asset integration.

📝 Enhancement Note: The required skills emphasize technical proficiency and organizational capabilities, crucial for operations roles that depend on reliable and efficient execution. The preference for motion graphics and video editing suggests an evolving digital marketing strategy that operations must support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, showcasing a diverse range of projects that demonstrate creative range, design excellence, and a strong understanding of visual composition and typography.

• The portfolio should highlight experience in both digital and print media, with clear examples of B2B and B2C marketing materials, product launch collateral, and sales support assets.

• Candidates should be prepared to discuss their design process, problem-solving approaches, and how their creative output contributed to specific marketing objectives or business goals.

Process Documentation:

• Candidates should be prepared to discuss their workflow for managing design projects from concept to completion, including project scoping, asset creation, stakeholder review, and final delivery.

• An understanding of digital and print production workflows, including pre-press considerations and quality assurance for print materials, is expected.

• The ability to articulate how design processes are optimized for efficiency and brand consistency will be evaluated.

📝 Enhancement Note: For a role supporting GTM functions, the portfolio should ideally showcase how design directly contributed to sales enablement or marketing campaign effectiveness, demonstrating an operations-minded approach to creative output.

💵 Compensation & Benefits

Salary Range: $55,000 - $65,000 CAD annually, depending on experience, plus an attractive annual bonus program.

Benefits:

• Comprehensive benefit package including health, dental, and vision insurance, starting on day one of hire.

• Healthcare spending account.

• RRSP matching program.

• Generous time off policies: 3 weeks of vacation, 7 paid personal days, and 1 paid volunteer day per year.

• Training, learning, and continuing education opportunities.

• Friends and family discounts and an employee perk program.

Working Hours: Monday through Friday, 8:30 am - 4:30 pm Eastern Time (35 hours per week).

📝 Enhancement Note: The specified salary range is competitive for a Graphic Designer role with 3+ years of experience in the Burlington, Ontario area. The inclusion of a bonus program, comprehensive benefits, RRSP matching, and generous PTO are attractive components for operations professionals seeking long-term stability and work-life balance. The working hours are standard for many operations and creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hearing Healthcare. WSA Americas is part of a global organization focused on revolutionizing hearing health through innovation, customer centricity, and partnerships. This industry requires a blend of scientific understanding and accessible communication.

Company Size: WSA is part of a larger global entity, suggesting a robust organizational structure with established processes and resources, while maintaining a focused operational unit in the Americas. This size implies opportunities for both structured workflows and potential for cross-departmental influence.

Founded: WSA's global presence and focus on innovation suggest a company with a history of growth and adaptation in the dynamic hearing healthcare market. The specific founding date for WSA Americas is not provided but implies an established market presence.

Team Structure:

• The Graphic Designer will be part of the marketing team, likely working closely with marketing managers, content creators, and potentially product specialists.

• Reporting structure will likely be to a Marketing Manager or Director, with close collaboration across sales, customer service, and potentially product development teams.

Methodology:

• WSA emphasizes innovation, customer centricity, and partnerships. This translates to a collaborative and forward-thinking approach in their marketing and operational practices.

• Data-driven decision-making is implied through the focus on product launches and sales enablement, suggesting that design efforts will be evaluated for their impact on key performance indicators.

• Workflow optimization is likely a focus, given the need to manage multiple marketing materials, product updates, and print production efficiently.

Company Website: https://careersusa.wsa.com

📝 Enhancement Note: The company's mission in hearing health and its emphasis on innovation and partnerships suggest a culture where design plays a crucial role in communicating complex solutions effectively. The operations aspect lies in ensuring these communications are consistent, accurate, and delivered efficiently across various channels.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, focusing on execution and support within the marketing operations framework. It's a hands-on role requiring proficiency in design tools and a strong understanding of marketing collateral development and production processes.

Reporting Structure: The Graphic Designer will report to a marketing leader, likely a Marketing Manager or Director, within the WSA Americas team. This structure allows for direct guidance and integration into marketing strategy execution.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement efforts, and overall brand perception. By creating clear, compelling, and consistent visual materials, this role contributes to lead generation, customer engagement, and ultimately, revenue growth. Their ability to manage print production efficiently also impacts cost control and project timelines.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or digital campaign design, which are increasingly valuable in marketing operations.

• Cross-functional Exposure: Potential to gain broader experience by collaborating with different departments, understanding their operational needs and how design can support them.

• Project Leadership: As experience grows, there may be opportunities to lead design aspects of specific product launches or marketing campaigns, taking on more strategic responsibility within the creative process.

• Mentorship: Potential to mentor junior designers or interns as the team grows.

📝 Enhancement Note: This role offers a solid foundation in marketing operations from a creative execution standpoint. Growth typically involves specializing in higher-demand design areas or moving into more strategic creative roles within marketing or GTM.

🌐 Work Environment

Office Type: The position is hybrid, requiring 2 days per week at the Burlington Head Office. This suggests a blend of focused individual work and collaborative team interaction.

Office Location(s): 5041 Mainway, Burlington, Ontario. This location is accessible and serves as the central hub for the Americas operations.

Workspace Context:

• The hybrid model allows for focused design work at home and collaborative sessions, team meetings, and brainstorming at the office.

• Access to necessary design software and hardware will be provided by the company, supporting efficient execution of design tasks.

• Opportunities for face-to-face collaboration with marketing team members and potentially other cross-functional colleagues will be available during in-office days.

