Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: PAISLEY CRAFTS LLC
Location: Fresno, California, United States
Job Type: Full-time
Category: Marketing Operations / Creative Services
Date Posted: August 15, 2025
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: On-site

🚀 Role Summary

• Develop and execute graphic design concepts for diverse digital marketing, new product launches, advertising campaigns, signage, and trade show materials.
• Uphold brand integrity and consistency by adhering strictly to established brand templates and guidelines throughout all design projects.
• Collaborate closely with brand, design, and marketing teams to ensure creative output not only meets but exceeds expectations, reflecting current market trends and consumer insights.
• Manage the end-to-end production process for new products and packaging, including meticulous proofing, adherence to Quality Control (QC) procedures, and proactive issue resolution with product vendors.

📝 Enhancement Note: This role is positioned within marketing operations, focusing on the visual execution of GTM (Go-To-Market) strategies and brand asset management. The emphasis on adhering to brand templates and collaborating with marketing teams highlights its operational importance in maintaining brand consistency and supporting campaign execution.

📈 Primary Responsibilities

• Conceptualize and design visual assets for digital marketing initiatives, including social media graphics, email banners, and website elements, ensuring alignment with campaign objectives and brand identity.
• Create compelling designs for new product programs and packaging that effectively communicate product value and appeal to target consumer segments.
• Develop impactful advertising materials, both digital and print, that resonate with target audiences and drive engagement, adhering to media specifications and brand guidelines.
• Design clear and attractive signage and trade show materials that enhance brand visibility and product presentation at events and retail locations.
• Follow through on the production lifecycle of new products and packaging, performing detailed proofreading, executing QC checks, and troubleshooting any vendor-related production issues.
• Maintain an in-depth understanding of internal brands, target consumer bases, competitive landscapes, emerging design trends, color palettes, and relevant technologies to inform design decisions.
• Facilitate effective communication within the creative team and with external clients to ensure all design concepts remain within approved brand guidelines and address client feedback promptly.
• Support the strategic ideation process for brand philosophy, category positioning, and business growth initiatives through innovative design solutions.
• Meet or exceed all project deadline requirements, demonstrating strong time management and prioritization skills to ensure timely delivery of creative assets.
• Perform all other assigned duties that contribute to the overall success and future growth of iLoveToCreate, showcasing adaptability and a commitment to operational excellence.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate within a structured marketing framework, managing multiple projects with a focus on brand consistency and production efficiency. The mention of "new product programs" and "packaging" suggests involvement in product marketing operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Communications, Art, Advertising, or a closely related field, with a strong academic foundation in color theory, illustration, web design principles, and the proficient use of graphic design applications.

Experience:

• A minimum of 5 years of professional experience in a Graphic Designer role, with a proven track record of delivering high-quality design work.
• Significant experience in print design is mandatory, demonstrating proficiency in preparing files for various print production methods.
• Experience within the creative industry or a related business sector is considered a strong advantage.

Required Skills:

• Mastery of fundamental graphic design principles, including a sharp eye for visual detail, color theory, typography, proportion, scale, layout composition, and effective visual presentations.
• Exceptional communication skills (visual, oral, written, email) to clearly articulate design concepts, recommendations, and rationale to clients and internal teams during both formal and informal presentations.
• Proven time management and resource allocation abilities to consistently meet and exceed project deadlines while maintaining transparent communication regarding project needs and status.
• Expertise in the Adobe Creative Suite, specifically Photoshop and Illustrator, for creating and manipulating digital graphics and layouts.
• Proficiency in Google Suite (Docs, Sheets, Slides) and Microsoft Office (Outlook, Word, Excel, PowerPoint) for project management, collaboration, and documentation.
• Ability to process, manage, and manipulate raw camera data and digital imagery for design and packaging applications, ensuring optimal quality and usability.
• Skill in converting artwork from working formats to finalized, appropriate file formats suitable for specific print applications and production requirements.
• Proficiency in file transfer protocols such as FTP or Dropbox for uploading files to vendor sites and managing digital asset distribution.

Preferred Skills:

• Experience with InDesign for layout and publication design.
• Familiarity with Digital Asset Management (DAM) systems for organizing and retrieving creative assets.
• Working knowledge of Mac computer hardware and server file structure maintenance.
• Experience with large-format printing and finishing techniques using equipment like EPSON large-format printers and spray booths.

