Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Trulieve Location: Tallahassee, FL (Remote) Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: January 6, 2026 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute omni-channel promotional initiatives that effectively drive engagement and conversions, leveraging strong graphic design principles.
• Create a diverse range of digital and print creative assets, including email campaigns, in-store collateral, social media graphics, and website content, ensuring alignment with brand guidelines and state regulations.
• Collaborate closely with the Sr. Designer and Copywriter to conceptualize and deliver creative solutions that meet strategic objectives and adhere to brand voice and visual identity.
• Maintain a keen understanding of digital and content marketing principles to enhance creative ideas and ensure visual presentations effectively support campaign goals.
• Contribute to the overall success of Trulieve's marketing and creative efforts by bringing genuine passion and a strong sense of design aesthetics to every project.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into marketing operations and GTM strategy by focusing on promotional initiatives, conversion drivers, and omni-channel execution. The role requires understanding marketing principles and how design contributes to business objectives, positioning it within the broader operations spectrum.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling designs for a variety of marketing channels, including digital display ads, website banners, social media posts, email marketing templates, and print collateral.
• Ensure all creative output strictly adheres to Trulieve's established brand guidelines, look, tone, and feel for both retail and product brands.
• Collaborate with the Senior Designer and Copywriter to align creative concepts with marketing briefs, strategic objectives, and regulatory requirements.
• Develop multiple design concepts and iterate based on feedback, ensuring the art direction and visual presentation effectively communicate the intended message and support campaign goals.
• Translate marketing objectives into creative solutions that drive desired customer engagement and conversions across all touchpoints.
• Manage and organize digital assets, ensuring consistency and accessibility for various marketing campaigns and initiatives.
• Stay current with design trends, industry best practices, and competitor activities to continuously innovate and improve creative output.
• Participate in brainstorming sessions and contribute creative ideas to enhance ongoing and future marketing campaigns.
• Ensure designs are optimized for various platforms and devices, considering user experience and accessibility standards.

📝 Enhancement Note: The responsibilities emphasize the execution of marketing strategies through design, highlighting the connection between creative output and business objectives like engagement and conversion, which are core to GTM operations.

🎓 Skills & Qualifications

Education: Associate or Bachelor's degree in Marketing, Graphic Design, Communications, or a related field is preferred. Experience: Minimum of 2 years of professional graphic design experience, with a focus on marketing and promotional materials.

Required Skills:

• Proven ability to develop engaging and effective designs across multiple channels (digital and print).
• Strong portfolio showcasing a range of creative work, including digital ads, email templates, social media graphics, and print collateral.
• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.
• Experience with digital design tools such as Adobe XD or Figma for UI/UX prototyping and collaboration.
• Solid understanding of brand guidelines and the ability to maintain brand consistency across all creative assets.
• Excellent time management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong conceptual thinking and problem-solving skills, with the ability to translate briefs into compelling visual narratives.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Preferred Skills:

• Familiarity with content management systems (CMS) for web content integration.
• Understanding of CRM marketing principles and how design can support customer lifecycle marketing.
• Experience in the highly regulated cannabis industry, with an awareness of compliance and state-specific marketing regulations.
• Basic knowledge of animation or motion graphics for digital content.
• Experience with A/B testing creative assets to optimize performance.

📝 Enhancement Note: The preferred skills highlight an understanding of marketing operations elements like CRM and regulatory compliance, underscoring the role's strategic importance beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio demonstrating a minimum of 2 years of graphic design experience.
• Case studies or project examples that highlight the development of omni-channel promotional initiatives.
• Visuals showcasing proficiency in creating digital assets (display ads, social media, email) and print collateral (in-store signage, brochures).
• Examples that reflect adherence to brand guidelines and ability to maintain distinct brand voices for retail and product lines.
• Projects that illustrate the ability to collaborate with copywriters and senior designers to achieve strategic marketing goals.

Process Documentation:

• Evidence of the design process from brief to final execution, showcasing concept development and iteration.
• Examples of how design solutions were aligned with specific marketing objectives, such as driving engagement or conversion.
• Demonstrations of how state regulations and company brand standards were incorporated into the design process.
• Projects that highlight efficient workflow and effective time management in delivering creative assets.

📝 Enhancement Note: The portfolio requirements are tailored to showcase not just artistic talent but also the ability to execute on marketing strategies and adhere to operational constraints like brand guidelines and regulations, crucial for GTM roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in a remote, US-based role, the estimated salary range is $55,000 - $75,000 annually. This range can vary based on specific experience, skill set, and the candidate's location within the U.S.

Benefits:

• Comprehensive benefits package, details to be provided by Trulieve.
• Paid Time Off (PTO) for vacation, sick leave, and personal days.
• Opportunities for professional development and training in design and marketing.
• Potential for growth within the marketing and creative departments.
• Remote work flexibility, allowing for a better work-life balance.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility often provided to accommodate project deadlines and remote work arrangements.

📝 Enhancement Note: Salary range is an estimation based on standard US market rates for this experience level and role type, adjusted for a remote position. Actual compensation will be determined by Trulieve.

