Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Super Speciosa
Location: Bogota, Colombia
Job Type: PART_TIME
Category: Creative & Media / Art & Design / Marketing
Date Posted: 2025-10-27
Experience Level: 2-5 years
Remote Status: Remote Solely

🚀 Role Summary

• This role is crucial for creating compelling visual assets that enhance the Super Speciosa brand across digital and print platforms, focusing on e-commerce and consumer-facing products.
• You will be responsible for translating marketing objectives into engaging visual content, ensuring brand consistency and driving customer engagement through high-quality design.
• The position requires a strong understanding of design principles, proficiency in industry-standard design software, and the ability to manage multiple projects within a fast-paced environment.
• This role offers an opportunity to contribute to a growing brand in the supplement industry, allowing for creative expression and direct impact on marketing campaign success.

📝 Enhancement Note: While the input job title is "Graphic Designer," the extensive details regarding e-commerce, social media, packaging, and collaboration with marketing teams clearly indicate a role deeply embedded within a Go-To-Market (GTM) function, specifically supporting marketing operations and brand initiatives. The emphasis on digital and print assets for consumer engagement strongly aligns with GTM operational support.

📈 Primary Responsibilities

• Visual Content Creation: Design and produce high-quality visual assets for websites, landing pages, email campaigns, social media (organic and paid), packaging, and print materials.
• Brand Consistency Management: Ensure all designed materials strictly adhere to Super Speciosa's brand guidelines, maintaining a cohesive and premium aesthetic across all touchpoints.
• Creative Collaboration: Work closely with marketing teams, product managers, and external agencies to brainstorm, develop, and finalize creative concepts and assets that align with campaign objectives and business goals.
• Asset Optimization & Workflow: Edit and retouch images, including color correction, background cleanup, and resizing. Prepare and export final design files optimized for both print and digital platforms, ensuring efficient workflow.
• Project Management: Manage a diverse project pipeline, prioritizing tasks effectively to meet deadlines and maintain high-quality output for multiple simultaneous design initiatives.
• Concept Contribution: Actively participate in creative strategy sessions, contributing innovative visual ideas and design direction to support new campaign development and brand initiatives.
• Creative Review Participation: Engage in weekly creative review meetings, presenting ongoing design work, providing constructive feedback, and incorporating feedback for iterative design improvements.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational support, common in GTM roles. The mention of "preparing and exporting final design files" points to essential operational tasks for campaign deployment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related field is implied. Experience: 3–5 years of marketing/design experience across multichannel platforms, preferably with an e-commerce brand. At least 1 year of experience in the supplement, cannabis, or kratom industry is a significant plus.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually appealing and effective designs for digital and print media.
• Adobe Creative Suite Mastery: Advanced skills in Photoshop, Illustrator, and InDesign for detailed image manipulation, vector graphics, and page layout.
• Figma & Replo Proficiency: Experience with Figma for UI/UX design and collaboration, and Replo for e-commerce website design and optimization.
• Canva Utilization: Ability to leverage Canva for quick, efficient design tasks and broader team accessibility.
• Image Editing & Retouching: Proficient in photo editing techniques, including color correction, background removal, and resizing for various applications.
• Typography & Color Theory: Strong understanding of how typography and color palettes impact brand perception and user engagement.
• Visual Storytelling: Ability to craft compelling narratives through design that effectively communicate brand messages and product benefits.
• Project Management Fundamentals: Excellent organizational skills with the ability to prioritize tasks, manage multiple projects, and meet deadlines consistently.
• Brand Guideline Adherence: Proven ability to understand and meticulously apply brand guidelines to all creative outputs.

Preferred Skills:

• Generative AI Experience: Familiarity or experience with generative AI tools for design concepting or asset creation.
• Print Production Knowledge: Extensive understanding of print production processes, materials, and file preparation for commercial printing.
• Digital Asset Workflows: Experience managing and optimizing digital assets for various online platforms and marketing channels.
• Short/Long Format Video Editing: Basic to intermediate skills in video editing for marketing content.
• Web/Landing Page Design: Experience designing user-friendly and conversion-optimized web pages.
• UX/UI Fundamentals: Basic knowledge of user experience and user interface design principles to enhance web and digital product interactions.
• E-commerce Brand Experience: Proven track record of designing for e-commerce businesses, understanding conversion funnel optimization.

