Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: We Are Rosie Location: Remote Job Type: Freelance / Contract Category: Marketing Operations & Design Date Posted: July 29, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This freelance Graphic Designer role focuses on creating visually compelling marketing and sales collateral for a growing company, acting as a key creative partner to the marketing team.
• The position requires a strong understanding of brand consistency and the ability to translate complex business concepts into easily understandable visual assets across various digital and print channels.
• Success in this role hinges on proficiency with a diverse range of design tools, including Figma, InDesign, Canva, Google Slides, and PowerPoint, to support multifaceted design projects.
• The designer will be expected to manage their own project queue, collaborate effectively with the Head of Marketing, and contribute to a test-and-learn environment, including experimentation with Generative AI and A/B testing for visual creative.

📝 Enhancement Note: While the raw job description categorizes this as "OTHER" employment type, the description clearly outlines a freelance, part-time capacity focused on design deliverables that directly support marketing and sales operations. The role is positioned as a strategic creative asset to the team, emphasizing collaboration and brand guardianship.

📈 Primary Responsibilities

• Collaborate with the Marketing Team to brainstorm and develop creative solutions for marketing campaigns and business challenges, ensuring alignment with company objectives.
• Serve as the primary custodian of We Are Rosie’s visual identity, meticulously maintaining brand guidelines across all created assets to ensure consistency and recognition.
• Design a variety of digital assets and templates, including email campaigns, social media posts, downloadable content (e.g., whitepapers, case studies), data visualizations, and digital advertisements.
• Support the sales team by creating tailored collateral such as one-sheeters, pitch decks, and proposals (RFPs) to enhance client engagement and win rates.
• Source high-quality, on-brand stock photography and imagery to complement design projects and elevate visual storytelling.
• Create basic animations suitable for different formats, from engaging social media content to dynamic presentation decks, to enhance user engagement.
• Develop corporate presentation materials using Google Slides and PowerPoint, effectively translating complex information into clear, digestible charts and illustrations.
• Contribute to a test-and-learn culture by participating in A/B tests for visual creative and exploring the application of Generative AI in design workflows.

📝 Enhancement Note: The responsibilities highlight a blend of execution and strategic input, typical for a mid-level designer supporting a small but growing marketing function. The emphasis on brand guardianship, sales enablement collateral, and digital asset creation indicates a direct impact on Go-To-Market (GTM) efforts.

🎓 Skills & Qualifications

Education: While no specific degree has been listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of creative output and brand responsibility. Alternatively, a strong portfolio demonstrating equivalent practical experience will suffice. Experience: A minimum of 3 years of professional graphic design experience is required. Experience within a B2B environment is preferred, as it often involves a different approach to visual communication and sales enablement compared to B2C.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually appealing and on-brand assets across various media.
• Brand Guideline Adherence: Ability to consistently apply and maintain brand identity standards across all design outputs.
• Design Tool Versatility: Mastery of essential industry-standard design software, including Figma for collaborative UI/UX design, Adobe InDesign for layout and print, Canva for accessible digital asset creation, and Google Slides/PowerPoint for presentation design.
• Digital Asset Creation: Proven experience designing for digital channels such as social media, email marketing, and web banners.
• Presentation Design: Skill in creating professional and impactful corporate presentation materials using Google Slides and PowerPoint, including effective data visualization.
• Collaboration & Communication: Strong interpersonal skills to partner effectively with marketing teams, brainstorm ideas, and incorporate feedback.
• Problem-Solving: Ability to approach design challenges with creative and innovative solutions.
• Adaptability: Willingness to learn and apply new technologies and methodologies, such as Generative AI and A/B testing for visuals.

Preferred Skills:

• B2B Marketing Experience: Familiarity with design principles and asset types common in business-to-business marketing.
• Digital Ad Creative Best Practices: Understanding of what makes digital ad creative effective and scroll-stopping.
• Basic Animation Skills: Ability to create simple animations for social media or presentations.
• Web Design/UX Knowledge: Familiarity with web design principles and user experience best practices.
• Agency Collaboration: Experience working with or alongside website agencies.

📝 Enhancement Note: The required skills emphasize a broad technical and creative skillset, with a strong leaning towards digital marketing and sales enablement. The preference for B2B experience and web/UX knowledge suggests the company values designers who understand the nuances of a professional services or technology-focused client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, clearly demonstrating proficiency across digital and print mediums.
• Examples of work that illustrate a strong understanding of brand consistency and the ability to maintain brand identity across different platforms.
• Case studies or project examples that highlight the design process, from initial concept and brainstorming to final execution and impact.
• Demonstrations of proficiency with key design tools such as Figma, InDesign, Canva, Google Slides, and PowerPoint through specific project examples.
• Evidence of creating various marketing and sales enablement assets, such as social media graphics, email templates, pitch decks, and one-sheeters.

