Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: OTR Group

Location: Kensington, South Australia, Australia

Job Type: Full-Time

Category: Creative & Design

Date Posted: March 17, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and marketing collateral across OTR Group's diverse portfolio of retail, convenience, and quick-service restaurant brands.

• The Graphic Designer will be instrumental in bringing campaigns, brand assets, and in-store experiences to life through innovative design solutions.

• This position offers a dynamic opportunity to work on a variety of creative projects, from packaging development to digital and print assets, and motion graphics.

• The role demands a blend of creative vision, technical execution, and collaborative spirit within a fast-paced, evolving retail environment.

📝 Enhancement Note: Based on the company's description of OTR Group as a rapidly expanding nationwide retail powerhouse with multiple well-known brands and Viva Energy's national footprint, this role is positioned within a significant and dynamic consumer-facing organization. The emphasis on "transformation" and "uniting brands" suggests a need for a designer who can contribute to evolving brand consistency and visual impact across a complex ecosystem. The "0-2 years" experience level indicates an entry-level to junior position, likely focused on execution and learning within established brand guidelines, with potential for growth.

📈 Primary Responsibilities

• Lead and execute packaging development projects from conceptualization through to final artwork, ensuring brand consistency and market appeal.

• Design and produce a wide array of graphic assets for both digital and print platforms, including social media content, marketing collateral, and in-store promotional materials.

• Develop engaging animation and motion graphics to enhance campaigns, digital content, and in-store screen displays.

• Create short-form motion assets tailored for various digital channels, optimizing for engagement and impact.

• Collaborate closely with marketing and brand teams to support campaign development, brand initiatives, and content creation efforts.

• Manage multiple design projects concurrently in a fast-paced environment, ensuring timely delivery and high-quality output.

• Translate creative concepts into compelling visual narratives that resonate with target audiences across different brands.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strong emphasis on execution across multiple media. The mention of "packaging development" and "in-store experiences" points to a need for an understanding of physical product design and retail environments, beyond purely digital design. The requirement to "develop animation and motion graphics" and "produce short-form motion assets" suggests a need for proficiency in motion design software, which is a key differentiator for modern graphic design roles.

🎓 Skills & Qualifications

Education:

• While a formal degree in Graphic Design, Visual Arts, or a related field is often preferred, equivalent practical experience and a strong portfolio will be highly considered.

Experience:

• 0-2 years of professional graphic design experience, with a demonstrable track record of creating compelling visual assets.

• Experience in a fast-paced, agency, or in-house creative environment is advantageous.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong conceptualization and design thinking skills, with the ability to translate briefs into impactful visuals.

• Excellent understanding of typography, color theory, layout, and visual hierarchy.

• Experience in creating digital assets for social media, web, and digital advertising.

• Ability to produce print-ready artwork and understand print production processes.

• Strong communication and collaboration skills, with the ability to work effectively within a team.

• A keen eye for detail and a commitment to producing high-quality work.

Preferred Skills:

• Proficiency in motion graphics and animation software (e.g., Adobe After Effects).

• Experience with video editing software (e.g., Adobe Premiere Pro).

• Familiarity with packaging design principles and artwork production.

• Understanding of brand guidelines and ability to maintain brand consistency across diverse assets.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

• Basic understanding of UX/UI principles for digital design applications.

📝 Enhancement Note: The "0-2 years" experience level implies that while foundational design skills are essential, advanced expertise in specialized areas like complex motion graphics or extensive packaging development might be less critical than adaptability, a strong portfolio, and a willingness to learn. The inclusion of After Effects and Premiere Pro as preferred skills highlights the growing importance of motion and video content in modern marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design work, demonstrating versatility across different mediums (digital, print, packaging).

• Case studies or examples of projects that illustrate the design process from brief to final execution.

• Visuals that highlight an understanding of brand identity and the ability to apply it consistently.

• Examples of packaging design concepts or final artwork, if applicable.

• Demonstrations of motion graphics or animation work, if available.

Process Documentation:

• While formal process documentation might not be a primary requirement for this junior role, candidates should be prepared to discuss their design process.

• Ability to articulate how they approach a design brief, conduct research, develop concepts, and iterate based on feedback.

• Understanding of workflow management for creative projects, including time management and asset organization.

📝 Enhancement Note: For a junior Graphic Designer role, the portfolio is paramount. It serves as the primary evidence of their skills and creative potential. The emphasis should be on variety, execution quality, and understanding of design principles. While formal process documentation isn't expected, the ability to articulate their design thinking and workflow is crucial for interview discussions.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Exclusive staff benefits via the OTR App, which may include discounts on fuel, food, beverages, and other retail products.

• Free and confidential Employee Assistance Program (EAP) for mental health and wellbeing support.

