Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vitality Brands Worldwide

Location: Richmond, Australia

Job Type: Full-Time, Salaried

Category: Marketing & Design Operations

Date Posted: March 18, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on the end-to-end design process, from conceptualization to final artwork, for a diverse range of marketing and product collateral.

• The Graphic Designer will be responsible for creating high-impact visual assets that align with brand guidelines across digital, print, and packaging mediums.

• A key aspect of this position involves collaborating closely with cross-functional teams, including marketing and product development, to ensure cohesive brand messaging and effective campaign execution.

• This role requires meticulous attention to detail in preparing finished art for production and maintaining organized asset libraries for efficient workflow management.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and context (FMCG, brand collateral, packaging, campaign outputs) suggest a role that interfaces heavily with marketing operations and brand management. The emphasis on asset libraries and production-ready artwork highlights operational efficiency within the creative function.

📈 Primary Responsibilities

• Lead design development from brief to final artwork across digital, print, packaging, and campaign outputs, ensuring brand consistency and creative excellence.

• Produce high-quality digital assets for social media, web banners, eDMs, online advertisements, and potentially basic video/motion graphics as needed.

• Design and develop print and retail materials, including Point of Sale (POS) displays, signage, retail advertisements, and promotional collateral.

• Prepare packaging artwork and finished art to industry production standards, ensuring accuracy and readiness for manufacturing.

• Collaborate effectively with marketing, product development teams, and external partners to deliver cohesive and impactful design solutions that meet project objectives.

• Maintain organized file structures and comprehensive asset libraries with accurate version control to enhance workflow efficiency and accessibility.

📝 Enhancement Note: The responsibilities emphasize a blend of creative output and operational management of design assets. The requirement for "finished art" and "organized file structures" points to an operational focus on delivering production-ready assets efficiently.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field.

Experience: 2-3 years of experience in a Graphic Design role, preferably within the Fast-Moving Consumer Goods (FMCG) environment.

Required Skills:

• Strong portfolio demonstrating expertise in digital, print, and packaging design.

• Proven ability to manage multiple competing priorities in a fast-paced environment.

• Solid understanding of print production processes and finished art standards for packaging and retail applications.

• Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience designing for digital platforms.

Preferred Skills:

• Experience with Figma and Canva.

• Basic video editing capabilities.

• Familiarity with skincare, beauty, and wellness product aesthetics and markets.

📝 Enhancement Note: The experience requirement of 2-3 years suggests a mid-level designer who can work independently on assigned projects while also being integrated into a broader marketing or GTM operations team. The mention of FMCG experience is crucial for understanding the industry context and pace.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on digital assets, print collateral, and packaging design.

• Case studies or examples that illustrate the design process from initial concept to final deliverable, highlighting problem-solving and creative execution.

• Demonstrations of ability to adhere to brand guidelines and deliver consistent visual messaging across different channels.

Process Documentation:

• Ability to maintain organized file structures and asset libraries with accurate versioning, demonstrating an understanding of workflow efficiency and asset management.

• Experience in preparing artwork for various production methods (digital printing, offset printing, packaging manufacturing), indicating a grasp of production workflows.

• Examples of how designs were adapted for different campaign outputs or retail environments, showcasing adaptability within a structured process.

📝 Enhancement Note: For a design role within a GTM context, the portfolio is paramount. It serves as a tangible representation of the candidate's ability to execute design tasks efficiently and deliver production-ready assets, which is a core operational aspect of creative services.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Richmond, Australia, the estimated annual salary range is AUD $65,000 - $85,000. This range accounts for the required experience, specific skill set (Adobe Suite, digital/print/packaging design), and the FMCG industry context.

Benefits:

• Career Growth: Opportunities for professional development and advancement.

• Professional Development: Support for learning and skill enhancement.

• Leadership Opportunities: Potential pathways for leading design projects or initiatives.

• Personal Growth: Focus on individual development and well-being.

• Collaborative and Fun Work Environment: Recognized as a Great Place to Work with a focus on employee engagement and social activities.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with the possibility of some flexibility depending on project demands.

📝 Enhancement Note: The salary estimate is based on typical Australian market rates for graphic design roles with this experience level and location, considering the specific industry (FMCG) and the breadth of design responsibilities. Benefits are derived from the "Why Join Us?" section, translated into standard HR benefit categories.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vitality Brands Worldwide operates within the Consumer Goods sector, with a strong focus on skincare, beauty, and wellness products. This industry is characterized by rapid product cycles, strong brand identity requirements, and a competitive market landscape.