Process Documentation:

• Candidates are expected to articulate their design process, including how they approach creative briefs, manage project queues, and incorporate feedback.
• The ability to demonstrate how they ensure visual assets align with strategic marketing and sales objectives will be key.
• Examples of how they have contributed to A/B testing or experimented with new design technologies (like Generative AI) would be beneficial.

📝 Enhancement Note: For a freelance role supporting marketing and sales operations, the portfolio is paramount. It serves as a direct indicator of the candidate's ability to deliver high-quality, on-brand assets that support Go-To-Market strategies and are crucial for sales enablement. Demonstrating process and tool proficiency is as important as the final aesthetic.

💵 Compensation & Benefits

Salary Range: $50 per hour. Benefits:

• Quarterly work-remote stipend, intended to support the costs associated with remote work arrangements.
• Flexible working hours, allowing for independent project execution outside of core collaboration periods.

Working Hours: The role is estimated at approximately 10 hours per week, with the potential for additional hours during peak periods such as major campaigns and RFP responses. The company aims to expand the position's hours in 2026. Collaboration and feedback sessions are expected during regular business hours.

📝 Enhancement Note: The hourly rate of $50/hour is competitive for a freelance graphic designer with 3+ years of experience and a diverse skillset in the US market. The work-remote stipend is a valuable perk for a remote-first role. The part-time nature with potential for growth is a key aspect for candidates seeking flexible, project-based work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the marketing industry, with a stated passion for changing the marketing industry and doing purpose-driven work. This suggests a forward-thinking, potentially disruptive approach to marketing services. Company Size: While not explicitly stated, the description mentions a "small team," implying a startup or early-stage company environment where individuals often wear multiple hats and have direct impact. Founded: Information on the founding date is not provided, but the focus on growth and potential expansion of this role suggests a company that is establishing its presence and scaling its operations.

Team Structure:

• The Graphic Designer will be part of a small marketing team and will report directly to the Head of Marketing.
• This structure indicates a lean, agile team where collaboration is direct and communication channels are likely short.
• The role will involve close collaboration with marketing team colleagues and support for the sales team, highlighting cross-functional interaction for Go-To-Market (GTM) initiatives.

Methodology:

• The company fosters a "test-and-learn" environment, encouraging experimentation with new approaches, including A/B testing for visuals and exploring Generative AI.
• Emphasis is placed on brainstorming creative solutions and pushing boundaries with bold visuals, indicating a culture that values innovation in design.
• The company aims to change the marketing industry and engage in purpose-driven work, suggesting a mission-oriented culture.

Company Website: [We Are Rosie Website - Assuming it aligns with wearerosie.com domain]

📝 Enhancement Note: The company culture appears to be dynamic, collaborative, and forward-looking, with a strong emphasis on creative output and innovation within the marketing space. The small team size means the designer will have significant visibility and influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level for Graphic Designers. It requires a solid foundation of 3+ years of experience and the ability to work independently on projects while also collaborating strategically with the Head of Marketing. The scope includes brand guardianship and supporting key marketing and sales functions. Reporting Structure: The Graphic Designer reports directly to the Head of Marketing. This direct line of reporting within a small team allows for clear communication, quick feedback loops, and direct influence on marketing strategy and execution. Operations Impact: As a Graphic Designer supporting marketing and sales, the impact is directly tied to the effectiveness of Go-To-Market (GTM) efforts. Well-designed collateral, engaging social media, and compelling pitch decks directly contribute to lead generation, brand perception, sales enablement, and ultimately, revenue growth. The role plays a crucial part in visually communicating the company's value proposition.

Growth Opportunities:

• Increased Hours and Responsibility: The company explicitly states plans to expand the position with additional hours in 2026, offering a pathway to a more substantial role.
• Skill Development: The emphasis on A/B testing, Generative AI, and potentially B2B marketing and web/UX knowledge provides opportunities to expand a designer's technical and strategic skillset.
• Creative Leadership: As the company grows, the designer could evolve into a more senior or lead role within the marketing team, shaping the visual direction and potentially managing design projects or external resources.
• Industry Exposure: Working with a company focused on "changing the marketing industry" and "purpose-driven work" can offer unique exposure to innovative marketing strategies and client engagements.

