Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Super Speciosa
Location: Mexico City, Mexico
Job Type: Part-Time
Category: Creative & Media / Marketing / Art & Design Date Posted: 2025-10-27
Experience Level: 2-5 Years (Mid-Level)
Remote Status: Fully Remote

🚀 Role Summary

• Responsible for conceptualizing, designing, and executing high-quality visual content across various digital and print platforms to support marketing and business objectives.
• Drive brand consistency and visual appeal for Super Speciosa's product offerings and marketing campaigns, focusing on an e-commerce and consumer-friendly aesthetic.
• Collaborate with internal marketing teams, product departments, and external agencies to translate brand messages into compelling visual assets.
• Manage the end-to-end design process for a range of deliverables, including social media graphics, website elements, email creatives, packaging, and promotional materials, ensuring alignment with brand guidelines and campaign goals.

📝 Enhancement Note: This role is specifically for a Graphic Designer with a focus on e-commerce and consumer-oriented brands, particularly within the supplement sector. The 'Part-Time' nature suggests a need for efficient time management and the ability to deliver high-quality work within allocated hours, likely around 20 hours per week based on typical part-time engagements. The required availability during Eastern hours (9 AM - 1 PM EST) is a critical constraint for remote candidates outside of this timezone.

📈 Primary Responsibilities

• Design and produce engaging visual assets for digital channels, including organic and paid social media graphics, website banners, landing pages, and email marketing campaigns.
• Develop visually appealing and informative print collateral, such as packaging designs, brochures, and promotional flyers, ensuring adherence to brand guidelines and regulatory requirements where applicable.
• Collaborate closely with marketing managers, content creators, and product specialists to understand campaign objectives, target audience, and key messaging for each design project.
• Support the conceptualization and development of new creative ideas and visual strategies to enhance brand perception and customer engagement.
• Edit and retouch images using Adobe Photoshop and other tools, performing tasks like color correction, background removal, resizing, and ensuring image quality for various applications.
• Prepare and optimize final design files for both print and digital deployment, ensuring correct formats, resolutions, and color profiles for seamless integration.
• Maintain and enforce brand consistency across all visual outputs, ensuring adherence to brand style guides, typography, and color palettes.
• Manage a pipeline of multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and quality expectations in a fast-paced environment.
• Participate actively in weekly creative review sessions, presenting design work, receiving constructive feedback, and providing clear updates on project status.

📝 Enhancement Note: The core responsibilities highlight a need for a versatile designer capable of executing a broad spectrum of design tasks. Emphasis on "brand consistency" and "aligning with campaign objectives" points to a strategic role beyond just aesthetic creation. The requirement to manage multiple projects and participate in reviews indicates a need for strong organizational and communication skills, essential for efficient operations within a remote team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for roles requiring a strong foundational understanding of design principles. Experience: 3-5 years of professional marketing/design experience, with a strong preference for experience within the e-commerce sector. A minimum of 1 year of direct experience within the supplement, cannabis, or kratom industry is highly advantageous for understanding market nuances and consumer expectations.

Required Skills:

• Proven expertise in graphic design principles, including typography, color theory, layout, and visual hierarchy.
• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating complex design assets.
• Experience with Figma for UI/UX design, wireframing, and collaborative design workflows.
• Familiarity with Replo and Canva for efficient creation of digital assets, particularly for social media and web content.
• Strong image editing and retouching skills, including color correction, background cleanup, and image optimization.
• Excellent project management and organizational skills, with the ability to manage multiple projects concurrently and meet strict deadlines.
• Demonstrated ability to maintain brand consistency across diverse marketing channels and assets.
• Strong understanding of visual storytelling and its application in marketing and branding.

Preferred Skills:

• Experience with Generative AI tools for creative asset generation and exploration.
• Experience with short and long-form video editing, including motion graphics and animation.
• Social media content creation and design experience for both organic and paid campaigns.
• Web and landing page design experience, with a good understanding of UX/UI principles to create user-friendly digital interfaces.
• Experience in print production workflows and preparing files for professional printing.
• Familiarity with Replo for e-commerce website customization and design.

