Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Tinsel Experiential Design Location: New York, NY, United States Job Type: FULL_TIME Category: Creative Operations / Marketing Operations Date Posted: July 09, 2025 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the visual execution of Tinsel's internal website redesign, contributing to enhanced brand presentation and user experience.
• Develop and standardize presentation decks, templates, and marketing collateral to ensure brand consistency and operational efficiency across client-facing and internal materials.
• Collaborate closely with creative leadership to translate strategic objectives into compelling visual narratives for pitches, proposals, and digital marketing campaigns.
• Support client-specific design needs, integrating Tinsel's creative excellence into diverse experiential marketing projects.

📝 Enhancement Note: While the raw title is "Graphic Designer," the description strongly indicates a role focused on operationalizing creative processes and brand assets within an experiential marketing context. This suggests a blend of creative execution and operations support, aligning with "Creative Operations" or "Marketing Operations" as a category. The emphasis on template creation, brand guideline application, and internal website redesign points to a need for someone who can not only design but also build scalable visual systems.

📈 Primary Responsibilities

• Partner with the Head of Creative and Chief Growth Officer to design, develop, and execute high-impact presentation decks for new business pitches, client proposals, and project deliverables, ensuring alignment with Tinsel's strategic goals and brand aesthetic.
• Drive the visual design elements for Tinsel's internal website redesign project, including asset creation, file packaging, and collaboration with external development partners to ensure a seamless launch.
• Create and implement standardized templates for a range of internal and client-facing materials such as pitch decks, one-sheeters, case studies, and event recaps, thereby streamlining content creation and ensuring brand consistency.
• Execute design updates and create new assets for Tinsel's marketing collateral, including social media graphics, email newsletters, and website banners, adhering strictly to brand guidelines.
• Assist in the refreshing and meticulous application of Tinsel's Brand Guidelines across all visual touchpoints, ensuring a cohesive and professional brand image.
• Collaborate with the Head of Creative on the design and execution of Tinsel's digital marketing assets, guaranteeing consistent branding and visual appeal across all online platforms.
• Provide design support for client-specific projects as needed, contributing high-quality, on-brand creative work that aligns with project objectives and Tinsel's reputation for excellence.
• Systematize and templatize creative assets to build efficient workflows, improve the team's ability to scale creative output, and enhance overall project delivery speed.
• Actively participate in project kickoff and review meetings, effectively incorporating feedback from internal teams and clients to refine and elevate designs.
• Demonstrate a foundational understanding of project goals and objectives, ensuring that all visual designs directly support and advance these strategic aims.

📝 Enhancement Note: The responsibilities highlight a strong operational component, focusing on standardization, template creation, and process efficiency, which is crucial for a design role within an agency that handles high-volume, complex client projects. The emphasis on supporting internal initiatives like website redesign and brand guideline application also points to a need for someone who can manage and optimize creative assets as operational tools.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent professional experience will be strongly considered.

Experience:

• 2–4 years of progressive professional experience in graphic design, with a preference for candidates who have worked within creative agencies, experiential marketing firms, or similar fast-paced, client-service environments.
• Demonstrated experience in designing a variety of collateral, including presentation decks, digital assets, and print materials, with a portfolio that clearly showcases this breadth.
• Proven ability to work effectively within cross-functional teams, collaborating with marketing, creative, and project management departments.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in visual design principles, typography, color theory, and layout composition.
• Adobe Creative Suite: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for creating and refining visual assets.
• Presentation Design Tools: Strong command of presentation software such as Keynote, PowerPoint, or Google Slides for creating compelling and polished decks.
• Brand Guideline Management: Ability to understand, interpret, and consistently apply established brand guidelines to all creative outputs.
• Template Creation & Application: Skill in developing reusable design templates that ensure brand consistency and streamline future design efforts.
• Collaboration & Teamwork: A highly collaborative approach, with the ability to work effectively with creative leadership and other team members to achieve shared goals.
• Communication Skills: Excellent verbal and written communication skills, essential for presenting design concepts, articulating rationale, and receiving feedback constructively.
• Attention to Detail: Meticulous attention to detail to ensure accuracy, brand consistency, and high-quality execution across all deliverables.

Preferred Skills:

• Figma Proficiency: Experience with Figma for collaborative design, prototyping, or UI/UX elements.
• Web Design & UI/UX Principles: Familiarity with foundational web design concepts, user interface (UI) design, and user experience (UX) principles.
• Digital Marketing Asset Creation: Experience designing assets for social media, email marketing, and digital advertising campaigns.
• Creative Workflow Optimization: An understanding of how to systematize creative processes and templatize assets for efficiency.
• Trend Awareness: A keen eye for current design trends and an ability to apply them innovatively while maintaining brand integrity.

