Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: RR Donnelley (Williams Lea by RRD) Location: New York, NY, USA Job Type: Full-time Category: Creative & Media / Art & Design Date Posted: 2026-01-22 Experience Level: 2-5 years Remote Status: On-site

🚀 Role Summary

• Develops creative and effective design solutions for customer materials across both print and digital media, a core function within GTM operations that supports marketing and sales enablement.
• Conceptualizes and produces a wide range of collateral, including marketing campaigns, direct mail, brochures, print and banner ads, product sheets, and PowerPoint presentations, directly impacting visual brand strategy.
• Collaborates closely with clients and project management teams to understand business needs and translate them into forward-thinking, visually compelling design concepts.
• Ensures brand consistency while exploring innovative design solutions and effective formats/channels to elevate client brands and support GTM objectives.

📝 Enhancement Note: This role is crucial for supporting Go-To-Market (GTM) strategies by creating visually compelling materials. While not a traditional "Revenue Operations" or "Sales Operations" role, its output directly impacts sales enablement, marketing campaign effectiveness, and client communication, making it a vital component of the broader operational ecosystem. The emphasis on client interaction and understanding business needs aligns with the collaborative nature of operations roles.

📈 Primary Responsibilities

• Conceptualize and produce online and offline collateral for marketing and sales, including original campaigns, direct mail, brochures, print and banner ads, product sheets, and PowerPoint presentations.
• Work closely with clients and/or project management teams to understand client business needs and translate them into effective design solutions.
• Formulate forward-thinking concepts and render designs for multimedia campaigns, consistently elevating the client's brand.
• Responsible for the design and production of diverse graphic, print, and digital media collateral to support client needs, ensuring visual appeal and adherence to specifications.
• Develop comprehensive multimedia campaigns that align with client objectives and brand guidelines.
• Identify fresh and innovative design solutions that push brand boundaries and explore more effective formats or media channels.
• Understand and communicate the restrictions and limitations of the design deliverable process, managing client expectations through education on design constraints.
• Ensure brand consistency while offering a fresh approach to design, artwork, digital, and print output.
• Provide effective visual solutions by executing client creative requests and creative projects accurately and efficiently.
• Perform Quality Assurance (QA) on own work and potentially that of peers to maintain high standards.
• Interact with clients in person, over the phone, or electronically to gather requirements and present concepts.
• Adhere to company policies (Williams Lea) and client site policies.
• Utilize equipment and supplies in a cost-efficient manner to support operational sustainability.

📝 Enhancement Note: The responsibilities highlight a strong focus on client-facing work and project execution, common in operational support roles. The emphasis on QA, cost efficiency, and adherence to policies indicates a need for process discipline, which is a hallmark of effective operations professionals.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Digital Arts/Graphic Design or a related field, OR equivalent years of relevant work experience.

Experience:

• 2-4 years of relevant work experience in the graphic design industry, with a focus on developing marketing and sales collateral.

Required Skills:

• Excellent design knowledge and application, with a strong understanding of visual principles.
• Exceptional visual troubleshooting skills to identify and resolve design challenges.
• Ability to storyboard and visually comp ideas within the creative process.
• Conceptual creative and production skills with a solid understanding of layout principles, aesthetic design concepts, and typography.
• Proven experience creating campaigns and extending brand aesthetics across various marketing materials.
• Ability to complete tasks within tight schedules and under strict layout controls, demonstrating strong time management.
• Strong verbal communication skills, essential for client interaction and project discussions.
• Dependable, detail-oriented, and well-organized, crucial for managing multiple projects and ensuring accuracy.
• Strong presentation skills, for effectively showcasing design concepts to clients and internal stakeholders.
• Proven proficiency in the latest Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Proficiency in Microsoft Office, including PowerPoint for presentation development.

