Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: VODA.ai

Location: Remote (United States)

Job Type: Full-Time, Freelance

Category: Creative & Design, Marketing Operations

Date Posted: 2026-03-17

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is for a remote, freelance Graphic Designer focused on creating high-quality static visual content that complements existing motion design capabilities within VODA.ai.

• Responsibilities include designing and delivering static assets for diverse channels such as marketing collateral, social media, presentations, and sales materials, ensuring brand consistency.

• Candidates are expected to be highly proficient in industry-standard design tools and embrace AI-driven workflows for enhanced productivity and creativity.

• The position requires a self-starter with exceptional attention to detail, a problem-solving mindset, and a proactive approach to staying current with B2B/B2G marketing trends.

📝 Enhancement Note: While the job title is "Graphic Designer," the context of VODA.ai, a company focused on water utilities using AI, and the emphasis on B2B/B2G marketing, suggests this role will heavily involve creating visual assets for a technical and business-oriented audience. The "freelance" aspect implies a project-based engagement with potentially variable workload, rather than a fixed daily schedule. The "remote" status is explicitly stated for the United States.

📈 Primary Responsibilities

• Design and produce a wide range of static visual assets, including but not limited to: marketing collateral, social media graphics, website banners, presentation decks, sales enablement materials, and digital advertisements.

• Collaborate closely with the existing motion design team to ensure a cohesive and integrated visual brand identity across all content formats.

• Uphold and meticulously apply VODA.ai's brand guidelines across all created assets, ensuring consistency in typography, color palettes, imagery, and overall aesthetic.

• Leverage AI content tools and LLMs as integral parts of the creative workflow to explore design directions, generate concepts, and enhance the efficiency and quality of static asset production.

• Conduct thorough reviews of designs to ensure pixel-perfect execution, adherence to technical specifications for various platforms, and alignment with campaign objectives.

• Proactively identify opportunities to improve visual communication strategies through innovative design solutions.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced startup environment.

• Engage with cross-functional teams, including Sales, Product, and Marketing, to understand project requirements and deliver designs that meet strategic business goals.

📝 Enhancement Note: The responsibilities have been expanded to detail the scope of "static visual content" and emphasize the integration with motion design. The AI-native requirement has been explicitly translated into a responsibility for leveraging AI tools in the design workflow.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional experience in graphic design, with a significant focus on static visual content creation.

• Proven track record in producing high-quality designs for both digital (social media, web, presentations) and print (brochures, collateral) mediums.

• Experience working within established brand guidelines and maintaining brand consistency across diverse assets.

Required Skills:

• Static Design Mastery: Expertise in creating compelling static visuals for digital and print applications.

• Design Software Proficiency: Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• AI Content Tool Integration: Proficiency with AI content generation tools (e.g., Nano Banana, ChatGPT, Midjourney) and an AI-native workflow approach.

• Visual Design Principles: Strong understanding of layout, typography, color theory, and visual hierarchy.

• Brand Stewardship: Ability to strictly adhere to and implement brand guidelines.

• Problem-Solving: A proactive, self-starter attitude with a strong ability to identify and solve design challenges independently.

• Communication: Excellent verbal and written communication skills in English, with the ability to articulate design concepts and rationale effectively.

Preferred Skills:

• Experience in B2B or B2G marketing visual design.

• Familiarity with motion design principles or collaboration with motion designers.

• Experience working with international teams or in a multicultural environment.

• Understanding of water utility or environmental technology sectors.

📝 Enhancement Note: The experience level has been inferred from the "Minimum 5 years" requirement, suggesting a mid-to-senior level designer. The "AI-native" requirement has been translated into a specific skill set involving AI content tools and an AI-centric workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong range of high-quality static design work across digital and print mediums.

• The portfolio should demonstrate expertise in applying brand guidelines consistently and effectively to various asset types.

• Include examples of marketing collateral, social media graphics, presentations, and sales materials that highlight visual appeal and clarity.

• Showcase projects where AI content tools or LLMs were leveraged to enhance the design process or outcome.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to discuss their design process, including how they approach project briefs, conduct research, iterate on designs, and collaborate with stakeholders.

• Be ready to explain how you integrate AI tools into your workflow for efficiency and creative exploration.

• Familiarity with agile or iterative design processes common in startup environments is beneficial.

📝 Enhancement Note: The portfolio requirements have been detailed to align with the specific responsibilities and qualifications, emphasizing static design, brand consistency, and AI tool integration.

💵 Compensation & Benefits

Salary Range:

• As a freelance role with variable workload, compensation is typically project-based or an hourly rate. Based on industry standards for experienced Graphic Designers in the US with AI proficiency, an estimated hourly rate could range from $40 - $70 USD per hour, depending on project complexity and specific AI tool expertise.

• Note: This is an estimate; actual compensation will be determined by VODA.ai based on project scope, candidate experience, and negotiation.

Benefits:

• As a freelance position, standard employee benefits (health insurance, paid time off, retirement plans) are generally not provided.

• Potential Benefits:

  • Flexibility in work schedule and location (fully remote).
  • Opportunity to work on impactful projects for a mission-driven company in the sustainability sector.
  • Exposure to cutting-edge AI technologies and innovative marketing strategies.

