Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: PassiveLogic Location: Holladay, Utah, United States Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: January 06, 2026 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating complex technical concepts into clear, compelling 2D visuals that resonate with diverse audiences, focusing on visual storytelling across multiple mediums.
• The Graphic Designer will be instrumental in crafting presentations, videos, product visuals, and marketing collateral, ensuring brand consistency and effective communication of PassiveLogic's innovative autonomous platform for buildings.
• A strong emphasis is placed on narrative thinking and the ability to design across stills, motion, and interactive formats, requiring a designer who can conceptualize and execute visual narratives from beginning to end.
• This position offers a career-defining opportunity within a hyper-scale AI company focused on transforming the future of autonomous systems, energy, and the built environment, demanding adaptability and a passion for cutting-edge problems.

📝 Enhancement Note: This role is categorized under Marketing & Design Operations due to its focus on creating visual assets for marketing, product, and engineering teams, requiring a blend of creative execution and strategic communication of technical concepts. The emphasis on translating complex ideas into understandable visuals aligns with operational needs for clear internal and external communication.

📈 Primary Responsibilities

• Translate abstract and deeply technical concepts into intuitive, engaging, and easily understandable visual narratives for presentations, videos, and marketing materials.
• Design 2D content across key channels, including presentations, explainer videos, product visuals, and marketing collateral, maintaining brand and product design system consistency.
• Develop storyboards, animatics, and comprehensive visual concepts to effectively communicate narrative flow and project ideas to cross-functional teams.
• Create motion graphics and animated sequences where appropriate, enhancing the clarity and impact of visual communication.
• Collaborate closely with product, marketing, and engineering teams to refine story, pacing, and clarity across all visual outputs, ensuring a cohesive message.
• Iterate quickly on designs and visual concepts while maintaining a high standard of craft and visual quality.
• Ensure visual consistency across all formats and fidelity levels, reinforcing the established brand and product design systems.

📝 Enhancement Note: The responsibilities highlight a strong need for process-oriented design execution, focusing on narrative development, cross-functional collaboration for clarity and pacing, and maintaining system consistency. This is typical for roles that bridge creative output with strategic business objectives.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating exceptional visual storytelling and design execution is paramount. The company values passion for lifelong learning and expertise over formal education.

Experience: 5+ years of work experience in graphic design, motion design, or a similar creative role, with a proven track record of translating complex ideas into clear visual narratives.

Required Skills:

• Proven experience in graphic and/or motion design, with a minimum of 5 years in the field.
• Exceptional communication skills, with the ability to translate abstract or deeply technical concepts into clear visual narratives and articulate design decisions to cross-functional stakeholders.
• Organized and strategic approach to planning and executing multi-step creative projects, managing timelines, scope, and deliverables with meticulous attention to detail.
• Collaborative mindset, with a demonstrated ability to work effectively across product, marketing, and engineering teams to refine visual communication.
• Adaptability and comfort in a fast-paced startup environment, with a proactive attitude towards learning, iteration, and innovation.
• Strong problem-solving skills, with an empowered and proactive approach to addressing challenges.
• Demonstrated ability to think narratively, understanding the components of a story (beginning, middle, end) beyond just aesthetic appeal.
• Fluency in 2D design tools such as Adobe Creative Suite, Figma, or equivalent software.
• Solid understanding of fundamental design principles including composition, lighting, color theory, and visual hierarchy.
• Experience maintaining visual consistency with established brand and product design systems.

Preferred Skills:

• Experience with motion design tools like After Effects or Motion.
• Experience visualizing technical, architectural, or complex systems-level concepts.
• Basic scripting or expression experience in design software.
• Experience working across multiple disciplines within design (e.g., stills, motion, spatial).