📝 Enhancement Note: This freelance role offers a clear growth trajectory, moving from a part-time, project-based engagement to potentially a more significant, full-time contribution as the company scales. The emphasis on modern design practices and experimentation is a strong draw for ambitious designers.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from anywhere within the United States. Office Location(s): Not applicable, as the role is entirely remote.

Workspace Context:

• The work environment is designed for flexibility, allowing designers to manage their workload and execute projects independently, while also being available for collaborative sessions during standard business hours.
• The remote setup is supported by a quarterly work-remote stipend, acknowledging the need for home office resources.
• The small team structure suggests a collaborative and potentially informal work environment where direct communication and mutual support are valued.

Work Schedule: The role is primarily part-time, estimated at 10 hours per week. However, there is a strong possibility of increased hours during busy campaign periods and RFP cycles. The designer is expected to be available during regular business hours for collaboration and feedback, but can otherwise work flexible hours to complete independent project tasks.

📝 Enhancement Note: The remote-first nature, coupled with flexible hours and a work-remote stipend, creates an attractive environment for freelance professionals seeking autonomy and work-life balance. The expectation for availability during business hours for collaboration is standard for remote roles requiring team input.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of submitted resumes and portfolios to assess basic qualifications and creative style.
• Portfolio Deep Dive: Expect a discussion focused on your portfolio, where you'll be asked to walk through specific projects, explain your design process, and articulate the impact of your work. Be prepared to discuss your approach to brand consistency, collaboration, and problem-solving.
• Skills Assessment/Challenge: The company may present a design challenge or ask for a specific task to evaluate your proficiency with their required tools (Figma, Google Slides, etc.) and your ability to interpret a brief and deliver on-brand creative.
• Team/Hiring Manager Interview: A conversation with the Head of Marketing to assess cultural fit, communication style, understanding of marketing objectives, and alignment with the company's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that showcases versatility across digital, social, presentations, and potentially B2B contexts.
• Highlight Process: For each project, clearly articulate the problem, your solution, your design process, the tools used, and the outcome or impact. Use visuals to guide the narrative.
• Showcase Brand Consistency: Include examples where you've successfully applied or developed brand guidelines.
• Demonstrate Tool Proficiency: If possible, show examples of work created in Figma, InDesign, Canva, Google Slides, or PowerPoint, and be ready to discuss your workflow.
• Quantify Impact: If you have metrics related to your design work (e.g., increased engagement on social media, improved conversion rates on ads), be prepared to share them.
• Tailor to the Role: Emphasize projects that align with We Are Rosie's stated needs, such as dynamic digital assets, sales collateral, and data visualization.

Challenge Preparation:

• Familiarize yourself with We Are Rosie’s current branding and marketing materials.
• Practice creating quick social media graphics, simple data visualizations, or a slide within a presentation deck under time constraints.
• Be ready to articulate your design choices and how they align with brand guidelines and marketing objectives.

📝 Enhancement Note: A strong, well-organized portfolio is the most critical component for this application. Candidates should anticipate in-depth discussions about their creative process and ability to translate business needs into effective visual communications.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX prototyping, and creating scalable digital assets. Proficiency is key for modern design workflows.
• Adobe InDesign: Crucial for layout design, print collateral, and more complex multi-page documents like proposals and one-sheeters.
• Canva: Valued for its accessibility and speed in creating a wide range of digital assets, especially social media content and quick graphics.
• Google Slides: Required for creating and editing corporate presentation decks, often used for sales pitches and internal communications.
• PowerPoint: Also required for presentation design, indicating a need to work with potentially diverse client or internal formatting preferences.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts metrics (e.g., through A/B testing) is important. Basic familiarity with analytics platforms to interpret performance data of visual assets may be beneficial.

CRM & Automation:

• Familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) is not explicitly required, but understanding how design assets are deployed within these systems can be advantageous for creating effective campaign materials.

📝 Enhancement Note: The tool stack is broad, covering collaborative design (Figma), professional layout (InDesign), and accessible digital creation (Canva, Google Slides, PowerPoint). This breadth requires a versatile designer capable of adapting to different project needs and platforms.

👥 Team Culture & Values

Operations Values:

• Creativity and Innovation: A strong emphasis on brainstorming and pushing boundaries with bold visuals, valuing fresh ideas.
• Brand Guardianship: A commitment to maintaining visual identity and ensuring all assets are on-brand and consistent.
• Collaboration and Partnership: Encouraging teamwork and open communication, treating design as a collaborative effort.
• Efficiency and Adaptability: A willingness to work efficiently, manage project queues, and embrace new technologies like Generative AI and A/B testing.
• Purpose-Driven Work: A passion for making a positive impact and changing the marketing industry for the better.

