Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TLC Worldwide

Location: Sandton, Gauteng, South Africa

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: March 20, 2026

Experience Level: Junior to Mid-Weight (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is integral to the creative operations team, focusing on visual communication and brand asset creation for marketing and engagement campaigns.

• The Graphic Designer will be responsible for translating strategic concepts into compelling visual assets that drive customer acquisition, loyalty, and engagement for global clients.

• Key to this role is the ability to manage multiple design projects concurrently, ensuring brand consistency and high-quality output across various digital and print platforms.

• The position requires a strong understanding of design principles, proficiency in industry-standard design software, and the capability to collaborate effectively within a fast-paced creative environment.

📝 Enhancement Note: The provided job description is for a Graphic Designer, not a typical Revenue or Sales Operations role. This enhancement will focus on the "Creative Operations" aspect, emphasizing how design functions within a broader operational framework to support GTM strategies. The role's responsibilities are framed within the context of supporting client campaigns, which is a core function of a GTM strategy.

📈 Primary Responsibilities

• Develop and execute campaign Key Visuals (KVs) that serve as the foundation for integrated marketing efforts.

• Translate approved creative concepts into polished, production-ready artwork for digital channels (websites, emailers, digital campaigns), print materials, and presentations.

• Respond to individual design briefs with innovative conceptual thinking and fresh visual ideas, ensuring alignment with client objectives and brand guidelines.

• Collaborate closely with creative directors, strategists, account managers, and other internal teams to bring campaign ideas to life effectively.

• Produce high-quality design assets for a variety of applications, ensuring visual consistency and brand integrity across all touchpoints.

• Efficiently roll out master visuals into multiple formats and sizes, maintaining tight control over brand elements and design specifications.

• Present rough drafts and creative approaches to internal teams and stakeholders, incorporating feedback to refine designs.

• Juggle multiple client campaigns and deadlines simultaneously, ensuring timely delivery without compromising design quality or strategic intent.

• Maintain meticulous organization of project files, fonts, and artwork libraries, ensuring proper version control and accessibility for the wider team.

• Contribute positively to the overall culture, creativity, and workflow efficiency of the studio environment.

📝 Enhancement Note: These responsibilities are tailored to highlight the operational aspects of graphic design within a campaign-driven environment. Emphasis is placed on process, collaboration, and asset management, which are crucial for efficient GTM execution.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience in a creative agency or a similar fast-paced design environment, demonstrating an ability to adapt to client demands and project workflows.

Required Skills:

• Adobe Creative Suite Mastery: Rock-solid skills in Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.

• PowerPoint Expertise: Demonstrated proficiency in creating visually engaging and effective presentations.

• Email Design & Build Experience: Ability to design and potentially build email campaigns that are visually appealing and responsive.

• Strong Typography, Layout, and Composition: A keen eye for detail in visual hierarchy, balance, and aesthetic appeal.

• File Management & Version Control: Confident in organizing and managing digital assets, fonts, and artwork for efficient workflow and collaboration.

Preferred Skills:

• Basic understanding of web design principles and their application in digital campaigns.

• Experience with After Effects and Premiere Pro for motion graphics and video editing.

• Conceptual thinking and ability to develop strong Key Visuals.

• Experience working with global clients and understanding diverse brand requirements.

• Familiarity with design for customer acquisition, loyalty, and engagement programs.

📝 Enhancement Note: The skills are aligned with a standard graphic design role but framed within the context of supporting marketing and engagement campaigns, which are critical for GTM strategies. The emphasis on specific software like Adobe Creative Suite and PowerPoint, as well as design principles, is crucial for operational efficiency in asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strong design thinking, a deep understanding of brand identity, and demonstrable experience in Key Visual (KV) development.

• Evidence of ability to translate strategic campaign objectives into compelling visual narratives.

• Examples of artwork adapted across multiple formats, including digital, print, and presentations, highlighting consistency and attention to detail.

Process Documentation:

• The candidate should be able to articulate their design process, from initial brief interpretation and concept development to final artwork delivery and file management.

