Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TBCo

Location: Edinburgh, Scotland, United Kingdom

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: April 29, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping and elevating the visual identity of TBCo across all customer touchpoints, demanding a strong understanding of branding and marketing principles.

• The Graphic Designer will be responsible for creating high-performing, visually engaging digital assets, including email newsletters, paid social media ads, and website creative, directly impacting campaign effectiveness and brand perception.

• A key aspect of this role involves exploring and integrating emerging technologies, specifically AI tools, to enhance concepting, asset creation, and overall efficiency within digital design workflows.

• The position requires a blend of digital and print design expertise, encompassing the creation of catalogues, lookbooks, packaging, and retail/event signage to ensure a consistent and impactful brand experience.

📝 Enhancement Note: Given the focus on "shaping and elevating the visual identity" and "translating creative into digital assets," this role is positioned within the broader Marketing function, specifically supporting GTM (Go-To-Market) initiatives through visual communication. The mention of AI tools suggests a forward-thinking approach to design operations, aiming for efficiency and innovation in asset production.

📈 Primary Responsibilities

• Design and execute high-performing, visually engaging email newsletter templates and campaigns that drive customer engagement and conversions.

• Create compelling digital assets for paid social media advertisements, display advertising, and other digital marketing campaigns to support GTM strategies.

• Develop and evolve website creative assets, including homepage banners, landing page graphics, and promotional visuals, to enhance user experience and conversion rates.

• Leverage AI tools for concept generation, prompt-led asset creation, and iteration to improve the speed and efficiency of digital design workflows.

• Design print collateral such as catalogues, lookbooks, and brochures, ensuring brand consistency and aesthetic appeal for B2B and B2C audiences.

• Conceptualize and design elevated packaging and unboxing experiences that reinforce brand identity and enhance customer delight.

• Create impactful retail and event signage, point-of-sale (POS) materials, and experiential brand elements to drive in-store and event engagement.

• Maintain and enforce a consistent, high-quality visual identity across all TBCo brand touchpoints, from digital platforms to physical products.

• Collaborate closely with the Brand, Marketing, E-commerce, and Product teams to align creative output with overarching business objectives and GTM plans.

📝 Enhancement Note: The responsibilities clearly indicate a focus on supporting Go-To-Market (GTM) activities through visual content creation. The emphasis on "high performing," "visually engaging," and "commercially effective design" highlights the need for a designer who understands how creative assets contribute to business outcomes like conversion rates and brand awareness. The integration of AI tools points to a modern approach to creative operations, where efficiency and innovation are valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied by the nature of the role and the need for a robust portfolio.

Experience: Proven experience in a graphic design role, with a preference for candidates with experience in fashion, lifestyle, interiors, or e-commerce sectors, demonstrating an understanding of brand aesthetics and commercial design principles.

Required Skills:

• Proven graphic design experience, with a strong portfolio showcasing relevant work in fashion, lifestyle, interiors, or e-commerce.

• Excellent proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Demonstrated experience designing for email marketing platforms, websites, and various digital marketing channels.

• Strong understanding of branding principles and the ability to maintain brand consistency across diverse media.

• Excellent attention to detail and a commitment to producing high-quality work.

• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Preferred Skills:

• Experience with AI tools for concepting and asset generation in a design context.

• Familiarity with web design principles and UX/UI considerations.

• Experience designing for print materials, packaging, and retail environments.

• Understanding of B Corp principles and responsible retail practices.

• Basic knowledge of animation or motion graphics for digital assets.

📝 Enhancement Note: The experience requirement of "2-5 years" suggests a mid-level designer who can work independently but also collaborate effectively. The emphasis on a portfolio is critical, as it serves as the primary evidence of design capability and aesthetic alignment with TBCo's brand. The inclusion of AI tools as a "willingness to experiment" implies that while not strictly required, it's a significant advantage and indicates a forward-thinking design operation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of branding, visual identity, and campaign design across digital and print media.

• Case studies that clearly articulate design challenges, creative processes, and the impact of design solutions on business objectives (e.g., engagement, conversion, brand perception).

• Examples of digital assets for email marketing, social media advertising, and website content, showcasing versatility and adherence to brand guidelines.

