Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: VetPlus

Location: Lytham St Annes, UK

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 16, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is central to the visual communication strategy for VetPlus, focusing on creating compelling design assets for both B2B and B2C audiences.

• The Graphic Designer will be instrumental in maintaining and evolving brand consistency across diverse marketing materials and international markets, ensuring a unified brand voice.

• The position requires proficiency in a wide array of design software, including advanced tools for animation and video, highlighting a need for a technically adept and versatile creative professional.

• This role operates within a marketing operations framework, where design output directly supports campaign execution, product launches, and overall brand awareness initiatives.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities described, such as supporting marketing campaigns, ensuring brand consistency across divisions, and working with regulatory compliance, place this role firmly within a marketing operations context. The emphasis on B2B and B2C, along with international markets, indicates a need for strategic visual planning that aligns with broader Go-To-Market (GTM) objectives.

📈 Primary Responsibilities

• Develop and produce high-quality print and digital design collateral, including brochures, presentations, advertisements, and exhibition graphics, ensuring adherence to brand guidelines and project objectives.

• Create engaging social media assets, animations, and visual content for online platforms to enhance audience engagement and support digital marketing strategies.

• Utilize Adobe Creative Suite and other relevant software to produce accurate, brand-compliant artwork, meticulously managing files and maintaining organized electronic records.

• Collaborate closely with the Regulatory team to ensure all packaging designs and marketing materials meet statutory requirements and compliance standards, mitigating risks associated with non-compliance.

• Support website content and online marketing activities by providing fresh, visually appealing graphics that enhance user experience and drive conversions.

• Act as a brand guardian, ensuring consistent application of brand identity, tone, and visual elements across all internal and external communications, including international markets.

• Liaise with external agencies and suppliers to manage outsourced design-related tasks, ensuring quality, cost-effectiveness, and timely delivery.

• Contribute to the continuous improvement of design processes and workflows, identifying opportunities for greater efficiency and creative output.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational diligence. The need to work with regulatory teams, maintain brand consistency across international markets, and manage external suppliers points to a structured approach to design, akin to managing a design operations pipeline.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Software Proficiency: Expert-level command of Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects. Advanced proficiency in PowerPoint for presentation design is also essential.

• Design Fundamentals: Strong understanding of layout, typography, color theory, and visual hierarchy.

• Brand Management: Demonstrated ability to maintain brand consistency and apply brand guidelines meticulously across various media.

• Attention to Detail: Exceptional accuracy in design execution, proofreading, and file preparation.

• Organizational Skills: Highly organized with the ability to manage multiple projects concurrently, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Time Management: Effective time management skills to ensure timely delivery of all design assets.

• Communication: Confident and clear communicator, capable of articulating design concepts and rationale effectively to internal stakeholders and external partners.

• Teamwork: Proactive, enthusiastic team player with a collaborative spirit and the ability to contribute positively to team dynamics.

Preferred Skills:

• Experience with Microsoft Word and Excel for document creation and data integration.

• Familiarity with Quark (beneficial but not essential).

• Copywriting skills and a keen eye for editorial layout.

• Experience with animation and motion graphics beyond basic social media assets.

• Understanding of UX/UI principles for digital design applications.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools, coupled with B2B/B2C experience and brand guardianship, indicates a need for a designer who can operate within a structured marketing or GTM operations framework, managing creative assets as part of a larger campaign engine.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A comprehensive portfolio that clearly demonstrates experience in both print and digital design, including examples such as brochures, advertisements, social media graphics, animations, and presentation decks.

• Brand Consistency Examples: Specific case studies or project examples that highlight your ability to maintain brand integrity across different platforms and campaigns.

• Software Application: Visual evidence of proficiency in core design tools like InDesign, Photoshop, Illustrator, and motion graphics software (Premiere Pro, After Effects).

• Process Integration: Examples that show how your design work supports broader marketing objectives, campaign launches, or product rollouts, demonstrating an understanding of the design lifecycle within a business context.

• Regulatory Awareness: If possible, showcase any designs that required adherence to specific compliance or regulatory standards.

