Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: PlanetArt

Location: Calabasas, California, United States

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-02-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days onsite, 2 days remote)

🚀 Role Summary

• This role is crucial for developing and executing visually compelling digital advertising campaigns for PlanetArt's e-commerce brands, with a strong emphasis on social media platforms like Instagram and TikTok.

• The position requires a blend of creative design expertise and a strategic understanding of e-commerce marketing, aiming to drive sales performance and enhance customer experience through engaging visual content and A/B testing.

• The Graphic Designer will be responsible for conceptualizing and producing high-quality digital assets, including social content and promotional videos, while strictly adhering to established brand guidelines.

• This role offers an opportunity to contribute to a dynamic marketing environment, collaborating with cross-functional teams to optimize campaign effectiveness and deliver impactful visual solutions.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into digital marketing and e-commerce advertising creative, indicating a focus on performance marketing assets rather than general brand design. The mention of A/B testing and optimizing for sales performance signifies a role with a direct impact on revenue generation, aligning it with GTM operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute engaging digital advertisements and social media content tailored to specific brand standards and audience preferences across platforms such as Instagram and TikTok.

• Develop high-quality promotional videos and dynamic ad creatives that are optimized for various digital channels, ensuring maximum visual impact and engagement.

• Collaborate closely with the Art Director, merchandising, and marketing teams to ensure design output aligns with strategic objectives and contributes to successful campaign outcomes.

• Participate in the implementation and analysis of paid marketing A/B tests, leveraging design insights to improve sales performance and elevate the overall customer experience.

• Proactively gather and clarify project requirements, ensuring clear alignment on deliverables, timelines, and asset specifications to maintain efficient project workflows.

• Assist the Art Director and project coordinator in the planning, execution, and successful delivery of design projects within a deadline-sensitive environment.

📝 Enhancement Note: The responsibilities emphasize execution of campaign assets rather than strategic campaign planning, though collaboration with marketing for A/B testing implies input into optimization strategies. The focus on "optimal outcome for final materials" and "increase sales performance" highlights the direct link to Go-To-Market (GTM) objectives.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Art, or a related field.

Experience: A minimum of 3 years of professional design experience, with a proven track record in digital advertising and e-commerce.

Required Skills:

• Advanced proficiency in Adobe Photoshop and Illustrator for digital asset creation and manipulation.

• Strong understanding of branding principles and their effective application in advertising campaigns across various digital platforms.

• Excellent typography, color theory, layout, and detail-oriented design skills.

• Demonstrated ability to create compelling digital ads and social media content, with specific experience or understanding of formats for Instagram and TikTok.

• A robust portfolio showcasing a strong sense of branding, aesthetic proficiency, problem-solving skills, unique concepts, outstanding typography, and compelling ad campaign execution.

• Strong interpersonal and communication skills, essential for cross-functional collaboration and presenting design concepts.

• Proven ability to multi-task effectively, manage multiple projects simultaneously, and meet tight deadlines while maintaining high-quality output.

• Self-motivator with the ability to work independently with minimal supervision, demonstrating initiative and proactive problem-solving.

• Active engagement with social media platforms, especially TikTok and Instagram, demonstrating an understanding of audience preferences and content trends.

Preferred Skills:

• Proficiency in Adobe Premiere Pro or other video editing software for creating promotional videos.

• Familiarity with AI tools for image generation and design assistance.

• Experience with e-commerce platforms and understanding of conversion-focused design principles.

• Experience with A/B testing methodologies and how design impacts performance metrics.

📝 Enhancement Note: The requirement for advanced Photoshop and Illustrator, coupled with experience in video editing (Premiere Pro as a plus), positions this as a creative role with significant production demands. The emphasis on portfolio demonstrating "process and execution of good design" and "problem solving skills" implies that candidates will be evaluated on their ability to translate business objectives into effective visual solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates your design process, from initial concept to final execution, highlighting problem-solving capabilities.

• Examples of digital advertisements and social media content specifically for platforms like Instagram and TikTok, showcasing an understanding of their unique formats and audience engagement strategies.

• Case studies or examples of ad campaigns that have driven measurable results, such as increased sales performance, improved conversion rates, or enhanced customer engagement.

• Visualizations of strong branding and aesthetic proficiency, demonstrating an ability to maintain brand consistency across diverse marketing materials.

