Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TOTE Resources LLC

Location: [Location Not Specified - Assume On-site based on AI analysis]

Job Type: Full-Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: February 09, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and communication strategy for multiple TOTE Group companies, focusing on digital content creation and brand consistency.

• The Graphic Designer will be responsible for developing compelling visual assets that enhance the online presence and brand messaging across various platforms and media.

• A key aspect of this position involves supporting social media management through content creation, scheduling, and performance analysis, ensuring effective audience engagement.

• The role demands a blend of creative design skills and strategic thinking to produce impactful graphics for paid advertisements, corporate materials, and branded merchandise.

📝 Enhancement Note: The provided job description is for a Graphic Designer, not a Revenue Operations, Sales Operations, or GTM role. As per the instructions, I will enhance this job description by framing it within the context of operations-related functions where applicable, focusing on how design supports operational goals like brand consistency, marketing campaign execution, and internal/external communication efficiency. If the user intended to post an operations role, they will need to provide that specific job data. For this enhancement, I'm interpreting "graphic design" as a function that supports operational objectives within a broader GTM or Marketing Operations framework.

📈 Primary Responsibilities

• Brand Guardianship: Uphold and enforce brand guidelines across all visual assets for TOTE Group companies, ensuring consistent brand identity in digital, print, and merchandise applications.

• Cross-Functional Campaign Support: Collaborate closely with marketing and other operational teams to design impactful visual content that supports marketing initiatives, GTM strategies, and internal communications.

• Digital Content Creation: Conceptualize and produce high-quality graphics, animations, and videos for social media platforms (Instagram, LinkedIn), paid digital advertisements, and website content to drive engagement and brand awareness.

• Marketing Collateral Development: Design visually appealing and informative print materials such as brochures, flyers, corporate signage, and trade show displays that effectively communicate brand messages and support sales enablement.

• Promotional Merchandise Design: Create unique and memorable designs for employee and customer merchandise (e.g., t-shirts, hats, bags) that serve as brand ambassadors and reinforce company culture.

• Social Media Operations Support: Assist in scheduling social media posts using platforms like Hootsuite and contribute to content calendar management to ensure a consistent and strategic online presence.

• Performance Monitoring & Optimization: Support the tracking and reporting of social media analytics and campaign performance, providing insights to optimize future design efforts and marketing strategies.

• Adaptable Design Execution: Apply design principles across diverse media, from digital screens to physical products, ensuring optimal visual impact and brand alignment in all outputs.

📝 Enhancement Note: The primary responsibilities have been reframed to highlight their contribution to operational efficiency, brand consistency, and marketing campaign support, aligning them with potential GTM or Marketing Operations objectives.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, After Effects, and Premiere Pro for creating a wide range of visual assets.

• Brand Strategy Acumen: Deep understanding of brand identity, visual storytelling, and the ability to translate brand guidelines into compelling design solutions.

• Digital Design Expertise: Proven ability to design engaging graphics for social media, paid advertisements, and digital campaigns, optimizing for various platforms and user experiences.

• Collaboration & Communication: Excellent interpersonal and communication skills, with a demonstrated ability to work effectively with cross-functional teams and stakeholders to gather requirements and deliver on design objectives.

• Print & Production Knowledge: Familiarity with print production processes, file preparation, and material specifications for signage, promotional items, and collateral.

• Adaptability & Versatility: Ability to adapt design styles and formats across diverse media, including digital, print, and merchandise.

Preferred Skills:

• Social Media Management Tools: Experience with content scheduling and management platforms such as Hootsuite.

• Content Analytics: Basic understanding of social media analytics and performance metrics to inform design decisions.

• Video Editing & Animation: Experience in producing and editing short-form videos and animations for digital platforms.

• Canva Proficiency: Familiarity with user-friendly design tools like Canva for quick asset creation or internal team use.

• Merchandise Design Experience: Specific experience in designing for apparel, promotional items, and swag.

📝 Enhancement Note: The skills section has been expanded to emphasize not just technical proficiency but also the strategic application of design skills in a corporate and marketing operations context. Added preferred skills relevant to the operational aspects of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand Consistency: Showcase examples of maintaining and evolving brand identity across multiple projects or brands, highlighting adherence to style guides.

• Digital Campaign Success: Include case studies of digital marketing campaigns where your design contributions led to measurable improvements in engagement, click-through rates, or conversion.

• Cross-Media Adaptability: Present a range of work demonstrating your ability to adapt designs effectively for various media, from social media posts and digital ads to print collateral and merchandise.

• Problem-Solving Through Design: Feature projects where you used design to solve a specific business challenge or improve a process, such as clarifying complex information or enhancing user experience.

Process Documentation:

• Workflow Design Examples: If possible, include examples of how you've contributed to or followed design workflows, from concept and brief to final delivery and asset management.

• Collaboration Protocols: Showcase instances where your design process involved significant collaboration with marketing, product, or other operational teams, detailing communication and feedback loops.

