Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: W.C. Bradley Co. Location: Columbus, Georgia, United States Job Type: Full-time Category: Marketing / Art & Design Date Posted: January 17, 2026 Experience Level: 2-5 years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity of marketing and sales collateral, ensuring brand consistency across all print and digital touchpoints.
• The Graphic Designer will be responsible for the end-to-end creation of media assets, from initial concept through final production for diverse applications.
• A key aspect of this position involves collaborating with internal teams and external agencies to deliver high-quality, on-brand creative solutions that drive sales and strengthen brand presence.
• This role demands meticulous attention to detail in managing project files, supporting production processes, and ensuring timely delivery of all visual assets.

📝 Enhancement Note: While the provided text specifies "Graphic Designer," the role's responsibilities heavily lean into marketing and sales support, making it a crucial function within a Go-To-Market (GTM) strategy. The emphasis on brand collateral, packaging, and advertising assets indicates a direct impact on customer perception and sales enablement, aligning it with operational aspects of marketing and sales. Therefore, this role is categorized under Marketing/Art & Design with strong ties to GTM functions.

📈 Primary Responsibilities

• Design and produce on-brand media elements, including product packaging, in-store merchandising, and marketing/sales collateral, ensuring alignment with brand guidelines.
• Execute in-house product photography and provide support for external photography shoots to maintain visual consistency and quality.
• Develop and prepare advertising assets for diverse channels such as social media, websites, email campaigns, video, and signage.
• Prepare final production-ready files for all graphic and media assets, ensuring they meet technical specifications for print and digital output.
• Assist with print coordination, including managing press checks and reviewing proofs to guarantee accurate reproduction of designs.
• Coordinate with third-party agencies to obtain necessary translations for materials distributed in different markets.
• Manage and maintain a comprehensive archive of project files and digital assets for easy retrieval and future use.
• Collaborate effectively with marketing, sales, and product teams to understand project requirements and deliver creative solutions that meet business objectives.
• Proactively identify opportunities for creative improvements and process efficiencies within the design workflow.

📝 Enhancement Note: The responsibilities listed are typical for a mid-level graphic designer. The emphasis on "on-brand media elements," "marketing and sales collateral," and "advertising assets" directly links this role to supporting Go-To-Market (GTM) functions. The inclusion of "product photography" and "print coordination" suggests a hands-on approach to asset creation and quality control, which are critical operational components of a marketing department.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field of study.

Experience: Minimum of three (3) years of professional experience in graphic design, preferably within a design firm, advertising agency, or an in-house creative team environment. Experience within the consumer products industry is highly preferred.

Required Skills:

• Demonstrated knowledge of graphic design principles, concepts, and industry standards.
• Proficiency in preparing packaging files for final output to commercial printers.
• Understanding of the commercial print publication process, including pre-press requirements.
• Strong command of Mac and/or PC operating systems.
• Expert proficiency in Adobe Creative Cloud suite, specifically InDesign, Illustrator, and Photoshop.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Publication-quality product photography skills.
• Excellent time management skills with the ability to manage multiple projects simultaneously and meet strict deadlines.
• Strong verbal and written communication skills in English.
• Effective interpersonal skills for seamless collaboration within and outside the organization.
• Highly organized with the ability to maintain information logically and systematically.
• Meticulous attention to detail.

Preferred Skills:

• Experience in managing digital asset management (DAM) systems.
• Familiarity with video editing software (e.g., Adobe Premiere Pro, After Effects).
• Knowledge of web design principles and UI/UX best practices.
• Experience with project management software (e.g., Asana, Trello, Monday.com).
• Understanding of marketing automation platforms and their creative integration.

📝 Enhancement Note: The "Minimum Work Experience" requirement of three years, combined with a Bachelor's degree, positions this role as a mid-level position. This level typically requires not only technical proficiency but also the ability to work independently, manage projects, and contribute strategically to creative output, aligning with operational efficiency goals in a marketing context. The preference for consumer products industry experience is a key indicator of the company's operational focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects demonstrating proficiency in print and digital media, showcasing a strong understanding of branding and visual communication.
• Specific examples of packaging design, marketing collateral (brochures, flyers), and advertising assets (social media graphics, web banners).
• Case studies or detailed project descriptions that highlight the design process, problem-solving approach, and the impact of the design on business objectives (e.g., increased engagement, sales support).
• Visual documentation of photography skills, including product shots and any related art direction.
• Examples of file preparation for print production, illustrating an understanding of technical specifications, bleed, and color profiles.

Process Documentation:

• Demonstrated ability to follow and document design workflows, from brief interpretation to final asset delivery.
• Evidence of managing project timelines and deliverables, potentially through project management tools or detailed personal tracking methods.
• Examples of collaboration with stakeholders, showcasing how feedback was incorporated and how design decisions were communicated.
• Understanding of asset archival and organization best practices, ensuring efficient access to design resources.

