Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Werner Enterprises Location: Omaha, Nebraska, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Services Date Posted: August 18, 2025 Experience Level: 3-5 Years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in conceptualizing and executing visual assets that bolster marketing campaigns and enhance brand presence across diverse digital and print channels.
• The Graphic Designer will be instrumental in translating marketing objectives into compelling visual narratives, ensuring brand consistency and driving audience engagement through impactful design.
• A key focus will be on collaborating with cross-functional teams, including marketing, digital, and content specialists, to deliver cohesive and effective visual communications.
• The position demands a proactive approach to staying abreast of design trends and technologies to continuously elevate the quality and relevance of visual content.

📝 Enhancement Note: While the title is "Graphic Designer," its inclusion within a broader operations framework suggests a strong connection to Marketing Operations and the execution of Go-To-Market (GTM) strategies through visual content. The emphasis on campaign support and brand consistency aligns with operationalizing marketing efforts.

📈 Primary Responsibilities

• Develop and design a comprehensive suite of marketing collateral, including social media graphics, email templates, website visuals, brochures, flyers, banners, PowerPoint presentations, and print/digital advertisements.
• Ensure unwavering brand consistency across all design outputs, meticulously adhering to established company brand guidelines and maintaining a cohesive visual identity across all marketing channels.
• Actively collaborate with the Marketing Communications (MarCom) team to conceptualize and produce graphics that effectively support and amplify marketing campaigns, product launches, and corporate events.
• Contribute to creative strategy development by brainstorming innovative concepts that align with campaign objectives and resonate with target audience needs.
• Design and produce visually engaging graphics for digital content platforms, encompassing social media posts, web pages, infographics, and supporting elements for video content.
• Proactively incorporate stakeholder and team feedback into design iterations, ensuring final deliverables meet project requirements and exceed expectations.
• Maintain a keen awareness of current industry trends, design best practices, and emerging technologies to continuously enhance design quality and operational effectiveness.
• Effectively manage multiple design projects concurrently, prioritizing tasks and ensuring the timely delivery of high-quality graphics within specified deadlines.
• Foster strong collaborative relationships with copywriters, digital teams, video teams, project managers, events personnel, and fellow designers to ensure seamless integration and impactful visual communication.

📝 Enhancement Note: The responsibilities listed are typical for a mid-level graphic designer, with a strong emphasis on marketing campaign execution. For an operations-focused enhancement, it's assumed that the output of this role directly impacts the efficiency and effectiveness of marketing GTM activities.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Marketing, Visual Communication, or a closely related field.
• Equivalent professional experience in graphic design, particularly within B2B or corporate marketing environments, will be considered in lieu of a degree.

Experience:

• 3-5 years of dedicated experience in graphic design, with a significant portion focused on marketing, advertising, or corporate communications.
• Proven track record in designing a wide array of marketing materials for both digital and print platforms.

Required Skills:

• Graphic Design Proficiency: Mastery of industry-standard design software, predominantly Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Brand Management: Demonstrated ability to understand and rigorously apply brand guidelines to ensure visual consistency.
• Marketing Campaign Support: Experience in creating visual assets that directly support and enhance marketing campaigns and strategic initiatives.
• Project Management: Strong organizational and time-management skills, with a proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• Collaboration & Communication: Excellent verbal and written communication skills, with a demonstrated capacity for effective collaboration with cross-functional teams and stakeholders.
• Attention to Detail: Meticulous attention to detail to ensure accuracy, quality, and brand adherence in all design outputs.
• Creative Problem-Solving: Ability to generate innovative and creative ideas that effectively communicate marketing messages and engage target audiences.
• Visual Composition: Strong understanding of visual composition, typography, layout, and color theory.

Preferred Skills:

• Web Design & Development: Experience with web design tools (e.g., Figma, Sketch, Adobe XD) and a foundational understanding of HTML/CSS.
• User Experience (UX) / User Interface (UI) Design: Familiarity with UX/UI principles and design best practices.
• Content Management Systems (CMS): Experience working with CMS platforms for content deployment.
• Marketing Automation Tools: Basic understanding or experience with marketing automation platforms and their visual asset requirements.
• Video Graphics: Experience in designing graphics for video content, including motion graphics or animated elements.