📝 Enhancement Note: The emphasis on "practitioners who are passionate about understanding people, committed to lifelong learning, and driven by the love of what they do" suggests a focus on intrinsic motivation and continuous improvement, aligning with operations' drive for efficiency and excellence. The requirement for a portfolio demonstrating "visual storytelling (not just isolated assets)" points to a need for candidates who can connect individual design pieces into a cohesive narrative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: The portfolio must showcase the ability to craft cohesive narratives through visuals, not just isolated design assets. This includes demonstrating a beginning, middle, and end in visual projects.
• Cross-Format Design: Evidence of work across stills, motion, and ideally spatial visuals, demonstrating versatility and adaptability to different mediums.
• Technical Concept Translation: Examples of how complex or technical concepts have been simplified and communicated effectively through design.
• Brand & System Consistency: Projects that illustrate adherence to brand guidelines and product design systems, showing an understanding of maintaining visual integrity.
• Process Documentation (where possible): Finished pieces alongside process documentation, such as storyboards, animatics, and conceptual sketches, to show the design thinking and iteration.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their process for conceptualizing and developing visual narratives, from initial brief to final delivery.
• Iteration & Refinement: The ability to show how designs are iterated upon quickly without sacrificing craft quality will be crucial.
• Cross-Functional Collaboration: Examples of how design processes have involved collaboration with product, marketing, and engineering teams to refine story, pacing, and clarity.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating "visual storytelling (not just isolated assets)," "narrative thinking (storyboards, sequences, explainer visuals)," and "both 2D vector and motion work" indicates a high expectation for candidates who can connect design output to strategic communication goals, a core aspect of operational effectiveness in marketing and product development.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $75,000 - $110,000 annually.
• Methodology: This estimate is based on industry benchmarks for Graphic Designers with 5-10 years of experience in the Salt Lake City metropolitan area, considering the specialized skills in motion graphics and technical concept visualization required for this role. PassiveLogic's status as a well-funded AI company also suggests compensation at the higher end of typical market ranges. This range will vary based on the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Competitive compensation package.
• Generous equity share package, reflecting the company's growth-stage and investment in employees.
• Comprehensive medical, dental, and vision coverage.
• Disability and life insurance options.
• Flexible Paid Time Off (PTO) policy.
• Regular team-building events to foster cohesion and collaboration.
• Free catered lunch in the office Monday through Friday, enhancing the on-site work experience.
• Exclusive perks including a free ski pass (proximity to Big Cottonwood Canyon) and a free National Park pass, reflecting the company's location and employee lifestyle benefits.
• On-site gym facilities for employee wellness.

Working Hours:

• The role is Full-Time, typically implying a standard 40-hour work week. However, the emphasis on "iterating quickly" and a "fast-paced startup environment" suggests that flexibility and dedication beyond standard hours may be occasionally required to meet project deadlines.

📝 Enhancement Note: The salary range is an estimation based on provided experience level, location (Holladay, UT), and industry (Technology/AI). Specific compensation will depend on the candidate's qualifications and the company's internal compensation structure. The benefits package is extensive, with unique perks like ski and park passes, indicating a company culture that values employee well-being and outdoor engagement, potentially attracting individuals who appreciate work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Artificial Intelligence, Building Automation, Energy Efficiency, Sustainability). PassiveLogic is at the forefront of redefining building automation with fully autonomous platforms, aiming to significantly reduce global carbon footprints through innovative AI solutions. Company Size: The provided LinkedIn data indicates a company size of 201-500 employees. This suggests a dynamic, growing organization that offers opportunities for significant impact and career advancement, balancing the agility of a startup with the structure of a scaling enterprise. Founded: PassiveLogic was founded in 2017. This relatively young company has rapidly advanced its technology, backed by leading investors, indicating a culture of rapid innovation and ambitious growth.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, which is typically a function within the Go-To-Market (GTM) organization.
• This team likely includes roles such as content creators, marketing managers, product marketers, and potentially UI/UX designers, fostering a collaborative environment.
• Reporting structure would typically be to a Creative Director, Head of Marketing, or a Design Lead, with close collaboration expected with Product Management and Engineering teams.