Working Hours:

• This is a freelance role with no fixed hourly commitment. The workload will vary based on business needs. Candidates should be available to take on projects as they arise and manage their time effectively to meet project deadlines. An estimated 40 hours per week is typical for full-time freelance engagements, but this will fluctuate.

📝 Enhancement Note: Given the freelance nature, the salary section focuses on estimated hourly rates for experienced US-based designers with AI skills. Benefits are outlined as typical for freelance roles, highlighting flexibility and project-specific advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) for Water Utilities, Environmental Technology, Sustainability.

Company Size: VODA.ai was founded in 2017 and is headquartered in Boston, MA. While the exact current employee count isn't provided, it operates as a growing startup.

Founded: 2017

Team Structure:

• The Graphic Designer will likely collaborate with a Marketing team, potentially including a Head of Marketing, other designers (motion designers), and marketing specialists.

• Cross-functional collaboration is expected with Sales, Product, and other teams requiring visual content support.

Methodology:

• VODA.ai utilizes proprietary, in-house AI for its software solutions.

• The company culture values a proactive, problem-solving mindset, self-starters, and individuals who stay updated with the latest trends, particularly in B2B/B2G marketing and AI technologies.

• A strong emphasis is placed on being "AI-native" and integrating LLMs into core workflows.

Company Website: www.voda.ai

📝 Enhancement Note: The company context has been populated using the provided company description, highlighting its mission, industry, and core technology. The cultural emphasis on AI and proactivity has been noted.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design workflows and explore new AI tools for content creation.

• Portfolio Expansion: Work on diverse projects across different marketing and sales initiatives, building a robust portfolio.

• Industry Exposure: Gain insight into the AI, water utility, and sustainability sectors, understanding specific B2B/B2G marketing challenges.

• Long-Term Engagement: Potential for continued freelance work and a closer relationship with the company if performance and needs align.

📝 Enhancement Note: The career analysis focuses on the freelance nature of the role and how it contributes to the company's GTM strategy, emphasizing skill development relevant to AI and B2B/B2G marketing.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own home office or preferred remote workspace.

Office Location(s):

Workspace Context:

• Candidates are expected to have a reliable internet connection and a suitable workspace conducive to creative work and potential virtual meetings.

• Access to necessary design software and hardware is the responsibility of the freelance designer, though companies may sometimes provide licenses for specific tools like Adobe Creative Suite or Figma.

Work Schedule:

• Flexible, as it is a freelance role. The designer must manage their own schedule to meet project deadlines and be available for communication during core business hours for VODA.ai's US-based operations, if required.

📝 Enhancement Note: The work environment details are tailored to a fully remote, freelance position, emphasizing self-management and digital collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess experience and design quality.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and the application of AI tools.

• Skills Assessment: Potentially a small design task or case study to evaluate practical skills, problem-solving abilities, and adherence to brand guidelines.

• Cultural Fit & Collaboration: Discussion about self-starter mentality, problem-solving approach, and ability to collaborate with cross-functional teams.

• Finalization: Discussion of project scope, rates, and terms of engagement.

Portfolio Review Tips:

• Curate Strategically: Select your strongest static design projects that align with B2B/B2G marketing needs. Include examples of marketing collateral, presentations, and social media visuals.

• Showcase Problem-Solving: For each project, briefly explain the challenge, your role, the solution, and the outcome. Highlight how your design contributed to business objectives.

• Demonstrate AI Integration: If possible, include projects where AI tools played a significant role in concept generation, asset creation, or workflow efficiency. Explain your process.

• Highlight Brand Adherence: Show examples where you successfully worked within strict brand guidelines.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A dedicated section for static design is ideal.

Challenge Preparation:

• Be prepared to discuss your design process, especially how you approach new briefs, iterate on concepts, and manage feedback.

• Brush up on VODA.ai's brand and mission to understand their context.

• Be ready to articulate how you use AI tools in your workflow and how they help you produce better work faster.

• Prepare to discuss your freelance rates and availability.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a freelance graphic design role requiring AI proficiency and B2B/B2G marketing focus.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital art.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For page layout and print design (brochures, collateral).

• AI Content Tools:

  • General LLMs: ChatGPT, Gemini, Claude for ideation, copywriting assistance, and concept refinement.
  • AI Image Generators: Midjourney, DALL-E, Stable Diffusion for concept exploration and asset generation.
  • Specific AI Tools: Nano Banana (as mentioned in the JD) or similar AI tools for specialized content creation or workflow automation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tool requirements for the designer, but understanding how marketing collateral integrates with CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms can be advantageous.

📝 Enhancement Note: This section explicitly lists the design and AI tools mentioned in the job description, along with related tools that a graphic designer in a marketing operations context might encounter or benefit from knowing.

👥 Team Culture & Values

Operations Values:

• AI-Native Approach: A core value is embracing and integrating AI and LLMs into daily workflows to drive efficiency and innovation.

• Proactivity & Ownership: Taking initiative, owning projects from start to finish, and not waiting for direction.