📝 Enhancement Note: The requirement for 5+ years of experience and specific software proficiencies (Adobe Creative Suite, Microsoft Office, Google Suite) suggests a mid-to-senior level role requiring a strong operational understanding of design workflows and asset management. The emphasis on print design and file transfer protocols indicates a need for hands-on production knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in graphic design principles, including a diverse range of projects that demonstrate expertise in typography, color theory, layout, and visual hierarchy.
• Projects that highlight experience in preparing files for various print production methods, demonstrating an understanding of pre-press requirements and color separations.
• Examples of digital marketing assets, such as social media graphics, email marketing visuals, and web banners, illustrating an ability to design for online platforms and engagement.
• Case studies or project examples that detail the design process from concept to final output, emphasizing problem-solving, client collaboration, and adherence to brand guidelines.
• Demonstrations of proficiency in managing and manipulating digital imagery for packaging and product marketing materials, showcasing attention to detail and aesthetic quality.

Process Documentation:

• Ability to document design workflows, from initial brief and concept development through to final file preparation and delivery, ensuring clarity and repeatability.
• Experience in creating and adhering to style guides and brand manuals to maintain consistent visual communication across all touchpoints.
• Familiarity with version control and asset management processes to organize and track design iterations and final deliverables efficiently.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the job description strongly implies the need for a portfolio that showcases practical skills in print production, digital asset creation, and adherence to brand standards. This is crucial for a role focused on executing marketing and product initiatives.

💵 Compensation & Benefits

Salary Range:

• The estimated annual salary for this Graphic Designer position in Fresno, California, falls within the range of $55,000 to $65,000 USD. This range is based on the provided salary data and industry benchmarks for graphic designers with 5-10 years of experience in a mid-sized market.

Benefits:

• Specific benefits are not detailed in the provided job description. However, typical benefits offered by companies of this size and industry may include health, dental, and vision insurance, paid time off (PTO), holidays, and potential for retirement savings plans (e.g., 401k).

Working Hours:

• The role is expected to require approximately 40 hours per week, characteristic of a full-time position. While the description emphasizes meeting deadlines, it does not specify flexibility or overtime policies.

📝 Enhancement Note: The salary range provided is $55,000-$65,000 annually. Based on cost of living data for Fresno, CA, this range is competitive for a mid-level graphic designer. Benefits are not detailed, so candidates should inquire during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts / Retail
Company Size: The company size is not explicitly stated, but PAISLEY CRAFTS LLC is likely a small to medium-sized enterprise (SME) given the context of a single listed role. This suggests a potentially more intimate team environment where individual contributions have a visible impact.
Founded: The founding date is not provided.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department. This team may include other designers, copywriters, photographers, and marketing specialists.
• Reporting structure is not specified but typically, a Graphic Designer would report to a Creative Director, Marketing Manager, or a Senior Designer.
• Cross-functional collaboration is expected with product development, sales, and potentially external vendors to ensure design elements align with product launches and promotional activities.

Methodology:

• Design execution will follow established brand guidelines and templates, emphasizing consistency and adherence to quality standards.
• Collaboration will be key, with designers working alongside other creative professionals to brainstorm and refine concepts.
• Project management will involve adhering to deadlines and effectively managing design assets.

Company Website: ilovetocreate.com

📝 Enhancement Note: PAISLEY CRAFTS LLC, operating under ilovetocreate.com, is likely focused on craft supplies and creative products. This suggests a company culture that values creativity, innovation, and a passion for DIY and artistic expression. The designer's role will be crucial in visually communicating these values.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, requiring 5+ years of experience. It involves executing established design strategies and processes rather than defining them, but with significant responsibility for brand consistency and production quality.
Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager, working within a team that supports broader marketing and product development goals. Collaboration with various departments is expected.
Operations Impact: The Graphic Designer’s work directly impacts brand perception, marketing campaign effectiveness, and product appeal. High-quality visual assets are critical for driving sales, customer engagement, and maintaining brand loyalty in the arts and crafts market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like packaging design, digital marketing visuals, or large-format print production.
• Project Leadership: Potential to lead design elements for specific product lines or marketing campaigns as experience grows.
• Cross-functional Exposure: Gain exposure to product development and marketing strategy, potentially leading to roles in Brand Management or Marketing Coordination.
• Mentorship: As a mid-level professional, there's an opportunity to mentor junior designers or provide guidance on design best practices.