Methodology:

• Data-Driven Decisions: While a design role, the company's AI focus implies an underlying data-driven approach, where design effectiveness is measured by its ability to communicate complex information and drive understanding.
• Agile Development & Iteration: The mention of "iterating quickly without sacrificing craft" points to agile methodologies, where rapid prototyping and feedback loops are common.
• Cross-Functional Collaboration: The emphasis on working with product, marketing, and engineering highlights a highly integrated, collaborative workflow essential for translating technical innovations into market-ready visuals.

Company Website: https://www.passivelogic.com/

📝 Enhancement Note: Given PassiveLogic's focus on AI and sustainability in the built environment, the company culture likely values innovation, technical expertise, collaboration, and a strong mission-driven purpose. The size and founding date suggest a fast-paced, growth-oriented environment where employees can have a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, likely equivalent to an individual contributor role with significant responsibility. It requires substantial experience (5+ years) and the ability to work independently on complex projects, translating high-level concepts. Reporting Structure: The Graphic Designer will report to a Creative Lead or Head of Marketing, working closely with cross-functional teams including Product Management, Engineering, and Marketing. This structure allows for broad exposure to different facets of the business. Operations Impact: The designer's work directly impacts how PassiveLogic's complex technology is understood and perceived by external stakeholders (customers, investors, partners) and internal teams. Effective visual communication is crucial for marketing campaigns, product adoption, investor relations, and internal alignment.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in motion graphics, technical illustration, or AI/sustainability-related visual communication.
• Leadership: Potential to move into a Senior Designer or Art Director role, leading specific projects or mentoring junior designers as the team grows.
• Cross-Functional Skill Development: Gaining deeper understanding of product development, AI technology, and marketing strategy through close collaboration with other departments.
• Impactful Projects: Contributing to high-visibility projects that shape the perception of a groundbreaking technology company.

📝 Enhancement Note: The role is described as "career-defining," suggesting significant potential for growth. The emphasis on translating complex technical details into visuals implies a learning curve and opportunity to develop specialized skills within the AI and building automation sectors, which can be a valuable niche for future career progression.

🌐 Work Environment

Office Type: The role is based in PassiveLogic's Salt Lake City headquarters, operating five days a week in the office. This indicates a strong preference for in-person collaboration, team cohesion, and the benefits of a shared physical workspace for innovation and problem-solving. Office Location(s): 6510 Millrock Dr, Holladay, UT 84121. This location, near the base of Big Cottonwood Canyon, offers unique lifestyle benefits. Workspace Context:

• Collaborative Environment: The emphasis on in-person work suggests an environment designed for team interaction, brainstorming, and spontaneous problem-solving.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially advanced visualization tools will be available.
• Team Interaction: Frequent opportunities to interact with product, marketing, and engineering teams, fostering a dynamic and cross-pollinating work atmosphere.
• Lifestyle Integration: The office location and provided perks (ski pass, park pass, onsite gym) suggest a company that encourages work-life integration and values employee well-being, particularly for those who enjoy outdoor activities.

Work Schedule: While a standard 40-hour work week is implied, the fast-paced startup environment and the need for rapid iteration suggest that flexibility and commitment beyond typical hours may be necessary. The company promotes in-person collaboration five days a week.

📝 Enhancement Note: The mandate for a five-day on-site work week is a key characteristic of the work environment, indicating a culture that prioritizes in-person collaboration and team synergy for innovation and problem-solving. This is crucial for candidates who thrive in such settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit cover letter, resume, and a portfolio showcasing visual storytelling, 2D vector, and motion work.
• Portfolio Review: The hiring team will critically assess the portfolio for narrative thinking, technical concept translation, and consistency. They will look for examples of finished pieces and process documentation.
• Initial Screening/Interview: Typically with a recruiter or hiring manager to assess general fit, experience, and understanding of the role.
• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a case study from their portfolio that demonstrates their ability to translate complex ideas into clear visuals. This is a critical step for evaluating problem-solving and communication skills.
• Team Interviews: Interviews with potential team members and cross-functional collaborators (e.g., product managers, engineers) to evaluate collaboration style and ability to work with diverse stakeholders.
• Final Interview: Likely with senior leadership to discuss strategic alignment, cultural fit, and long-term vision.

