Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Playtika Ltd

Location: Herzliya, Israel

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-13T06:56:58

Experience Level: Mid-Level (2-3 years)

Remote Status: Hybrid

🚀 Role Summary

• Design visually engaging marketing and CRM assets to enhance player engagement and brand communication.

• Create a range of design elements including popups, logos, and animations, ensuring brand consistency.

• Leverage advanced AI platforms and Adobe Creative Suite to optimize design workflows and deliver high-quality creative output.

• Collaborate effectively within a fast-paced, cross-functional team environment to meet project deadlines and strategic objectives.

• Contribute to the visual storytelling and evolving brand language for Playtika's diverse portfolio of interactive entertainment.

📝 Enhancement Note: This role is positioned within a creative operations context, focusing on the visual execution of marketing and monetization strategies. The emphasis on AI integration highlights a forward-thinking approach to design efficiency and effectiveness, crucial for a company like Playtika operating in the competitive gaming industry.

📈 Primary Responsibilities

• Develop and execute creative design concepts for various marketing campaigns and player engagement initiatives, with a specific focus on the Monetization team.

• Design and produce high-fidelity graphic assets, including popups, banners, logos, and animations, ensuring adherence to brand guidelines and visual identity.

• Integrate advanced AI platforms into the design process to enhance efficiency, explore new creative avenues, and improve overall asset quality.

• Collaborate closely with marketing, product, and development teams to understand project requirements and deliver designs that align with strategic goals and player experience objectives.

• Maintain and evolve the brand's visual language across all design outputs, ensuring consistency and impact.

• Manage multiple design projects simultaneously, prioritizing tasks and ensuring timely delivery of assets in a dynamic, fast-paced environment.

• Stay current with industry design trends, emerging technologies (including AI in design), and best practices to bring innovative ideas to the team.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational efficiency, with a strong focus on visual communication for player engagement within the gaming sector. The integration of AI tools is a key differentiator, suggesting a need for proactive adoption of new technologies.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and After Effects for creating dynamic graphics and animations.

• Demonstrated experience with advanced AI platforms and the ability to integrate them into design workflows for enhanced quality and efficiency.

• Strong foundation in Visual Communication design principles, including layout, color theory, and composition.

• Excellent understanding of typography, hierarchy, and brand storytelling through visual mediums.

• Proven ability to manage time effectively, work independently, and meet strict deadlines in a fast-paced environment.

• Strong multi-tasking capabilities to handle various projects concurrently.

Preferred Skills:

• Experience in the gaming or interactive entertainment industry.

• Familiarity with UI/UX design principles for digital interfaces.

• Basic animation skills beyond what is typically covered in After Effects.

• Experience with A/B testing of creative assets.

📝 Enhancement Note: The explicit mention of "advanced AI platforms" and the requirement to integrate them into design workflows is a critical, forward-looking qualification. This suggests the company is looking for a designer who can not only execute but also innovate and leverage technology to drive efficiency and creative output, aligning with modern GTM and Marketing Operations trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-3 years of professional design work, with a strong emphasis on marketing and CRM-related projects.

• Demonstrations of graphic design for player engagement, including examples of popups, logos, and animations.

• Visual case studies detailing the design process from concept to execution, highlighting problem-solving and creative decision-making.

• Examples that showcase the integration of AI tools or innovative approaches to design challenges, if applicable.

Process Documentation:

• Portfolio pieces should ideally reflect an understanding of design workflows, including concept development, iterative refinement, and final asset delivery.

• Ability to articulate the rationale behind design choices and how they contributed to marketing objectives or player engagement metrics.

• Evidence of working within brand guidelines and maintaining design consistency across multiple touchpoints.

📝 Enhancement Note: The requirement for a portfolio is paramount, especially with the explicit note that only resumes with portfolio links will be considered. This emphasizes the visual and execution-centric nature of the role. The emphasis on AI integration suggests that portfolios demonstrating innovative use of technology in design will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and training, including workshops on AI in design.

• Generous paid time off and holiday leave.

• Access to company-sponsored social events and team-building activities.

• Potential for performance-based bonuses and stock options.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week.

• Flexibility may be offered based on project needs and team agreements, typical for hybrid roles in the tech sector.

📝 Enhancement Note: The salary range is an estimation based on common compensation levels for mid-level graphic designers in Israel's tech sector, considering the company's industry and location. Specific benefits are standard offerings for established tech companies, with an emphasis on professional growth relevant to the role's technical requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming. Playtika operates at the intersection of technology and entertainment, leveraging data science, AI, and creative design to build engaging gaming experiences.

Company Size: Large (Over 1,000 employees). Playtika's scale suggests a structured yet dynamic environment with opportunities for cross-functional collaboration and exposure to diverse projects.