Collaboration Style:

• The company fosters a collaborative environment where designers partner with marketing team members to brainstorm and develop creative solutions.
• Direct reporting to the Head of Marketing suggests a close working relationship with leadership for feedback and direction.
• Support for the sales team implies cross-functional collaboration to create effective sales enablement tools.
• An openness to experimentation and a "test-and-learn" approach suggests a culture that welcomes iterative design processes and feedback.

📝 Enhancement Note: The culture values creativity, collaboration, and a forward-thinking approach to marketing. For a designer, this means being an active participant in the creative process and contributing to a dynamic, mission-oriented team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Tools: Effectively switching between and mastering diverse design software (Figma, InDesign, Canva, Slides, PowerPoint) for different project needs.
• Managing Remote Collaboration: Ensuring seamless communication and efficient project delivery while working remotely, especially with a small team.
• Adapting to a Small Team Dynamic: Contributing effectively in a lean environment where individual contributions have significant visibility and impact.
• Staying Ahead of Design Trends: Keeping pace with evolving digital design trends, including the integration of AI in creative workflows, to ensure visuals remain impactful and modern.
• Potential for Increased Workload: Managing the transition from approximately 10 hours/week to potentially more hours as the role expands in 2026.

Learning & Development Opportunities:

• Generative AI Exploration: Opportunity to experiment with and learn how to leverage AI tools in the design process.
• A/B Testing for Visuals: Developing skills in data-driven design by participating in visual A/B testing.
• B2B Marketing Design: Gaining experience and insights into design strategies specific to the B2B sector.
• Web Design/UX Fundamentals: Potentially learning or expanding knowledge in web design principles and user experience if web projects become more prominent.
• Broadening Creative Skillset: Working across a wide range of assets (social, email, presentations, sales collateral) will enhance versatility.

📝 Enhancement Note: The role presents opportunities to gain experience with cutting-edge design technologies and methodologies, which can be valuable for career advancement in the rapidly evolving field of graphic design.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss your design process for 2-3 key projects. Focus on:
  • The client's/company's needs and objectives.
  • Your creative approach and problem-solving steps.
  • The tools you used and why.
  • Challenges you encountered and how you overcame them.
  • The final outcome and its impact (if measurable).
• Brand Consistency: "How do you ensure your designs remain consistent with brand guidelines, especially when working across multiple platforms and tools?"
• Tool Proficiency: "Describe your experience using Figma, InDesign, Canva, Google Slides, and PowerPoint together. How do you choose the right tool for a specific task?"
• AI & A/B Testing: "What are your thoughts on using Generative AI in graphic design? How would you approach A/B testing for social media visuals?"
• Collaboration: "How do you typically collaborate with marketing or sales teams? How do you handle constructive criticism or feedback on your designs?"

Company & Culture Questions:

• Research: Thoroughly review We Are Rosie's website and any available marketing materials to understand their brand, mission, and industry positioning.
• Mission Alignment: "What excites you about our mission to change the marketing industry and do purpose-driven work?"
• Team Fit: "How do you see yourself contributing to a small, dynamic marketing team?"

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-stories, guiding the interviewer through the project's journey.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.
• Conciseness: Be prepared to speak about each project efficiently, highlighting key aspects without excessive detail.
• Engagement: Be enthusiastic and open to questions. Treat it as a conversation rather than a rigid presentation.

📝 Enhancement Note: Candidates should be ready to demonstrate not just design skill, but also strategic thinking, adaptability, and a collaborative mindset, all crucial for a designer supporting GTM operations in a growing company.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the We Are Rosie careers page.
• Portfolio Customization: Ensure your portfolio prominently features examples of digital assets, social media graphics, presentation decks, and any sales collateral you've created. Tailor your portfolio to highlight versatility across the required tools (Figma, InDesign, Canva, Google Slides, PowerPoint).
• Resume Optimization: Craft your resume to emphasize your 3+ years of graphic design experience, specific achievements in visual communication, and proficiency with the listed design software. Use keywords from the job description naturally.
• Interview Preparation: Practice presenting your portfolio projects, focusing on your process, tool usage, and the impact of your designs. Prepare thoughtful responses to potential questions about collaboration, brand consistency, and new technologies like AI.
• Company Research: Gain a strong understanding of We Are Rosie’s brand, mission, and the marketing industry context to demonstrate genuine interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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