• Asset Management Approach: Briefly describe your approach to organizing and managing design files and assets for efficient retrieval and reuse by internal teams.

📝 Enhancement Note: This section focuses on how a designer's portfolio and understanding of processes contribute to operational efficiency and effectiveness, particularly in supporting marketing and brand initiatives.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health, Dental, and Vision Insurance

• Life Insurance and Short-Term Disability coverage

• Employee Assistance Program (EAP) for personal and professional support

• 401(k) retirement plan with a company match and discretionary funding

• Tuition Reimbursement program for continued education and professional development

• Supplemental Parental Leave, Jury Duty Leave, and Bereavement Leave for work-life balance

Working Hours:

• Standard full-time work week, typically 40 hours per week. Flexibility may be available based on project needs and team agreements, but the role is primarily on-site.

📝 Enhancement Note: Salary range is an estimate based on typical market data for this role and experience level. Specific location details would refine this estimate. Benefits are detailed as provided in the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics, Maritime Shipping, Shipbuilding & Management, Terminal Operations. TOTE Resources provides shared services to these diverse entities within the TOTE Group.

Company Size: [Company Size Not Specified - Assume medium to large given shared services model for multiple companies]

Founded: [Company Founded Not Specified - Assume established presence given industry leadership]

Team Structure:

• The Graphic Designer will be part of the TOTE Resources shared services team, supporting multiple TOTE Group companies.

• This role likely reports into a Marketing or Communications function within TOTE Resources, with strong collaborative ties to marketing teams across the various TOTE Group companies.

Methodology:

• Data-Informed Design: While creative, designs will aim to be informed by audience engagement data, campaign performance metrics, and brand strategy objectives.

• Agile Content Development: Approach to creating and iterating on visual content, especially for social media and digital campaigns, to respond to market trends and performance feedback.

• Brand Governance: Strict adherence to established brand guidelines to ensure consistency and professional appearance across all TOTE Group entities.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=90e1ab88-5383-4d81-a4a9-244037c6f896

📝 Enhancement Note: Inferred company size and founding information based on the description of TOTE Group as industry leaders. Emphasized the shared services model and its implications for team structure and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative and marketing support functions. It requires independent execution of design tasks with guidance on strategic direction.

Reporting Structure: Likely reports to a Marketing Manager or Creative Director within TOTE Resources, with dotted-line accountability or strong collaboration with marketing leads at individual TOTE Group companies.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, internal employee engagement, and external customer relations, all critical operational components of the business. High-quality visuals contribute to more effective communication, leading to better operational outcomes.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for internal tools, or advanced digital advertising creative.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading projects, mentoring junior designers, and having more strategic input.

• Cross-Company Exposure: Gain broad experience across diverse industries within the TOTE Group, understanding unique brand needs and marketing challenges for each.

• Skill Expansion: Opportunity to engage with new design technologies, software, and marketing trends relevant to the logistics and maritime sectors.

📝 Enhancement Note: Analyzed the role's position within a typical organizational structure and highlighted how design contributes to broader business operations and potential career trajectories.

🌐 Work Environment

Office Type: Likely a professional corporate office environment within TOTE Resources shared services.

Office Location(s): Specific office locations are not detailed but are implied to be where TOTE Resources operates its shared services. Candidates should confirm location details.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic work environment that fosters collaboration between designers, marketing professionals, and potentially operations teams from various TOTE Group companies.

• Technology & Tools: Access to industry-standard design software and hardware, likely including the Adobe Creative Suite and potentially project management tools.

• Team Interaction: Regular opportunities for brainstorming, feedback sessions, and project reviews with colleagues and stakeholders to ensure design alignment and effectiveness.

Work Schedule: Primarily on-site with standard business hours (e.g., 8 AM - 5 PM). Some flexibility might be offered for project deadlines, but consistent on-site presence is expected for collaboration and access to resources.

📝 Enhancement Note: Inferred workspace context based on the nature of a shared services team supporting multiple corporate entities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic.

• Design Challenge: Candidates may be asked to complete a design exercise or present a case study from their portfolio that demonstrates problem-solving skills, creativity, and brand alignment.

• Team/Stakeholder Interviews: Meetings with marketing leads and potentially other key stakeholders to evaluate collaboration skills, communication style, and cultural fit.

• Final Interview: Discussion with hiring manager or director to finalize offer details and confirm alignment with role expectations.

Portfolio Review Tips:

• Showcase Versatility: Include a diverse range of projects that highlight your ability to design for different mediums (digital, print, merchandise) and brand styles.

• Highlight Brand Consistency: Specifically include examples where you successfully maintained or evolved brand guidelines for a client or company.

• Quantify Impact: Whenever possible, provide context or metrics (e.g., engagement rates, campaign success) that demonstrate the effectiveness of your designs.

• Explain Your Process: Be prepared to walk through your design process for key projects, explaining your rationale, creative decisions, and how you incorporated feedback.

• Tailor to TOTE: If possible, include a speculative piece or adapt a portfolio example to align with the TOTE Group's industries or known brands.