Preferred Skills:

• Web design experience is a plus, indicating adaptability to digital platforms.
• Experience working in both an agency and/or corporate environment, demonstrating versatility.
• Motivated, organized, and flexible, with a proactive attitude towards project demands.
• Ability to handle sensitive and/or confidential documents and information with discretion.
• Ability to make independent decisions that conform to business needs and policy.
• Good problem-solving skills, with the understanding of when to escalate issues.
• Ability to work effectively in a fast-paced environment and meet deadlines consistently.
• Must be self-motivated with a positive can-do attitude.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and operational discipline. Skills like detail-orientation, time management, problem-solving, and the ability to work under tight deadlines are highly valued in operations roles. The preference for agency/corporate experience suggests a need for understanding professional workflows and client service standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of graphic design projects, with a strong emphasis on collateral development for marketing and sales enablement.
• Include examples of both print and digital media outputs, demonstrating versatility across different channels.
• Highlight projects where creative solutions were developed to meet specific client business needs and brand objectives.
• Demonstrate proficiency in creating cohesive campaigns that maintain brand consistency across various materials.
• Present projects that clearly articulate the problem, the design process, and the successful outcome, ideally with quantifiable results.

Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including initial concept development, client feedback integration, iteration, and final delivery.
• Be ready to explain how you manage project timelines, prioritize tasks, and ensure quality control within your workflow.
• Demonstrate an understanding of how design processes integrate with broader GTM or operational workflows.

📝 Enhancement Note: For a role like this, a strong portfolio is paramount. Candidates should curate their portfolio to showcase not just aesthetic skill but also strategic thinking, problem-solving, and the ability to execute within defined parameters, mirroring the expectations of operations roles that require documented processes and measurable outcomes.

💵 Compensation & Benefits

Salary Range:

• The rate of pay for this role at the noted RRD location is $38 per hour. This is a fixed hourly rate.

Benefits:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Paid Time Off (PTO)
• Disability Insurance
• 401(k) with Company Match
• Life Insurance
• Parental Leave
• Adoption Assistance
• Tuition Assistance
• Employer/Partner Discounts

Working Hours:

• Shift: Monday to Friday, 10:00 AM to 6:00 PM.
• This is a full-time, on-site position.
• Ability to work overtime as needed is required.

📝 Enhancement Note: The $38/hour salary is a specific, stated rate. The comprehensive benefits package is typical for full-time roles in larger organizations like RR Donnelley and is a significant factor for professionals evaluating total compensation. The fixed shift hours and on-site requirement are critical for candidates assessing work-life balance and logistical considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Support Services, with a strong focus on the legal, financial, and professional services industries. Company Size: RR Donnelley is a large, global organization. Williams Lea, a part of RRD, has thousands of employees globally. Founded: Williams Lea has over 200 years of experience, indicating a long-standing reputation and established operational practices.

Team Structure:

• The Graphic Designer will likely be part of a broader creative services or marketing support team within Williams Lea by RRD.
• This team collaborates with various client service teams, project managers, and potentially directly with client stakeholders.
• The structure emphasizes skilled administrative and production support, operating behind the scenes to ensure smooth client operations.

Methodology:

• Focus on delivering world-class business solutions with an emphasis on efficiency and effectiveness.
• Skilled administrative support, document production, presentation design, and marketing/communications services are key offerings.
• A "people-powered" approach, highlighting the importance of employee expertise and collaboration.
• Leveraging technology with expertise and strong processes to transform support services.

Company Website: rrd.com

📝 Enhancement Note: RR Donnelley (Williams Lea) operates in a B2B service model, supporting major corporate clients. This implies a culture of professionalism, client-centricity, and a focus on reliable, high-quality service delivery, akin to the operational excellence expected in internal GTM or RevOps functions.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, typically considered mid-level within the creative services domain, requiring 2-4 years of experience. It's focused on execution and client support.

Reporting Structure: The Graphic Designer will likely report to a Creative Services Manager, Design Lead, or potentially a Project Manager who oversees client deliverables.