📝 Enhancement Note: For a Graphic Designer, "operations" growth often involves moving towards project management within creative teams, specializing in areas like brand asset management, or transitioning into roles that bridge creative execution with marketing strategy.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office or studio setting.
Office Location(s): 5661 E Shields Ave, Fresno, CA 93727. This location is within Fresno, California.

Workspace Context:

• The workspace will likely be a collaborative environment where designers interact with other creative professionals. Access to necessary design software and potentially specialized printing equipment is expected.
• Opportunities for team collaboration will be present, facilitating brainstorming sessions and feedback exchanges on design projects.
• The physical demands mentioned (standing, reaching, lifting up to 40 lbs) suggest a potential need to interact with physical materials, possibly for printing or craft-related tasks.

Work Schedule:

• Standard full-time hours, approximately 40 hours per week, are expected. The emphasis on meeting deadlines suggests that occasional extra hours might be necessary during peak periods, but the core schedule is likely consistent.

📝 Enhancement Note: The mention of specific tools like an "EPSON large-format printer and Spray booth" and physical requirements like lifting suggests the work environment might involve hands-on production or testing of print materials, beyond typical desk-bound design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design aesthetic. Candidates will be evaluated on their experience with required software and print design.
• Skills Assessment/Portfolio Review: This stage will likely involve a more in-depth discussion of your portfolio, focusing on specific projects, your design process, problem-solving skills, and ability to adhere to brand guidelines. Be prepared to discuss your contributions, challenges, and outcomes for key projects.
• Technical/Creative Exercise: You may be asked to complete a design challenge or a case study relevant to the company's needs, demonstrating your ability to create assets under specific constraints and brand requirements.
• Team/Manager Interview: An interview with the hiring manager or key team members to assess cultural fit, communication skills, and how you would integrate into the existing creative team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role, emphasizing print design, digital marketing assets, and packaging.
• Showcase Process: For each project, briefly explain the brief, your design process, the challenges you faced, your solutions, and the final outcome. Highlight how you applied brand guidelines and met project objectives.
• Highlight Print Expertise: Include examples demonstrating your understanding of print production, file preparation, and color management.
• Quantify Achievements: If possible, include metrics or results that showcase the impact of your design work (e.g., increased engagement, successful product launch).
• Digital Presentation: Ensure your portfolio is easily accessible online (PDF, website) and well-organized for a smooth virtual or in-person review.

Challenge Preparation:

• Understand Brand: Research PAISLEY CRAFTS LLC and ilovetocreate.com thoroughly. Familiarize yourself with their current visual identity, product range, and target audience.
• Practice Design Principles: Be ready to discuss your approach to typography, color theory, and layout in the context of a hypothetical design brief.
• Time Management: If given a design challenge, allocate your time wisely, focusing on delivering a strong concept and clear execution within the given timeframe.

📝 Enhancement Note: The emphasis on print design and adherence to brand templates means your portfolio should clearly demonstrate these capabilities. Be prepared to articulate your design decisions and how they align with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for image editing, vector graphics creation, and layout design.
• Microsoft Office Suite: Word, Excel, PowerPoint for documentation, data handling, and presentations.
• Google Suite: Docs, Sheets, Slides for collaborative work and cloud-based document management.
• Disk Tracker: Likely a system for tracking files, projects, or inventory; understanding its function will be beneficial.

Analytics & Reporting:

• While not explicitly mentioned for this role, familiarity with basic analytics for digital marketing assets (e.g., engagement rates for social media graphics) could be advantageous.

CRM & Automation:

• RingCentral: A communication platform, likely used for internal and external calls and messaging.
• FTP/Dropbox: For secure file transfer and sharing with vendors and team members.
• Digital Asset Management (DAM)/Portfolio: Systems for storing, organizing, and retrieving creative assets; familiarity with DAM principles is a plus.

