Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Porter Airlines Inc.

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: March 31, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in translating high-level marketing strategies into visually compelling creative assets that embody the Porter Airlines brand personality and adhere to stringent graphic standards.

• The Graphic Designer will be responsible for the end-to-end production of a diverse range of marketing materials across multiple formats and media, ensuring brand consistency and visual appeal.

• Key to this position is the ability to manage multiple projects concurrently, balancing creative execution with tight production deadlines common in the fast-paced airline industry.

• Collaboration with the Director of Brand & Creative, fellow designers, and the Project Management team will be essential for seamless project execution and strategic alignment.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required skills (e.g., motion graphics, HTML/CSS, UX/UI familiarity, safety management system participation) suggest a role that bridges traditional graphic design with digital marketing needs and a strong emphasis on operational adherence within a regulated industry like aviation. This role likely sits within a broader marketing or GTM operations function.

📈 Primary Responsibilities

• Develop and illustrate marketing materials in various formats, including digital (email, web banners, social media) and print, ensuring alignment with established brand guidelines.

• Create dynamic animations and motion graphics to enhance marketing campaigns and internal communications, adding a modern and engaging visual element.

• Produce final, production-ready artwork for diverse media channels, meticulously adapting designs for different sizes and specifications.

• Oversee the delivery of creative assets to various media platforms and effectively liaise with external production suppliers to ensure quality and timely execution.

• Maintain an organized and accurate digital archive of all graphic design assets, facilitating easy access and version control for the marketing team.

• Uphold and enforce Porter Airlines' brand standards, ensuring consistent visual identity across all touchpoints and communications.

• Actively participate in Porter's Safety Management System (SMS), including reporting potential hazards and incidents, and adhering to the company's Safety Policy to ensure a safe work environment.

📝 Enhancement Note: The explicit mention of participating in the Safety Management System (SMS) is a critical operational requirement for this role, underscoring the importance of safety compliance in all creative output and production processes within the aviation sector.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of progressive experience in graphic design and production.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, with a strong emphasis on Adobe Illustrator for vector-based design and manipulation.

• Demonstrated advanced skill set in motion graphics creation, including animation principles and software proficiency.

• Exceptional ability to manage tight production deadlines and juggle multiple projects effectively.

• A keen eye for detail and a passion for delivering exceptional creative and production quality.

• Strong teamwork and collaboration skills, essential for working within a creative team and cross-functionally.

Preferred Skills:

• Familiarity with HTML/CSS coding for web page development and experience building email platform templates.

• Exposure to UX/UI design principles and practices.

📝 Enhancement Note: The emphasis on "advanced knowledge" of Adobe Creative Suite, particularly Illustrator, and "advanced skill set on motion graphics" indicates a need for a designer who is not just proficient but expert in these core tools. The inclusion of HTML/CSS and UX/UI as assets points towards a role that might contribute to digital experiences beyond static graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating versatility across different media (digital, print, animation).

• Clear examples of how brand standards were applied and maintained in previous design work.

• Demonstrations of motion graphics capabilities, including examples of animation and video integration.

Process Documentation:

• Showcase examples of workflow for developing creative briefs into final artwork.

• Illustrate the process for adapting designs for various media and production requirements.

• Include case studies that highlight the design process from concept to final execution, emphasizing efficiency and adherence to brand guidelines.

📝 Enhancement Note: Given the role's focus on translating marketing strategies and adhering to brand standards, a portfolio that clearly articulates the design process, from understanding the brief to final production, will be highly valued. Demonstrating an understanding of production workflows and digital asset management is also crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health and dental insurance plans.

• Retirement savings plan with company matching contributions.

• Paid time off, including vacation days, personal days, and statutory holidays.

• Employee travel benefits, typical for airline industry positions.

• Opportunities for professional development and training in design software and techniques.

Working Hours:

• Standard full-time hours are likely 40 hours per week. The role is designated as Hybrid, with specific in-office days expected at the Toronto Downtown Office. Potential for some flexibility in daily start/end times, but core business hours and project deadlines will take precedence.

📝 Enhancement Note: Salary is estimated based on Canadian market rates for experienced graphic designers in major metropolitan areas, adjusted for the specific industry and advanced technical requirements noted. Benefits are typical for a full-time role at a company of this size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation & Transportation. Porter Airlines operates within a highly regulated and competitive industry, emphasizing customer experience, safety, and operational efficiency.

Company Size: Approximately 1,000 - 5,000 employees. This size suggests a structured organization with established processes but still allows for a degree of agility and closer team collaboration.

Founded: 2006. Porter Airlines has a history of establishing a distinct brand identity focused on elevated economy travel, implying a culture that values service excellence and brand consistency.