Company Size: Vitality Brands Worldwide is a medium-sized company, indicated by its presence across multiple locations and its recognition as a Great Place to Work. This size often allows for a dynamic work environment where individuals can have a significant impact, while still having established processes.

Founded: While the founding date is not specified, the company's recognition as a Great Place to Work and its focus on innovation suggest a mature, forward-thinking organization that values employee experience and brand development.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Brand team, potentially working within a dedicated creative department or closely with a Marketing Manager.

• Reporting structure will likely be to a Creative Lead, Marketing Manager, or Brand Manager, with direct collaboration with marketing specialists, product managers, and potentially sales teams.

Methodology:

• Design development will follow a process from brief to final artwork, emphasizing clear communication and stakeholder alignment.

• Emphasis on data-informed design where applicable, possibly through collaboration with marketing analytics to understand asset performance.

• Workflow efficiency will be driven by organized file structures, asset libraries, and adherence to production timelines.

Company Website: Vitality Brands Worldwide (implied from domain: vitalitybrands.com)

📝 Enhancement Note: The company's focus on skincare, beauty, and wellness implies a need for visually appealing, high-quality creative output that resonates with consumer trends and brand values. The "Great Place to Work" recognition suggests a positive, collaborative, and engaging work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-3 years of specific experience. It signifies a level where an individual can independently manage design tasks and projects, contribute creatively, and operate within established workflows, with potential to grow into more senior or specialized design roles.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Senior Designer, or Marketing Manager. This structure provides mentorship and oversight while allowing for autonomy in day-to-day design tasks. Collaboration will extend across various departments involved in product launches and marketing campaigns.

Operations Impact: The Graphic Designer's impact is crucial for the visual representation and brand integrity of Vitality Brands Worldwide. Effective design translates brand messaging into tangible assets that drive consumer engagement, support sales initiatives, and influence purchasing decisions across digital, print, and retail channels. Efficient design operations ensure timely delivery of marketing materials, which directly supports Go-To-Market (GTM) strategies.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like packaging, digital advertising, or motion graphics.

• Creative Leadership: Potential to move into a Senior Graphic Designer role, leading smaller projects or mentoring junior designers.

• Brand Management: Possibility of transitioning into Brand Design or Marketing roles, leveraging a strong understanding of visual brand strategy.

• Cross-functional Exposure: Gaining broader experience in marketing campaign execution and product development processes through collaboration.

📝 Enhancement Note: The growth opportunities are framed within the context of operations and GTM, emphasizing how design skills can evolve into roles that manage creative processes, brand strategy, and cross-functional campaign execution.

🌐 Work Environment

Office Type: The role is on-site in Richmond, Australia, suggesting a traditional office environment designed for collaborative work and in-person team interaction.

Office Location(s): Richmond, Australia. This location likely offers a standard professional office setting conducive to creative work and team meetings.

Workspace Context:

• The workspace is expected to support a collaborative environment, with opportunities for brainstorming sessions, design reviews, and direct interaction with marketing and product teams.

• Access to necessary design software and hardware (Adobe Creative Suite, potentially Figma/Canva) will be provided.

• The environment likely fosters a balance between focused individual design work and team-based creative problem-solving.

Work Schedule: This is a full-time salaried position, typically involving a standard 40-hour work week. While core hours will be expected, there may be some flexibility to accommodate project deadlines, common in creative and marketing operations.

📝 Enhancement Note: The on-site requirement implies a structured work environment that facilitates direct collaboration, which is often beneficial for design roles that require real-time feedback and team alignment on creative projects within a GTM context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio. Candidates with a strong portfolio that aligns with the company's brand aesthetic and requirements will be shortlisted.

• First Interview: Typically with the hiring manager (e.g., Creative Lead or Marketing Manager) to assess design skills, experience, cultural fit, and understanding of the role's responsibilities. This stage will heavily feature a review of the candidate's portfolio.

• Skills Assessment/Design Challenge: A practical exercise or case study may be given to evaluate design thinking, problem-solving abilities, and proficiency with design tools under time constraints. This might involve creating a concept for a campaign asset or adapting existing artwork.

• Final Interview: May involve meeting with additional stakeholders or senior leadership to discuss broader strategic alignment and confirm suitability.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work that directly addresses the requirements: digital assets, print materials, and packaging design. Tailor your selection to showcase FMCG or similar industry experience if possible.

• Showcase Process: For key projects, include a brief overview of your design process – from brief interpretation, concept development, to final execution and rationale behind your design choices. This demonstrates your operational approach to design.

• Highlight Production Readiness: Include examples of finished art or mock-ups that demonstrate an understanding of print production, packaging specifications, and digital asset optimization.