📝 Enhancement Note: Proficiency in Adobe Photoshop and Illustrator is non-negotiable. Experience with file transfer protocols and collaborative cloud-based tools like Google Drive is also critical for effective workflow management in a creative operations setting.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, expecting designers to bring fresh ideas and visually appealing solutions to marketing and product initiatives.
• Brand Adherence: Strict commitment to maintaining brand consistency across all visual communications, ensuring a unified brand experience.
• Attention to Detail: A critical behavior, requiring meticulousness in design execution, proofreading, and file preparation to ensure high-quality output.
• Collaboration & Teamwork: Emphasis on working effectively with other designers, marketers, and stakeholders to achieve shared project goals.
• Efficiency & Timeliness: Meeting deadlines and managing workload effectively to support the operational cadence of marketing campaigns and product launches.

Collaboration Style:

• Designers are expected to collaborate closely with marketing teams, product development, and potentially external vendors.
• Open communication and constructive feedback are likely encouraged within the creative team to refine designs and ensure project success.
• The ability to articulate design rationale and actively participate in creative brainstorming sessions is valued.

📝 Enhancement Note: The company's likely focus on arts and crafts suggests a culture that values passion, hands-on creativity, and a shared enthusiasm for DIY projects, which the designer's visual output should reflect.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision within strict brand guidelines and templates.
• Meeting Tight Deadlines: Managing multiple projects simultaneously and delivering high-quality work under pressure, common in marketing operations.
• Production Quality Assurance: Ensuring flawless execution of print-ready files and troubleshooting production issues with vendors.
• Adapting to Trends: Staying current with design trends while maintaining brand integrity and relevance in the competitive arts and crafts market.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite or explore new design technologies.
• Specialization in Print Production: Gaining deeper knowledge of print processes, materials, and finishing techniques.
• Exposure to Product Development: Understanding the product lifecycle from concept to market, enhancing design relevance.
• Cross-functional Project Involvement: Contributing to broader marketing campaigns, offering growth in strategic design thinking.

📝 Enhancement Note: For a graphic designer in an operational role, growth often involves mastering production workflows, becoming an expert in brand asset management, or taking on project management responsibilities within the creative department.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to work within strict brand guidelines. How did you ensure your creative output remained innovative while adhering to the established framework?" (Focus on balancing creativity with operational constraints).
• "Walk me through your process for preparing a design for print. What are the key considerations for ensuring a successful print outcome?" (Demonstrate technical print knowledge and process adherence).
• "How do you prioritize your workload when faced with multiple urgent design requests from different departments?" (Highlight time management and operational prioritization skills).
• "Tell me about a project where you had to collaborate closely with a marketing team or a product manager. What was your role, and how did you ensure effective communication and alignment?" (Showcase collaboration and stakeholder management).

Company & Culture Questions:

• "What are your favorite design trends in the arts and crafts industry right now, and how might they be applied to our brand?" (Assess industry awareness and creative application).
• "How do you stay updated on new design tools and techniques?" (Evaluate continuous learning and adaptability).
• "Describe your ideal work environment and how you contribute to a positive team culture." (Gauge cultural fit and teamwork).

Portfolio Presentation Strategy:

• Project Selection: Choose projects that clearly showcase your print design capabilities, digital marketing assets, and packaging design experience.
• Narrative: For each project, tell a concise story: the problem, your solution, the process, and the outcome. Emphasize your role and the impact of your design.
• Technical Details: Be ready to discuss the software used, file formats, and any specific print production considerations for your print-based projects.
• Brand Alignment: Explicitly mention how your work aligns with brand guidelines and contributes to marketing objectives.

📝 Enhancement Note: Be prepared to discuss the practical application of design principles and software skills in a business context, demonstrating how your creative output supports operational goals and brand consistency.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.
• Portfolio Customization: Tailor your portfolio to highlight your strongest print design work and digital marketing assets, demonstrating your ability to adhere to brand guidelines. Select 5-7 projects that best showcase your skills relevant to PAISLEY CRAFTS LLC.
• Resume Optimization: Ensure your resume clearly lists your 5+ years of experience, proficiency in Adobe Creative Suite (Photoshop, Illustrator), and any relevant print design achievements. Use keywords such as "graphic design," "print production," "digital marketing," and "brand consistency."
• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how you manage time and priorities. Prepare to discuss specific projects from your portfolio in detail and how they align with the company's needs.
• Company Research: Thoroughly review PAISLEY CRAFTS LLC and ilovetocreate.com. Understand their brand aesthetic, product offerings, and target audience to demonstrate your genuine interest and suitability for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.