Founded: 2010. Founded in Israel, Playtika has grown significantly, indicating a culture of innovation, rapid scaling, and adaptability.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, specifically supporting the Monetization team.

• This team likely comprises other designers, marketing specialists, data analysts, and product managers who collaborate closely on campaign execution.

Methodology:

• Data-driven decision-making is core to Playtika's operations, influencing creative strategies and asset optimization.

• Agile methodologies are likely employed to ensure rapid iteration and responsiveness to market trends and player feedback.

• A strong emphasis on player-centric design and continuous improvement through A/B testing and performance analysis.

Company Website: https://www.playtika.com/

📝 Enhancement Note: Playtika's background as a leading mobile game developer implies a culture that is both creative and analytical. The "agile DNA" and focus on AI/ML suggest a fast-paced, innovative environment where data insights drive strategic decisions, including creative execution for monetization.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level, requiring 2-3 years of experience. It signifies a contributor role with increasing autonomy and responsibility for specific design outputs.

Reporting Structure: The Graphic Designer will report to a Design Lead or Manager within the Marketing or Creative department, working closely with the Monetization team.

Operations Impact: The role directly impacts revenue generation through effective creative assets for monetization campaigns, player engagement, and brand perception. High-quality visuals are crucial for driving player interaction and conversion in the competitive gaming market.

Growth Opportunities:

• Specialization: Develop deep expertise in specific areas like animation, UI design for games, or advanced AI-driven creative tools.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-functional Mobility: Transition into related roles within Product Design, Marketing Strategy, or Creative Production Management.

• Skill Enhancement: Opportunities to attend industry conferences, take advanced courses (e.g., AI in Design, Game Art), and gain certifications.

📝 Enhancement Note: The growth path for a Graphic Designer at a company like Playtika is typically tied to both creative mastery and the ability to adapt to evolving technologies like AI. The impact on revenue through monetization is a key driver for career progression in this specific context.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from the Herzliya office, with flexibility for remote work days as per company policy.

Office Location(s): Herzliya, Israel. This location is a hub for technology and gaming companies, offering a vibrant professional ecosystem.

Workspace Context:

• A collaborative office environment designed to foster creativity and teamwork, with potential for dedicated design studios or shared creative spaces.

• Access to industry-standard hardware and software, including high-performance workstations and the latest Adobe Creative Suite and AI tools.

Work Schedule:

• Typically aligned with standard business hours in Israel (e.g., Sunday-Thursday), with potential for some flexibility to accommodate project deadlines and international team collaborations.

• The hybrid model allows for a balance between in-office collaboration and focused work at home.

📝 Enhancement Note: The hybrid work model is increasingly common in the tech industry, balancing the need for in-person collaboration and team cohesion with the flexibility that employees often seek. For a creative role, the office environment likely prioritizes collaborative spaces and access to necessary technology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter review of resume and portfolio to assess basic qualifications and creative fit.

• Technical Interview: A discussion with a hiring manager or senior designer focusing on design skills, experience, and understanding of creative tools (Adobe Suite, AI platforms). Expect questions about past projects and design choices.

• Portfolio Review & Challenge: Candidates will likely present their portfolio, discussing specific projects, design rationale, and problem-solving approaches. A practical design challenge or case study related to marketing/monetization assets may be assigned.

• Team/Cultural Fit Interview: Meeting with potential team members to assess collaboration style, communication skills, and alignment with Playtika's values.

• Final Interview: Potentially with a department head or senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in marketing, CRM, popup/logo/animation design, and ideally, any use of AI in design.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your solutions, and the impact of your design. Use visuals effectively.

• Highlight AI Integration: If you have examples of using AI tools to enhance your workflow or creative output, make sure to showcase them clearly and explain the benefits.

• Demonstrate Brand Understanding: Show how you adapt your style to different brand identities and maintain consistency.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. PDF format or a dedicated portfolio website is recommended.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the target audience (players), the objective (e.g., increase engagement, drive conversion), and the platform.

• Focus on Process: Be prepared to explain your thought process, not just the final output. How did you approach the problem? What factors did you consider?

• Time Management: Practice creating design assets under timed conditions.

• Communicate Clearly: Be ready to articulate your design choices and justify them based on strategic goals and best practices.

📝 Enhancement Note: The emphasis on AI integration in the requirements and the likely interview process suggests that candidates should be prepared to discuss their experience and approach to using AI tools in their design workflow. This is a key differentiator for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and After Effects. Illustrator and Premiere Pro may also be utilized.