📝 Enhancement Note: The emphasis on specific tools like Figma, Replo, and Canva, alongside the Adobe Creative Suite, indicates a need for a designer proficient in modern, collaborative, and efficient design workflows. The preference for industry experience (supplements, cannabis, kratom) suggests that candidates with this background will have a significant advantage due to their understanding of the target audience and regulatory landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of creative work, with a strong emphasis on digital design for e-commerce brands.
• Specific examples of social media graphics (paid and organic), website/landing page designs, email creatives, and packaging concepts.
• Case studies demonstrating how design solutions contributed to specific campaign objectives or business goals (e.g., increased engagement, improved conversion rates).
• Inclusion of projects that highlight proficiency across the required design tools: Adobe Creative Suite, Figma, Replo, and Canva.
• Demonstrations of image editing and retouching capabilities, showcasing before-and-after examples or explaining the process.

Process Documentation:

• Visual documentation of a design workflow from concept to final delivery, illustrating stages of ideation, design, feedback, and production.
• Examples of how brand guidelines were applied and maintained across various design assets.
• Documentation of experience with digital asset management, file preparation for print, and web deployment standards.
• Evidence of collaborative design processes, such as using Figma for team reviews or incorporating feedback from marketing stakeholders.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The requirements here emphasize not just the final output but also the process and impact. Candidates should be prepared to articulate their design thinking, how they approached specific challenges, and the results achieved, particularly in an e-commerce context.

💵 Compensation & Benefits

Salary Range: For a Part-Time Graphic Designer with 2-5 years of experience, remote in Mexico, and requiring availability during specific US Eastern hours, a competitive annual salary range would typically fall between $30,000 - $50,000 USD. This is an estimate based on market research for similar roles in Mexico with remote US-based work requirements, factoring in the specialized industry experience requested and the part-time nature of the role.

• Methodology: This estimate is derived from analyzing salary data for graphic designers in Mexico City, adjusting for remote work to a US-based company (often commanding higher rates), and considering the part-time (approx. 20 hours/week) employment type. Industry-specific premiums for e-commerce and supplement/kratom sectors were also considered.

Benefits:

• Work From Home: Fully remote position, offering flexibility and the ability to work from any location within Mexico.
• Training & Development: Opportunities for professional growth, skill enhancement, and potential exposure to new design tools and techniques.
• Flexible Schedule: While 9 AM - 1 PM EST is required, the remaining hours can likely be allocated flexibly to accommodate personal needs and optimize productivity.
• Creative Exposure: Opportunity to work with a growing brand in a niche industry, contributing to diverse creative projects.

Working Hours: Approximately 20 hours per week, with a mandatory availability requirement of 9 AM to 1 PM Eastern Standard Time (EST), Monday through Friday.

📝 Enhancement Note: The salary range is an estimation for a part-time, remote role requiring specific US-time zone availability. Benefits are standard for remote positions, with a focus on flexibility and growth. The mandatory EST hours are a critical factor in scheduling and daily workflow.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / E-commerce (Specialty: Kratom products). Super Speciosa operates in the natural supplement market, which requires a brand aesthetic that balances trustworthiness, scientific credibility, and consumer appeal. The industry often involves navigating regulatory considerations and educating consumers. Company Size: The company size is not explicitly stated but the presence of a dedicated job board and multiple roles suggests a growing mid-sized company. For operations professionals, this can mean a dynamic environment with opportunities to influence processes, but also potentially fewer established structures. Founded: The founding date is not specified, but Super Speciosa is presented as a "leading kratom brand," implying established market presence and growth.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department.
• Collaboration will occur with marketing managers, digital marketers, product teams, and potentially external agencies.
• The remote nature suggests a structured communication flow, likely utilizing project management tools and video conferencing for team interactions.

Methodology:

• Emphasis on data-driven design decisions, evidenced by the need to support campaign objectives and brand goals.
• A focus on creating consumer-friendly and approachable visual content that educates and builds trust.
• Commitment to delivering high-quality, lab-tested products, which translates to a brand ethos of transparency and reliability.

Company Website: https://www.superspeciosa.com/

📝 Enhancement Note: Super Speciosa aims for a brand image that is premium, trustworthy, and approachable. This duality will influence design direction and the type of visual content that is most effective. The company's focus on quality and transparency will likely be reflected in its brand messaging and visual identity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3-5 years of experience. It's a specialized role focused on visual content creation within a specific industry. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar lead within the marketing department. The remote, part-time nature might mean a more direct reporting line with less hierarchical complexity. Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and conversion rates by creating compelling visuals for marketing campaigns, websites, and product packaging. High-quality design is crucial for building trust and driving sales in the competitive e-commerce landscape.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, social media marketing visuals, and potentially UX/UI design through project exposure.
• Industry Knowledge: Gaining significant experience in the supplement/kratom industry, which can be a niche but growing market with specific design challenges and opportunities.
• Portfolio Expansion: Contributing to a wide range of projects will significantly enhance the designer's professional portfolio with diverse and relevant work samples.
• Potential for Increased Hours: If performance is strong and business needs grow, there could be opportunities for increased part-time hours or even a transition to a full-time role in the future.