Team Structure:

• The Graphic Designer will be part of the Brand & Creative team, likely within the Marketing department. This team is expected to be specialized in various creative disciplines.

• Reporting directly to the Director, Brand & Creative, with collaboration alongside other designers and a Project Manager.

Methodology:

• The team likely employs a data-informed approach to marketing, using insights to guide creative strategy and measure campaign effectiveness.

• Workflow planning and optimization will be crucial, especially given the mention of multiple projects and tight deadlines. Agile methodologies may be utilized for project management.

• Emphasis on maintaining brand consistency and operational standards, including safety protocols, in all creative output.

Company Website: https://www.flyporter.com/

📝 Enhancement Note: Porter Airlines' positioning as an "Official 4 Star Airline" suggests a commitment to quality and customer satisfaction, which should be reflected in the design team's output. The inclusion of safety as a core behavioral competency and a responsibility indicates that operational rigor is deeply embedded in the company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level. It requires specialized technical skills and the ability to work independently on projects while contributing to team goals.

Reporting Structure: The Graphic Designer reports to the Director, Brand & Creative. This implies opportunities to learn from senior leadership and gain strategic insights into brand management and marketing operations.

Operations Impact: The Graphic Designer's work directly impacts the visual representation of Porter Airlines' brand, influencing customer perception, marketing campaign effectiveness, and internal communications. High-quality, on-brand creative assets are crucial for driving engagement and supporting sales objectives.

Growth Opportunities:

• Specialization: Develop deeper expertise in motion graphics, digital design, or potentially UX/UI through advanced training and project experience.

• Leadership: Potential to move into a Senior Graphic Designer role or a specialized Digital Designer position, mentoring junior team members or leading specific creative initiatives.

• Cross-functional: Gain exposure to broader marketing strategy and operations by collaborating on integrated campaigns, potentially leading to roles in marketing project management or brand management.

📝 Enhancement Note: The inclusion of HTML/CSS and UX/UI as desirable assets suggests a pathway for the role to evolve into more digitally focused design positions, aligning with modern marketing operations trends.

🌐 Work Environment

Office Type: The role is based at the "Toronto Downtown Office (250 Yonge Street)," indicating a professional, urban office setting. The "#LI-Hybrid" tag specifies a hybrid work arrangement.

Office Location(s): 250 Yonge Street, Suite 2800, Toronto, Ontario, M5B 2L7, Canada. This central downtown location offers accessibility via public transit.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction with the Brand & Creative team and other departments.

• Access to industry-standard design software and hardware, including the Adobe Creative Suite, will be provided.

• Opportunities for direct interaction with the Director, Brand & Creative, and other designers will facilitate knowledge sharing and skill development.

Work Schedule: The hybrid model allows for a mix of in-office and remote work, providing flexibility while ensuring team cohesion and access to office resources on designated days. Specific in-office days will likely be coordinated with the team and manager.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that balances flexibility with the need for in-person collaboration, crucial for creative brainstorming and team synergy in a design context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style against the role's requirements.

• Technical Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on specific projects, design choices, and your process. You may be asked to present a few key pieces.

• Skills-Based Challenge (Potential): A practical design exercise or case study to evaluate your ability to translate a brief into creative solutions under time constraints, and your proficiency with required software.

• Behavioral Interviews: Discussions focused on behavioral competencies such as teamwork, initiative, results focus, and communication, likely with the hiring manager and potentially other team members. Questions may also touch upon safety awareness.

• Final Interview: May involve meeting with senior leadership or key stakeholders to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest work relevant to the role, especially examples showcasing advanced Illustrator skills, motion graphics, and brand adherence.

• For each project, be prepared to articulate your role, the creative brief, your design process, the tools used, challenges faced, and the final outcome or impact.

• If you have HTML/CSS or UX/UI experience, include relevant examples and be ready to discuss how these skills could benefit Porter Airlines' digital presence.

Challenge Preparation:

• Familiarize yourself with Porter Airlines' branding by reviewing their website and marketing materials. Understand their brand personality and visual language.

• Be prepared for tasks that might involve creating a quick social media graphic, animating a simple concept, or adapting an existing asset.

• Practice articulating your design decisions concisely and persuasively, focusing on how your work supports marketing objectives and brand standards.

📝 Enhancement Note: Given the emphasis on brand standards and safety, expect interview questions that probe your understanding of these aspects and how you integrate them into your design process. The portfolio review will be a critical component, so ensure it's polished and directly addresses the requirements outlined.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential, with advanced proficiency required in:

  • Illustrator: For vector graphics, logos, illustrations, and brand assets.
  • After Effects: For motion graphics and animation.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and print production (likely used for brochures, reports, etc.).

• Project Management Software: Likely used for task tracking and workflow management (e.g., Asana, Trello, Jira, or internal systems).

