Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Unusual Machines

Location: Orlando, Florida, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: April 06, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics for digital, print, and video platforms to support marketing, e-commerce, and social media efforts.

• Create engaging YouTube thumbnails, social media assets, and digital marketing collateral that align with brand guidelines.

• Develop e-commerce visuals, including product graphics, banners, and promotional materials for the Rotor Riot online store.

• Produce print materials such as flyers, event graphics, and marketing handouts, ensuring high-quality and on-brand execution.

📝 Enhancement Note: This role is specifically tailored for a Graphic Designer within a content-driven, fast-paced media and e-commerce environment. The emphasis is on immediate impact across multiple digital and physical platforms, requiring a strong understanding of brand consistency and rapid iteration.

📈 Primary Responsibilities

• Design eye-catching YouTube thumbnails and social media graphics to maximize engagement and click-through rates.

• Create compelling digital marketing assets for campaigns, promotions, and advertising initiatives, ensuring alignment with marketing objectives.

• Develop product visuals, banners, and promotional graphics for the Rotor Riot online store, enhancing the customer shopping experience.

• Produce print materials, including flyers, event graphics, and marketing handouts, for live events and in-person activations.

• Collaborate with video editors to create integrated visual elements such as titles, overlays, and lower thirds for video content.

• Work closely with media and marketing team members to support ongoing projects and campaign execution, fostering a collaborative workflow.

• Iterate on designs based on constructive feedback from stakeholders, meticulously maintaining brand consistency and quality standards.

• Manage multiple design projects simultaneously in a fast-paced, deadline-driven environment, prioritizing tasks effectively.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and project management. The role demands not only aesthetic skill but also the ability to manage a high volume of design requests, adapt to feedback, and maintain brand integrity across diverse media.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating foundational graphic design skills is paramount. Candidates with degrees in Graphic Design, Visual Communications, Fine Arts, or related fields may have a strong advantage.

Experience: 2-5 years of professional graphic design experience, preferably in a fast-paced media, e-commerce, or brand-focused environment. Demonstrated experience managing multiple projects and meeting deadlines is crucial.

Required Skills:

• Proficiency in Adobe Photoshop, Illustrator, and InDesign for creating and editing a wide range of visual assets.

• Strong understanding of graphic design fundamentals, including layout, typography, color theory, and composition.

• Proven experience designing for print media, such as flyers, banners, and marketing handouts, with an understanding of print production requirements.

• Ability to create clean, consistent, and on-brand visuals that effectively communicate messaging.

• Excellent organization, meticulous attention to detail, and a high degree of reliability in project execution.

Preferred Skills:

• Experience with motion or video graphics software, such as After Effects or similar, to enhance visual storytelling.

• Familiarity with common social media and video content formats, including YouTube (thumbnails, Shorts), Instagram, and TikTok.

• Prior experience designing for e-commerce platforms or product-focused brands, understanding conversion-oriented design principles.

• Experience in product packaging design, demonstrating an understanding of 3D form and branding on physical products.

• Familiarity with Canva for rapid creation of marketing assets and quick-turn projects.

• A genuine interest in FPV (First-Person View) drones, action sports, or digital media brands, indicating cultural alignment with the company.

• Exposure to UI/UX design principles or website design, which can inform digital asset creation.

📝 Enhancement Note: The required skills emphasize core design competencies and software proficiency. Preferred skills indicate a desire for a candidate who can grow with the company and contribute to evolving media needs, particularly in video and digital brand expression.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of graphic design projects, with a strong emphasis on digital assets (social media, web banners, thumbnails) and print collateral.

• Case studies demonstrating the ability to translate project briefs into effective visual solutions, highlighting problem-solving and creative thinking.

• Examples of maintaining brand consistency across multiple platforms and campaign touchpoints.

Process Documentation:

• Clear examples of workflow from brief to final delivery for various design projects.

• Demonstration of how feedback is incorporated and iterated upon in the design process.

• Evidence of managing multiple projects and prioritizing tasks to meet deadlines.

📝 Enhancement Note: Candidates should prepare a portfolio that clearly illustrates their ability to execute on the primary responsibilities, particularly in creating assets for digital media, e-commerce, and print. Highlighting how they manage feedback and project timelines will be critical.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-5 years of experience in Orlando, Florida, a competitive salary range is estimated to be between $55,000 - $75,000 annually. This estimate considers the cost of living in Orlando, the specific skill set required, and the fast-paced nature of the media and e-commerce industry.

Benefits:

• Competitive compensation package.

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan.

• Unlimited Paid Time Off (PTO), offering flexibility for work-life balance.