• Demonstrations of print design work, such as catalogues, lookbooks, or packaging, highlighting layout, typography, and material considerations.

Process Documentation:

• Showcase an understanding of design workflows, from initial concept and brief interpretation to final asset delivery and implementation.

• Ability to document and refine design processes to improve efficiency, consistency, and scalability, particularly in the context of digital asset production.

• Examples of how design processes have been adapted or improved, potentially incorporating new tools or methodologies like AI for enhanced outcomes.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It should not only showcase aesthetic talent but also demonstrate problem-solving skills, understanding of commercial objectives, and the ability to apply design principles across various media. The emphasis on "process" here refers to the candidate's ability to articulate their design journey, not necessarily formal process documentation in the operations sense, but rather how they approach and execute design projects.

💵 Compensation & Benefits

Salary Range: Negotiable, depending on experience. For a Graphic Designer with 2-5 years of experience in Edinburgh, UK, a typical range would be between £25,000 and £35,000 per annum. This estimate considers the cost of living in Edinburgh and industry benchmarks for creative roles.

Benefits:

• 30 days annual leave per year, offering excellent work-life balance.

• An "impact day-off" for community volunteering, aligning with TBCo's B Corp values.

• Birthday off, recognizing personal milestones.

• Generous employee discount on TBCo products.

• Enhanced maternity and paternity benefits, supporting employee well-being.

• Company pension contributions, contributing to long-term financial security.

• Flexible working hours between 8 am and 6 pm, allowing for greater autonomy in managing work schedules.

Working Hours: Negotiable, with a range of 30-37.5 hours per week. This offers flexibility for both the employee and the company to align workload and personal commitments.

📝 Enhancement Note: The salary is explicitly stated as "negotiable," but a professional estimate is provided based on industry standards for Edinburgh, UK, and the specified experience level. The benefits package is generous and aligns with TBCo's stated values, particularly the B Corp certification and focus on employee well-being. The flexibility in working hours and total weekly hours is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lifestyle Brand, Retail, E-commerce, Fashion, Interiors. TBCo operates within a competitive market, emphasizing design-led, responsible retail. As a B Corp certified brand, it prioritizes social and environmental performance alongside profit.

Company Size: TBCo is described as a "fast-growing" brand with products stocked in "leading retailers" and expansion across the UK, US, and beyond. This suggests a company that has moved beyond startup phase but is still agile and dynamic, likely in the small to medium-sized enterprise (SME) range with plans for significant scaling.

Founded: The founding date is not specified, but the company's growth trajectory and B Corp certification indicate a mature yet expanding business with established values.

Team Structure:

• The Graphic Designer will report to the Head of Brand, indicating a clear reporting line within the Brand Team.

• Collaboration is expected with Marketing, E-commerce, and Product teams, suggesting a cross-functional environment where design is integrated into broader business initiatives.

Methodology:

• TBCo emphasizes "responsible retail," "high-quality natural materials," and "self-expression," which likely translates into a design approach that is thoughtful, sustainable, and aesthetically aligned with these values.

• The integration of AI tools suggests a methodology that embraces innovation and efficiency in creative production.

• A "design-led" approach implies that aesthetics and creativity are central to the company's strategy and product development.

Company Website: [Company URL]

📝 Enhancement Note: The company's B Corp certification is a significant cultural indicator, suggesting a commitment to ethical practices and sustainability. This will likely influence design choices and brand messaging. The "fast-growing" nature implies an environment that values adaptability and innovation, making the AI tool integration a logical step.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, requiring proven experience and the ability to work independently on various design projects. It sits within the Brand Team, contributing directly to the company's visual output and marketing efforts.

Reporting Structure: The Graphic Designer reports directly to the Head of Brand. This provides a clear line of mentorship and strategic direction, while also allowing for significant creative autonomy within defined brand parameters.

Operations Impact: The Graphic Designer's work directly impacts TBCo's brand perception, customer engagement, and conversion rates across digital and physical touchpoints. Effective visual communication is crucial for driving sales and reinforcing the brand's identity as a design-led, responsible lifestyle company. Their output supports Go-To-Market (GTM) strategies by creating compelling marketing collateral.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing design, packaging, or AI-assisted creative workflows.