📝 Enhancement Note: For a Graphic Designer role, a portfolio is paramount as it directly showcases their ability to execute the core responsibilities. The emphasis on "on-brand media," "packaging," and "collateral" suggests a need for a portfolio that reflects experience in producing tangible marketing and sales assets. The mention of "production" and "file preparation" implies that the portfolio should not just be aesthetically pleasing but also technically sound, demonstrating readiness for real-world production workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Columbus, Georgia, the estimated salary range is between $50,000 and $70,000 annually. This estimate considers the cost of living in the region, the required qualifications, and the responsibilities outlined.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive medical coverage options for employees and their families.
• Paid Time Off (PTO): Generous vacation, sick leave, and holiday pay.
• Retirement Savings Plan: 401(k) with potential company match to support long-term financial planning.
• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.
• Employee Assistance Program (EAP): Confidential counseling and support services for employees.
• Potential for performance-based bonuses.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday through Friday. Flexibility may be available depending on project demands and team needs, but the role is primarily on-site.

📝 Enhancement Note: As no specific salary or benefits were provided, this section is populated with industry standards for a full-time Graphic Designer role at the specified experience level and location. The estimated salary range is derived from aggregated salary data for similar roles in the Columbus, GA area, accounting for the specified experience level. Benefits are typical offerings for a company of W.C. Bradley Co.'s presumed size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: W.C. Bradley Co. operates within the diverse consumer products sector, likely encompassing various brands and product lines. This industry context implies a need for adaptable design solutions that cater to different market segments and consumer preferences. The operations of such a company often require robust marketing and sales support to drive product awareness and demand. Company Size: W.C. Bradley Co. is likely a medium to large enterprise, given the structured application process and the breadth of operations implied by a consumer products company. This size typically means established processes, cross-functional teams, and potential for structured career growth. Founded: Founded in 1921, W.C. Bradley Co. has a long history, suggesting stability, established business practices, and a deep understanding of its markets. This longevity often correlates with a culture that values tradition, reliability, and long-term growth, while also adapting to modern market demands.

Team Structure:

• The Graphic Designer will likely be part of a Marketing department, potentially working within a creative team that includes other designers, copywriters, and marketing specialists.
• Reporting typically occurs to a Marketing Manager or Creative Director, who oversees the strategic direction and execution of marketing campaigns.
• Close collaboration is expected with Sales, Product Development, and potentially Brand Management teams to ensure creative outputs align with business objectives and product strategies.

Methodology:

• Creative projects are likely managed through a defined workflow, starting with project briefs, concept development, stakeholder reviews, revisions, and final production.
• Data-driven insights may inform creative direction, particularly for digital assets, though traditional design principles will also be key.
• Emphasis on brand consistency and adherence to established brand guidelines will be a core operational principle.
• Efficient asset management and version control will be crucial for maintaining organized project files.

Company Website: https://www.wcbradley.com/

📝 Enhancement Note: Information on company culture, size, and history is inferred from the company name, founding date, and industry. A long-standing company in consumer products often has a culture that balances established practices with innovation, requiring adaptable operational functions like marketing and design. The structure implies a need for clear communication channels and defined roles within the operations of the marketing team.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level contributor, typically requiring 2-5 years of experience. It involves executing defined design tasks with a degree of autonomy, contributing to the overall visual strategy of marketing and sales initiatives. The role is operational in nature, focusing on the timely and effective production of creative assets that support business goals. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Director. This structure places the role within the broader marketing operations team, where creative output directly supports GTM strategies. Collaboration with peers in marketing, sales, and product development is expected. Operations Impact: The impact of this role is significant in supporting the company's Go-To-Market (GTM) strategy. High-quality, on-brand visual assets are critical for effective marketing campaigns, product launches, sales enablement materials, and overall brand perception. Efficient production of these assets directly contributes to the speed and effectiveness of GTM execution.

Growth Opportunities:

• Specialization: Potential to specialize in areas like packaging design, digital advertising, product photography, or motion graphics.
• Senior Designer/Art Director: Advancement to a senior role with increased responsibility for project leadership, client management, and creative direction.
• Team Lead/Manager: With demonstrated leadership and project management skills, progression into a team lead or management position within the creative department.
• Cross-functional Moves: Opportunities to move into related fields such as marketing coordination, brand management, or UX/UI design, leveraging acquired creative and operational skills.