📝 Enhancement Note: The extensive list of required design tools (Adobe Suite, Figma, Replo, Canva) and preferred skills like UX/UI and web design highlight the operational aspect of this role, focusing on creating assets that directly drive online sales and user experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Design Showcase: A comprehensive portfolio demonstrating a wide range of creative work across digital (social media, web, email) and print (packaging, promotional materials) formats.
• Brand Consistency Examples: Specific examples that highlight your ability to maintain brand consistency across different campaigns and platforms for a single brand.
• E-commerce Focus: Projects that showcase your understanding of e-commerce design principles, including conversion optimization and user experience for online retail.
• Process Documentation (Implied): While not explicitly stated, a portfolio that implicitly shows a structured approach to design problem-solving (e.g., initial concepts to final assets) will be highly valued.

Process Documentation:

• Workflow Visualization: Ability to implicitly or explicitly demonstrate an understanding of design workflows from brief to final delivery, including revisions and feedback loops.
• Asset Optimization Techniques: Examples within your portfolio should hint at or explicitly state how you optimized assets for specific platforms (e.g., file size, resolution, format).
• Brand Guideline Application: Clear evidence of how brand guidelines were interpreted and applied creatively yet consistently in your past projects.

📝 Enhancement Note: For a creative role supporting GTM, the portfolio is the primary "process document." Its content should reflect an understanding of the operational aspects of design: efficiency, platform optimization, and brand governance.

💵 Compensation & Benefits

Salary Range: As this is a PART_TIME role in Colombia, and specific salary information is not provided, a competitive hourly rate is expected. Based on industry standards for a Graphic Designer with 2-5 years of experience in a remote capacity within Colombia, and considering the required skills and responsibilities, an estimated range of $10 - $20 USD per hour is reasonable. This would translate to approximately $80 - $160 USD per day for an 8-hour workday, or $400 - $800 USD per week for a 5-day work week. For a 20-hour work week, this would be $800 - $1,600 USD per month.

Benefits:

• Work From Home: Fully remote position, offering flexibility and the ability to work from any location within Colombia.
• Training & Development: Opportunities for professional growth and skill enhancement, likely including training on new design tools, software updates, and industry best practices.
• Flexible Schedule (Implied): While a core Eastern US time (9 AM - 1 PM EST) is required, the PART_TIME nature suggests flexibility around the remaining hours, allowing for better work-life integration.
• Exposure to E-commerce & Supplement Industry: Gaining valuable experience in a growing and dynamic market sector.

Working Hours: Approximately 20 hours per week. A mandatory overlap of 4 hours per day (9 AM to 1 PM EST) is required, Monday through Friday, to facilitate collaboration with teams operating during Eastern Standard Time.

📝 Enhancement Note: The salary estimate is based on a combination of general graphic design hourly rates for experienced professionals in Latin America, adjusted for remote work and the specific company's industry. The benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / E-commerce (specifically Kratom products). Super Speciosa positions itself as a leader in the kratom market, emphasizing quality, transparency, and lab-tested products. This industry demands a blend of scientific credibility and consumer-friendly communication, often navigating regulatory landscapes. Company Size: While not explicitly stated, the presence of a Workable.com job board, multiple listed locations (including international), and a diverse range of job openings suggest a growing, mid-sized company with established operations. Founded: The founding date is not provided, but the company's positioning as a "leading kratom brand" implies a history of establishment and growth within its niche market.

Team Structure:

• Marketing & Creative Collaboration: The Graphic Designer will work closely with marketing teams, potentially including content creators, social media managers, and campaign strategists.
• Cross-Functional Interaction: Collaboration extends to product teams and potentially external agencies, requiring strong communication and adaptability.
• Remote Team Dynamics: As a remote-first company, the team likely utilizes digital collaboration tools extensively for communication, project management, and feedback.

Methodology:

• Data-Informed Creativity: While creative in nature, the role is expected to support "brand and business goals," implying that design decisions are influenced by marketing objectives and potentially performance data (e.g., engagement rates, conversion metrics).
• Agile Design Processes: The mention of "multiple projects simultaneously," "weekly creative reviews," and "meeting deadlines" suggests an agile or iterative approach to design production.
• Brand-Centric Approach: A core methodology will be maintaining brand consistency and translating the brand message effectively through all visual outputs.

Company Website: https://www.superspeciosa.com/

📝 Enhancement Note: The industry context is crucial for a designer. Understanding the nuances of the supplement/kratom market (transparency, quality, consumer education) will inform design choices and messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on executing design tasks that support broader marketing and GTM operations. It's a hands-on creative role where success is measured by the quality and effectiveness of visual assets. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role within the marketing department. Collaboration is expected to be cross-functional rather than hierarchical within the design function itself. Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, customer engagement, and ultimately, sales conversions by creating compelling marketing materials that drive traffic and interest. Effective visuals are critical for the success of digital marketing campaigns and e-commerce performance.

