Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Viking EMEA Location: Differdange, Luxembourg Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: April 29, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and enhance brand presence across all marketing and sales channels through creative asset development.
• Develop and maintain high-quality marketing materials, including brochures, social media graphics, presentations, digital ads, and trade show collateral.
• Manage and optimize the digital asset management (DAM) system, ensuring efficient access to design assets and marketing materials.
• Collaborate closely with marketing, sales, and product teams to align visual storytelling with business objectives and product launches.
• Support digital marketing initiatives with visually compelling content, ensuring all assets adhere to Corporate Identity (CI) and Corporate Design (CD) guidelines.

📝 Enhancement Note: While the title is Graphic Designer, the emphasis on Digital Asset Management (DAM), supporting sales enablement, and maintaining CI/CD guidelines strongly suggests a role with significant operations and workflow management components, aligning it with Marketing Operations or Creative Operations functions. The requirement for a structured approach and detail-orientation further supports this operational focus.

📈 Primary Responsibilities

• Design a wide array of marketing collateral, including brochures, social media graphics, presentations, digital advertisements, trade show materials, and whitepapers, ensuring adherence to brand guidelines.
• Create visually compelling content, such as illustrations and graphics, to support email marketing and social media campaigns, enhancing engagement and brand recall.
• Maintain and evolve the Corporate Identity (CI) and Corporate Design (CD) by developing and enforcing comprehensive CD manuals, logos, and templates across all organizational outputs.
• Manage the digital asset management (DAM) system, including organizing, maintaining, and optimizing assets for quick and easy retrieval by cross-functional teams, in coordination with Product Marketing.
• Ensure product pages, downloadable materials, and website imagery are up-to-date, visually engaging, and consistent with the overall brand strategy.
• Implement best practices for file organization, metadata tagging, and version control within the DAM system to streamline content accessibility and management.
• Collaborate with external vendors, agencies, and printers to ensure the quality and timely delivery of print and digital marketing materials.
• Convert highly technical content into understandable and visually appealing graphics and illustrations for various marketing and sales enablement purposes.

📝 Enhancement Note: The responsibilities highlight a blend of creative output and operational management of creative assets. The emphasis on DAM, CI/CD maintenance, and vendor coordination points towards a need for process-oriented thinking and execution, crucial for operations roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of responsibility in a professional setting.

Experience:

• Minimum of 3 years of professional experience in graphic design with a proven track record in digital asset management.
• Experience within a B2B or technical industry is preferred, demonstrating an ability to handle complex product information and translate it visually.
• Demonstrated experience in managing and organizing digital assets, including understanding metadata, file formats, and version control.
• Experience with website Content Management Systems (CMS) such as WordPress, HubSpot, or similar platforms is preferred, indicating familiarity with web content deployment workflows.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite, specifically Illustrator, Photoshop, InDesign, and XD, for creating a wide range of visual assets.
• Digital Asset Management (DAM): Proven experience with DAM systems and implementing structured file organization, metadata tagging, and version control best practices.
• Branding & Visual Identity: Strong understanding of Corporate Identity (CI) and Corporate Design (CD) principles, with the ability to maintain and evolve brand guidelines across diverse materials.
• Visual Storytelling: Ability to translate complex information, including technical content, into compelling visual narratives and engaging graphics.
• Cross-functional Collaboration: Excellent interpersonal and communication skills to effectively work with marketing, sales, and product teams, as well as external vendors.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.
• Detail-Oriented: High level of accuracy and meticulous attention to detail in all design and asset management tasks.
• Technical Acumen: Ability to understand and graphically represent technical content.

Preferred Skills:

• Proficiency in website Content Management Systems (CMS) like WordPress or HubSpot.
• Basic knowledge of UX/UI principles for digital asset optimization on websites and digital platforms.
• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for task tracking and workflow coordination.
• Additional language skills (French or German) are a significant advantage for communication within the EMEA region.