• Quantify Impact (if possible): If you have data on how your designs performed (e.g., increased engagement on social media, successful retail displays), include it. This links your creative work to business outcomes.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear project titles, descriptions, and your role in each project.

Challenge Preparation:

• Be prepared to discuss your design choices and rationale, especially if presented with a design challenge.

• Understand Vitality Brands' current branding and target market for skincare, beauty, and wellness products to inform your approach.

• Practice articulating your design process and how you handle feedback and revisions.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, output-driven nature of this role within a GTM framework. Candidates should prepare to demonstrate not just creative flair but also efficiency and production capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and editing a wide range of design assets.

• Figma: Preferred for digital design, prototyping, and collaboration on web and UI elements.

• Canva: Useful for quick design tasks, social media content, or internal marketing materials.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role's core functions, but an awareness of how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns can be helpful for context.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and Canva indicates the expected technical proficiency. This is critical for any operations role, as tool proficiency directly impacts workflow efficiency and output quality.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouragement of creative and diverse thinking to shape products and business strategies.

• Efficiency: Maintaining organized workflows, file structures, and asset libraries to ensure timely delivery of high-quality design outputs.

• Collaboration: Working closely with marketing, product teams, and external partners to achieve cohesive design solutions and campaign success.

• Quality: Commitment to producing high-quality digital, print, and packaging assets that meet industry production standards and brand expectations.

• Growth: A culture that invests in employee development, offering opportunities for professional, leadership, and personal growth.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and projects involving marketing, product development, and sales to ensure design aligns with broader business objectives.

• Feedback Exchange: Openness to constructive feedback on designs and a proactive approach to iterating and refining creative work.

• Knowledge Sharing: Willingness to share design insights and best practices, contributing to a collective creative environment.

📝 Enhancement Note: The company values highlight a dynamic and supportive culture that balances creative output with operational efficiency and professional development, aligning well with GTM and marketing operations principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with Vitality Brands' established aesthetic and messaging.

• Managing Multiple Competing Priorities: Effectively prioritizing and delivering on diverse design requests from various departments under tight deadlines.

• Adapting to Rapid Market Trends: Staying current with design trends in the fast-paced skincare, beauty, and wellness industries to keep brand visuals fresh and relevant.

• Technical Production Demands: Ensuring all artwork meets stringent production standards for various media, from digital platforms to complex packaging requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Figma, video editing, or specialized Adobe features.

• Industry Workshops & Webinars: Access to learning about new design techniques, GTM strategies, and trends in the beauty/wellness sector.

• Mentorship: Guidance from senior creative or marketing professionals to navigate career progression and develop strategic design thinking.

• Cross-functional Project Involvement: Gaining exposure to broader marketing and product development processes to understand the impact of design on overall GTM success.

📝 Enhancement Note: Understanding these challenges and growth opportunities helps candidates prepare for the realities of the role and articulate their development goals, showing proactive engagement with their career path within operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final, production-ready artwork for a new product launch." (Focus on workflow, stakeholder communication, and technical considerations.)

• "How do you ensure your designs not only look good but also perform effectively across different channels (e.g., social media vs. print retail)?" (Prepare to discuss user experience, conversion goals, and asset optimization.)

Company & Culture Questions:

• "What interests you about Vitality Brands Worldwide, particularly our focus on skincare, beauty, and wellness?" (Research the company's brands and market position.)

• "How do you approach collaboration with marketing teams to ensure design aligns with campaign objectives?" (Provide examples of successful cross-functional teamwork.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives – the challenge, your approach, the solution, and the outcome.

• Highlight Operations: For each project, briefly touch upon how you managed files, collaborated with stakeholders, met deadlines, and prepared assets for production.

• Technical Detail: Be prepared to discuss the technical aspects of your work, especially concerning print specifications, color profiles, and file formats for different applications.

• Visual Clarity: Ensure your presentation is clean, visually appealing, and easy to follow, reflecting your design skills.

📝 Enhancement Note: Preparing for these types of questions and presentation strategies will allow candidates to demonstrate not only their creative talent but also their operational understanding and ability to contribute effectively to a GTM strategy.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on rippling.com.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of digital assets, print collateral, and packaging design, specifically highlighting any FMCG or related industry work.

• Resume Optimization: Ensure your resume clearly details your experience with Adobe Creative Suite, print production, finished art, and any experience with Figma or Canva, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, your experience with production workflows, and how you've collaborated with marketing teams. Be ready to walk through selected portfolio pieces with a focus on operational aspects.

• Company Research: Familiarize yourself with Vitality Brands Worldwide's product lines, brand aesthetics, and market presence to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.