Analytics & Reporting:

CRM & Automation:

• Experience with email marketing platforms and template building (e.g., Mailchimp, HubSpot) would be an asset, particularly related to HTML/CSS skills.

📝 Enhancement Note: The core requirement for Adobe Creative Suite, especially Illustrator and After Effects, highlights the technical demands of this role. Any experience with web technologies (HTML/CSS) and digital marketing platforms will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Safety First: A paramount value in the aviation industry, directly impacting daily tasks and decision-making. This translates to meticulous attention to detail in all creative output.

• Customer Focus: Delivering an exceptional passenger experience is central to Porter's brand. Design contributes to this by creating welcoming and informative materials.

• Brand Integrity: Maintaining the distinct "Porter personality" and graphic standards is non-negotiable, ensuring consistency and brand recognition.

• Efficiency & Initiative: Proactively managing workloads, seizing opportunities for improvement, and delivering high-quality results under pressure are key expectations.

• Teamwork & Communication: Open, honest, and respectful collaboration is crucial for achieving organizational goals and fostering a positive work environment.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, project managers, and potentially other operational departments.

• Regular feedback loops and design critiques are likely part of the process to ensure alignment and continuous improvement.

• Knowledge sharing, especially regarding new design trends, software capabilities, and brand application best practices, is encouraged.

📝 Enhancement Note: The explicit mention of "Concern for Safety" and "Passenger/Customer Service" as behavioral competencies indicates these are deeply ingrained values that shape the company's operational culture and how employees are expected to perform their roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Rigidity: Ensuring innovative design solutions while strictly adhering to established brand guidelines and safety regulations.

• Managing Multiple High-Priority Projects: Effectively prioritizing and executing numerous design tasks with competing deadlines in a fast-paced environment.

• Adapting to Evolving Digital Platforms: Staying current with new digital media, animation techniques, and design software features to keep Porter's creative output fresh and effective.

• Integrating Safety Compliance: Ensuring all creative work meets stringent aviation safety standards, which can sometimes add complexity to the design process.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite, particularly in motion graphics and potentially specialized plugins.

• Digital Design Skills: Courses or workshops in HTML/CSS, email template design, or UX/UI principles to broaden skill sets.

• Industry Trends: Staying abreast of design, marketing, and aviation industry trends through conferences, webinars, and professional development resources.

• Brand Management: Learning from senior leadership about strategic brand development and its application across diverse marketing channels.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also adaptable, organized, and strategically minded, capable of navigating the operational complexities of the airline industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing strategy into a visual concept, especially when strict brand guidelines are in place?" (Prepare examples of your process, emphasizing research, ideation, and execution).

• "Describe a time you had to manage multiple design projects with tight deadlines. How did you prioritize and ensure quality?" (Use the STAR method to detail your approach to time management and project execution).

• "How do you stay updated on the latest design trends and software advancements, particularly in motion graphics?" (Showcase your commitment to continuous learning and professional development).

Company & Culture Questions:

• "What attracts you to Porter Airlines and this specific Graphic Designer role?" (Research Porter's brand, values, and recent marketing efforts).

• "How do you contribute to a positive team environment and foster collaboration?" (Provide examples of your teamwork and communication skills).

Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best represent the skills required for this role (Illustrator, motion graphics, brand adherence).

• For each project, clearly explain the objective, your role, the creative process, the tools used, any challenges, and the outcome. Quantify results where possible.

• Be prepared to discuss how your work aligns with Porter Airlines' brand and potentially how you would approach a hypothetical design task for them.

• Practice your presentation to be concise, engaging, and professional, ensuring you can effectively communicate your design rationale.

📝 Enhancement Note: Be ready to discuss your experience with animation and motion graphics in detail. Also, be prepared to speak about how you incorporate safety considerations into your design process, demonstrating an awareness of the industry's unique demands.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the careers portal at https://careers.flyporter.com.

• Portfolio Customization: Tailor your online portfolio or PDF submission to prominently feature your advanced Adobe Illustrator and motion graphics work. Include at least one project that demonstrates strong brand adherence and adaptability across different media.

• Resume Optimization: Ensure your resume clearly highlights your 2+ years of design experience, advanced proficiency in Adobe Creative Suite (mentioning Illustrator and After Effects specifically), motion graphics skills, and any experience with HTML/CSS or UX/UI. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, demonstrating how you translate creative briefs into finished assets, and discussing your experience managing multiple projects under pressure. Prepare specific examples related to teamwork, initiative, and safety awareness.

• Company Research: Thoroughly review Porter Airlines' website, social media, and marketing materials to understand their brand identity, target audience, and current campaigns. This will be invaluable for tailoring your responses and portfolio during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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