📝 Enhancement Note: The combination of creative software proficiency, DAM system experience, and project management skills suggests this role requires a candidate who can not only design but also manage the lifecycle and accessibility of creative assets, a key operational function. The preference for B2B/technical industry experience implies a need for strategic visual communication that supports complex product offerings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Versatility: Showcase a diverse range of design projects including brochures, social media graphics, presentations, digital ads, and technical illustrations.
• Brand Consistency Examples: Include examples demonstrating the application of CI/CD guidelines across multiple touchpoints and marketing materials.
• Digital Asset Management Workflow: Provide evidence of experience in organizing, tagging, and managing digital assets, ideally with examples of how you've improved accessibility or workflow.
• Technical Content Visualization: Present case studies or examples where complex or technical information was successfully translated into clear and engaging visual designs.
• Project Management & Collaboration: Highlight projects where you managed multiple deliverables, collaborated with cross-functional teams, and met strict deadlines.

Process Documentation:

• DAM Implementation & Optimization: Candidates are expected to articulate their approach to setting up, maintaining, and optimizing a Digital Asset Management system, including metadata strategy and user access protocols.
• CI/CD Guideline Development & Enforcement: Demonstrate an understanding of how to develop, document, and enforce Corporate Identity and Corporate Design guidelines effectively.
• Workflow Design for Asset Creation: Be prepared to discuss and illustrate your process for handling design requests, from briefing and concept development to final delivery and asset archiving.
• Vendor Coordination Processes: Outline your methods for managing relationships with external agencies and printers, including briefing, review cycles, and quality control.

📝 Enhancement Note: Operations roles often require candidates to demonstrate not just creative output but also the ability to manage processes and systems efficiently. A portfolio that showcases structured approaches to asset creation, management, and brand governance will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Given the location in Luxembourg, the mid-level experience requirement (3+ years), and the specialized skill set (Adobe Suite, DAM, Branding), a competitive salary range for a Graphic Designer in Luxembourg would typically fall between €45,000 and €65,000 annually. This estimate is based on industry benchmarks for similar roles in Western Europe, considering the cost of living and the demand for skilled creative professionals in a financial and business hub.

Benefits:

• Stable Company: Opportunity to work for a company with over three decades of operational history, providing job security and a stable work environment.
• Supportive Community: Be part of a close-knit, multinational team that fosters a nurturing and inclusive family-like atmosphere, balancing global reach with local support.
• Career Growth: Potential for career development within a multinational structure, with opportunities to collaborate across borders and contribute to impactful projects.
• Comprehensive Work Environment: Access to the resources and reach of a large organization combined with the warmth and support of a smaller community.

Working Hours:

• The role specifies a full-time employment type, which typically equates to 40 hours per week. While the exact daily schedule is not detailed, a standard business day in Luxembourg would apply, with potential flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for Luxembourg and the specified experience level for a Graphic Designer role. Actual compensation may vary based on the candidate's specific skills, qualifications, and the company's internal compensation structure. The listed benefits emphasize stability and a positive work culture, common attractors for talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Viking EMEA operates within a broad industry, likely related to distribution, logistics, or specialized services given the name and focus on B2B/technical sectors. Their longevity suggests a robust business model and a commitment to quality and reliability. Company Size: Viking EMEA is described as a multinational structure, implying a significant global presence. The mention of a "small but dynamic Marketing team" suggests that while the company is large, the immediate team environment is intimate, offering a balance of corporate resources and focused team collaboration. This size dynamic is beneficial for operations roles as it often means greater visibility and direct impact. Founded: Founded over three decades ago, Viking EMEA has a strong history and has demonstrated resilience through various economic and technological shifts. This long-standing presence indicates a stable foundation, established processes, and a culture that values tradition, experience, and commitment.

Team Structure:

• The Graphic Designer will be part of a "small but dynamic Marketing team."
• This team likely includes other marketing professionals such as marketing managers, content specialists, and digital marketers.
• The role reports directly to the Head of Marketing, indicating a clear reporting line and direct access to leadership for strategic alignment and feedback.
• Collaboration is expected with Product Marketing, Sales, and potentially other departments involved in product launches and market development.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on supporting marketing campaigns and sales enablement implies that design efforts will be informed by performance data and business objectives.
• Process-Oriented Workflow: The need for structured digital asset management and consistent CI/CD application points to a methodology that prioritizes organization, efficiency, and adherence to established processes.
• Collaborative Development: The role requires close collaboration with various teams, suggesting a methodology that encourages cross-functional input and feedback to ensure designs meet diverse stakeholder needs.