Process Documentation:

• Workflow Clarity: Be prepared to discuss your typical design process from brief to final delivery, including how you manage feedback, revisions, and approvals.

• Asset Management: Explain your approach to organizing and archiving design files for easy retrieval and future use, demonstrating an understanding of efficient asset management.

• Collaboration Methods: Discuss how you collaborate with marketing, regulatory, and other cross-functional teams to ensure design outputs meet all stakeholder requirements.

📝 Enhancement Note: For operations-focused roles, a portfolio should not just showcase creative output but also the candidate's ability to manage design projects efficiently, adhere to processes, and contribute to strategic marketing goals. This means highlighting project management aspects, problem-solving, and the impact of their designs.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £24,000 - £28,000 per annum.

• Justification: This estimate is based on the stated salary ceiling of "Up to 28k" and industry benchmarks for Graphic Designers with 2-5 years of experience in the UK, particularly in regions outside major metropolitan hubs like London. Lytham St Annes typically has a lower cost of living, which influences salary expectations. The AI-derived salary of £28,000 is used as the upper limit of the estimated range.

Benefits:

• Skill Development: Scope to develop your skills and grow within the business, offering opportunities for professional advancement and learning new design techniques or software.

• Collaborative Environment: A supportive and collaborative team setting that fosters creativity and mutual support among colleagues.

• Health & Wellbeing: While not explicitly detailed, companies of this nature often provide standard benefits such as paid time off, potential for pension contributions, and a positive work environment.

• Occasional Travel: Opportunities for occasional travel, which can provide new perspectives and experiences.

• Flexible Working: Flexible working arrangements when required, indicating a degree of adaptability in work scheduling.

Working Hours:

• Approximately 40 hours per week. The role is primarily on-site, with occasional travel and flexible working when required.

📝 Enhancement Note: The salary range is estimated based on the provided "Up to 28k" and general UK market data for a Graphic Designer with 2-5 years of experience. The benefits listed are directly from the job description, highlighting growth and team environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Veterinary Nutraceuticals / Animal Health. VetPlus is a global leader in this specialized sector, operating within the broader animal health and wellness market. This implies a focus on scientific integrity, product efficacy, and professional relationships with veterinarians.

Company Size: Part of the Tangerine Group, suggesting a medium to large organizational structure with established processes and resources. VetPlus itself likely operates as a significant entity within this group.

Founded: Over 30 years ago, indicating a stable, experienced company with a long-standing reputation and deep market knowledge.

Team Structure:

• Design Team: The Graphic Designer will be part of an in-house Design Team, reporting to the Head of Design and working alongside a Senior Designer. This structure suggests a dedicated creative resource within the marketing or GTM function.

• Cross-Functional Collaboration: The role requires close collaboration with Marketing, Buying, and Regulatory teams, underscoring the integrated nature of design within business operations.

• Reporting Hierarchy: The designer will report to the Head of Design, with guidance from the Senior Designer, indicating a clear line of management and mentorship.

Methodology:

• Brand-Centric Approach: A strong emphasis on maintaining brand consistency and guardian ship across all materials and markets.

• Compliance-Driven: Design work must align with statutory and regulatory requirements, particularly for packaging.

• Data-Informed (Implied): While not explicit, supporting marketing campaigns and product launches suggests that design decisions are likely informed by market insights, campaign performance, and business objectives.

• Agile Creative Processes: The need for speed and adaptability in a fast-paced environment suggests agile or iterative approaches to design projects.

Company Website: https://careers.vetplus.co.uk

📝 Enhancement Note: The company's industry and longevity suggest a professional, established culture. The emphasis on collaboration with regulatory and marketing teams points to a structured operational environment where design plays a critical, integrated role in GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level position within the design and marketing operations spectrum. It offers an excellent foundation for a career in visual communications within a specialized industry.

Reporting Structure: Reports to the Head of Design, with direct supervision and mentorship from the Senior Designer. This provides a supportive learning environment within a dedicated creative team.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, product appeal, and regulatory compliance. High-quality, on-brand visuals are crucial for successful GTM strategies and maintaining VetPlus's global leadership position.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., animation, digital marketing visuals) or gain broader experience across print and digital.