Challenge Preparation:

• Understand TOTE Group: Research the different companies within the TOTE Group (logistics, maritime, etc.) to understand their industries and potential brand aesthetics.

• Focus on Brand Alignment: Prepare to demonstrate how you would ensure design consistency across multiple brands within a corporate structure.

• Showcase Digital Savvy: Be ready to discuss best practices for social media graphics, digital ads, and video content.

📝 Enhancement Note: This section provides actionable advice for candidates applying for creative roles that require portfolio presentations and potentially design challenges.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, After Effects, and Premiere Pro.

• Canva: Familiarity or proficiency may be beneficial for quick internal design tasks or team collaboration.

Content Management & Scheduling:

• Hootsuite (or similar): Experience with social media scheduling and management platforms is a plus.

Collaboration & Project Management:

• Standard office productivity suites (e.g., Microsoft Office Suite, Google Workspace).

Analytics & Reporting:

• Basic understanding of social media analytics dashboards.

• Ability to interpret performance data to inform design adjustments.

📝 Enhancement Note: Explicitly lists the required and beneficial software and tools relevant to a graphic design role with operational support responsibilities.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished design work that meets deadlines and brand standards.

• Collaboration & Teamwork: A culture that values open communication, constructive feedback, and shared success across teams and companies.

• Adaptability & Agility: The ability to respond to evolving business needs and marketing trends with creative solutions.

• Brand Integrity: A deep respect for brand guidelines and a dedication to maintaining a strong, consistent visual identity for all TOTE Group entities.

• Continuous Improvement: Encouragement to stay updated on design trends, software advancements, and effective communication strategies.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing teams, operational departments, and potentially leadership to ensure design initiatives are aligned with business goals.

• Feedback-Rich Environment: An open exchange of ideas and constructive criticism to refine designs and achieve optimal outcomes.

• Shared Knowledge: A culture that supports sharing design best practices, project learnings, and creative inspiration among team members.

📝 Enhancement Note: Extrapolated potential company values and collaboration styles based on the description of TOTE Resources as a shared services provider for industry leaders.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing and differentiating visual identities for multiple distinct companies within the TOTE Group, ensuring each brand's unique voice is captured.

• Rapid Content Demands: Keeping pace with the constant need for fresh, engaging content across social media, digital advertising, and marketing campaigns.

• Adapting to Industry Nuances: Translating complex logistics, maritime, and industrial concepts into visually accessible and compelling designs.

• Measuring Design Impact: Demonstrating the direct ROI or impact of design work on marketing campaign success and brand perception.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to attend workshops or online courses on motion graphics, video editing, 3D rendering, or specialized design software.

• Brand Strategy Deep Dive: Learning more about strategic brand management and how design plays a critical role in corporate identity.

• Marketing Analytics: Developing a stronger understanding of marketing campaign performance and how to use data to drive design decisions.

• Industry Exposure: Gaining in-depth knowledge of the logistics, maritime, and shipbuilding sectors to inform design choices and create more relevant visuals.

📝 Enhancement Note: Identified potential challenges and growth paths relevant to a creative role supporting multiple business units in specific industries.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new visual identity for a company within the TOTE Group that is currently lacking strong brand guidelines?" (Assesses brand strategy and process)

• "Describe a time you had to adapt a design for multiple platforms or media. What were the challenges, and how did you ensure consistency?" (Assesses adaptability and technical execution)

• "How do you stay updated on the latest design trends and incorporate them into your work while respecting brand guidelines?" (Assesses continuous learning and balance of creativity/constraints)

Company & Culture Questions:

• "What do you know about TOTE Group and its various companies?" (Assesses research and interest)

• "How do you approach collaboration with non-designers, such as marketing managers or operations personnel?" (Assesses communication and teamwork)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" behind the design – the problem it solved, the audience it targeted, and the business objective it aimed to achieve.

• Showcase Process, Not Just Final Output: Include sketches, mood boards, or early concepts to illustrate your creative journey and decision-making.

• Highlight Metrics: If available, use data to support the success of your designs (e.g., increased engagement on social media posts, higher click-through rates on ads).

• Tailor Your Selection: Choose portfolio pieces that best represent the skills and experience required for this specific role, emphasizing digital content, brand consistency, and adaptability.

📝 Enhancement Note: Provided specific, hypothetical interview questions tailored to a graphic designer role with operational support responsibilities, along with strategic advice for portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in digital content creation, brand consistency, and cross-media design. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, LinkedIn).

• Tailor Your Resume: Highlight keywords from the job description such as "Adobe Creative Suite," "visual storytelling," "brand identity," "digital content creation," "social media graphics," and "print production." Quantify achievements where possible.

• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on your design process, problem-solving approach, and the impact of your work. Be ready to articulate how your skills align with TOTE Resources' needs.

• Research TOTE Group: Familiarize yourself with TOTE Group's various companies and their respective industries to demonstrate your understanding and interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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