• Daily catered lunches for all employees, fostering a communal and supportive work environment.

• Employee product discounts on drones and related parts, a significant perk for enthusiasts.

Working Hours: Full-time position, typically around 40 hours per week. While on-site, the company culture suggests a dynamic environment that may require flexibility to meet project deadlines.

📝 Enhancement Note: The salary estimate is derived from a combination of national averages for Graphic Designers, adjusted for the Orlando, Florida market, and considering the mid-level experience requirement. The benefits package is generous, with unlimited PTO and daily catered lunches being notable perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Drone and drone parts manufacturing and retail, with a strong focus on the First-Person View (FPV) segment. The company also has a growing presence in enterprise and defense applications.

Company Size: Growing, with a significant impact in the FPV drone space. The company's brands, Rotor Riot and Fat Shark, are well-respected names.

Founded: The founding date is not explicitly stated, but the company's expansion into enterprise and defense suggests a mature yet rapidly evolving business.

Team Structure:

• The Graphic Designer will be part of the Media Team, working closely with creative, marketing, and video teams.

• The role involves cross-functional collaboration, indicating a matrixed or project-based reporting structure where the designer interacts with various departments.

Methodology:

• Data-driven decision-making in marketing campaigns and e-commerce strategies.

• Agile and iterative design processes to adapt to market trends and project needs.

• Focus on community engagement and content creation to build brand loyalty and reach.

Company Website: https://unusualmachines.com/

📝 Enhancement Note: Unusual Machines operates at the intersection of technology, community, and content. The culture is likely fast-paced, innovative, and driven by a passion for drones and digital media. The Graphic Designer's role is integral to shaping this brand narrative.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned to contribute significantly to immediate design needs while offering pathways for skill expansion and potential advancement within the creative or marketing departments.

Reporting Structure: Reports to a manager or lead within the Media Team, with direct collaboration with marketing and video team members.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, e-commerce conversion rates, and overall audience engagement across digital and physical touchpoints. Their visuals are crucial for communicating the brand's identity and product value.

Growth Opportunities:

• Skill Expansion: Opportunities to develop skills in motion graphics, video editing, and potentially UI/UX design, broadening the designer's technical capabilities.

• Industry Specialization: Deepen expertise within the drone and FPV industry, becoming a subject matter expert in visual communication for this niche.

• Brand Building: Contribute to the growth of established brands like Rotor Riot and Fat Shark, gaining experience in brand strategy and evolution.

• Cross-functional Exposure: Gain exposure to marketing strategies, e-commerce operations, and product development processes.

📝 Enhancement Note: This role offers a strong foundation for a designer looking to specialize in media-driven industries and gain exposure to e-commerce and brand building. The potential for growth into motion graphics and other visual disciplines is a key advantage.

🌐 Work Environment

Office Type: The company offers on-site work, suggesting a traditional office or studio environment designed to foster collaboration and team synergy. The mention of "catered lunches for all employees every day of the week" points to a company that invests in its work environment and employee well-being.

Office Location(s): Orlando, Florida, United States.

Workspace Context:

• Collaborative workspace designed to facilitate interaction between the Media, Marketing, and Video teams.

• Access to industry-standard design software and potentially hardware resources necessary for graphic and motion design.

• Opportunities for spontaneous brainstorming and project discussions within the creative team.

Work Schedule: Full-time, standard working hours (approx. 40/week), with a likely expectation of flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement and focus on daily catered lunches suggest a strong emphasis on in-person collaboration and a positive, community-focused work atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core skills and experience against requirements.

• Design Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces to evaluate design thinking, technical proficiency, and problem-solving abilities. This may involve creating a specific asset or discussing past project challenges and solutions.

• Team/Hiring Manager Interview: Discussion focused on cultural fit, collaboration style, understanding of brand, and role expectations.

• Final Interview: Potentially with senior leadership to assess overall fit and long-term potential.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to the job description, emphasizing digital graphics (social media, YouTube thumbnails, web assets) and print design.

• For each project, clearly articulate the brief, your role, the solutions you implemented, and the outcomes or impact (e.g., engagement metrics, brand consistency).

• Be prepared to discuss your design process, how you handle feedback, and your approach to maintaining brand guidelines.

• Showcase your proficiency in Adobe Photoshop, Illustrator, and InDesign. If you have motion graphics or Canva experience, include relevant examples.

Challenge Preparation:

• Anticipate a design challenge that tests your ability to create on-brand assets quickly, possibly for social media or an e-commerce promotion.

• Practice articulating your design choices and rationale concisely, focusing on how your designs meet project objectives and resonate with the target audience.