Operations Impact: The Graphic Designer's impact is through the creation of high-quality visual assets that directly influence client perception, marketing campaign success, sales collateral effectiveness, and overall brand representation. This role supports the operational efficiency of clients by providing essential creative services.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in Adobe Creative Suite, explore new design software, and gain experience in emerging digital media formats.
• Client Management: Develop stronger client interaction and project management skills through direct client engagement.
• Specialization: Potential to specialize in specific types of design (e.g., presentation design for financial services, digital campaigns for legal firms) or move into a senior designer role.
• Leadership Potential: With significant experience and demonstrated leadership in project execution, potential to move into team lead or management roles within creative services.

📝 Enhancement Note: While not a direct operations role, growth here involves refining execution skills, understanding client needs deeply, and managing projects efficiently—all transferable to operations career paths that require strong project management and stakeholder communication.

🌐 Work Environment

Office Type: The role operates at sites with maximum 24/7 operations, suggesting a dynamic and potentially high-volume work environment. Office Location(s): New York, NY, USA. Specific office details would be provided during the interview process.

Workspace Context:

• Professional work environment requiring business casual attire.
• Must be able to work sitting for most of the time, indicating a typical desk-based role.
• The environment supports collaboration, as indicated by the need to interact effectively with multi-functional and diverse backgrounds.
• Access to standard design tools and technology is implied.

Work Schedule:

• Fixed shift: Monday to Friday, 10:00 AM to 6:00 PM.
• This schedule provides predictability but requires commitment to specific hours.
• Overtime availability is a requirement, common in client-service environments with demanding deadlines.

📝 Enhancement Note: The 24/7 operational context suggests that reliability and adherence to schedule are critical. The focus on a professional, collaborative environment aligns with the expectations of a B2B service provider where client needs dictate operational pace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of resume and portfolio, focusing on relevant experience and design skills.
• Technical/Creative Assessment: A practical design test or a deep dive into portfolio pieces to assess creative thinking, technical proficiency (Adobe Suite), and problem-solving abilities.
• Behavioral/Situational Interviews: Questions will assess communication skills, ability to handle client requests, work under pressure, attention to detail, and team collaboration. Expect questions about how you've managed challenging client interactions or tight deadlines.
• Cultural Fit: Assessment of alignment with Williams Lea's professional and client-focused culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the responsibilities outlined, especially marketing collateral, presentations, and campaigns for B2B clients.
• Showcase Process: For key projects, briefly explain the client's brief, your design process, key decisions made, and the final outcome.
• Highlight Brand Consistency: Demonstrate your ability to maintain and evolve brand identity across various media.
• Quantify Impact (if possible): If you have data on how your designs improved campaign performance or client satisfaction, include it.
• Technical Proficiency: Ensure your portfolio clearly shows mastery of InDesign, Photoshop, and Illustrator.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a piece of collateral based on a brief, or critiquing existing designs.
• Practice articulating your design choices and rationale clearly and concisely.
• Understand the company's focus on supporting legal, financial, and professional services clients, and tailor your examples accordingly.

📝 Enhancement Note: The interview process will likely mirror operations interviews in its emphasis on problem-solving, process understanding, and stakeholder management, albeit through a creative lens. A strong portfolio that demonstrates process and impact is the equivalent of an operations professional's process documentation or case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign, Photoshop, and Illustrator.
• Microsoft Office Suite: Specifically PowerPoint for presentation design.
• Web Design Tools (Bonus): Familiarity with web design principles or tools like Figma, Sketch, or Adobe XD could be advantageous.

Analytics & Reporting:

• Not directly applicable to this role's core function, but understanding how design impacts metrics (e.g., engagement, conversion) is beneficial.

CRM & Automation:

• Not directly applicable. The role is focused on content creation rather than CRM management or automation workflows.

📝 Enhancement Note: Mastery of the Adobe Creative Suite is non-negotiable. This is the primary "system" the designer will operate within, akin to an operations professional mastering Salesforce or a BI tool.