Work Schedule: Standard business hours (Monday-Friday, 8:30 am - 4:30 pm ET) provide a predictable schedule, allowing for effective planning of design tasks and coordination with team members across different time zones.

📝 Enhancement Note: The hybrid nature is a significant factor for operations professionals, offering flexibility while maintaining team cohesion and access to office resources. The standard hours are typical for roles that require consistent availability for ongoing marketing and sales support.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, technical skills, and creative range.

• First Interview: Typically with a hiring manager or HR representative to discuss background, motivations, and cultural fit.

• Portfolio Review & Skills Assessment: A dedicated session where the candidate presents their portfolio, discusses their design process, and potentially completes a practical design exercise or case study relevant to the role (e.g., adapting a B2B marketing piece).

• Final Interview: May involve meeting with additional team members or leadership to confirm fit and discuss the role in more detail.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to the job description: B2B/B2C marketing materials, sales collateral, digital graphics, and any video/motion work.

• Be prepared to discuss the strategy behind each piece: the objective, target audience, design choices, and the outcome or impact.

• Showcase your proficiency with Adobe Creative Suite tools.

• Include examples that demonstrate attention to detail and adherence to brand guidelines.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand consistency, and meeting the stated objectives within the given timeframe.

• Be prepared to articulate your design decisions and rationale clearly and concisely.

📝 Enhancement Note: Operations roles often value candidates who can demonstrate not just creative skill but also an understanding of how their work impacts business objectives. Highlighting efficiency, process, and measurable results in portfolio presentations is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, Photoshop, and Premiere Pro. These are the core tools for creating and manipulating visual assets for both print and digital media.

• Motion Graphics/Video Editing Software: Proficiency in Premiere Pro is listed, and experience with other motion graphics tools (e.g., After Effects) is a strong asset.

Analytics & Reporting: While not directly responsible for analytics, the designer should understand how to create graphics that are optimized for digital platforms and potentially trackable for performance. Familiarity with social media analytics to inform graphic design choices would be beneficial.

CRM & Automation: While not a direct requirement, understanding how marketing collateral is distributed or used within CRM and marketing automation platforms (e.g., Salesforce, HubSpot) can provide context for asset creation and integration.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, particularly InDesign, Illustrator, Photoshop, and Premiere Pro, is critical. Operations professionals need to ensure these tools are utilized efficiently for consistent brand output and timely delivery of marketing assets.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: Design efforts should align with understanding and meeting the needs of both business clients (B2B) and end-users (B2C).

• Innovation: Embracing new design trends and techniques to keep marketing materials fresh and engaging.

• Partnership: Working collaboratively with internal teams and external vendors to achieve shared goals.

• Excellence: Maintaining high standards of quality, accuracy, and brand consistency in all visual communications.

• Impact: Creating designs that effectively communicate value and contribute to business objectives.

Collaboration Style:

• A collaborative approach is essential, involving close work with marketing team members and cross-functional partners.

• Open communication and a willingness to receive and provide feedback are key to ensuring creative outputs align with strategic goals.

• The hybrid work model necessitates proactive communication and efficient use of collaborative tools to stay connected.

📝 Enhancement Note: The company's values of innovation and customer centricity suggest a dynamic environment where design is seen as a strategic tool, not just an execution function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh and engaging.

• Managing Multiple Project Priorities: Juggling requests from various stakeholders with competing deadlines in a fast-paced environment.

• Adapting to Evolving Design Trends: Staying current with digital design, social media, and video content trends to keep materials relevant.

• Effective Stakeholder Communication: Clearly articulating design choices and incorporating feedback from non-designers.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in Premiere Pro, After Effects, or other relevant design software.

• Industry Trend Workshops: Staying updated on the latest in graphic design, digital marketing, and content creation.

• Cross-functional Learning: Gaining exposure to sales processes, product roadmaps, and marketing strategies to better inform design decisions.

📝 Enhancement Note: These challenges are common in operations and creative roles. Addressing them requires strong organizational skills, proactive communication, and a commitment to continuous learning, all hallmarks of effective operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt existing marketing collateral for a new product launch while maintaining brand integrity. What was your process?"

• "How do you approach creating sales support assets that effectively communicate complex product features and benefits?"

• "Walk us through your process for managing print production, from initial brief to final delivery, including how you collaborate with printers."

Company & Culture Questions:

• "What interests you about WSA Americas and our mission in hearing health?"

• "How do you stay updated on the latest design trends and incorporate them into your work?"

Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best align with the job description (B2B/B2C, product launches, sales assets, digital).

• For each project, clearly state the objective, your role, the challenges, your design process, the tools used, and the outcome or impact (if quantifiable).

• Be ready to discuss your technical skills with Adobe Creative Suite and any video/motion graphics experience.

• Emphasize your organizational skills, attention to detail, and ability to manage multiple deadlines.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creativity but also an understanding of business objectives, process management, and collaborative problem-solving – key traits for operations candidates.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the WSA Careers website.

• Customize your resume to highlight experience in graphic design, digital media, marketing collateral development, print production management, and proficiency with Adobe Creative Suite. Use keywords from the job description.

• Curate your portfolio to showcase projects most relevant to B2B/B2C marketing, product launches, and sales support assets. Be prepared to discuss your process and impact.

• Research WSA Americas: Understand their brands, mission (Wonderful Sound for All), and commitment to hearing health to articulate your interest and cultural fit.

• Prepare to discuss your experience with hybrid work environments and collaborative project management during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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