• Problem-Solving: A mindset focused on finding solutions and overcoming challenges creatively and efficiently.

• Attention to Detail: Commitment to delivering pixel-perfect designs and maintaining high-quality standards.

• Brand Consistency: Dedication to upholding and reinforcing the company's visual identity across all outputs.

• Mission-Driven: Contributing to a company with a clear purpose of improving water infrastructure and sustainability.

Collaboration Style:

• Cross-Functional: Comfortable working with diverse teams (Sales, Product, Marketing, Motion Design) to achieve shared goals.

• Digital-First: Primarily collaborating through digital tools and platforms.

• Feedback-Oriented: Open to receiving and incorporating constructive feedback to refine designs.

• Agile & Iterative: Willing to work in a fast-paced environment that may involve multiple revisions and quick turnarounds.

📝 Enhancement Note: The values are derived directly from the "This is right for you if you" section of the job description, emphasizing the company's unique cultural aspects related to AI and startup mentality.

⚡ Challenges & Growth Opportunities

Challenges:

• Variable Workload: As a freelance role, managing fluctuating project demands and ensuring consistent income can be a challenge.

• AI Tool Evolution: The rapid pace of AI tool development requires continuous learning and adaptation to stay proficient and leverage the latest capabilities effectively.

• Balancing Static & Motion: Effectively complementing motion design with static assets requires a strong understanding of visual flow and brand coherence across different media.

• Remote Collaboration: Maintaining strong communication and creative synergy with a remote team requires proactive effort and clear articulation.

• Translating Technical Concepts: Visually representing complex AI technology and water utility challenges in an accessible and compelling manner for diverse audiences.

Learning & Development Opportunities:

• AI Design Mastery: Becoming a go-to expert in leveraging AI tools for graphic design, potentially leading to specialized freelance opportunities.

• B2B/B2G Marketing Design: Developing a deeper understanding of design strategies tailored for technical and governmental clients.

• Cross-Disciplinary Exposure: Gaining insights into motion design, product marketing, and sales enablement strategies.

• Portfolio Enhancement: Building a diverse portfolio of impactful visual assets for a mission-driven tech company.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a remote, freelance, AI-focused graphic design role within a technology startup.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating static visual assets for a B2B/B2G tech company. How do you ensure brand consistency and visual impact?"

  • Preparation: Be ready to walk through a past project, highlighting your research, concept development, tool usage (especially AI), iteration, and final delivery. Emphasize how you align visuals with business objectives.

• "How do you integrate AI tools, like ChatGPT or Midjourney, into your graphic design workflow? Can you provide a specific example of how AI helped you solve a design problem or create a stronger outcome?"

  • Preparation: Be specific. Discuss AI for ideation, mood boards, asset generation, or workflow automation. Quantify benefits if possible (e.g., "saved X hours," "explored Y more concepts").

• "How do you approach working with brand guidelines, especially when they are strict? Can you share an example where you successfully maintained brand integrity while still delivering creative and effective designs?"

Company & Culture Questions:

• "What interests you about VODA.ai and our mission to improve water infrastructure with AI?"

  • Preparation: Research VODA.ai's "About Us" page, their product, and their impact. Connect your interest to sustainability, technology, or problem-solving.

• "Describe your experience working as a self-starter and problem-solver in a fast-paced environment. How do you manage your time and priorities independently?"

  • Preparation: Provide concrete examples of taking initiative, solving problems without direct supervision, and managing multiple projects effectively as a freelancer.

• "How do you stay updated with the latest trends in graphic design and AI tools?"

Portfolio Presentation Strategy:

• Highlight Static Design: Ensure your portfolio prominently features your best static design work relevant to marketing, sales, and presentations.

• Tell a Story: For each selected project, clearly articulate the client/objective, your creative brief, your design process (including AI use), the challenges, and the results/impact.

• Showcase AI Integration: If you have projects where AI was instrumental, dedicate specific slides or sections to explain its role and benefits.

• Brand Consistency Examples: If possible, show how you applied brand guidelines to various assets for a single campaign or client.

• Concise & Visual: Keep your presentation visually engaging and to the point. Focus on quality over quantity of projects.

📝 Enhancement Note: Interview questions and preparation tips are designed to assess the candidate's technical skills, AI proficiency, freelance work ethic, and cultural fit with VODA.ai's specific values.

📌 Application Steps

To apply for this Graphic Designer position:

• Click on the application link provided on the VODA.ai careers page.

• Portfolio Customization: Tailor your resume and portfolio to highlight your strongest static design projects, emphasizing experience with digital and print marketing collateral, presentations, and social media visuals. Ensure AI tool proficiency is clearly demonstrated.

• Resume Optimization: Clearly state your years of graphic design experience and proficiency in Figma, Adobe Creative Suite, and AI content tools. Quantify achievements where possible (e.g., "Increased engagement by X% through social media graphics").

• Prepare Your Narrative: Be ready to articulate your freelance work process, your approach to problem-solving, and your enthusiasm for VODA.ai's mission and AI-driven solutions during potential interviews.

• Company Research: Familiarize yourself with VODA.ai's offerings, target audience (water utilities), and their overall brand messaging to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.