👥 Team Culture & Values

Operations Values:

• Client Focus: Dedication to understanding and meeting client needs with high-quality deliverables.
• Professionalism: Maintaining a high standard of work, communication, and conduct.
• Efficiency: Utilizing tools and processes effectively to deliver on time and within budget.
• Collaboration: Working effectively with internal teams and external clients to achieve project goals.
• Attention to Detail: Ensuring accuracy, brand consistency, and adherence to specifications in all creative output.

Collaboration Style:

• Works closely with clients and project management teams.
• Interacts effectively with multi-functional and diverse backgrounds.
• Implies a supportive team environment where feedback is exchanged to ensure quality and meet project demands.

📝 Enhancement Note: The cultural values align with a professional services environment that prioritizes client satisfaction, reliable execution, and teamwork – principles that are foundational in any successful operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Meeting client needs while adhering to brand guidelines, technical limitations, and tight deadlines.
• Managing Client Expectations: Effectively communicating design limitations and managing feedback cycles.
• Fast-Paced Environment: Handling a high volume of diverse creative requests in a 24/7 operational setting.
• Maintaining Brand Consistency: Ensuring a unified brand message across a wide array of materials and client projects.

Learning & Development Opportunities:

• Continuous Design Skill Enhancement: Staying updated with design trends, software features, and new media channels.
• Industry Exposure: Gaining experience working with prominent clients in legal, financial, and professional services sectors.
• Project Management Fundamentals: Developing skills in managing project scope, timelines, and client communication.
• Cross-Functional Understanding: Learning how design integrates into broader marketing and operational strategies.

📝 Enhancement Note: The challenges are typical for a creative role supporting demanding clients, requiring adaptability and strong problem-solving skills, which are also key operational competencies. Growth opportunities focus on deepening technical and client-facing skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's creative vision with technical or brand limitations. How did you approach it?" (Focus on problem-solving, communication, and process.)
• "How do you ensure brand consistency across different types of collateral (print vs. digital, brochures vs. social media)?" (Focus on process, attention to detail, and understanding of brand strategy.)
• "Walk me through your process for a typical marketing campaign design, from brief to final delivery." (Focus on workflow, project management, and execution.)

Company & Culture Questions:

• "What interests you about working for Williams Lea/RR Donnelley, and specifically supporting clients in the legal/financial/professional services sectors?" (Research the company's client base and service offerings.)
• "How do you handle constructive criticism or feedback on your designs?" (Assess collaboration and receptiveness to feedback.)
• "Describe a project where you had to work under a tight deadline. How did you manage your time and ensure quality?" (Assess time management and prioritization skills.)

Portfolio Presentation Strategy:

• Selectivity: Choose 3-5 of your strongest, most relevant projects.
• Storytelling: For each project, clearly articulate:
  • The client's objective/problem.
  • Your role and design approach.
  • Key design decisions and rationale.
  • The final outcome and its impact.
• Technical Showcase: Be ready to discuss your use of specific tools (Adobe Suite) and techniques.
• Conciseness: Present your work clearly and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Preparing for this role's interview involves showcasing not just creative flair, but also an understanding of process, client management, and the ability to deliver under operational pressures, mirroring the expectations for operations candidates.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.
• Portfolio Customization: Ensure your submitted portfolio prominently features examples of marketing collateral, presentations, and digital/print campaigns that align with the responsibilities listed. Tailor your case studies to highlight problem-solving and client-focused outcomes.
• Resume Optimization: Update your resume to emphasize relevant experience (2-4 years), specific design software proficiency (Adobe Creative Suite, PowerPoint), and soft skills like time management, client communication, and attention to detail. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and preparing answers to behavioral questions focused on client management, deadline adherence, and collaborative problem-solving.
• Company Research: Familiarize yourself with RR Donnelley and Williams Lea, their services, and their focus on supporting legal, financial, and professional services clients. Understand their commitment to delivering world-class business solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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