Growth Opportunities:

• Specialization in E-commerce Design: Deepen expertise in designing for online retail, conversion rate optimization (CRO), and UX/UI principles within an e-commerce context.
• Industry Expertise Development: Gain specialized knowledge and a competitive edge by working within the growing supplement/kratom industry.
• Creative Leadership Potential: As the company grows, there may be opportunities to take on more complex projects, lead design initiatives, or mentor junior designers.
• Skill Expansion: Opportunity to develop skills in areas like Generative AI, video editing, or advanced web design if demonstrated interest and aptitude.

📝 Enhancement Note: The growth trajectory here is primarily within specialized design fields (e-commerce, specific industries) rather than a direct move into operations management, though strong operational execution in design can be a stepping stone.

🌐 Work Environment

Office Type: Fully remote. This means the "office" is the employee's chosen workspace, offering significant autonomy and flexibility. Office Location(s): While the role is remote, it is specified that candidates must be located in Colombia. The core working hours also require overlap with Eastern Standard Time (EST) in the United States.

Workspace Context:

• Independent Work: The primary environment will be self-directed, requiring strong self-discipline and time management skills.
• Digital Collaboration Tools: Reliance on platforms like Slack, email, project management software (e.g., Asana, Trello, or Workable's internal tools), and design collaboration tools (e.g., Figma, potentially Adobe Creative Cloud's collaboration features).
• Asynchronous & Synchronous Communication: The need to overlap with EST hours implies a mix of real-time meetings and asynchronous communication for tasks that don't require immediate interaction.

Work Schedule: Approximately 20 hours per week, with a mandatory daily overlap of 9 AM to 1 PM EST (Monday to Friday). This structure allows for focused work outside of the core collaboration window.

📝 Enhancement Note: The remote nature and specific time overlap requirement are critical for candidates to manage their schedules and ensure effective collaboration with the US-based teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design experience.
• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially with specific questions about your design process, problem-solving approach, and how you've handled similar projects. Expect to discuss your experience with the tools mentioned.
• Creative Challenge (Potential): A small design task or case study related to Super Speciosa's brand or a specific marketing challenge might be assigned to evaluate practical skills and creative thinking.
• Cultural Fit/Team Interaction: Interviews focused on assessing your ability to collaborate remotely, communicate effectively, and align with the company's values and work style.
• Final Interview: Likely with a hiring manager or senior team member to discuss the role in detail and make a final decision.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize e-commerce, social media, packaging, and brand guideline adherence examples.
• Showcase Process: For key projects, briefly outline the brief, your creative process, challenges faced, and the final outcome. Explain why you made certain design decisions.
• Highlight Technical Skills: Clearly demonstrate your proficiency in Adobe Creative Suite, Figma, Replo, and Canva. If you have Generative AI or video editing experience, include relevant examples.
• Brand Consistency is Key: If you have worked with established brands, show how you maintained their visual identity while still being creative.
• Quantify Impact (If Possible): If you can attribute any positive business results (e.g., increased engagement, improved conversion rates) to your designs, include that information.

Challenge Preparation:

• Understand the Brand: Thoroughly research Super Speciosa, their products, target audience, and existing marketing materials.
• Practice Design Tools: Ensure you are comfortable and efficient with the required software.
• Articulate Your Process: Be prepared to explain your design thinking and decision-making process clearly and concisely.
• Focus on E-commerce & Brand: If a challenge is given, consider how your design will serve e-commerce goals and maintain brand integrity.

📝 Enhancement Note: The emphasis on a portfolio and specific design tools suggests the review process will be highly practical, focusing on demonstrated skills rather than purely theoretical knowledge.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for detailed graphic design, photo manipulation, and layout.
• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows, particularly for web and digital assets.
• Replo: A specialized tool for e-commerce website design and development, indicating a focus on Shopify or similar platforms.
• Canva: For accessible, quick design tasks and potentially for broader team use on simpler assets.

Analytics & Reporting:

• Website Analytics (Implied): Familiarity with tools like Google Analytics or platform-specific analytics (e.g., Shopify analytics) would be beneficial to understand design performance.
• Social Media Analytics: Understanding how to interpret engagement metrics from platforms like Instagram, Facebook, etc., to inform design choices.

CRM & Automation:

• Email Marketing Platforms (Implied): Experience designing for platforms like Mailchimp, Klaviyo, or similar, which are used for email campaigns.
• E-commerce Platforms (e.g., Shopify): Familiarity with the backend of e-commerce platforms where designs are implemented.

📝 Enhancement Note: The explicit mention of Replo is a strong indicator of the company's e-commerce platform and design workflow, suggesting a need for designers experienced in optimizing online stores.