Process Documentation:

• Ability to articulate the design process followed for specific projects, detailing how brand standards, audience insights, and performance goals were integrated.

• Documentation of how design decisions were informed by A/B testing results or market research to optimize campaign effectiveness.

• Examples of workflows for creating and iterating on digital ad assets, particularly for fast-paced, deadline-sensitive environments.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "process and execution" and the requirement to tailor content for specific social media channels suggest that candidates will need to showcase their strategic thinking alongside their creative execution. The mention of A/B testing implies a need to demonstrate an understanding of how design impacts performance metrics.

💵 Compensation & Benefits

Salary Range: $25.00 - $31.00 per hour.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance.

• Life Insurance coverage.

• 401(k) retirement plan with company matching contributions.

• Excellent Work/Life Balance, including:

  • Generous Paid Time Off (PTO).
  • Paid Sick Days.
  • Paid Holidays.
  • Floating Holidays for added flexibility.

• Employee Product Discounts on PlanetArt's offerings.

Working Hours: Standard 40-hour work week.

📝 Enhancement Note: The salary range is provided per hour, typical for roles with a hybrid or flexible arrangement, and is based on the cost of labor across US geographic markets. The benefits package is robust, offering standard health and retirement benefits, alongside a strong emphasis on work-life balance with various forms of paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Personalized Products, Digital Publishing (specifically photo printing apps and stationery).

Company Size: Over 500 team members, indicating a medium to large-sized organization with established processes and growth potential.

Founded: PlanetArt was founded in 2012 (implied by the company description and its multiple brands), suggesting a mature company with a history of innovation in the digital personalized product space.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative department.

• Reporting structure involves collaboration with an Art Director, merchandising, and marketing teams, indicating a cross-functional and collaborative environment.

Methodology:

• Emphasis on data-driven decision-making, particularly through A/B testing to optimize marketing campaigns and customer experience.

• A strong focus on brand consistency and aesthetic proficiency across all customer touchpoints.

• Agile or iterative approach to content creation, especially for social media and digital advertising, to keep pace with trends and performance feedback.

Company Website: https://www.planetart.com/

📝 Enhancement Note: PlanetArt operates within the fast-paced e-commerce sector, focusing on personalized products. This environment necessitates a culture that is adaptable, data-informed, and customer-centric. The company's vision to be a leading seller implies a drive for continuous improvement and innovation in their product offerings and customer engagement strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3+ years of experience and the ability to work with moderate supervision. It's a contributing role focused on executing creative assets for marketing and e-commerce.

Reporting Structure: The Graphic Designer reports to an Art Director and collaborates closely with merchandising and marketing teams. This structure provides mentorship and clear direction while fostering cross-functional teamwork.

Operations Impact: The Graphic Designer's work directly impacts revenue generation by creating compelling advertising and social media content that drives customer acquisition and sales. Their contribution to A/B testing and campaign optimization is critical for improving conversion rates and overall marketing ROI.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in video editing (Premiere Pro), AI design tools, and advanced digital production techniques.

• Specialization: Potential to specialize in performance marketing creative, social media content strategy, or specific brand design.

• Leadership: With significant experience and demonstrated success, potential to move into a Senior Graphic Designer role or Art Director position within the creative team.

• Cross-functional Exposure: Opportunity to gain deeper insights into e-commerce marketing strategies, merchandising, and product development through collaboration.

📝 Enhancement Note: This role offers a solid foundation for a career in creative marketing operations or GTM creative roles. The emphasis on performance-driven design and collaboration with marketing teams provides a clear path for growth within the e-commerce and digital advertising space.

🌐 Work Environment

Office Type: PlanetArt operates on a hybrid work model, requiring employees to be onsite three days per week (Monday, Tuesday, and Thursday) in their Calabasas office. This setup aims to balance in-person collaboration with remote flexibility.

Office Location(s): The primary office for this role is in Calabasas, California, United States. Other offices are located in San Diego CA, Woodridge IL, Minneapolis, MN, and Pleasanton, CA, with international offices in China and Europe.

Workspace Context:

• The office environment is described as having low to moderate noise levels, conducive to focused work.

• Regular interaction with team members occurs through in-person meetings, phone calls, Zoom, Slack, and email, facilitating a connected and collaborative hybrid work experience.