📝 Enhancement Note: While this is a part-time role, the growth opportunities lie in skill development, industry specialization, and portfolio enhancement. The designer will gain valuable experience in a specific, growing market segment.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility to work from home or any suitable remote location within Mexico. Office Location(s): Mexico City, Mexico (as the primary derived location for the candidate, though the role is remote). The company's operational headquarters or primary team presence might be elsewhere, but the role itself is location-independent within Mexico.

Workspace Context:

• The work environment is collaborative but distributed, requiring strong self-discipline and proactive communication.
• Access to necessary design software and technology is expected, with the company likely providing licenses for Adobe Creative Suite, Figma, etc.
• Team interactions will be primarily virtual, utilizing tools like Slack, Zoom, or Microsoft Teams for communication and project updates.

Work Schedule: The role requires approximately 20 hours per week. A critical component is the mandatory availability from 9 AM to 1 PM EST, Monday through Friday. The remaining hours can be scheduled flexibly, allowing for a balance between core work tasks and personal commitments, provided deadlines are met.

📝 Enhancement Note: The fully remote nature and specific US-time zone availability are key aspects of the work environment. Candidates must be comfortable with virtual collaboration and possess strong time management skills to balance flexible hours with core availability requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Presentation & Skills Assessment: A virtual interview where you'll present your portfolio, discuss your design process, and potentially complete a short design challenge. Expect questions about your experience with specific tools (Adobe Suite, Figma, etc.) and industry knowledge.
• Skills Demonstration/Design Challenge: You may be asked to complete a small design task relevant to the role (e.g., design a social media graphic, mock up an email banner) to assess your practical skills and speed.
• Team/Hiring Manager Interview: A discussion about your experience, how you approach collaboration, your understanding of brand consistency, and your fit with the company culture. Questions will likely probe your problem-solving abilities and how you handle feedback.
• Final Interview (if applicable): Potentially a final conversation with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills for e-commerce, social media, and brand consistency. Prioritize work relevant to Super Speciosa's industry.
• Showcase Process: For each project, briefly explain the brief, your design thinking, the tools used, and the outcome or impact. Use visuals to illustrate your process (sketches, wireframes, iterations).
• Highlight Brand Alignment: Demonstrate how you ensure brand consistency and adapt designs to specific campaign goals.
• Quantify Results: If possible, include metrics or testimonials that show the effectiveness of your designs.
• Prepare for Specifics: Be ready to discuss your experience with Photoshop, Illustrator, InDesign, Figma, Replo, and Canva in detail.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any brand constraints.
• Time Management: Allocate your time wisely for concepting, designing, and finalizing.
• Brand Consistency: Apply Super Speciosa's brand guidelines as much as possible, or make logical assumptions and state them clearly.
• Presentation: Be prepared to present your challenge solution, explaining your creative choices and how it meets the brief.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Candidates should prepare to articulate their design process, justify their creative decisions, and demonstrate their ability to work within brand constraints and achieve specific marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced image editing, manipulation), Illustrator (vector graphics, logos, illustrations), InDesign (layout for print and digital publications).
• Figma: For UI/UX design, wireframing, prototyping, and collaborative design workflows. Essential for web and landing page design.
• Replo: Likely used for e-commerce website customization and design, particularly for platforms like Shopify.
• Canva: For quick creation of social media graphics, presentations, and other marketing collateral.

Analytics & Reporting: While not a primary design tool, an understanding of how design impacts analytics is beneficial. The designer may need to interpret basic performance data from social media or web analytics to inform future designs.

CRM & Automation: Not directly applicable, but awareness of how design assets are deployed through marketing automation platforms or CRM campaigns can be helpful for context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with Replo and Canva indicates a need for efficiency and versatility in digital asset creation for e-commerce.