• Brand Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, taking on more strategic responsibilities for brand visual direction.

• Cross-Functional Exposure: Gain experience working closely with marketing, e-commerce, and product teams, broadening understanding of the business's operational and strategic functions.

• Industry Trend Adoption: Being at the forefront of integrating new technologies like AI in design offers a competitive advantage and specialized skill development.

📝 Enhancement Note: The growth opportunities are framed within the context of a creative professional. The role offers a path to increased responsibility and specialization within the design function, directly contributing to the company's commercial success. The emphasis on AI integration positions this role as forward-looking, offering unique skill development.

🌐 Work Environment

Office Type: The role is described as Hybrid, requiring 3 days per week in their Edinburgh studio. This suggests a modern office environment designed for collaboration and focused work.

Office Location(s): The primary office is in Edinburgh, Scotland. Specific details about the studio environment (e.g., amenities, collaborative spaces) are not provided but can be inferred as supporting a creative team.

Workspace Context:

• The hybrid model allows for a blend of focused individual work at home and collaborative teamwork in the office.

• The studio environment likely features the necessary tools and technology for graphic design, including high-performance computers and access to design software.

• Opportunities for interaction with the Brand, Marketing, and E-commerce teams in person will foster collaboration and shared understanding of project goals.

Work Schedule: Flexible working hours between 8 am and 6 pm, with a negotiable total weekly hour count (30-37.5 hours). This flexibility is designed to accommodate individual working preferences and optimize productivity.

📝 Enhancement Note: The hybrid nature of the role is a key factor, offering a balance between in-office collaboration and remote flexibility. This is increasingly common for creative roles, allowing for focused design work at home and team synergy in the studio.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and alignment with TBCo's brand aesthetic.

• Portfolio Presentation/Task: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how their work aligns with TBCo's values and commercial goals. A practical design task or challenge may also be part of this stage.

• Team/Stakeholder Interviews: Interviews with the Head of Brand and potentially members of the Marketing or E-commerce teams to assess cultural fit, collaboration skills, and understanding of GTM objectives.

• Final Interview: Potentially with a senior leader to discuss role expectations, career development, and final offer terms.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase versatility across digital and print, and ideally, experience in fashion, lifestyle, or e-commerce.

• Highlight Process: For each project, be prepared to discuss your design thinking, the brief, your creative process, challenges faced, solutions implemented, and the outcome or impact. Explicitly mention any use of AI tools and how they aided your workflow.

• Showcase Brand Alignment: Demonstrate your understanding of TBCo's brand aesthetic, values (Responsible, Impactful, Grow Together, Design Leaders), and target audience.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrates the commercial effectiveness of your design work (e.g., increased engagement, conversion rates, positive customer feedback).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a personal website.

Challenge Preparation:

• Understand TBCo's Brand: Thoroughly research TBCo's website, social media, and product offerings to grasp their visual identity, tone of voice, and target market.

• Anticipate Design Briefs: Be ready for a practical design task. Consider common needs for a lifestyle brand: email newsletter, social ad graphic, website banner, or a simple packaging concept. Focus on speed, creativity, and brand adherence.

• AI Integration: If a task involves AI, be prepared to articulate your approach to prompt engineering and how you would refine AI-generated outputs to meet brand standards.

📝 Enhancement Note: The emphasis on AI tools in the job description suggests candidates should be prepared to discuss their experience or willingness to use these tools in a practical design test or interview. Portfolio examples should highlight how design supports commercial objectives, aligning with GTM strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for all aspects of digital and print design.

• Email Marketing Platforms: Experience designing within platforms like Mailchimp, Klaviyo, or similar, understanding their template structures and best practices.

• Web Design/CMS: Familiarity with Content Management Systems (CMS) like Shopify, WordPress, or similar, and experience designing assets for web integration.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Basic understanding of how website traffic and user behavior data can inform design decisions and performance evaluation.

• Social Media Analytics: Awareness of metrics impacting paid social ad performance (e.g., click-through rates, engagement rates) to design effective visuals.

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Experience or a strong interest in experimenting with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly) for concepting, asset generation, and workflow optimization.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The key differentiator for this role will be the candidate's familiarity with digital marketing channels (email, social, web) and their willingness to embrace and experiment with AI tools to enhance the creative production process, a critical component of modern design operations.