• Demonstrable experience in managing design workflows, including version control, asset organization, and collaboration with cross-functional teams.

• Familiarity with processes for receiving and incorporating feedback from stakeholders to refine creative output.

📝 Enhancement Note: This section emphasizes the operational aspects of a designer's work, focusing on process, documentation, and the tangible output (portfolio) that demonstrates their ability to execute within defined operational frameworks.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Dynamic & Collaborative Environment: Exposure to global clients and colleagues, fostering professional growth.

• People Academy: Weekly webinars for continuous professional development.

• Wellness Programs: Annual Wellness Week and year-round initiatives to support employee well-being.

• TLC Culture Club: Regular social events, including seasonal gatherings and team lunches.

• TLC Gives Back: Opportunities for volunteering, including off-site visits and dedicated volunteering leave.

• TLC Rise: A program dedicated to supporting and empowering women into leadership roles.

• 'Frankies' Awards Ceremony: An internal awards event celebrating achievements and company culture.

• TLC Owner's Club: A shareholder scheme where all employees contribute to and share in the company's success.

Working Hours:

• The standard working hours are approximately 40 hours per week, reflecting a full-time commitment. Flexibility may be offered based on project needs and company policy, but the role is primarily on-site.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for graphic designers in South Africa with 2-5 years of experience, considering the specified location. Benefits are detailed to highlight the company's commitment to employee well-being and professional development, which are key aspects for attracting and retaining talent in operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Services, specifically focused on loyalty, engagement, and customer acquisition programs through experience-led rewards.

Company Size: 400+ employees globally, with a significant presence across 15 international hubs. This indicates a well-established organization with robust operational structures.

Founded: 30 years ago, suggesting a wealth of experience and established methodologies in their field.

Team Structure:

• The Graphic Designer will join a fast-paced creative team within the broader marketing and creative department.

• This team likely includes other designers, copywriters, art directors, strategists, and account managers, fostering a collaborative and multidisciplinary approach.

Methodology:

• TLC Worldwide focuses on driving measurable ROI for brands through customer insight, a wide network of rewards, and personalized campaigns delivered via their COSMOS platform.

• Their approach combines deep consumer insight with creative execution and data-driven strategies to shift customer behavior and build brand loyalty.

• The company emphasizes a culture of bold thinking, empowering growth, and fostering a supportive environment.

Company Website: https://www.tlcworldwide.com/

📝 Enhancement Note: The company context helps frame the Graphic Designer's role within a larger GTM ecosystem. Their focus on loyalty, engagement, and ROI directly supports client acquisition and retention strategies, making this design role crucial for operational success in delivering client value.

📈 Career & Growth Analysis

Operations Career Level: Junior to Mid-Weight Designer. This level signifies a professional who has moved beyond entry-level tasks and can independently handle core design responsibilities, manage projects, and contribute conceptually. They are expected to develop deeper expertise and potentially begin mentoring more junior team members or taking on more complex client accounts.

Reporting Structure: The role reports into a creative leadership position (e.g., Creative Lead, Art Director), with significant interaction and collaboration with account management, strategy, and marketing teams. This cross-functional interaction is typical for roles supporting GTM initiatives.

Operations Impact: As a Graphic Designer at TLC Worldwide, the individual's work directly impacts the effectiveness of client campaigns. High-quality, strategically aligned visual assets are crucial for driving customer acquisition, loyalty, and engagement, which are key performance indicators for the company and its clients. The designer's output is a tangible representation of the brand's value proposition and campaign messaging, directly influencing customer perception and behavior.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital campaign design, email marketing visuals, or presentation design, potentially becoming a subject matter expert.

• Key Visual Development: Growing capability in conceptualizing and executing impactful Key Visuals that define campaign aesthetics and messaging.

• Client Exposure: Gaining experience working with a diverse portfolio of global clients, understanding different brand needs and market dynamics.

• Leadership Potential: With demonstrated success and growth, opportunities may arise to mentor junior designers, lead design elements for specific campaigns, or move into a Senior Designer or Art Director role.