Portfolio Review Tips:

• Curate for Narrative: Select projects that clearly demonstrate your ability to tell a story from beginning to end, not just isolated design assets. Use case studies to explain the narrative arc.
• Showcase Process: Include storyboards, animatics, sketches, and explanations of your design thinking to illustrate how you approach complex problems and iterate.
• Highlight Technical Translation: Prioritize projects where you successfully translated complex or technical information into accessible visuals.
• Demonstrate Cross-Format Skills: Ensure your portfolio includes examples of both 2D vector work and motion graphics.
• Tailor to PassiveLogic: If possible, subtly hint at how your skills align with PassiveLogic's mission in the built environment, AI, or sustainability through your project selection or descriptions.

Challenge Preparation:

• Understand the Core Problem: Be prepared to analyze and deconstruct complex technical concepts presented in a challenge.
• Focus on Clarity: Your primary goal will be to simplify and communicate effectively. Think about the simplest way to convey the core message visually.
• Structure Your Response: For any design challenge, outline your approach, present your visual solution, and explain your rationale clearly. Be ready to defend your design choices.
• Practice Articulation: Rehearse explaining your design process and decisions concisely, as you will need to communicate these to non-design stakeholders.

📝 Enhancement Note: The application instructions explicitly request a portfolio that shows "Narrative thinking (storyboards, sequences, explainer visuals)," "Both 2D vector and motion work," and "Finished pieces and process where possible." This strongly indicates that the portfolio review is a core component of the selection process, requiring candidates to demonstrate not just aesthetic skill but also strategic communication and process-oriented thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration. Proficiency in Photoshop and Illustrator is expected.
• Figma: A key tool for collaborative design, UI design, and potentially prototyping, indicating a modern design workflow.
• Motion Design Software: While not explicitly listed as a "must-have," After Effects and Motion are mentioned as preferred, suggesting that experience in these tools for animation and motion graphics is highly valued.

Analytics & Reporting:

• While not a direct responsibility for this role, understanding how visual assets perform on different platforms (e.g., engagement metrics for videos, click-through rates for marketing materials) is beneficial. Designers may interact with analytics dashboards to understand content performance.

CRM & Automation:

• No direct CRM or automation tools are listed for this role, as it is primarily a creative function. However, understanding how marketing automation platforms or CRM systems are used by the marketing team can provide context for asset creation.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma) are industry standards for graphic and UI design. The mention of After Effects and Motion points towards a need for dynamic visual content creation, aligning with the role's requirement for motion graphics.

👥 Team Culture & Values

Operations Values:

• Innovation & Transformation: A core value, driven by the company's mission to revolutionize building automation with AI. Designers are expected to contribute creative solutions that push boundaries.
• Sustainability: A foundational principle influencing the company's technology and operations. Visuals may need to reflect this commitment.
• Collaboration & Teamwork: Essential for translating complex technical information. Designers must work seamlessly with product, engineering, and marketing.
• Excellence & Craftsmanship: A high standard for quality is expected, even in a fast-paced environment. Designs must be both effective and visually polished.
• Lifelong Learning: The company seeks individuals eager to learn, adapt, and grow, reflecting the dynamic nature of the AI and technology sectors.

Collaboration Style:

• Integrated Cross-Functional Teams: The role requires close collaboration with product, marketing, and engineering, suggesting a highly integrated approach where designers are involved early in project conception and provide ongoing creative input.
• Feedback Loops: Expect regular feedback sessions and critiques from various stakeholders to refine visual narratives and ensure alignment with project goals.
• Shared Ownership: A culture where teams collectively own the success of projects, with designers contributing their expertise to achieve common objectives.