📝 Enhancement Note: Growth opportunities are inferred based on typical career paths for graphic designers. The emphasis on "operational impact" highlights how this creative role integrates into the broader business operations, particularly in GTM functions, and how its success contributes to the company's overall efficiency and market performance.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office environment. This suggests a collaborative workspace where team members interact regularly, fostering a sense of shared purpose and facilitating direct communication. Office Location(s): The primary office location is Columbus, Georgia. This location will house the main creative and marketing operations teams.

Workspace Context:

• Collaborative Environment: The on-site nature promotes spontaneous collaboration, team brainstorming sessions, and quick feedback loops, which are essential for creative processes.
• Tools and Technology: Access to up-to-date hardware (Mac/PC) and the full Adobe Creative Cloud suite is expected, along with standard office software and potentially specialized photography equipment.
• Team Interaction: Frequent interaction with marketing peers, sales teams, and potentially product managers will be part of the daily routine, ensuring creative alignment with business needs.

Work Schedule: The standard work schedule is 40 hours per week, Monday to Friday. While primarily on-site, some flexibility might be offered for project deadlines or specific needs, but the core expectation is consistent presence and engagement during business hours to support ongoing operational demands.

📝 Enhancement Note: The "On-site" work arrangement is a key factor in understanding the work environment. For a creative role, this often means opportunities for direct collaboration, immediate feedback, and a more integrated team dynamic, which are crucial for the operational efficiency of creative production.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Portfolio Review: Candidates will be asked to present their portfolio, either in person or virtually. This is a critical step where design skills, project execution, and understanding of brand consistency are evaluated. Be prepared to discuss your creative process, the challenges you faced, and the outcomes for each project.
• Technical/Skills Assessment: A practical design exercise or a skills test may be administered to assess proficiency in specific software (e.g., Photoshop, InDesign) and problem-solving abilities relevant to the role's responsibilities.
• Hiring Manager/Team Interview: An interview with the hiring manager (e.g., Marketing Manager, Creative Director) and potentially team members to assess strategic thinking, collaboration style, and how well you would integrate into the team's operational workflow.
• Final Interview: Potentially a final interview with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills required for this role (packaging, collateral, advertising, photography).
• Showcase Process: For each project, clearly articulate the brief, your role, the design process, challenges overcome, and the final results or impact. Use visuals to illustrate your journey.
• Highlight Brand Alignment: Emphasize how you ensured designs adhered to brand guidelines and supported marketing/sales objectives.
• Technical Proficiency: Be ready to discuss the software and techniques you used and why. For print pieces, mention your understanding of pre-press and production.
• Tailor Your Presentation: If possible, tailor your portfolio presentation to W.C. Bradley Co.'s industry and existing brand aesthetic.

Challenge Preparation:

• Design Exercise: Expect a task that might involve creating a social media graphic, a small piece of collateral, or adapting existing creative to a new brief under a time constraint.
• Problem-Solving: Be prepared to discuss how you would approach a specific design challenge, like creating assets for a new product launch or refreshing existing marketing materials.
• Brand Consistency: Practice thinking about how to maintain brand integrity across different media formats.

📝 Enhancement Note: The application and interview process for a creative role like Graphic Designer heavily relies on a portfolio. The advice focuses on how to present this portfolio effectively to demonstrate not just artistic talent but also an understanding of business objectives and operational efficiency in creative production. The mention of "process," "results," and "brand consistency" highlights the operational aspects expected by employers.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Adobe InDesign, Illustrator, and Photoshop for creating and editing graphics, layouts, and images.
• Microsoft Office Suite: Competency in Word, Excel, Outlook, and PowerPoint for general business communication, data handling, and presentation creation.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts metrics (e.g., click-through rates for digital ads, engagement on social media) is beneficial. Familiarity with basic analytics platforms (e.g., Google Analytics) for understanding digital asset performance could be a plus.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but an understanding of how marketing automation platforms and CRMs are used to deploy creative assets (e.g., email marketing, social media scheduling) can enhance collaboration with marketing operations.

Additional Tools (Preferred):

• Photography equipment and editing software.
• Project management software (e.g., Asana, Trello, Monday.com) for workflow management.
• Digital Asset Management (DAM) systems for organizing and distributing creative assets.

📝 Enhancement Note: The specified tools (Adobe Creative Cloud, Microsoft Office) are standard for graphic designers. The inclusion of "Analytics & Reporting" and "CRM & Automation" sections, even if minimal for this specific role, is important for operations roles as it highlights the interconnectedness of creative output with broader marketing and sales operations. It signals that even creative roles are expected to understand how their work fits into the larger GTM ecosystem.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A core value will be upholding and enhancing the W.C. Bradley Co. brand through consistent and high-quality visual communication. This translates to meticulous attention to detail in all design outputs.
• Efficiency & Timeliness: As part of the operations, delivering high-quality work on time is critical. This involves effective time management and workflow optimization to meet project deadlines.
• Collaboration & Communication: The company values teamwork and open communication, fostering an environment where designers can effectively collaborate with colleagues, share ideas, and receive constructive feedback.
• Creativity & Innovation: While adhering to brand standards, there's an expectation to bring creative solutions and innovative ideas to the table to enhance marketing and sales efforts.
• Results-Oriented: Designs should not only be aesthetically pleasing but must also contribute to achieving business objectives, such as increasing brand awareness, driving sales, or improving customer engagement.