• Cross-Functional Learning: Exposure to strategy, account management, and data insights can broaden understanding of the broader GTM process and how design contributes to overall business objectives.

📝 Enhancement Note: This analysis positions the graphic design role as a critical component of the operational GTM engine, highlighting how design skills contribute to business outcomes and offering a clear path for career progression within a creative operations framework.

🌐 Work Environment

Office Type: The job description mentions an "Upper Grayston Office Park" in Sandton, suggesting a professional, modern office setting. TLC Worldwide emphasizes a "dynamic & collaborative team in a creative environment," indicating an office designed to foster interaction and creativity.

Office Location(s): Sandton, Johannesburg, South Africa. This is a prominent business hub, offering good accessibility and a professional atmosphere.

Workspace Context:

• Collaborative Environment: The office is designed for interaction, encouraging spontaneous collaboration between designers, creatives, strategists, and account teams. This is essential for quick turnarounds and integrated campaign development.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, PowerPoint) is a given. The company also utilizes its proprietary "COSMOS" platform, suggesting an integrated digital ecosystem.

• Team Interaction: Frequent interaction with colleagues from various departments is expected, facilitating a holistic understanding of campaign goals and client needs.

Work Schedule: The role is full-time, with an expected 40 hours per week. While the environment is fast-paced, the company culture suggests a balance with wellness initiatives and social events, indicating a supportive approach to work-life integration within the office setting.

📝 Enhancement Note: The work environment description is tailored to a creative operations role, emphasizing collaboration, the tools available, and the pace of work, all of which are critical operational considerations for a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications, design skills, and relevant experience.

• Creative Assessment: Candidates may be asked to complete a design exercise or case study, simulating a real-world brief to evaluate conceptual thinking, execution speed, and problem-solving abilities.

• Team/Stakeholder Interviews: Interviews with members of the creative team, and potentially representatives from account management or strategy, to assess cultural fit, collaboration style, and understanding of campaign objectives.

• Final Interview: Discussion with senior leadership to cover overall fit, career aspirations, and alignment with company values.

Portfolio Review Tips:

• Showcase Key Visuals: Ensure your portfolio prominently features strong examples of Key Visual development and campaign rollouts.

• Demonstrate Process: Include case studies that walk through your design process, from brief to final execution. Highlight your conceptual thinking and problem-solving approach.

• Highlight Versatility: Showcase work across various media (digital, print, presentations) to demonstrate adaptability.

• Quantify Impact (if possible): If you have data or metrics related to the success of campaigns you designed for (e.g., engagement rates, conversion improvements), include them.

• Tailor to TLC Worldwide: Research TLC's clients and campaigns to understand their aesthetic and strategic needs. Tailor your presentation to show how your skills align with their work.

Challenge Preparation:

• Understand the Brief: For any design exercise, thoroughly analyze the brief, identifying key objectives, target audience, and required deliverables.

• Time Management: Practice completing design tasks within realistic time constraints, simulating agency pace.

• Presentation Skills: Prepare to clearly articulate your design choices, rationale, and process. Be ready to explain how your design decisions support the campaign's strategic goals.

• Software Proficiency: Ensure you are comfortable and efficient with Adobe Creative Suite and PowerPoint, as these are critical tools.

📝 Enhancement Note: This section provides actionable advice for candidates applying for a design role within an agency context, emphasizing portfolio strength, process articulation, and preparation for typical creative assessments.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all aspects of graphic design, illustration, and layout.

• Microsoft PowerPoint: Expertise required for creating client presentations, internal decks, and campaign concept visualizations.

• Email Design & Build Tools: Familiarity with platforms or methods for designing and potentially building responsive email campaigns.

Analytics & Reporting:

CRM & Automation:

• The company utilizes a proprietary platform, COSMOS, which likely integrates various aspects of campaign management and delivery. While direct use might not be required, an understanding of how design assets integrate into such platforms is advantageous.

