Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Spectro Cloud

Location: London, England, United Kingdom (Remote - Europe)

Job Type: FULL_TIME

Category: Art & Design / Marketing

Date Posted: 2026-03-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive Spectro Cloud's visual identity and brand consistency across all B2B marketing initiatives.

• Collaborate closely with the Head of Content and Senior Graphic Designer to elevate brand perception and market presence.

• Develop innovative design solutions for a wide array of digital and print marketing collateral, including web, video, presentations, and event materials.

• Contribute to a fast-paced startup environment, balancing creative output with pragmatic execution and tight deadlines.

• Utilize a modern technology stack including Figma, Adobe Suite, and Google Suite to deliver high-quality, on-brand assets.

📝 Enhancement Note: This role is positioned within a marketing team, emphasizing brand development and B2B collateral creation, rather than a typical Revenue Operations or Sales Operations function. The focus is on visual communication and brand expression, not the operational processes that drive revenue or sales.

📈 Primary Responsibilities

• Own and execute Spectro Cloud's overall brand visual strategy across diverse B2B marketing projects.

• Design engaging website layouts, including UX elements and animations, to enhance user experience.

• Produce high-quality video assets for customer stories, executive interviews, and product demonstrations.

• Create compelling presentation decks for sales meetings, events, and internal communications.

• Develop ad-style graphics, social media cards, GIFs, email headers, and landing page visuals.

• Design layouts for white papers, brochures, data sheets, and other marketing collateral.

• Contribute to event materials such as stands, screens, apparel, and promotional merchandise.

• Create clear and effective illustrations and diagrams to communicate complex business concepts.

• Collaborate with subject matter experts to translate technical topics into accessible visual content.

• Actively participate in a startup environment, managing multiple projects, deadlines, and urgent requests with a focus on progress over perfection.

📝 Enhancement Note: The responsibilities detail a broad scope of graphic design tasks within a B2B marketing context, highlighting the need for versatility across different media and project types. The emphasis on collaboration with subject matter experts and stakeholders suggests a need for strong communication and conceptualization skills beyond pure design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in design principles and execution is paramount. A background in Graphic Design, Visual Communications, or a related field is beneficial.

Experience: Minimum of 3 years of professional graphic design experience, with a preference for B2B marketing environments. Experience in a startup setting is highly advantageous.

Required Skills:

• Proficiency in Figma and the Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects).

• Strong command of PowerPoint and Google Suite for presentation and document design.

• Demonstrated confidence in multiple design disciplines: layout, motion design, illustration, typography, and brand utilization.

• Strategic understanding of how graphic design impacts user experience, marketing effectiveness, and business outcomes.

• Ability to take direction from senior team members and learn from feedback.

• meticulous attention to detail and adherence to existing brand guidelines.

• Comfort working directly with business stakeholders, taking briefs, discussing concepts, and presenting work.

• High level of organization, self-motivation, and ability to work independently and collaboratively.

Preferred Skills:

• Strong background in web animation and video editing.

• Experience with page layout and front-end web UI design.

• Familiarity with HubSpot, Webflow, and Jira.

• Experience in B2B tech marketing and startup environments.

• Ability to create complex diagrams for technical documents and white papers.

📝 Enhancement Note: The qualification requirements are standard for a mid-level graphic designer role, with a particular emphasis on the tools common in B2B tech marketing and startup environments. The "strategic perspective" requirement suggests the company is looking for a designer who understands the business impact of their work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of B2B marketing design projects, including web, animation, video, print, and presentation work.

• Examples demonstrating expertise in layout, motion design, illustration, and typography.

• Case studies or project breakdowns that highlight the design process, problem-solving approach, and the impact of the final output on business objectives or user experience.

• Visuals that clearly articulate the company's brand identity and how it was applied effectively.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their personal design process, including how they approach briefs, conduct research, iterate on concepts, and collaborate with stakeholders and team members.

• Ability to articulate how they ensure brand consistency and quality across various deliverables.