👥 Team Culture & Values

Operations Values:

• Design Leadership: A commitment to creating beautiful, thoughtful, and impactful design that sets TBCo apart in the market. This involves staying current with design trends and pushing creative boundaries.

• Impactful Contribution: Designing with a clear purpose, ensuring that all creative output supports business objectives, enhances customer experience, and drives commercial success for TBCo.

• Growth Together: A collaborative spirit, openness to feedback, and a willingness to learn and develop professionally, contributing to the overall growth of the team and the company.

• Responsibility: Upholding TBCo's B Corp values by creating design that is mindful of sustainability, ethical practices, and responsible marketing.

Collaboration Style:

• Cross-Functional Integration: Actively working with Brand, Marketing, and E-commerce teams to ensure design is aligned with campaign strategies and business goals.

• Feedback-Driven Improvement: Openness to constructive criticism and a proactive approach to incorporating feedback to refine designs and improve outcomes.

• Shared Vision: Contributing to a unified brand vision through consistent and high-quality visual communication across all touchpoints.

📝 Enhancement Note: The company's stated values ("Responsible, Impactful, Grow Together, and Design Leaders") are central to its culture and will shape how design decisions are made and how team members collaborate. A candidate should demonstrate an alignment with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Commercial Needs: Effectively translating the company's brand vision and marketing objectives into compelling designs that also drive commercial results.

• Rapid Pace and Evolving Trends: Keeping up with fast-paced marketing campaigns, evolving design trends, and the rapid development of AI tools in the creative field.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a growing range of products and marketing channels, both digital and print.

• AI Integration Learning Curve: Quickly learning and effectively integrating new AI design tools into existing workflows to enhance efficiency and creativity.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to master advanced features within the Adobe Creative Suite or explore new design software.

• AI in Design Specialization: Developing expertise in prompt engineering and leveraging AI for creative concepting and asset generation.

• Brand Strategy Exposure: Gaining deeper insight into brand strategy and its application across different marketing disciplines through close collaboration with the Head of Brand and Marketing teams.

• Industry Trends: Staying ahead of design and e-commerce trends through company-supported learning or personal development.

📝 Enhancement Note: The challenge of integrating AI tools is framed as a growth opportunity, highlighting TBCo's proactive approach to adopting new technologies within its design operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an email newsletter for a new product launch, considering TBCo's brand aesthetic and conversion goals?" (Focus on process, target audience, visual hierarchy, and CTA.)

• "Describe a time you used AI tools in your design process. What was the outcome, and what were the benefits or limitations?" (Demonstrate willingness to experiment, technical approach, and critical evaluation.)

Company & Culture Questions:

• "What excites you about TBCo's brand and our commitment to responsible retail?" (Show research into B Corp values and the lifestyle sector.)

• "How do you see your design skills contributing to our 'Impactful' and 'Design Leaders' values?" (Connect your creative approach to company ethos.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact. For each project, clearly state the objective, your role, the process, key design decisions (including any AI use), and the results.

• Storytelling: Frame your projects as narratives – the challenge, your creative solution, and the outcome. This makes your work memorable and demonstrates your problem-solving skills.

• AI Integration Showcase: If you've used AI, be ready to show before-and-after examples or explain how AI accelerated a specific part of your workflow.

• Brand Fit: Explicitly reference TBCo's brand values and target audience when discussing your work, explaining how your designs align with their identity.

📝 Enhancement Note: Candidates should be prepared to discuss their understanding of TBCo's brand values and their experience with AI tools, as these are highlighted as key aspects of the role. The interview process will likely focus on assessing both creative talent and strategic thinking applied to commercial goals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the TBCo careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to TBCo's brand (lifestyle, fashion, e-commerce) and showcase your digital design capabilities (email, social, web assets).

• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in Adobe Creative Suite, and any experience with AI design tools or in similar industries. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, how you translate brand strategy into visuals, and your understanding of TBCo's values. Be ready to discuss your approach to hybrid work and AI integration.

• Company Research: Thoroughly investigate TBCo's website, social media presence, and B Corp status to understand their brand identity, product offerings, and values. Prepare specific questions demonstrating your interest and insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.