📝 Enhancement Note: The company's mission around AI, sustainability, and transforming the built environment suggests a culture that values purpose-driven work, technical excellence, and forward-thinking solutions. The emphasis on "lifelong learning" and "practitioners" implies a growth mindset and a focus on practical application of skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Extreme Complexity: The primary challenge will be to distill highly technical and abstract AI concepts into simple, intuitive visuals. This requires deep understanding and creative problem-solving.
• Maintaining Consistency Across Formats: Ensuring a unified brand and narrative voice across diverse mediums (stills, motion, presentations) requires meticulous attention to detail and strategic planning.
• Fast-Paced Iteration: Balancing the need for rapid design iterations with maintaining high craft quality in a startup environment can be demanding.
• Cross-Functional Alignment: Effectively communicating design rationale and managing feedback from diverse teams (engineering, product, marketing) with different priorities.

Learning & Development Opportunities:

• Deep Dive into AI & Building Automation: Gaining specialized knowledge in a cutting-edge industry that can enhance future career prospects.
• Advanced Visual Communication: Developing expertise in explaining complex technical systems through innovative visual storytelling techniques.
• Cross-Disciplinary Exposure: Learning about product development lifecycles, marketing strategies, and engineering challenges through daily collaboration.
• Potential for Leadership: As the company grows, opportunities may arise for senior design roles, project leadership, or mentoring junior designers.

📝 Enhancement Note: The challenges are framed around the unique demands of the role and industry, such as translating complex technical concepts and maintaining consistency in a fast-paced environment. Growth opportunities are tied to industry-specific knowledge acquisition and potential advancement within a scaling tech company.

💡 Interview Preparation

Strategy Questions:

• Visualizing Technical Concepts: Be prepared to discuss how you would approach designing a visual to explain a complex AI concept (e.g., "autonomous platform," "reinventing fundamental principles of automation"). Focus on your process, tools, and target audience.
• Narrative Design Process: Explain your methodology for developing a visual narrative from concept to completion. Use examples from your portfolio that demonstrate storyboarding, pacing, and clarity.
• Balancing Speed and Quality: How do you manage tight deadlines while ensuring high-quality design output? Discuss your workflow for rapid iteration and maintaining craft.

Company & Culture Questions:

• Understanding PassiveLogic's Mission: Research PassiveLogic's technology, its impact on sustainability, and the building automation industry. Be ready to articulate why you are passionate about this mission.
• Collaboration Style: Describe your experience working with engineering and product teams. How do you handle feedback from non-designers?
• Impact Measurement: How do you measure the success of your design work? While not a direct analytics role, consider how visuals contribute to business objectives like understanding, engagement, or persuasion.

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio presentation around key projects that best showcase your storytelling ability and technical translation skills.
• Tell the Story: For each project, explain the problem, your approach, the challenges, your process (including any iterations), and the final outcome. Emphasize the "why" behind your design decisions.
• Highlight Key Skills: Explicitly point out examples of your 2D vector work, motion graphics, narrative development, and how you've maintained brand consistency.
• Be Ready for Deep Dives: Prepare to answer detailed questions about specific design choices, tools used, and your thought process.
• Showcase "Extra Mile" Project: If you include a self-initiated project, be prepared to explain its origin, your motivation, and what you learned from it.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of the role, emphasizing the translation of complex technical ideas, narrative design, and the importance of the portfolio as a storytelling tool.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the PassiveLogic teamtailor portal.
• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating visual storytelling, narrative thinking (storyboards, sequences), and your ability to translate complex technical concepts into clear, engaging visuals. Ensure it includes both 2D vector and motion work.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in graphic and motion design, emphasizing skills in Adobe Creative Suite, Figma, communication, collaboration, and strategic project planning. Quantify achievements where possible.
• Cover Letter Crafting: Write a compelling cover letter explaining why you are the perfect candidate for PassiveLogic, specifically addressing your passion for their mission in AI, building automation, and sustainability, and how your design skills align with their needs.
• Company Research: Thoroughly research PassiveLogic's technology, mission, and company culture. Be prepared to discuss how your values and aspirations align with theirs, particularly regarding innovation and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.