📝 Enhancement Note: For a graphic design role, the portfolio is the primary "process and systems" artifact. The emphasis is on demonstrating design capabilities and strategic thinking rather than formal process documentation or system implementation evidence typical in operations roles.

💵 Compensation & Benefits

Salary Range: The stated OTE (On-Target Earnings) for this role is £30,000-£40,000 per year.

Benefits:

• Equity participation (stock options) is offered, providing a stake in the company's growth.

• A nurturing and varied working environment designed to foster skill development and career growth.

• Opportunity to work on a wide variety of design outputs and tackle stimulating design challenges.

• Direct collaboration with the business, offering a chance to push creative boundaries and make a significant impact.

• Fully remote working arrangement.

Working Hours: While not explicitly stated, the typical full-time work week in the UK is around 37.5-40 hours. Given the remote nature and startup environment, flexibility may be expected, but core collaboration hours will likely align with EMEA and US time zones.

📝 Enhancement Note: The salary range provided is for the UK market. £30,000-£40,000 is generally considered a mid-level to slightly junior-mid-level salary for a Graphic Designer in London, especially when considering the remote aspect and potential for equity. The "equity" component is a significant part of the compensation package, common in startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Cloud Computing (specifically Kubernetes-centric platforms). Spectro Cloud aims to simplify the delivery and management of Kubernetes platforms, catering to developers and IT/Platform teams. This B2B tech focus means designs need to resonate with a technically sophisticated audience.

Company Size: Spectro Cloud appears to be a growing startup, indicated by the need for new team members and the mention of "startup life." The marketing team itself is described as "small."

Founded: Spectro Cloud was founded by a team with prior successful startup experience, suggesting a culture that values innovation, agility, and rapid growth.

Team Structure:

• The Graphic Designer will report to the Head of Content.

• They will work closely alongside a Senior Graphic Designer, implying a collaborative design function within the marketing department.

• The marketing team is described as "small and friendly," suggesting an intimate and supportive team environment.

Methodology:

• Brand Development: A key focus is on developing and championing the visual communication strategy, indicating a structured approach to brand management.

• Innovation & Experimentation: The company is "always keen to try new ideas that can help us stand out," suggesting a culture that encourages creative risk-taking.

• Pragmatic Execution: In startup life, "progress trumps perfection," highlighting a methodology that prioritizes results and efficiency while maintaining quality.

• Data-Informed Design: While not explicit, the B2B tech context and marketing focus imply designs will be evaluated for their effectiveness, suggesting a data-informed approach to creative decision-making.

Company Website: https://careers.spectrocloud.com

📝 Enhancement Note: The company culture is characteristic of a tech startup: fast-paced, innovative, and focused on growth, with an emphasis on collaboration and pragmatic execution. The design team's structure within marketing suggests a strong alignment between creative output and business objectives.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role. It requires 3+ years of experience and the ability to work independently, while also emphasizing learning from senior team members. It's a role for someone who can contribute significantly to brand execution and potentially mentor junior designers in the future.

Reporting Structure: The designer reports to the Head of Content and works closely with the Senior Graphic Designer. This provides mentorship and guidance within a structured marketing team.

Operations Impact: The graphic designer's impact is primarily on Spectro Cloud's brand perception, marketing effectiveness, and overall visual communication strategy. Their work directly influences how potential customers, partners, and employees perceive the company.

Growth Opportunities:

• Skill Expansion: Opportunities to develop expertise in web animation, video editing, and front-end UI design, as preferred qualifications suggest.

• Brand Leadership: Potential to grow into a more senior design role, taking greater ownership of brand strategy and leading design initiatives.

• Cross-Functional Exposure: Working directly with business stakeholders and subject matter experts provides exposure to broader business strategy and technical domains.

• Startup Growth: As Spectro Cloud grows, the opportunities for career advancement within the marketing or design functions will likely expand.

📝 Enhancement Note: While this is not a traditional "operations" role, the growth trajectory is typical for a creative professional in a tech startup, focusing on skill development, increased responsibility, and potential leadership within the design function.