• Brand Portfolio Expansion: Exposure to designing for multiple brands within the VetPlus/Tangerine Group portfolio, enriching the designer's professional experience.

• Cross-Functional Understanding: Gaining insights into marketing campaign planning, product development, and regulatory affairs, which can broaden career horizons into marketing operations or brand management.

• Mentorship and Training: Potential for formal or informal training and mentorship from senior design staff, fostering continuous skill development.

📝 Enhancement Note: The growth opportunities highlight a path from executing design tasks to understanding their operational impact within marketing and GTM. This suggests potential progression into roles with more strategic input or broader operational responsibilities.

🌐 Work Environment

Office Type: The role is based full-time in the Lytham St Annes office, indicating a traditional on-site work environment designed for collaboration and focused work.

Office Location(s): Lytham St Annes, UK. This location suggests a professional office setting, likely with good amenities and accessibility within the local area.

Workspace Context:

• Collaborative Hub: The office environment is described as supportive and collaborative, encouraging interaction with colleagues across different departments.

• Creative Resources: Expect access to necessary design software (Adobe Creative Suite on Mac) and potentially other creative tools and resources required for the role.

• Team Integration: Opportunities for direct interaction with the Head of Design and Senior Designer, facilitating knowledge sharing and project alignment.

Work Schedule: The standard working hours are approximately 40 hours per week. While primarily on-site, the mention of "occasional travel and flexible working when required" suggests some adaptability in scheduling, particularly for specific project needs or travel commitments.

📝 Enhancement Note: The on-site requirement emphasizes a structured work environment conducive to team collaboration and direct oversight, typical for roles where brand consistency and regulatory compliance are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, technical skills, and creative output.

• Portfolio Presentation: You will likely be asked to present your portfolio, discussing key projects, your design process, and how you approach challenges. Be prepared to articulate your creative decisions and their impact.

• Technical Assessment: Potential for a practical design exercise or a discussion on your proficiency with specific software (Adobe Creative Suite, animation tools).

• Behavioral/Situational Questions: Questions will likely focus on teamwork, problem-solving, time management under pressure, and how you handle feedback and revisions.

• Cultural Fit Interview: An assessment of your alignment with VetPlus's values and collaborative team culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, particularly highlighting B2B and B2C examples, print and digital collateral, and any animation or motion graphics projects.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the outcome or impact of your design.

• Highlight Technical Skills: Clearly demonstrate your proficiency with InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects.

• Emphasize Brand Guardianship: Include examples that showcase your ability to maintain brand consistency and adapt designs to specific market needs or regulatory requirements.

• Quantify Impact (if possible): If your designs contributed to measurable results (e.g., increased engagement, successful campaign launch), present this data.

Challenge Preparation:

• Design Task: Be prepared for a short design task that mirrors the responsibilities of the role, such as creating social media assets from a brief or designing a print ad.

• Software Proficiency: Ensure you are comfortable demonstrating your skills in the required software under timed conditions.

• Process Explanation: Be ready to explain your workflow for completing design tasks efficiently and effectively.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges suggests that the hiring team values practical skills and the ability to translate creative concepts into tangible, business-aligned assets, a key aspect of design operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: For layout and print design (brochures, adverts, exhibition graphics).
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Premiere Pro: For video editing and animation.
  • After Effects: For advanced motion graphics and animation.

• Microsoft Office Suite:

  • PowerPoint: For presentation design and internal communications.
  • Word: For document creation and integration with design elements.
  • Excel: For data handling and potential integration into visual reports.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed for the designer role. However, understanding how design assets are deployed through marketing automation platforms or CRM-related campaigns provides valuable context.

📝 Enhancement Note: The extensive list of Adobe Creative Suite tools, including video and animation software, indicates a sophisticated design operation that requires a versatile and technically skilled designer. Proficiency in these tools is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished design work that meets technical and creative standards.

• Brand Integrity: A strong respect for and dedication to upholding brand guidelines and ensuring consistent visual identity across all platforms.