Collaboration Style:

• Cross-functional Integration: The design team actively collaborates with marketing, sales, and product teams to ensure creative outputs are strategically aligned with business goals.
• Feedback Culture: An open culture where constructive feedback is regularly exchanged, enabling continuous improvement of designs and processes.
• Knowledge Sharing: Encouragement of sharing best practices, design trends, and technical tips among team members to foster collective growth and efficiency.

📝 Enhancement Note: These values are inferred based on the nature of a corporate graphic design role within a consumer products company. The emphasis on "Brand Integrity," "Efficiency & Timeliness," and "Results-Oriented" directly links the creative function to operational effectiveness and business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Meeting the need for consistent brand representation while also pushing creative boundaries to keep marketing materials fresh and engaging.
• Managing Multiple Projects and Tight Deadlines: Effectively prioritizing tasks and managing workload in a fast-paced environment to ensure all projects are delivered on schedule.
• Adapting to Evolving Design Trends and Technologies: Staying current with new software features, design styles, and digital media platforms to ensure W.C. Bradley Co.'s visuals remain modern and effective.
• Translating Business Objectives into Visual Concepts: Effectively understanding marketing and sales goals and translating them into compelling visual communications that resonate with target audiences.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to attend workshops, online courses, or industry conferences to deepen expertise in specific design software, photography, or emerging design fields.
• Cross-Training: Exposure to different facets of marketing and creative operations, potentially including web design, social media content creation, or basic video editing.
• Mentorship: Potential to learn from senior designers or creative directors, gaining insights into strategic design thinking and career progression.

📝 Enhancement Note: Challenges are identified based on common issues faced by graphic designers in corporate environments. Growth opportunities are framed to show how overcoming these challenges can lead to professional development and career advancement within the broader operational scope of the marketing department.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strict brand guide with a need for creative innovation. How did you approach it?" (Assesses understanding of brand operations and creative problem-solving.)
• "Walk us through your process for creating marketing collateral from concept to final delivery. What steps do you take to ensure efficiency and quality?" (Evaluates understanding of design workflows and operational execution.)
• "How do you prioritize tasks when faced with multiple urgent design requests from different departments?" (Tests time management, prioritization skills, and ability to manage operational demands.)

Company & Culture Questions:

• "What do you know about W.C. Bradley Co. and its brands? How would your design aesthetic align with our market presence?" (Assesses research skills and cultural fit with the company's operational scope.)
• "Describe your experience working within a creative team and collaborating with non-creative departments like sales or product development." (Evaluates collaboration skills, crucial for GTM operations.)
• "How do you measure the success of your design work? Can you provide an example where your design had a measurable impact?" (Focuses on results-oriented thinking and understanding design's contribution to business operations.)

Portfolio Presentation Strategy:

• Structure for Impact: Start with a brief overview of your experience, then present your chosen projects sequentially. For each project, clearly state the objective, your role, the process, the solution, and the outcome/impact.
• Highlight Operational Aspects: For each case study, emphasize how you managed your time, collaborated with stakeholders, adhered to production requirements, and ensured the design met specific business goals.
• Visual Storytelling: Use clear, high-resolution visuals. Annotate your designs to point out key elements and explain your rationale.
• Be Prepared for Technical Questions: Anticipate questions about software, file formats, print specifications, and photography techniques.

📝 Enhancement Note: Interview questions are tailored to assess not only creative skill but also an understanding of operational aspects like process, efficiency, collaboration, and business impact, which are crucial for roles supporting GTM functions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the W.C. Bradley Co. careers portal or the provided link.
• Portfolio Customization: Ensure your portfolio highlights projects most relevant to W.C. Bradley Co.'s industry (consumer products) and the role's requirements (packaging, marketing collateral, advertising assets). Showcase your process and the operational efficiency involved in your work.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Graphic Design," "Adobe Creative Cloud," "packaging," "marketing collateral," "photography," and "time management." Quantify achievements where possible (e.g., "Designed X assets that supported a Y% increase in campaign engagement").
• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and how your work contributes to business objectives and operational efficiency. Be ready to articulate your understanding of brand consistency and timely delivery.
• Company Research: Thoroughly research W.C. Bradley Co., its brands, and its market position. Understand their current visual identity and consider how your design skills can enhance their GTM efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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