🌐 Work Environment

Office Type: This is a fully remote position.

Office Location(s): The role is based in London (UK) or Remote - Europe. The company requires candidates to be in the EMEA region for collaboration purposes with colleagues in Europe and the US. Visa sponsorship is not provided, meaning applicants must have existing work authorization in their country of employment within EMEA.

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing tools like Slack, Google Suite, and potentially video conferencing for team meetings and stakeholder discussions.

• Tooling: Access to and proficient use of industry-standard design software (Figma, Adobe Suite) and productivity tools (Google Suite, PowerPoint) is essential for the remote workspace.

• Team Interaction: While remote, the company emphasizes a "small and friendly" team culture, suggesting opportunities for meaningful interaction and collaboration through virtual channels. The need to work with subject matter experts implies proactive engagement and communication.

Work Schedule: Fully remote, with an expectation of working hours that facilitate collaboration across EMEA and US time zones. This may require some flexibility.

📝 Enhancement Note: The remote-first nature of this role requires strong self-discipline and effective communication skills to navigate virtual collaboration. The EMEA-centric requirement is crucial for time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application materials, focusing on resume and portfolio.

• Portfolio Review & Discussion: A discussion with the hiring manager (Head of Content) and/or Senior Graphic Designer to walk through the portfolio, assess design skills, strategic thinking, and cultural fit. Be prepared to discuss your process for specific projects.

• Skills Assessment/Challenge: Potentially a design challenge or a discussion of how you would approach specific design problems relevant to Spectro Cloud's B2B tech marketing needs. This might involve translating a technical brief into a visual concept.

• Stakeholder/Team Interview: An interview with other team members or key stakeholders to evaluate collaboration style, communication skills, and suitability for the team dynamic.

• Final Interview: Possibly with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to B2B tech marketing, web design, animation, and illustration. Include a variety of work, but prioritize quality and relevance.

• Tell a Story: For each project, explain the brief, your process, the challenges you faced, your solutions, and the outcome or impact. Quantify results where possible (e.g., improved engagement, clearer communication).

• Highlight Brand Application: Demonstrate your ability to understand and apply brand guidelines consistently, while also showing creativity within those constraints.

• Showcase Technical Understanding: Include examples of diagrams or illustrations that effectively communicate complex technical concepts, as this is a key requirement for Spectro Cloud.

• Prepare for Technical Discussions: Be ready to discuss how you would approach designing for technical topics and collaborate with subject matter experts.

Challenge Preparation:

• Understand Spectro Cloud: Research Spectro Cloud's product, market, and existing brand identity. Understand their mission around Kubernetes.

• Anticipate Design Briefs: Prepare to receive a hypothetical design brief for a B2B tech audience (e.g., designing a landing page element, a social media graphic, or an illustration for a white paper).

• Focus on Clarity & Impact: For any challenge, emphasize how your design will communicate effectively and drive desired business outcomes.

• Time Management: If given a timed challenge, practice working efficiently and prioritizing key elements.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design thinking and process, especially concerning B2B tech marketing and technical content.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, UI/UX, prototyping, and asset creation. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos, illustrations), After Effects (motion graphics, animations), and potentially Premiere Pro (video editing).

• PowerPoint & Google Suite: For creating and managing presentations and documents.

Marketing & Collaboration Tools:

• HubSpot: Likely used for marketing automation, CRM, and campaign tracking. Familiarity is a plus.

• Webflow: Might be used for website development or prototyping. Understanding its capabilities is beneficial.

• Jira: A project management tool, indicating a structured workflow for design requests and task tracking.

• Slack: Primary communication tool for internal team and cross-functional discussions.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how designs integrate into CRM and marketing automation workflows (e.g., HubSpot, email templates) is advantageous.

📝 Enhancement Note: The technology stack is standard for a modern B2B tech marketing team. Proficiency in Figma and Adobe Suite is non-negotiable, while familiarity with HubSpot, Webflow, and Jira demonstrates a broader understanding of the marketing tech ecosystem.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A strong emphasis on trying new ideas and pushing boundaries to help Spectro Cloud stand out.