📝 Enhancement Note: The requirement for Figma, while listed as preferred, is increasingly becoming a standard for collaborative design environments. Given the emphasis on internal website redesign and template creation, proficiency here could be a significant advantage. The preference for agency or experiential marketing backgrounds directly informs the type of fast-paced, client-focused, and brand-driven work expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Design Examples: A robust portfolio showcasing a range of graphic design work, including presentation decks, marketing collateral (digital and print), and examples of brand guideline application.
• Template Showcase: Specific examples of designed templates (e.g., pitch decks, one-sheeters) that demonstrate scalability and adherence to brand standards.
• Brand Consistency Demonstration: Visual evidence of how brand guidelines were applied across multiple assets or campaigns to maintain a cohesive brand identity.
• Process Integration Examples: If possible, include examples where design was integrated into a larger project or workflow, demonstrating an understanding of how design serves broader objectives.

Process Documentation:

• While a formal "process documentation" section isn't explicitly requested, the role's responsibilities imply a need to document and standardize design workflows. Applicants should be prepared to discuss their approach to:
  • Workflow Design: How they would approach designing and implementing new templates or updating brand guidelines to ensure efficient use.
  • Asset Management: Their methods for organizing and packaging design files for easy access and reuse by the team.
  • Feedback Integration: Their process for receiving, interpreting, and implementing feedback from stakeholders to refine designs.

📝 Enhancement Note: For a role emphasizing template creation and brand standardization, a portfolio that highlights not just the final output but also the process behind creating reusable assets is crucial. The ability to demonstrate how designs contribute to operational efficiency and brand consistency will be key during the review process.

💵 Compensation & Benefits

Salary Range: $95,000 - $100,000 per year.

Benefits:

• Health Insurance: Comprehensive coverage to support employee well-being.
• 401(k) Retirement Plan: A retirement savings plan to help employees plan for their future.
• Ample Paid Time Off (PTO): Includes vacation days, sick leave, and company holidays, promoting work-life balance and employee rejuvenation.
• Professional Development Support: Opportunities for skill enhancement through training, workshops, and industry conferences, fostering continuous learning and career growth.
• Performance-Based Bonuses: Potential for bonuses linked to both individual and team accomplishments, rewarding contributions and successes.

Working Hours:

• The role is typically a full-time position, implying a standard 40-hour work week. However, given the agency environment and client demands, flexibility may be required at times to meet project deadlines.

📝 Enhancement Note: The salary range is competitive for a mid-level Graphic Designer in New York City. The benefits package is robust, with a notable emphasis on professional development, which is attractive for individuals looking to advance their careers in a dynamic industry. The inclusion of performance-based bonuses highlights a results-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experiential Marketing / Advertising / Design Services. Tinsel operates within a highly creative and client-focused sector, producing large-scale, impactful experiences for global brands. Company Size: Tinsel is part of the Stagwell network, suggesting it benefits from the resources and reach of a larger organization while maintaining its specialized focus. The specific size of the Tinsel creative team is not detailed but is expected to be collaborative and dynamic. Founded: The exact founding date of Tinsel is not provided, but its positioning as a Stagwell network partner indicates a level of established expertise and industry presence.

Team Structure:

• The Graphic Designer will report to the Head of Creative and work closely with a Senior Graphic Designer.
• Collaboration is expected with the Chief Growth Officer and potentially other departments like project management and client services.
• The team structure emphasizes a direct reporting line to creative leadership, facilitating clear direction and feedback loops.

Methodology:

• Tinsel's methodology is centered on producing "larger-than-life experiences" for high-stakes clients, implying a rigorous creative process that balances robust strategy with high-intensity execution.
• Emphasis is placed on strategic foresight, accountability, and exceptional creative caliber, suggesting a data-informed yet creatively driven approach.
• The culture promotes collaboration, continuous learning, and a commitment to excellence, aiming to deliver impactful and memorable client outcomes.