👥 Team Culture & Values

Operations Values:

• Quality & Transparency: As a brand that emphasizes lab-tested products, a commitment to high quality and clear, honest communication is paramount. This extends to design work.
• Customer-Centricity: The brand serves a community of customers; designs should be approachable, informative, and aimed at empowering customer choices.
• Efficiency & Agility: The need to manage multiple projects and meet deadlines in a fast-paced e-commerce environment fosters a culture of efficiency and adaptability.
• Data-Informed Creativity: While creativity is key, designs likely need to align with marketing objectives and demonstrate an understanding of how visuals contribute to business goals.

Collaboration Style:

• Remote & Digital: Expect a highly digital collaboration style, utilizing various communication and project management tools.
• Cross-Functional Partnership: The role requires working effectively with marketing, product, and potentially external teams, necessitating clear communication and a willingness to integrate feedback.
• Constructive Feedback Loop: Participation in "creative reviews" indicates a culture where feedback is given and received to improve designs.

📝 Enhancement Note: The company's focus on being a "leading kratom brand" with "transparency, consistency, and trust" suggests that the design culture will value professionalism, clarity, and reliability in visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Evolving Needs: Maintaining strict brand consistency across a wide array of digital and print assets, while also supporting new campaigns and product launches.
• Balancing Creative Vision with Business Goals: Ensuring creative output is not only aesthetically pleasing but also effectively drives marketing objectives and conversions in a competitive e-commerce space.
• Adapting to Industry Trends: The supplement and e-commerce industries evolve rapidly; staying current with design trends, AI tools, and platform best practices is crucial.
• Remote Collaboration Efficiency: Effectively communicating and collaborating with a remote team and stakeholders across different time zones requires proactive communication and strong organizational skills.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in designing for conversion-optimized websites, landing pages, and email marketing campaigns.
• Industry-Specific Design: Gain unique insights and develop specialized skills in designing for the wellness and supplement market.
• Emerging Technology Adoption: Opportunities to explore and integrate Generative AI tools into the design workflow, staying at the forefront of creative technology.
• Cross-Functional Understanding: Develop a broader understanding of marketing strategy, product development, and e-commerce operations through collaboration.

📝 Enhancement Note: The challenges highlight the need for a designer who is not just technically skilled but also strategically minded and adaptable in a fast-paced GTM environment.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: "Walk me through a project in your portfolio where you had to balance strict brand guidelines with a creative brief. How did you approach it?" (Focus on your methodology, decision-making, and how you ensured brand adherence while still innovating.)
• Tool Proficiency & Workflow: "Describe your workflow when designing a social media ad campaign. What tools do you use, and how do you prepare assets for different platforms?" (Demonstrate efficiency, understanding of asset optimization, and familiarity with the required tech stack.)
• Brand Interpretation: "Given Super Speciosa's brand values of quality, transparency, and trust, how would you approach designing a new product packaging concept?" (Show you've researched the brand and can translate its ethos into visual design.)

Company & Culture Questions:

• Remote Work & Collaboration: "How do you stay organized and productive when working remotely? How do you approach collaboration with team members you don't meet in person?" (Highlight self-discipline, communication skills, and experience with remote tools.)
• Industry Interest: "What interests you about working in the supplement or kratom industry, and specifically with Super Speciosa?" (Show genuine curiosity and alignment with the company's mission.)
• Time Management & Prioritization: "How do you manage multiple design projects with competing deadlines, especially with the required Eastern Standard Time overlap?" (Emphasize your ability to prioritize and manage time effectively within constraints.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final image. Explain the objective, your role, the challenges, your creative process, and the outcome.
• Highlight Key Skills: Explicitly point out where your portfolio demonstrates proficiency in Photoshop, Illustrator, Figma, Replo, and Canva.
• Emphasize Brand Consistency: Showcase examples where you successfully maintained brand integrity across different assets.
• Quantify Impact: If possible, mention any measurable results your designs achieved (e.g., increased click-through rates, higher engagement).
• Be Prepared for Specifics: Have specific examples ready for image editing, color correction, typography choices, and web design elements.

📝 Enhancement Note: The interview preparation is tailored to a role where practical design skills, brand understanding, and operational efficiency in a remote setting are paramount.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Workable application link provided.
• Portfolio Customization: Tailor your portfolio to highlight your strongest work in e-commerce design, social media graphics, packaging, and brand guideline adherence. Ensure it is easily accessible (e.g., a link to your website or a well-organized PDF).
• Resume Optimization: Ensure your resume clearly details your years of experience, proficiency in the required design tools (Adobe Creative Suite, Figma, Replo, Canva), and any relevant industry experience (e-commerce, supplements, cannabis). Highlight achievements and quantifiable results where possible.
• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing your experience with remote collaboration and time management. Prepare specific examples from your portfolio to showcase your skills.
• Company Research: Thoroughly research Super Speciosa, their brand, products, target audience, and competitors. Understand their mission and values to better align your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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