• Collaboration & Support: A culture where team members work together, share knowledge, and support each other to achieve common goals.

• Proactiveness & Enthusiasm: A drive to take initiative, contribute ideas, and approach tasks with a positive and energetic attitude.

• Efficiency & Reliability: An emphasis on delivering work on time, managing projects effectively, and being a dependable member of the team.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing, buying, and regulatory teams, requiring clear communication and understanding of diverse departmental needs and constraints.

• Feedback Integration: An open approach to receiving and incorporating feedback from senior designers, marketing colleagues, and other stakeholders to refine designs.

• Knowledge Sharing: A willingness to share design insights, techniques, and best practices within the design team and potentially with broader marketing colleagues.

📝 Enhancement Note: The values suggest a professional, results-oriented environment that prizes collaboration and consistent quality, essential for maintaining a strong brand presence in a competitive global market.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: The need to produce innovative and engaging designs while strictly adhering to regulatory requirements and brand guidelines can be a significant challenge.

• Managing Multiple Brands & Markets: Maintaining design consistency and relevance across different VetPlus brands and international markets requires careful planning and execution.

• Fast-Paced Environment: Working under pressure to meet tight deadlines for various marketing campaigns and product launches demands excellent time management and prioritization skills.

• Adapting to Evolving Technologies: Staying current with new design software features, animation techniques, and digital marketing trends requires continuous learning.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Premiere Pro, After Effects, or other emerging design and animation tools.

• Industry Trends: Exposure to current trends in graphic design, digital marketing, and veterinary nutraceuticals.

• Cross-Departmental Learning: Understanding the operational workflows of marketing, buying, and regulatory departments can provide valuable business context.

• Portfolio Growth: Developing a diverse portfolio through exposure to a wide range of projects and brands within the VetPlus/Tangerine Group.

📝 Enhancement Note: The challenges highlight the operational complexities of design within a regulated industry, emphasizing the need for adaptability and continuous skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new brochure from brief to final artwork." Be ready to detail your steps, including brief analysis, concept development, design execution, feedback loops, revisions, and final output preparation.

• "How do you ensure brand consistency across different design projects and platforms?" Discuss your approach to brand guidelines, asset management, and maintaining visual integrity.

• "Walk us through a challenging B2B or B2C design project you worked on. What was the objective, your role, the challenges, and the outcome?" Prepare a specific case study that demonstrates your problem-solving skills and impact.

Company & Culture Questions:

• "What interests you about VetPlus and the veterinary nutraceutical industry?" Research VetPlus's mission, values, products, and market position. Show genuine interest in supporting their work.

• "How do you handle constructive criticism or feedback on your designs?" Emphasize your ability to accept feedback professionally and use it to improve your work.

Portfolio Presentation Strategy:

• Select Your Best: Choose 3-5 projects that best represent your skills and experience for this role, ensuring a mix of print, digital, and animation if applicable.

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your solution, the tools used, and the results.

• Highlight Technical Proficiency: Be prepared to discuss the software and techniques you used.

• Demonstrate Brand Awareness: Show how you applied brand guidelines and considered the target audience.

• Be Ready for Questions: Anticipate questions about your creative choices, challenges, and how you would approach specific tasks for VetPlus.

📝 Enhancement Note: The interview preparation focuses on assessing not just creative talent but also the candidate's operational understanding of design within a business context, emphasizing process, collaboration, and brand adherence.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the VetPlus careers portal at https://careers.vetplus.co.uk/jobs/7395875-graphic-designer.

• Portfolio Customization: Tailor your resume and cover letter to highlight your specific experience in B2B/B2C design, proficiency in Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), and any experience with animation or video.

• Resume Optimization: Ensure your resume clearly lists your years of experience and details projects that demonstrate your skills in print collateral, digital assets, and social media graphics. Use keywords from the job description.

• Portfolio Preparation: Select your strongest and most relevant design projects for presentation. Be ready to discuss your process, technical skills, and how your designs have supported business objectives.

• Company Research: Familiarize yourself with VetPlus, its products, its mission, and its place within the veterinary nutraceutical industry. Understand the importance of brand consistency and regulatory compliance in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.