🎯 Team & Company Context

🏢 Company Culture

Industry: Trulieve operates within the rapidly growing cannabis industry, a sector that demands creativity, innovation, and strict adherence to compliance. This dynamic environment requires adaptable and forward-thinking marketing professionals. Company Size: Trulieve is a significant player in its industry, indicating a structured yet potentially fast-paced operational environment. This size often means established processes but also opportunities for impact. Founded: While the founding date isn't explicitly stated, Trulieve's presence in the market suggests a company with established operational frameworks and a history of growth.

Team Structure:

• The Graphic Designer reports to the Sr. Designer, indicating a clear reporting line within the Creative team.
• Collaboration is expected with the Copywriter and the broader Trulieve Creative team, suggesting a team-oriented approach to campaign development.
• Cross-functional interaction is implied with teams responsible for digital, content, and CRM marketing, as well as potentially state regulatory compliance officers.

Methodology:

• Creative briefs serve as the foundational tool for aligning projects with strategic objectives.
• A collaborative process involving concept development, design execution, and feedback loops is central to the team's workflow.
• Emphasis is placed on understanding and applying digital and content marketing principles to inform design choices.
• Adherence to brand guidelines and state regulations is a critical operational component of all creative output.

Company Website: https://www.trulieve.com

📝 Enhancement Note: The company culture note highlights the specific industry context (cannabis) and its implications for marketing and design operations, including compliance and rapid growth.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the Marketing/Creative department, focusing on design execution and contributing to promotional initiatives. It's a foundational role for developing expertise in marketing design within a regulated industry. Reporting Structure: The Graphic Designer reports directly to the Sr. Designer, providing a clear path for mentorship and skill development in advanced design techniques and strategic creative thinking. Operations Impact: The Graphic Designer's work directly impacts Trulieve's brand perception, marketing campaign effectiveness, and ability to drive patient engagement and conversions. Their creative output is crucial for communicating product benefits and brand values within regulatory constraints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (e.g., advanced Figma for interactive prototypes) and gain specialized knowledge in areas like motion graphics or UI/UX design.
• Industry Expertise: Develop a strong understanding of marketing within the regulated cannabis sector, a valuable niche skill.
• Promotional Strategy: Grow by contributing more significantly to the strategic development of omni-channel campaigns, moving beyond execution to conceptualization.
• Leadership Potential: With proven performance, potential to advance to Senior Graphic Designer or Art Director roles, leading projects and mentoring junior designers.

📝 Enhancement Note: This section frames the Graphic Designer role within a broader operations career path, emphasizing its contribution to GTM strategy and potential for advancement based on skill development and operational impact.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from any approved location within the United States. Office Location(s): While the role is remote, the company headquarters are in Tallahassee, FL, and the company operates across multiple states, which may influence regulatory considerations.

Workspace Context:

• The remote work environment requires strong self-discipline, excellent communication, and proactive engagement with team members.
• Access to necessary design software and reliable internet connectivity is essential for success.
• Collaboration will primarily occur through digital communication tools, project management platforms, and virtual meetings.
• The dynamic nature of the cannabis industry might necessitate adapting to evolving market conditions and regulatory changes, requiring a flexible and agile workspace setup.

Work Schedule: The role is full-time, with standard business hours expected. Remote flexibility may allow for some adjustments to daily schedules, but prompt availability for team collaboration and urgent project needs is crucial.

📝 Enhancement Note: The emphasis on remote work context highlights the operational requirements for effective collaboration and productivity in a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio for relevant experience and technical skills, assessing alignment with the job requirements.
• Portfolio Presentation: An opportunity to walk through your portfolio, discussing specific projects, your design process, and how your work has achieved marketing objectives. Be prepared to articulate your role and contributions.
• Skills Assessment/Creative Challenge: You may be asked to complete a design challenge or a series of questions to assess your conceptual thinking, problem-solving skills, and proficiency with design tools (e.g., Photoshop, Illustrator, Figma).
• Cross-Functional Interview: An interview with the Sr. Designer and potentially other marketing team members to evaluate your collaboration style, understanding of marketing principles, and cultural fit within the Trulieve Creative team.
• Final Interview: A discussion with hiring management to finalize the offer.

Portfolio Review Tips:

• Showcase Omni-Channel: Highlight projects that demonstrate your ability to create cohesive campaigns across digital and print platforms.
• Detail Your Process: For each project, explain your thought process, how you interpreted the brief, your design iterations, and the final solution. Use the STAR method (Situation, Task, Action, Result) to frame your contributions.
• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., increased click-through rates, engagement, conversion). Even qualitative feedback is valuable.
• Adherence to Guidelines: Clearly show examples where you've successfully applied brand guidelines and considered regulatory constraints.
• Tool Proficiency: Ensure your portfolio reflects strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and ideally XD or Figma.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, carefully read and understand all requirements, constraints, and objectives.
• Think Strategically: Consider how your design will serve the marketing goal, not just look aesthetically pleasing.
• Time Management: Practice completing design tasks within a set timeframe, as you will likely encounter time limits.
• Articulate Your Choices: Be ready to explain why you made specific design decisions, referencing best practices and the project brief.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their design capabilities in a way that demonstrates operational understanding and strategic thinking relevant to marketing and GTM roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials such as brochures, flyers, and in-store collateral.
• Digital Design & Prototyping Tools:
  • Adobe XD or Figma: For designing digital interfaces (website elements, email templates) and creating interactive prototypes for user experience testing and stakeholder review.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts metrics is beneficial. Familiarity with tools like Google Analytics or marketing platform dashboards might be useful for understanding campaign performance.