• The role requires consistent use of a computer, sitting, and standing, with occasional lifting of up to 20 pounds.

Work Schedule: The standard work schedule is 40 hours per week, with the hybrid model allowing for remote work on Wednesdays and Fridays. This structure provides a degree of flexibility while ensuring regular team presence.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring candidates to be based in or willing to relocate to the Calabasas area. The description of office interactions highlights the importance of communication and collaboration technologies to support a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Skills Assessment: Potential for a design challenge or a review of specific portfolio pieces that demonstrate proficiency in Photoshop, Illustrator, video editing, and social media content creation.

• Interviews: Multiple rounds of interviews, likely including discussions with the hiring manager, Art Director, and potentially marketing team members to evaluate design skills, creative thinking, collaboration abilities, and cultural fit.

• Final Evaluation: Assessment of how well the candidate's portfolio and interview responses align with the company's brand aesthetic, performance marketing goals, and hybrid work model expectations.

Portfolio Review Tips:

• Showcase Process: Clearly illustrate your design thinking, problem-solving approach, and how you translated project briefs into effective visual solutions.

• Highlight Relevant Work: Prioritize examples of digital ads, social media content (Instagram, TikTok), and video assets that align with e-commerce and performance marketing objectives.

• Quantify Results: If possible, include metrics or case study details demonstrating the impact of your designs on sales, engagement, or conversion rates.

• Brand Consistency: Demonstrate an understanding of maintaining brand integrity while adapting creative for different platforms and audiences.

• Technical Proficiency: Ensure your portfolio visually communicates advanced skills in Photoshop, Illustrator, and any video editing software you are proficient in.

Challenge Preparation:

• Be prepared to discuss your design process and rationale for specific portfolio pieces.

• Anticipate questions about adapting designs for different social media platforms and understanding audience preferences.

• Familiarize yourself with PlanetArt's brands (FreePrints, SimplytoImpress, etc.) and their current marketing creative to understand their aesthetic and target audiences.

• Practice articulating how your design work contributes to business objectives like sales performance and customer experience.

📝 Enhancement Note: The emphasis on a strong portfolio demonstrating "process and execution" and the mention of A/B testing implies that interviewers will be looking for candidates who can not only create visually appealing assets but also understand their impact on business outcomes. Candidates should be ready to discuss their approach to performance-driven design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Advanced proficiency required for digital image editing, manipulation, and creation of various ad assets.
  • Illustrator: Advanced proficiency required for vector graphics, logos, and layout design.

• Video Editing Software:

  • Premiere Pro: A plus, indicating familiarity with professional video editing workflows for promotional content. Other video editing software experience is also considered.

• AI Tools: Familiarity with AI image generation tools is a plus, suggesting an interest in leveraging emerging technologies for creative production.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed for this role, but collaboration with marketing teams that utilize these systems will be common.

📝 Enhancement Note: The core requirement is advanced proficiency in Photoshop and Illustrator. Premiere Pro is a significant plus, indicating a move towards dynamic video content. Familiarity with AI tools suggests the company is open to exploring innovative design workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging unique ideas and a passion for presenting them, with an emphasis on aesthetic proficiency and problem-solving.

• Brand Integrity: Strict adherence to each brand's standards and a deep understanding of branding applications in advertising.

• Performance-Driven: A focus on creating assets that not only look good but also drive sales performance and improve customer experience, often through A/B testing.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams (Art Director, merchandising, marketing) and clear communication of project needs and progress.

• Detail-Oriented & Deadline-Sensitive: A commitment to high-quality work within tight deadlines, requiring meticulous attention to detail and efficient production.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with Art Directors, merchandising, and marketing teams to ensure design output is strategically aligned and effective.

• Feedback Loops: Openness to receiving and incorporating feedback from team members to refine creative work and achieve optimal outcomes.

• Proactive Information Gathering: A culture that encourages team members to proactively seek clarity on project requirements, fostering efficiency and alignment.

📝 Enhancement Note: The culture appears to value both creative excellence and measurable business impact. The hybrid work model suggests a need for independent work ethic, but also a strong emphasis on collaborative tools and communication to ensure team cohesion and project success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Optimization: Creating visually appealing content that adheres to strict brand guidelines while also being optimized for the unique formats and audiences of platforms like TikTok and Instagram.