Company Website: https://www.tinsel.me/ (Assuming this is the correct website based on the domain_derived: tinsel.me)

📝 Enhancement Note: As part of the Stagwell network, Tinsel likely operates with a blend of agency agility and corporate backing. The culture described emphasizes high standards, collaboration, and continuous improvement, which are key for success in the competitive experiential marketing space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-4 years of experience. It serves as a crucial contributor to the creative output and operational efficiency of the design function. Reporting Structure: The Graphic Designer reports directly to the Head of Creative, with close collaboration with a Senior Graphic Designer. This structure provides clear mentorship and oversight. Operations Impact: The Graphic Designer's work directly impacts Tinsel's brand presentation, client proposal quality, and the efficiency of creative asset production. By creating templates and standardizing materials, they contribute to smoother project execution and consistent brand messaging, which indirectly supports revenue generation through effective client acquisition and retention.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in presentation design, web design, and digital marketing assets within an experiential context.
• Brand System Development: Potential to take ownership of and further develop Tinsel's brand systems and template libraries, contributing to long-term operational efficiency.
• Client Project Exposure: Gain exposure to high-profile client projects, enhancing portfolio and industry experience in experiential design.
• Career Progression: Potential to advance to a Senior Graphic Designer role or specialize in areas like UI/UX, brand management, or creative production management within the agency.

📝 Enhancement Note: The emphasis on template creation and internal website redesign suggests opportunities to move beyond pure design execution into more operational aspects of creative management, which can be a strong growth path within agencies.

🌐 Work Environment

Office Type: This is an on-site role in New York City. The specific office environment is likely a creative agency setting, characterized by a dynamic, collaborative, and fast-paced atmosphere. Office Location(s): New York, NY. This location offers access to a vibrant creative industry hub.

Workspace Context:

• Expect a collaborative workspace where designers work closely with creative leadership and other team members.
• Access to industry-standard design software and technology will be provided.
• Opportunities for cross-functional interaction with marketing, sales, and project teams are inherent to the role.

Work Schedule:

• Standard full-time hours are expected, with potential for extended hours during peak project periods or client deadlines, common in agency environments.

📝 Enhancement Note: Working on-site in a major city like New York provides significant networking and industry immersion opportunities, crucial for a creative professional. The collaborative nature of agency work means the workspace is designed to foster idea exchange and efficient teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and creative style.
• Creative Assessment/Portfolio Review: Expect a deeper dive into your portfolio, potentially including a discussion about specific projects, your design process, and how you approach challenges. This may involve a take-home design exercise or an in-person/virtual presentation.
• Team/Leadership Interviews: Interviews with the Head of Creative, Senior Graphic Designer, and potentially other team members or leadership to assess cultural fit, collaboration skills, and strategic thinking.
• Final Interview: Potentially with higher leadership to discuss overall fit and long-term contributions.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your skills in presentation design, template creation, brand application, and digital asset creation. Include examples that demonstrate your ability to work within brand guidelines.
• Showcase Process: For key projects, briefly explain your design process, the problem you were solving, your creative rationale, and the outcome or impact. This is especially important for demonstrating your understanding of operationalizing design.
• Highlight Efficiency: If you have examples of creating templates or systems that improved workflow or consistency, explicitly call those out.
• Presentation Polish: Ensure your portfolio is visually polished, well-organized, and easy to navigate. A well-designed portfolio reflects your design capabilities.
• Address Client Feedback: Be prepared to discuss how you incorporate feedback, especially if you have examples of design iterations based on client input.

Challenge Preparation:

• Be ready for a potential design challenge that might involve creating a presentation slide, a social media graphic, or a template based on a brief. Focus on adhering to brand guidelines (if provided) and delivering a polished, on-brand result within a given timeframe.
• Practice articulating your design decisions concisely and persuasively, linking them back to project objectives and brand strategy.

📝 Enhancement Note: Given the role's emphasis on operationalizing creative assets, the interview process will likely assess not just artistic talent but also the ability to create scalable, consistent, and efficient design solutions. A portfolio that demonstrates this dual capability will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for all core design tasks).
• Presentation Software: Keynote, PowerPoint, Google Slides (critical for pitch decks and client deliverables).
• Figma: Preferred for collaborative design, UI/UX elements, and potentially prototyping.

Analytics & Reporting:

• While not a primary focus for this role, familiarity with how design assets perform on digital platforms (e.g., social media engagement metrics, website traffic) might be beneficial for understanding design impact.

CRM & Automation:

• Familiarity with CRM systems and marketing automation platforms is listed as "familiarity" rather than a core requirement, suggesting a basic understanding of how design integrates with broader marketing technology stacks.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and presentation tools is paramount. Experience with Figma is a strong plus, especially for collaborative projects and potential UI/UX contributions.