CRM & Automation:

• CRM Marketing: Understanding how design supports CRM initiatives, customer segmentation, and personalized marketing campaigns. Familiarity with platforms like Salesforce, HubSpot, or similar CRM systems is a plus.
• Email Marketing Platforms: Experience designing for platforms like Mailchimp, Constant Contact, or specialized marketing automation tools.

📝 Enhancement Note: This section details the specific software and tools critical for a graphic designer in a marketing operations context, emphasizing their use in creating assets that drive business outcomes.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, impactful visual solutions that capture attention and communicate effectively.
• Collaboration: A strong emphasis on working harmoniously with designers, copywriters, and marketing strategists to achieve shared goals.
• Attention to Detail: Meticulous focus on brand consistency, regulatory compliance, and the quality of final output.
• Adaptability: Willingness to embrace new design trends, adapt to evolving marketing strategies, and respond to feedback constructively.
• Patient-Centricity: A commitment to understanding and serving the needs of Trulieve's patients through clear and compassionate communication.

Collaboration Style:

• Cross-functional Integration: Proactively engage with marketing, copywriting, and potentially compliance teams to ensure designs meet strategic and regulatory requirements.
• Feedback Exchange: Openness to receiving and providing constructive feedback during design reviews to refine creative concepts.
• Knowledge Sharing: Willingness to share insights on design trends and best practices with team members to foster a learning environment.

📝 Enhancement Note: This section connects company values to the operational aspects of the Graphic Designer role, emphasizing how these values translate into daily work and team interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Regulatory Compliance: Navigating and adhering to the strict and often changing regulations within the cannabis industry, which can limit creative freedom.
• Brand Consistency: Maintaining a unified brand identity across diverse marketing channels and product lines while catering to different audience segments.
• Fast-Paced Environment: Keeping up with the demands of a rapidly growing industry and a high volume of marketing campaigns.
• Remote Collaboration: Ensuring effective communication and project alignment when working remotely with diverse team members.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or entirely new design software relevant to digital marketing and UI/UX.
• Cannabis Industry Marketing Insights: Gaining specialized knowledge in marketing strategies unique to the highly regulated cannabis sector.
• Project Management Skills: Developing skills in managing multiple design projects, timelines, and stakeholder expectations.
• Creative Strategy Contribution: Growing from design execution to contributing more significantly to the strategic planning and conceptualization of marketing campaigns.

📝 Enhancement Note: This section identifies potential operational challenges specific to the role and industry, framing them as opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• How do you approach translating a marketing brief into a compelling visual concept for an omni-channel campaign?
• Describe your process for ensuring brand consistency and regulatory compliance in your design work, especially within a regulated industry.
• How do you manage feedback and revisions from multiple stakeholders, and what is your approach to resolving creative differences?
• Tell me about a time you had to adapt your design approach due to new information or constraints. What was the outcome?

Company & Culture Questions:

• What interests you about Trulieve and the cannabis industry?
• How do you stay updated on design trends and incorporate them into your work while respecting brand guidelines?
• Describe your ideal collaborative working relationship with a copywriter and a Sr. Designer.
• How do you see your role contributing to Trulieve's mission of helping patients?

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by campaign type or by showcasing your strongest omni-channel examples first.
• Narrative: For each project, tell a story: the objective, your role, the challenges, your creative process, the tools used, and the results achieved.
• Visuals: Use high-quality mockups and clear visuals. Highlight key design elements and explain your rationale.
• Metrics: If you have data on engagement, conversions, or other positive outcomes tied to your designs, present it clearly.
• Q&A Readiness: Be prepared to answer detailed questions about your design choices and technical skills.

📝 Enhancement Note: These interview questions are designed to probe the candidate's strategic thinking, operational understanding, and ability to apply design skills within a structured marketing environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Trulieve careers website.
• Portfolio Tailoring: Ensure your online portfolio is up-to-date and prominently features examples of omni-channel marketing collateral, digital assets, and print materials. Prioritize projects demonstrating an understanding of brand guidelines and marketing objectives.
• Resume Optimization: Update your resume to highlight your 2+ years of graphic design experience, proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and digital design tools (XD, Figma), and any experience with marketing concepts or regulated industries. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing how your work contributes to marketing goals and patient well-being. Prepare to present specific portfolio pieces.
• Company Research: Familiarize yourself with Trulieve's brand, mission, products, and any publicly available information on their marketing efforts. Understand their patient-focused approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---