Company Website: https://www.viking-emea.com/

📝 Enhancement Note: The company's long history and multinational status suggest a culture that balances established practices with the need for adaptation. The "small but dynamic Marketing team" environment is ideal for operations-focused roles where individual contributions can have a significant impact on team efficiency and brand output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience). It offers a blend of hands-on creative execution and operational responsibility for managing creative assets and brand consistency. It serves as a foundational role within marketing operations, providing exposure to campaign support, sales enablement, and brand management. Reporting Structure: The Graphic Designer reports directly to the Head of Marketing. This structure provides direct mentorship and a clear line of communication for strategic alignment and performance feedback. It also means the role is closely integrated with marketing leadership. Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, market presence, and the effectiveness of marketing and sales initiatives. By ensuring high-quality, consistent visual assets and efficient asset management, the role contributes to:

• Brand Equity: Strengthening brand recognition and trust through consistent visual application.
• Sales Enablement: Providing sales teams with effective marketing collateral that supports their efforts.
• Marketing Campaign Effectiveness: Enhancing the visual appeal and impact of campaigns, potentially improving engagement and conversion rates.
• Operational Efficiency: Streamlining access to marketing assets through effective DAM, saving time and resources across teams.

Growth Opportunities:

• Specialization in Digital Asset Management: Develop expertise in DAM systems, becoming a go-to person for asset governance, workflow optimization, and DAM best practices.
• Marketing Operations Advancement: Progress into broader marketing operations roles focusing on campaign execution, MarTech stack management, or process automation within the marketing function.
• Creative Leadership: With proven success, potentially move into a Senior Graphic Designer role or a Creative Lead position, overseeing design projects and mentoring junior designers.
• Cross-functional Skill Development: Gain deeper insights into product marketing, sales enablement, and digital marketing strategies through close collaboration, opening doors to related career paths.
• International Exposure: Leverage the multinational environment to gain experience working with diverse markets and teams across the EMEA region.

📝 Enhancement Note: The role offers a solid platform for growth within marketing operations by combining creative skills with process management. The direct reporting to the Head of Marketing provides visibility and potential for accelerated career progression.

🌐 Work Environment

Office Type: The role is based in Differdange, Luxembourg, at the company's Headquarters. This suggests a professional office environment typical of a multinational corporation. As it's an on-site role, it will foster direct collaboration and team interaction. Office Location(s): The primary office location is Differdange, Luxembourg. This location is central to the company's operations in the EMEA region. Workspace Context:

• Collaborative Atmosphere: Being part of a "small but dynamic Marketing team" within a larger multinational structure implies a collaborative workspace where team members work closely together.
• Access to Tools & Technology: The role requires proficiency in Adobe Creative Suite and ideally CMS platforms, indicating that the company provides the necessary software and hardware to perform these duties. Access to a DAM system is also a core component.
• Team Interaction: As an on-site role, there will be ample opportunities for face-to-face interaction with the marketing team, the Head of Marketing, and potentially other colleagues across departments, facilitating knowledge sharing and efficient problem-solving.

Work Schedule:

• The position is full-time, typically aligning with standard business hours in Luxembourg (e.g., 9 AM to 5 PM, 40 hours per week). While the description doesn't specify flexibility, operational roles often require some adaptability to meet project deadlines or support critical campaign launches.

📝 Enhancement Note: The on-site nature of the role in Luxembourg is a key factor, emphasizing direct team collaboration and integration within the company's core operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, experience, and cultural fit.
• Technical/Creative Assessment: A portfolio review and potentially a practical design exercise or case study focusing on brand application, technical content visualization, or DAM scenario management.
• Hiring Manager Interview: A discussion with the Head of Marketing to delve deeper into experience, approach to design and operations, problem-solving skills, and alignment with team goals.
• Team/Cross-functional Interview: Potentially an interview with other marketing team members or stakeholders from sales/product to assess collaboration and communication skills.