👥 Team Culture & Values

Operations Values:

• Strategic Excellence: A commitment to high standards, accountability, and delivering exceptional creative quality that aligns with strategic goals.
• Empathy, Honesty & Respect: Fostering a positive and respectful work environment where open communication and constructive feedback are valued.
• Teamwork & Inclusion: Embracing collaboration and recognizing the value of diverse contributions to collective success.
• Continuous Learning & Growth: Cultivating curiosity, resilience, and a proactive approach to learning from experiences and staying current with design trends.

Collaboration Style:

• The culture promotes collaborative work, expecting designers to partner effectively with creative leadership, senior designers, and other internal teams.
• A strong emphasis on teamwork and inclusion suggests an environment where ideas are shared openly, and collective problem-solving is encouraged.
• The process of refreshing brand guidelines and creating templates implies a culture that values standardization and efficiency, likely with structured feedback loops.

📝 Enhancement Note: The company's stated values directly inform the expected collaborative style and approach to problem-solving. Candidates should be prepared to demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing design needs for internal initiatives (website redesign, brand guidelines) alongside client deliverables in a fast-paced agency environment.
• Maintaining Brand Consistency: Ensuring Tinsel's brand is consistently represented across a wide array of assets and platforms, while also adapting to client-specific branding.
• Rapid Trend Adaptation: Staying abreast of evolving design trends and integrating them effectively and appropriately into experiential marketing concepts.
• Efficiency Through Standardization: Developing and maintaining effective templates and systems that truly streamline creative processes for the entire team.

Learning & Development Opportunities:

• Deepen Experiential Design Knowledge: Gain insights into the unique design challenges and creative solutions within the experiential marketing industry.
• Advance Digital Design Skills: Enhance proficiency in UI/UX principles and digital marketing asset creation.
• Contribute to Brand Strategy: Play a role in shaping and refining Tinsel's visual identity and brand systems.
• Professional Certifications/Training: Access to training and workshops to further develop technical and creative skills.

📝 Enhancement Note: The challenges inherent in this role offer significant opportunities for professional growth, particularly in developing operational efficiencies within a creative function and gaining specialized experience in experiential marketing design.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing presentation decks for pitches, focusing on how you translate strategic goals into compelling visual narratives.
• Explain your process for creating and implementing design templates to ensure brand consistency and efficiency. How do you ensure they are user-friendly for others?
• Describe a time you had to incorporate significant client feedback into a design. How did you manage the process and ensure a positive outcome?
• How do you stay updated on design trends, and how do you decide which trends are appropriate to apply to a specific brand or project?

Company & Culture Questions:

• Research Tinsel's portfolio and recent campaigns. Be ready to discuss what you admire about their work and how your design aesthetic aligns with their brand.
• How do you embody Tinsel's core values (Strategic Excellence, Empathy, Teamwork, Continuous Learning) in your daily work and interactions?
• Describe your ideal team environment and how you contribute to a collaborative and inclusive atmosphere.

Portfolio Presentation Strategy:

• Narrative Focus: For each project presented, tell a story. Explain the brief, your role, the challenges, your design process, the solutions you implemented, and the results achieved.
• Highlight Operational Impact: Specifically point out projects where you created templates, standardized assets, or improved workflow efficiency. Quantify the impact if possible (e.g., saved time, improved consistency).
• Brand Guideline Adherence: Showcase examples where you meticulously applied brand guidelines, demonstrating your understanding of brand integrity.
• Concise and Clear: Be articulate and concise when presenting your work. Be prepared to answer questions about your design choices and process.

📝 Enhancement Note: The interview will likely assess your ability to balance creative flair with operational discipline. Demonstrating a strong understanding of brand, process, and collaboration will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Tinsel careers page.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features examples relevant to presentation design, brand guideline application, and template creation. Tailor your portfolio to showcase how your skills can support Tinsel's brand and operational needs.
• Resume Optimization: Highlight your years of experience, proficiency in Adobe Creative Suite and presentation tools, and any experience in agency or experiential marketing environments. Quantify achievements where possible (e.g., "Developed a template system that reduced design turnaround time by 15%").
• Interview Preparation: Practice articulating your design process, your understanding of brand consistency, and your collaborative approach. Prepare to discuss your portfolio projects in detail, focusing on problem-solving and outcomes.
• Company Research: Thoroughly review Tinsel's website, client work, and company values to understand their aesthetic, market position, and culture. Be ready to discuss how your skills and values align with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Tinsel Experiential Design has issued a warning about fraudulent recruiters conducting text-based interviews; please ensure all communication is professional and through official channels.