📝 Enhancement Note: The "Preferred Skills" highlight a growing need for graphic designers to possess digital marketing operational awareness, including an understanding of web, UX/UI, CMS, and marketing automation tools, which are crucial for seamless GTM execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of marketing and promotional materials, demonstrating a strong command of design principles.
• Case studies or examples of how design work has supported specific marketing campaigns, product launches, or brand initiatives, highlighting the intended impact.
• Visual examples of maintaining brand consistency across various platforms and collateral types.
• Demonstrations of design for digital channels (social media, web banners, email) and print media (brochures, ads).
• Evidence of an iterative design process, potentially including mockups, revisions, and final approved designs.

Process Documentation:

• While not explicitly stated as a requirement for this design role, a candidate who can articulate their design process, from initial brief to final delivery, including feedback incorporation and quality assurance, will be highly valued.
• Ability to document design specifications and asset usage guidelines for broader team implementation.

📝 Enhancement Note: For a role supporting operations, the portfolio should ideally highlight not just aesthetic execution but also the strategic thinking behind the designs – how they were intended to drive specific marketing outcomes (e.g., engagement, lead generation, brand awareness). Documenting the process demonstrates operational discipline.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Omaha, NE, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in Omaha and the typical compensation for roles supporting marketing and communications departments.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.
• 401(k) plan with potential company matching.
• Stock purchase plan, offering an opportunity for employee ownership.
• Generous paid time off (PTO) for vacation, sick leave, and holidays.
• Life insurance coverage.
• Disability plans (short-term and long-term).
• Access to other optional supplemental coverage options for enhanced protection.

Working Hours:

• Standard full-time hours, typically 40 hours per week.
• While core hours are expected, flexibility may be available depending on project demands and team needs, though the role is primarily on-site.

📝 Enhancement Note: The salary range is an estimate based on general market data for the specified experience level and location. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and Werner Enterprises' internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Werner Enterprises operates within the transportation and logistics industry, a sector that relies heavily on efficient operations and clear communication to manage complex supply chains. Company Size: Werner Enterprises is a large, publicly traded company, indicated by its extensive job posting infrastructure and comprehensive benefits package. This suggests a structured environment with established processes and opportunities for professional growth within a significant organization. Founded: Founded in 1960, Werner Enterprises has a long history and established presence in the transportation sector, implying a culture that balances tradition with adaptation to industry changes.

Team Structure:

• The Graphic Designer will likely be part of the Marketing Communications (MarCom) department, working within a team that includes copywriters, digital marketing specialists, project managers, and potentially other designers.
• Reporting structure will likely be to a Marketing Manager or Creative Director, with direct collaboration across various marketing functions.
• Cross-functional collaboration is expected with departments such as Sales, IT, and Human Resources for specific campaign needs or internal communications.

Methodology:

• Design processes will likely be data-informed, with an emphasis on creating visuals that align with marketing campaign performance metrics and overall business objectives.
• Workflow planning will involve project management tools and methodologies to ensure efficient asset creation and delivery.
• Automation and efficiency practices may be integrated through template usage, streamlined feedback processes, and digital asset management systems.

Company Website: https://www.werner.com

📝 Enhancement Note: The company's industry (transportation) suggests a need for clear, professional, and reliable visual communication. The scale of Werner Enterprises implies that design work will often be for broad audiences and critical corporate initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor within the Marketing/Creative function. It requires specialized design skills and the ability to operate within a corporate marketing structure, contributing directly to Go-To-Market (GTM) execution. Reporting Structure: The Graphic Designer will report to a marketing leadership role (e.g., Marketing Manager, Creative Director). The role involves significant collaboration with peers in marketing, sales enablement, and content creation. Operations Impact: The Graphic Designer's output directly impacts the clarity, professionalism, and effectiveness of Werner Enterprises' marketing communications. High-quality visual assets are crucial for brand perception, campaign performance, lead generation, and overall GTM strategy success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing design, motion graphics, or UX/UI design.
• Project Leadership: Potential to lead design aspects of specific marketing campaigns or projects, taking ownership from concept to completion.
• Cross-functional Exposure: Gain broader understanding of marketing operations, sales enablement, and corporate communications by working closely with various departments.
• Advancement: Potential progression to Senior Graphic Designer, Art Director, or roles within marketing management, depending on performance and career aspirations.

📝 Enhancement Note: Growth in this role is likely tied to demonstrating not just creative skill but also an understanding of marketing objectives and how design contributes to operational efficiency and business outcomes.