Portfolio Review Tips:

• Showcase Process, Not Just Product: For each project, briefly explain the brief, your design thinking process, the tools used, and the outcome. Highlight how you managed constraints or challenges.
• Demonstrate DAM/Organizational Skills: Include a section or specific examples that show your approach to asset organization, tagging, and maintaining brand consistency through structured file management.
• Quantify Impact: If possible, include metrics or qualitative feedback on how your designs or asset management improvements have positively impacted marketing campaigns, sales enablement, or team efficiency.
• Tailor to Viking EMEA: Emphasize projects that align with a B2B or technical industry context and demonstrate your ability to handle complex information visually.

Challenge Preparation:

• Design Challenge: Be prepared for a task that might involve creating a social media graphic, a brochure layout, or a presentation slide based on provided technical content and brand guidelines. Focus on speed, accuracy, and adherence to the brief.
• DAM Scenario: Expect questions about how you would organize a specific set of assets, tag them for discoverability, or handle version control for a campaign.
• Brand Consistency Scenario: A question might involve how you would ensure a new marketing campaign’s collateral aligns perfectly with existing brand guidelines, or how you would handle a request that slightly deviates from them.

📝 Enhancement Note: Operations-oriented roles often involve assessing a candidate's ability to manage workflows and systems. Therefore, the portfolio review and any practical challenges should emphasize not just creative output but also the candidate's organizational skills, process adherence, and problem-solving capabilities within a structured environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and digital art.
  • InDesign: For layout and design of brochures, presentations, whitepapers, and other print/digital publications.
  • Adobe XD: For prototyping and user experience design, particularly for digital assets and website components.
• Digital Asset Management (DAM) System: Experience with any DAM system is crucial for organizing, storing, and retrieving marketing assets efficiently. Specific system knowledge is not listed, but general principles of DAM are key.
• Content Management Systems (CMS):
  • WordPress: Preferred basic knowledge for website content updates and visual integration.
  • HubSpot: Preferred basic knowledge, often used for marketing automation and CRM, which may involve content deployment.

Analytics & Reporting:

• While not primary tools for this role, a basic understanding of how design impacts website analytics (e.g., bounce rates, time on page) or campaign performance metrics would be beneficial. Familiarity with web analytics platforms like Google Analytics could be an advantage.

CRM & Automation:

• HubSpot: Mentioned as a preferred CMS, it also serves as a CRM and marketing automation platform. Familiarity with how design assets integrate with CRM and marketing automation workflows is a plus.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and DAM systems highlights the technical requirements. Experience with CMS platforms like WordPress or HubSpot indicates a need for understanding how creative assets are deployed and managed within digital marketing workflows.

👥 Team Culture & Values

Operations Values:

• Commitment & Reliability: Reflecting the company's stability, a strong sense of commitment to tasks and deadlines is expected.
• Efficiency & Organization: The role demands a highly organized and efficient working style, crucial for managing a DAM system and multiple design projects.
• Collaboration & Teamwork: Being a "team player" with "excellent interpersonal and communication skills" is vital for working effectively with cross-functional teams.
• Creativity & Innovation: A "creative and innovative" mindset is needed to develop compelling visual content and maintain a strong sense of visual identity.
• Attention to Detail: "Detail-oriented" individuals are valued for ensuring brand consistency and accuracy in all deliverables.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, sales, and product teams, necessitating a style that fosters open communication and shared understanding of objectives.
• Feedback Exchange: The "dynamic" nature of the team suggests an environment where feedback is regularly exchanged to refine designs and ensure alignment with business goals.
• Proactive Support: The designer is expected to proactively support marketing and sales efforts by creating requested assets and contributing visually to campaigns.

📝 Enhancement Note: The company values appear to balance a strong work ethic and organizational discipline (operations focus) with creative output and collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Effectively translating creative ideas while strictly adhering to established CI/CD guidelines can be a challenge.
• Managing Technical Content Visually: Converting complex, technical B2B information into easily understandable and aesthetically pleasing graphics requires a specific skill set and approach.
• Dynamic Project Demands: Juggling multiple project requests from different departments with varying deadlines requires strong prioritization and time management skills.
• Optimizing DAM System: Continuously improving the DAM system's structure, metadata, and user accessibility to meet the evolving needs of the organization.
• Cross-departmental Communication: Ensuring clear and effective communication with various stakeholders who may have different expectations or levels of design understanding.