• Be ready to discuss your workflow and how you manage time effectively under pressure.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests a practical assessment of the candidate's skills. Candidates should be prepared to demonstrate not just creative talent but also an understanding of how design serves business objectives within a fast-paced media environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logos, illustrations, and scalable design elements.

• Adobe InDesign: For layout design, print materials (flyers, brochures, banners), and multi-page documents.

Analytics & Reporting: While not directly a designer's tool, understanding how designs perform (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with basic analytics dashboards may be helpful.

CRM & Automation: Not directly applicable to the core Graphic Designer role, but understanding how marketing campaigns are executed may provide context.

Other Potential Tools (Preferred):

• Adobe After Effects: For motion graphics, animations, and video compositing.

• Canva: For quick-turn marketing assets and simpler design tasks.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Preferred tools like After Effects and Canva indicate opportunities for growth and a desire for versatility in the design team.

👥 Team Culture & Values

Operations Values:

• Community Focus: A strong connection with the FPV drone pilot community is central to Rotor Riot's brand identity.

• Innovation: Driving advancements in drone technology and its applications.

• Content Excellence: Creating high-quality, engaging media that resonates with a broad audience.

• Speed & Agility: Operating in a fast-paced environment, adapting quickly to new trends and project demands.

• Collaboration: Working effectively across teams to achieve shared goals.

Collaboration Style:

• Highly collaborative, with frequent interaction between design, media, and marketing teams.

• Emphasis on constructive feedback and iterative design processes.

• Shared responsibility for brand consistency and project success.

📝 Enhancement Note: The company values a blend of technical passion (drones), creative output (content), and business acumen (e-commerce, defense). The ideal candidate will be passionate about the industry and thrive in a collaborative, fast-moving setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Managing a high volume of design requests with tight deadlines requires excellent time management and prioritization skills.

• Brand Consistency: Ensuring all visual assets adhere to brand guidelines while adapting them for diverse platforms and campaigns.

• Evolving Media Landscape: Staying current with design trends and platform-specific best practices (e.g., YouTube thumbnail optimization, social media formats).

• Cross-functional Communication: Effectively translating needs and feedback from various departments into design solutions.

Learning & Development Opportunities:

• Motion Graphics: Opportunity to develop skills in video and motion graphics, a rapidly growing area in digital media.

• E-commerce Design: Gaining experience in designing for online retail, focusing on conversion optimization and user experience.

• Brand Strategy: Contributing to the visual identity of established and emerging brands within the drone industry.

• Industry Exposure: Deepening knowledge of the drone technology sector, including FPV, enterprise, and defense applications.

📝 Enhancement Note: This role presents significant opportunities for a designer to expand their skillset beyond traditional graphic design into dynamic areas like motion graphics and e-commerce, while working within a niche and exciting industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a YouTube thumbnail that aims to maximize click-through rates while staying true to brand guidelines?" (Focus on audience, platform, and brand alignment.)

• "Describe a time you had to manage conflicting feedback on a design project. How did you resolve it?" (Focus on communication, negotiation, and problem-solving.)

Company & Culture Questions:

• "What are your thoughts on the Rotor Riot brand and its visual identity? How would you contribute to it?" (Demonstrate research and understanding of the brand's audience and aesthetic.)

• "How do you collaborate with marketing and video teams to ensure cohesive visual communication?" (Highlight teamwork and cross-functional communication skills.)

Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, starting with your most relevant work.

• For each project, use the STAR method (Situation, Task, Action, Result) to explain your contribution, design choices, and the impact of your work.

• Be prepared to discuss your technical skills in Photoshop, Illustrator, and InDesign, and how you leverage them.

• If applicable, showcase your motion graphics or Canva work to demonstrate versatility.

• Clearly articulate how your design approach aligns with the needs of Unusual Machines and its brands, particularly Rotor Riot.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an understanding of the company's business objectives, brand, and the specific demands of a media-centric, e-commerce environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Curation: Ensure your portfolio is up-to-date and prominently features examples of digital graphics (social media, web banners, YouTube thumbnails) and print design. Tailor the selection to showcase relevant skills for this role.

• Resume Optimization: Highlight your proficiency in Adobe Photoshop, Illustrator, and InDesign, along with any experience in motion graphics, e-commerce design, or brand consistency. Quantify achievements where possible.

• Interview Practice: Prepare to discuss your design process, how you handle feedback, and specific examples from your portfolio that demonstrate your ability to meet the responsibilities outlined. Practice articulating your contributions to project success.

• Company Research: Familiarize yourself with Unusual Machines, Rotor Riot, and Fat Shark brands. Understand their target audience, content style, and overall market position within the drone industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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