🌐 Work Environment

Office Type: The role is specified as "TELECOMMUTE" in the raw data, but the location is "Global Headquarters Omaha," and "remote_derived" is false. This indicates that while the company may offer remote or hybrid options for other roles, this specific Graphic Designer position is expected to be an on-site role at their Global Headquarters in Omaha. Office Location(s): Global Headquarters Omaha, NE.

Workspace Context:

• The on-site environment at a large corporate headquarters typically fosters a collaborative atmosphere, with opportunities for face-to-face interaction with team members and stakeholders.
• Access to a standard suite of office technology, design software, and potentially digital asset management systems is expected.
• The workspace will likely support team collaboration through shared spaces, regular meetings, and direct communication channels.

Work Schedule:

• A standard 40-hour work week is expected, aligning with typical corporate office hours.
• While flexibility might be afforded for project deadlines, the primary expectation is consistent on-site presence during business hours.

📝 Enhancement Note: The discrepancy between "TELECOMMUTE" and "On-site" derived status suggests a potential for clarification. However, given the "Global Headquarters" designation and false "remote_derived" flag, an on-site presence is the most probable expectation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative aptitude.
• Portfolio Review & Skills Assessment: A dedicated session where you present your portfolio, discuss your design process, and potentially complete a design challenge or provide feedback on existing creative assets. This stage often assesses your understanding of brand consistency, marketing objectives, and technical proficiency.
• Team/Stakeholder Interviews: Meetings with potential colleagues within the MarCom team and key stakeholders (e.g., marketing managers, project managers) to evaluate collaboration skills, communication style, and cultural fit.
• Final Interview: May involve a higher-level manager or HR representative to discuss overall fit, career aspirations, and final compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role, particularly those demonstrating marketing campaign support, brand consistency, and digital/print versatility.
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results or impact of your design (if measurable).
• Highlight Versatility: Showcase a range of work demonstrating proficiency in different design styles and across various media (social media, web, print).
• Emphasize Brand Adherence: Include examples where you successfully applied or adapted existing brand guidelines.
• Be Prepared for Technical Questions: Be ready to discuss your software proficiency and technical approach to design execution.

Challenge Preparation:

• Expect a design challenge that might involve creating a social media graphic, a small digital ad, or adapting an existing piece of collateral to a new brief.
• Focus on demonstrating an understanding of the brief, brand guidelines, and efficient design execution within a time limit.
• Practice articulating your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, execution-oriented nature of this role within the broader operational context of marketing. Demonstrating an understanding of how design serves business objectives is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide array of marketing collateral.
• Design Collaboration Tools: Familiarity with platforms for sharing work, gathering feedback, and managing revisions (e.g., Adobe Creative Cloud sharing, Dropbox, Google Drive).

Analytics & Reporting:

• While not a primary function, understanding how design impacts analytics (e.g., click-through rates on digital ads, engagement on social media graphics) is beneficial. Experience with basic analytics platforms like Google Analytics or social media insights dashboards could be a plus.

CRM & Automation:

• Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or similar for deploying web content is a plus.
• Marketing Automation Platforms: Familiarity with systems like HubSpot, Marketo, or Pardot (if applicable to Werner's stack) can be advantageous for understanding asset integration into email campaigns or lead nurturing workflows.
• Digital Asset Management (DAM): Experience with DAM systems for organizing, storing, and retrieving creative assets would be beneficial.

📝 Enhancement Note: The tools listed reflect a standard creative workflow. The "plus" skills indicate an expectation for designers to be digitally savvy and understand how their work integrates into broader marketing technology stacks, a key aspect of marketing operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Timeliness: A strong emphasis on meeting deadlines and managing workload effectively to support campaign timelines.
• Quality & Accuracy: Commitment to producing high-quality, error-free work that upholds brand standards.
• Collaboration & Teamwork: Valuing open communication and the ability to work harmoniously with diverse team members and stakeholders.
• Adaptability & Continuous Improvement: Willingness to adapt to new design trends, technologies, and feedback to enhance design output.
• Brand Stewardship: A deep respect for and commitment to maintaining the integrity and consistency of the company's brand identity.