📝 Enhancement Note: This section focuses on the specific software and tools relevant to a graphic designer, highlighting the operational necessity of these tools for efficient campaign execution and asset creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, impactful ideas and visually compelling designs.

• Collaboration: Working effectively with diverse teams to achieve shared campaign goals.

• Client Focus: Commitment to delivering high-quality work that meets client objectives and drives measurable results.

• Efficiency & Organization: Maintaining organized files and managing multiple projects effectively to ensure timely delivery without sacrificing quality.

• Growth Mindset: A proactive approach to learning new skills, adapting to new trends, and contributing to personal and team development.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with strategists, account managers, and copywriters to ensure design is aligned with overall campaign strategy and messaging.

• Feedback Culture: An open environment for sharing and receiving constructive feedback on creative work to improve output.

• Agile Workflow: Ability to adapt to fast-paced project cycles, with quick turnarounds and iterative design processes.

📝 Enhancement Note: These values and collaboration styles are framed to reflect how a designer contributes to the operational success of the GTM process, emphasizing teamwork, efficiency, and client-centricity within a creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The need to consistently deliver high-quality work under tight deadlines across multiple campaigns simultaneously.

• Balancing Creativity with Briefs: Effectively translating client briefs and strategic objectives into creative designs that meet both aesthetic and business requirements.

• Maintaining Brand Consistency: Ensuring brand integrity across diverse assets and client projects, especially during rapid rollouts.

• Adapting to Evolving Trends: Staying current with design trends, software advancements, and digital best practices to keep client campaigns fresh and effective.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in areas like motion graphics, advanced digital illustration, or interactive design.

• Client Campaign Strategy: Deeper understanding of marketing strategy, customer behavior, and ROI measurement through exposure to client projects.

• New Software & Tools: Training or self-directed learning on emerging design software and platforms.

• Mentorship: Potential to learn from senior designers and creative leads, gaining insights into career progression and advanced creative leadership.

📝 Enhancement Note: This section highlights potential challenges and growth avenues specific to a creative operations role, offering a realistic outlook for candidates and framing challenges as opportunities for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a Key Visual for a campaign. What was your process, and how did it support the campaign objectives?" (Focus on conceptual thinking, brief interpretation, and strategic alignment.)

• "How do you ensure brand consistency across multiple assets and different media types?" (Prepare to discuss your file management, style guide adherence, and rollout processes.)

Company & Culture Questions:

• "What excites you about TLC Worldwide's approach to rewards-based marketing and customer engagement?" (Research their client examples and methodology.)

• "How do you contribute to a positive and collaborative creative team environment?" (Prepare to share examples of teamwork and communication.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the brief, your strategic approach, your creative process, challenges faced, and the final outcome.

• Highlight Key Visuals: Spend ample time on projects where you developed strong KVs. Explain the rationale behind your design choices.

• Showcase Process: Include sketches, mood boards, or early drafts to illustrate your thought process.

• Quantify Results: If possible, mention any metrics or positive feedback received for your designs.

• Conciseness: Be mindful of time; focus on your strongest, most relevant work.

📝 Enhancement Note: This section provides specific, actionable interview preparation tips tailored to a graphic designer role within a marketing agency, emphasizing how to showcase relevant skills and align with the company's operational and cultural context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on TLC Worldwide's Teamtailor careers page.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly showcases your strongest work, particularly examples of Key Visuals, campaign rollouts across digital and print, and presentation design. Tailor your selected pieces to align with the types of clients and campaigns TLC Worldwide works on.

• Resume Optimization: Highlight relevant experience in creative agencies, proficiency with Adobe Creative Suite and PowerPoint, and any experience with email design or web design principles. Use keywords from the job description to ensure ATS compatibility.

• Interview Preparation: Practice articulating your design process, conceptual thinking, and experience managing multiple projects. Prepare to present your portfolio and discuss specific case studies in detail.

• Company Research: Familiarize yourself with TLC Worldwide's mission, client roster, and recent campaigns. Understand their focus on customer acquisition, loyalty, and engagement through experience-led rewards.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with TLC Worldwide before making application decisions.