• AI Platforms: Strong experience with advanced AI tools relevant to graphic design, content generation, and workflow optimization. Specific platforms may vary, but the ability to integrate them is key.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, internal game analytics) to understand asset performance and inform design iterations.

CRM & Automation:

• Experience designing assets for CRM campaigns and understanding how these visuals function within marketing automation workflows.

📝 Enhancement Note: The explicit mention of "advanced AI platforms" points to a need for designers who are not just users of design software but are also comfortable experimenting with and integrating emerging AI technologies into their creative process, a growing trend in Marketing Operations.

👥 Team Culture & Values

Operations Values:

• Playful Innovation: Embracing creativity and experimentation, with a continuous drive to find new and exciting ways to engage players.

• Data-Driven Decisions: Using player data and analytics to inform design choices and measure the effectiveness of creative campaigns.

• Player-Centricity: Focusing on creating experiences that delight and entertain millions of players worldwide.

• Collaboration & Agility: Working effectively in cross-functional teams, adapting quickly to new challenges and opportunities in a fast-paced environment.

• Excellence & Quality: A commitment to producing high-quality work that sets industry standards.

Collaboration Style:

• Highly collaborative, involving close partnerships with Marketing, Product, and Data Science teams.

• Open to feedback and iterative design processes, fostering a culture of continuous improvement.

• Emphasis on clear communication and shared ownership of project outcomes.

📝 Enhancement Note: Playtika's core values of "life needs play" and "agile DNA" suggest a dynamic, creative, and results-oriented culture. The emphasis on player-centricity and data-driven decision-making frames the operational approach to creative development.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Keeping pace with the fast-moving mobile gaming market requires quick turnaround times for creative assets.

• Balancing Creativity and Data: Effectively translating data insights into compelling and engaging visual designs without stifling creativity.

• AI Integration Learning Curve: Continuously learning and adapting to new AI tools and their optimal application in design workflows.

• Brand Consistency Across Diverse Games: Maintaining a cohesive brand identity across a portfolio of different game titles.

Learning & Development Opportunities:

• AI in Design Workshops: Access to training focused on leveraging AI for creative tasks, workflow automation, and concept generation.

• Industry Conferences: Opportunities to attend leading design and gaming industry events.

• Skill Specialization: Development programs for advanced animation, motion graphics, or UI/UX design.

• Mentorship: Guidance from experienced designers and art directors within Playtika.

📝 Enhancement Note: The primary challenge and growth opportunity revolves around the integration of AI into the creative process. Companies like Playtika are at the forefront of adopting these technologies, offering designers a chance to develop highly sought-after skills.

💡 Interview Preparation

Strategy Questions:

• Design Process & AI Integration: "Describe a recent marketing campaign you worked on. How did you approach the design process, and how did you leverage AI tools (if any) to improve efficiency or creative output?"

• Problem-Solving & Collaboration: "Imagine we need to design a popup for a new in-game event that aims to increase player spending by 15%. How would you approach this challenge, and who would you collaborate with?"

• Brand Adaptation: "How do you ensure visual consistency across different game titles or marketing channels while still maintaining creative flair?"

Company & Culture Questions:

• Understanding Playtika: "What excites you about Playtika, and why is our mission to deliver infinite ways to play appealing to you?"

• Teamwork: "Describe a time you had a disagreement with a team member on a creative project. How did you resolve it?"

• Impact Measurement: "How do you measure the success of your graphic design work, particularly in relation to marketing or monetization goals?"

Portfolio Presentation Strategy:

• Highlight AI Use Cases: For projects where AI was used, clearly explain the tool, the problem it solved, and the tangible benefits (e.g., time saved, enhanced quality, new creative directions explored).

• Focus on Impact: Quantify results where possible. Did your designs lead to higher click-through rates, better engagement, or increased conversions?

• Showcase Versatility: Demonstrate your ability to create different types of assets (popups, logos, animations) and adapt to various game styles.

• Narrative Flow: Structure your presentation with a clear beginning (problem/goal), middle (process/solutions), and end (outcome/impact).

📝 Enhancement Note: Candidates should be prepared to discuss AI integration in detail, as it's a stated requirement and a key differentiator. Demonstrating how AI can be practically applied to enhance design quality and efficiency will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Playtika careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to showcase relevant marketing, CRM, and monetization design examples. Specifically highlight any projects where AI tools were used to improve design workflows or outcomes.

• Resume Optimization: Ensure your resume clearly outlines your 2-3 years of experience in marketing/CRM design, proficiency with Adobe Creative Suite (Photoshop, After Effects), and any experience with AI platforms. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and ability to articulate the impact of your work. Prepare to discuss your experience with AI in design.

• Company Research: Familiarize yourself with Playtika's game portfolio, company values, and recent news to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---