Collaboration Style:

• Cross-functional Integration: Designers are expected to actively collaborate with marketing strategists, copywriters, and digital specialists to ensure visual content aligns with overarching campaign goals.
• Feedback-Driven: An open approach to receiving and incorporating constructive criticism to refine designs and meet project objectives.
• Proactive Communication: Regularly communicating project status, potential challenges, and design rationales to team members and stakeholders.

📝 Enhancement Note: The culture values operational excellence in creative execution – delivering high-quality work on time, within brand guidelines, and in collaboration with marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the established framework of corporate brand guidelines.
• Managing Multiple Project Demands: Juggling numerous design requests from various internal stakeholders with competing priorities and deadlines.
• Adapting to Evolving Marketing Strategies: Quickly understanding and visually representing new campaign objectives or product messaging.
• Staying Current with Design Trends: Continuously learning and applying new design techniques and software features in a dynamic digital landscape.

Learning & Development Opportunities:

• Design Software Training: Access to training for the latest features and efficiencies within Adobe Creative Suite and other design tools.
• Industry Workshops/Webinars: Opportunities to attend sessions on graphic design trends, digital marketing visuals, and brand strategy.
• Mentorship: Learning from senior designers or marketing leaders within the organization to refine design skills and strategic thinking.
• Cross-departmental Exposure: Gaining insights into other marketing functions and how design plays a role in sales enablement and corporate communications.

📝 Enhancement Note: Challenges in this role often relate to operational execution – managing workflow, meeting stakeholder needs, and ensuring design aligns with strategic, often time-sensitive, marketing initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic for a new product launch. How do you ensure it aligns with the overall campaign message and brand guidelines?"
  • Preparation: Outline your steps: brief review, concept ideation, sketching/wireframing, software execution, incorporating feedback, final delivery. Emphasize how you'd research campaign goals and brand assets.
• "How do you handle receiving constructive criticism or significant revisions on a design you're proud of?"
  • Preparation: Focus on your ability to detach personally from the work, understand the stakeholder's perspective, and view revisions as opportunities to improve the final output and meet business objectives.
• "Walk me through a project in your portfolio that demonstrates strong typography and color theory. What was the objective, and how did your choices support it?"
  • Preparation: Select a relevant project, clearly articulate the goal, and explain your specific design decisions regarding font choices, hierarchy, color palettes, and their intended impact on the viewer.

Company & Culture Questions:

• "What interests you about Werner Enterprises and our company culture?"
  • Preparation: Research Werner's mission, values, and recent news. Connect your design philosophy and work style to their industry presence and established reputation.
• "How have you collaborated with teams outside of design (e.g., marketing, sales, content) in previous roles?"
  • Preparation: Provide specific examples of successful cross-functional projects, highlighting your communication and teamwork skills and how you ensured cohesive outputs.
• "How do you measure the success of your design work, particularly in a marketing context?"
  • Preparation: Discuss metrics like engagement rates, click-through rates, brand consistency adherence, positive stakeholder feedback, or successful campaign execution where design played a key role.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating key skills (e.g., campaign design, brand consistency, digital assets).
• Narrative: For each project, clearly state the objective, your role, the process, challenges, solutions, and outcomes. Focus on the "why" behind your design choices.
• Visuals: Ensure your portfolio is clean, professional, and easy to navigate. Use high-quality mockups.
• Engagement: Be prepared to answer questions about your work and discuss your design approach interactively.

📝 Enhancement Note: Preparing for these questions requires understanding how design serves operational marketing goals, emphasizing efficiency, brand adherence, and measurable impact, rather than just aesthetic appeal.

📌 Application Steps

To apply for this operations-focused graphic design position:

• Submit your application through the provided link on the Werner Enterprises careers portal.
• Portfolio Customization: Curate your portfolio to specifically highlight projects that showcase your ability to create impactful marketing collateral, maintain brand consistency, and support campaign objectives. Prioritize examples relevant to the transportation or logistics industry if possible.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "graphic design," "marketing materials," "Adobe Creative Suite," "brand consistency," "project management," and "collaboration." Quantify achievements where possible (e.g., "designed graphics for campaigns that increased engagement by X%").
• Interview Preparation: Practice articulating your design process, discussing your portfolio projects with a focus on strategic intent and outcomes, and preparing answers to common behavioral and situational questions related to teamwork and project management.
• Company Research: Familiarize yourself with Werner Enterprises' services, market position, and recent marketing initiatives. Understand their brand aesthetic and target audience to better align your responses and portfolio during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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