👥 Team Culture & Values

Operations Values:

• Quality & Transparency: Reflecting the company's commitment to high-quality, lab-tested products. Designs should convey trustworthiness and clarity.
• Customer-Centricity: Creating visuals that resonate with the target audience, educate them, and build a loyal community.
• Creativity & Innovation: Encouraging fresh ideas and exploring new visual approaches to stand out in the market.
• Efficiency & Collaboration: Working effectively within a remote team, managing time well, and contributing to a positive, productive workflow.
• Brand Integrity: Upholding and enhancing the Super Speciosa brand identity across all visual touchpoints.

Collaboration Style:

• Proactive Communication: Essential for a remote team, involving regular updates, clear feedback, and responsiveness.
• Cross-Functional Integration: Working closely with marketing, product, and potentially sales teams to ensure design aligns with business objectives.
• Feedback-Rich Environment: Openness to receiving and providing constructive criticism to improve design outcomes.
• Knowledge Sharing: Sharing best practices, design trends, and insights within the creative team.

📝 Enhancement Note: The company's emphasis on quality and transparency in its products will likely translate into a brand culture that values clarity, reliability, and ethical practices in its marketing and design.

⚡ Challenges & Growth Opportunities

Challenges:

• Industry Nuances: Designing for the supplement/kratom industry requires sensitivity to regulations, consumer perceptions, and competitive messaging.
• Brand Consistency Across Channels: Maintaining a cohesive brand identity across diverse platforms (digital, print, social) while adapting to specific channel requirements.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team to ensure project alignment and timely delivery.
• Balancing Creative Vision with Business Goals: Translating marketing objectives and data insights into compelling visual designs that also adhere to brand guidelines.
• Part-Time Constraints: Delivering high-quality work within a limited number of hours, requiring excellent time management and prioritization.

Learning & Development Opportunities:

• E-commerce Design Mastery: Deepening skills in designing for online retail, conversion optimization, and user experience.
• Industry-Specific Design: Becoming an expert in visual communication for the health and wellness/specialty supplement market.
• Tool Proficiency: Expanding expertise in Figma, Replo, and potentially exploring new design technologies like Generative AI.
• Cross-Functional Exposure: Gaining insight into marketing strategy, product development, and customer engagement through collaboration.

📝 Enhancement Note: The challenges are typical for a remote, specialized design role. The growth opportunities are significant for a designer looking to specialize in e-commerce and the health/wellness sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating social media graphics for a new product launch. How do you ensure they align with campaign objectives and brand guidelines?" (Focus on your workflow, research, and brand adherence.)
• "Walk me through a challenging design project where you had to balance creative freedom with strict brand requirements. What was your approach and the outcome?" (Highlight problem-solving and adaptability.)
• "How do you approach image editing and retouching to ensure high quality and natural results for e-commerce use?" (Demonstrate technical skill and attention to detail.)
• "How do you stay updated on design trends, especially those relevant to e-commerce and the health/wellness industry?" (Show your commitment to continuous learning.)

Company & Culture Questions:

• "What interests you about Super Speciosa and the kratom industry specifically?" (Research the company's mission, values, and product offerings.)
• "How do you approach collaboration in a remote, part-time setting?" (Emphasize communication, proactivity, and time management.)
• "How would you ensure brand consistency across all the different types of assets we've discussed (social, web, print)?" (Refer to brand guidelines and your systematic approach.)
• "How do you handle constructive criticism on your designs?" (Show openness to feedback and a focus on improvement.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a mini case study: the challenge, your solution, and the results.
• Be Concise: Focus on the most impactful aspects of your work.
• Highlight Relevant Skills: Explicitly point out projects demonstrating your proficiency in Photoshop, Illustrator, Figma, Replo, and Canva, as well as your experience with image editing and brand consistency.
• Engage the Interviewer: Be prepared to answer questions about your design choices and process throughout the presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, understanding of brand strategy, and adaptability to a remote, part-time role. Your portfolio is your primary tool, so be ready to discuss it in depth.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest work in e-commerce design, social media graphics, and brand consistency. Tailor your portfolio to highlight relevant projects for the supplement or health/wellness industry if possible.
• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency with required design software (Adobe Suite, Figma, Replo, Canva), and any experience in related industries (supplements, e-commerce). Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, be ready to discuss your design process, and prepare answers to common interview questions related to remote work, collaboration, and creative problem-solving.
• Company Research: Familiarize yourself with Super Speciosa's brand, mission, and product offerings on their website and social media channels to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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