Learning & Development Opportunities:

• Advanced DAM Training: Opportunities to deepen expertise in DAM system administration, workflow automation, and best practices.
• Marketing Operations Skills: Gain exposure to broader marketing operations functions, such as campaign management, marketing automation, and analytics.
• Brand Strategy Development: Contribute to the evolution of the company's Corporate Identity and Corporate Design, potentially influencing brand direction.
• Technical Design Specialization: Enhance skills in visualizing technical products and data, becoming a specialist in technical illustration and infographics.
• International Project Experience: Work on projects for diverse markets within the EMEA region, broadening understanding of international branding and marketing nuances.

📝 Enhancement Note: The challenges presented are typical for roles that bridge creative execution with operational management. The growth opportunities focus on specializing in key operational areas like DAM and expanding into broader marketing operations functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a digital asset library. How do you ensure assets are easily discoverable and consistently branded?"
  • Preparation: Be ready to detail your approach to file naming conventions, metadata tagging, folder structures, and version control. Highlight experience with DAM systems if applicable.
• "How do you approach translating complex technical information into a visual format that is both accurate and engaging?"
  • Preparation: Prepare a specific example from your portfolio where you successfully simplified technical data or concepts through design. Discuss your research and conceptualization process.
• "Walk us through a project where you had to manage multiple design requests with competing deadlines. How did you prioritize and ensure quality?"
  • Preparation: Select a project that showcases your project management, prioritization, and time-management skills. Emphasize communication with stakeholders to manage expectations.
• "How do you ensure consistency in branding across various marketing channels and materials?"
  • Preparation: Discuss your understanding of CI/CD guidelines, your experience in developing or adhering to them, and specific techniques you use to maintain brand integrity.
• "How do you stay updated on design trends and best practices, particularly in a B2B or technical context?"
  • Preparation: Mention industry publications, online courses, design communities, or specific designers/agencies you follow.

Company & Culture Questions:

• "What interests you about Viking EMEA and this specific role?"
  • Preparation: Research the company's history, values, and recent activities. Connect your skills and career aspirations to what you learn about Viking EMEA.
• "How do you see yourself contributing to a 'small but dynamic' marketing team?"
  • Preparation: Discuss your collaborative style, proactive approach, and how you can bring value through both creative output and operational efficiency.

Portfolio Presentation Strategy:

• Storytelling: For each key project, tell a brief story: the challenge, your solution (design and process), and the outcome.
• Highlight Operations: Explicitly point out examples showing your organizational skills, DAM experience, or process improvements.
• Visual Clarity: Ensure your presentation slides are clean, well-designed, and easy to follow. Use visuals effectively to support your points.
• Conciseness: Be mindful of time. Practice presenting your key projects succinctly.
• Interactive Elements: If possible, have interactive elements ready, like a live demo of a DAM system you've used (if applicable and appropriate) or a walkthrough of a complex design file.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not only creative talent but also organizational discipline, process adherence, and effective collaboration, which are hallmarks of successful operations professionals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on join.com.
• Portfolio Customization: Ensure your portfolio prominently features examples of your work in brochure design, social media graphics, presentations, and any technical illustrations you've created. Specifically, highlight projects that demonstrate your ability to maintain brand consistency and manage digital assets.
• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in graphic design and digital asset management. Use keywords found in the job description, such as "Adobe Creative Suite," "DAM," "CI/CD," "visual storytelling," and "project management." Quantify your achievements where possible (e.g., "managed asset library for X campaigns," "created Y marketing materials").
• Interview Preparation: Practice articulating your design process, your approach to asset management, and how you handle cross-functional collaboration. Prepare to discuss specific projects that showcase your detail-orientation and efficiency.
• Company Research: Familiarize yourself with Viking EMEA's website, mission, and any recent news or campaigns to demonstrate your genuine interest and understanding of their business and market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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