• Collaboration: Working closely with the Senior Designer, Head of Content, and business stakeholders to achieve shared goals.

• Pragmatism & Efficiency: A focus on delivering quality work even under pressure, with an understanding that "progress trumps perfection."

• Continuous Learning: The role offers opportunities to grow skills and adapt to new design challenges in a dynamic tech environment.

• Impact-Oriented: Designs are expected to contribute to user experience, marketing effectiveness, and overall business outcomes.

Collaboration Style:

• Cross-functional Integration: The designer will work directly with subject matter experts and business stakeholders, requiring clear communication and the ability to translate needs into visual solutions.

• Feedback & Iteration: A culture that encourages learning from senior team members suggests an openness to feedback and iterative design processes.

• Proactive Contribution: Actively contributing to startup life implies a proactive and engaged approach to teamwork and problem-solving.

📝 Enhancement Note: The values emphasize a blend of creative ambition and practical execution, typical of successful startups. The collaborative style points towards a team that values open communication and shared problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Juggling multiple projects, tight event deadlines, and urgent requests while maintaining high design standards.

• Translating Technical Concepts: Effectively visualizing complex Kubernetes-centric platform concepts for a B2B audience.

• Startup Pace: Adapting to the dynamic and often unpredictable nature of a fast-growing startup environment.

• Remote Collaboration: Maintaining strong communication and collaboration without in-person interaction.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in web animation, video editing, and front-end UI design.

• Brand Strategy: Gaining experience in developing and evolving a B2B tech brand's visual identity.

• Technical Acumen: Learning about the complexities of Kubernetes and cloud-native technologies to inform design decisions.

• Career Progression: Potential to move into a Senior Graphic Designer role or specialize in specific areas of design within the company.

📝 Enhancement Note: The challenges are typical for a designer in a growing tech startup, revolving around managing workload, translating complex information, and adapting to a fast-paced environment. Growth is tied to skill acquisition and increased responsibility within the company's expanding structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex technical topic. How did you approach it, and what was the outcome?" (Focus on your process for understanding and visualizing technical information).

• "How do you balance working on urgent requests with long-term brand development projects?" (Demonstrate your organizational and prioritization skills).

Company & Culture Questions:

• "Based on your research, what do you see as Spectro Cloud's core brand message, and how would you visually reinforce it?" (Show you've researched the company and understand its mission).

• "This is a startup environment. How do you handle ambiguity and shifting priorities?" (Emphasize your adaptability and pragmatic approach).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your most relevant skills first.

• Narrative: For each selected project, clearly articulate the problem, your creative process, the tools used, the challenges encountered, and the final impact.

• Visuals: Ensure all visuals are high-resolution and presented cleanly. Use mockups where appropriate to show designs in context.

• Technical Focus: Prepare to specifically highlight any projects that demonstrate your ability to design for technical subjects or create clear diagrams.

• Engagement: Be prepared for interactive discussion, asking clarifying questions about Spectro Cloud's needs and how your skills can meet them.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also strategic thinking, communication prowess, adaptability, and a clear understanding of the B2B tech marketing landscape.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Spectro Cloud careers portal.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to B2B tech marketing, web design, animation, and diagrammatic illustration. Tailor your presentation to highlight how you translate complex information visually.

• Resume Optimization: Update your resume to emphasize your 3+ years of experience with Figma, Adobe Suite, PowerPoint, and Google Suite. Highlight achievements related to brand development, marketing collateral creation, and collaboration with stakeholders.

• Interview Preparation: Practice discussing your design process, project rationale, and how you handle deadlines and feedback. Prepare specific examples to answer strategy and behavioral questions.

• Company Research: Thoroughly understand Spectro Cloud's mission, product (Kubernetes-centric platform), target audience, and existing brand identity. Familiarize yourself with their values regarding innovation and pragmatic execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a Graphic Designer role in a tech startup. All details should be verified directly with Spectro Cloud before making application decisions.