• Meeting Tight Deadlines in a Fast-Paced Environment: The e-commerce and digital advertising space is highly dynamic, requiring the ability to produce high-quality creative assets quickly and efficiently.

• Translating Business Objectives into Visuals: Effectively understanding marketing goals and A/B testing objectives to design creative that directly contributes to sales performance and customer engagement.

• Adapting to Evolving Social Media Trends: Staying current with the rapidly changing landscape of social media content and advertising best practices.

Learning & Development Opportunities:

• Advanced Creative Tool Proficiency: Deepen skills in video editing software (Premiere Pro) and explore emerging AI design tools.

• Performance Marketing Insights: Gain a deeper understanding of how design directly influences e-commerce sales, conversion rates, and customer acquisition costs through working on A/B tests.

• Brand Strategy: Develop a more nuanced understanding of brand management and how to apply it across multiple diverse brands within PlanetArt's portfolio.

• Cross-functional Experience: Broaden understanding of merchandising, marketing strategy, and product development through regular collaboration.

📝 Enhancement Note: The challenges are typical for a creative role in a performance-driven marketing environment. The growth opportunities are well-defined, focusing on skill enhancement in creative tools and strategic understanding of marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad campaign for a new product launch on Instagram and TikTok. How would you ensure it aligns with brand standards while optimizing for engagement?"

  • Preparation Advice: Be ready to walk through your typical workflow, emphasizing research, concept development, asset creation (including video if applicable), and how you'd consider platform-specific best practices.

• "How have you used A/B testing in your previous design roles to improve campaign performance? Can you share an example where your design choices directly led to a positive outcome (e.g., increased click-through rates, higher conversion)?"

  • Preparation Advice: Prepare a specific case study detailing a design change, the hypothesis behind it, the A/B test conducted, and the resulting metrics. Focus on quantifiable results.

• "Imagine we need to create a series of short promotional videos for our FreePrints app. What would be your approach to conceptualizing and producing these videos, considering our target audience and brand aesthetic?"

  • Preparation Advice: Discuss your video production process, from storyboarding and scripting to editing and final delivery. Highlight any experience with mobile-first video content.

Company & Culture Questions:

• "What interests you about PlanetArt and our brands like FreePrints and SimplytoImpress?"

  • Preparation Advice: Research PlanetArt's brands, mission, and recent marketing efforts. Show genuine interest in their products and market position.

• "How do you approach collaboration within a hybrid work environment, and what are your expectations for team interaction?"

  • Preparation Advice: Discuss your experience with hybrid work, your preferred communication tools (Slack, Zoom, etc.), and how you ensure effective collaboration when not in the office.

• "How do you ensure your creative output contributes to measurable business objectives, such as sales performance?"

  • Preparation Advice: Connect your design skills to business outcomes, emphasizing your understanding of conversion-focused design and performance metrics.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., social media campaigns, video ads, branding) or by impact (e.g., projects with significant results).

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results achieved.

• Highlight Key Skills: Explicitly point out examples that demonstrate your advanced Photoshop/Illustrator skills, video editing capabilities, understanding of branding, and experience with social media platforms.

• Be Ready for Q&A: Anticipate questions about your design choices, technical execution, and how your work aligns with e-commerce goals.

📝 Enhancement Note: The interview process will likely assess both creative talent and a strategic understanding of performance marketing. Candidates should be prepared to back up their portfolio with clear explanations of their process and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in digital advertising, social media content creation (especially for Instagram and TikTok), e-commerce, and video production. Ensure your portfolio prominently features examples that demonstrate your advanced skills in Photoshop and Illustrator, and ideally, video editing.

• Resume Optimization: Clearly articulate your 3+ years of design experience, emphasizing achievements related to driving sales performance, improving customer engagement, and meeting tight deadlines. Integrate keywords from the job description such as "digital ads," "social media content," "video," "e-commerce," "branding," and "Photoshop."

• Interview Preparation: Practice discussing your design process, your approach to A/B testing and performance optimization, and how you collaborate in a hybrid environment. Prepare specific examples from your portfolio that showcase your problem-solving skills and creative execution.

• Company Research: Familiarize yourself with PlanetArt's brands (FreePrints, SimplytoImpress, Personal Creations, CafePress, ISeeMe!), their target audiences, and their current marketing efforts. Understand their vision and how this role contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.