• Opportunities for professional development and training within a growing organization.

Working Hours:

• Standard full-time working hours are typically 40 hours per week.

• Specific daily start and end times will be confirmed by the hiring team, with potential for some flexibility depending on project demands and team coordination.

📝 Enhancement Note: The salary range is an estimation based on typical junior designer compensation in the Australian market, specifically Adelaide. The provided benefits are explicitly mentioned in the job description, highlighting their value to potential candidates. The standard 40-hour work week is assumed for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail, Convenience Stores, Quick Service Restaurants, Energy Distribution (via Viva Energy).

Company Size: OTR Group operates over 1000 retail locations and employs a significant number of people. Viva Energy Australia is an ASX-listed company, indicating a large corporate structure.

Founded: Viva Energy Australia was formed in 2014, and OTR Group has a history of innovation within its retail operations. The company is currently undergoing a significant transformation to unite its brands and create a stronger, more connected identity.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Brand team, potentially within a larger creative department.

• Collaboration will be close with marketing managers, brand specialists, and potentially other designers or creatives.

• Reporting structure will likely be to a Creative Lead, Marketing Manager, or similar role.

Methodology:

• The company is in a phase of transformation, suggesting a culture that embraces change and evolution.

• There's an emphasis on innovation and "outside-the-box thinking."

• A data-driven approach is implied through its connection to Viva Energy and retail operations, though the design role will focus on creative output.

• Emphasis on creating a "stronger, more connected identity" suggests a focus on brand consistency and cohesive visual communication.

Company Website: otr.com.au

📝 Enhancement Note: The company culture is described as dynamic, innovative, and in a growth phase. The "transformation" aspect suggests an environment that values adaptability and forward-thinking. The connection to Viva Energy and a large retail footprint implies a professional, structured environment with opportunities for significant impact.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior Graphic Designer role (0-2 years experience). It's an opportunity to build a foundation in a large, multi-brand retail organization.

Reporting Structure: The role will report into a Marketing or Creative leadership position, likely a Creative Lead or Marketing Manager, who will guide project assignments and professional development.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales through compelling visual communications across all touchpoints – from packaging and in-store displays to digital advertising and social media. Their creativity contributes to the overall success and market presence of OTR Group's diverse brand portfolio.

Growth Opportunities:

• Skill Specialization: Opportunity to develop deeper expertise in specific design areas like packaging, motion graphics, or digital campaign design based on project involvement and personal interest.

• Brand Management: Potential to grow into roles with more responsibility for specific brand visual identities or campaign creative direction as experience is gained.

• Leadership Track: With significant experience and demonstrated leadership, there's potential to move into Senior Designer, Art Director, or Creative Lead roles within OTR Group or Viva Energy.

• Cross-Functional Experience: Exposure to various facets of marketing and retail operations can open doors to broader marketing roles or brand management positions.

📝 Enhancement Note: For a junior role, the emphasis is on skill acquisition and gaining broad exposure. The company's growth and transformation provide a fertile ground for an ambitious designer to learn, contribute, and advance. The clear path from junior to senior roles and potential for cross-functional movement is a key selling point.

🌐 Work Environment

Office Type: The role is based on-site in Kensington, South Australia. This suggests a typical office environment where creative teams collaborate.

Office Location(s): Kensington, Adelaide, South Australia. This location offers a balance of professional work environment with the lifestyle benefits of living in Adelaide.

Workspace Context:

• This role is within a creative team, likely fostering a collaborative and dynamic workspace.

• Access to necessary design hardware and software (Adobe Creative Suite, potentially motion graphics software) is expected.

• Opportunities for brainstorming, feedback sessions, and team critiques will be integral to the workflow.

Work Schedule:

• The standard work schedule is full-time, typically 40 hours per week.

• While on-site, there may be some flexibility in daily hours, subject to team and project needs. The focus is on delivering high-quality creative output within agreed timelines.

📝 Enhancement Note: The on-site requirement in Kensington, Adelaide, is a key factor. This implies a traditional office setting conducive to team collaboration and direct mentorship, which is often beneficial for junior creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review including CV and portfolio submission.

• First Interview (Hiring Manager/Team Lead): Discussion about your background, design philosophy, creative process, and initial assessment of cultural fit. This is where your portfolio will be discussed in detail.

• Creative Assessment/Task: Potentially a short design exercise or a more in-depth case study presentation, designed to evaluate your skills in a practical context relevant to OTR Group's brands.

• Final Interview: May involve meeting with broader marketing or brand leadership to discuss your suitability for the role and long-term potential within the company.

Portfolio Review Tips:

• Curate Wisely: Select your strongest, most relevant work. For this role, include examples of branding, digital assets, print materials, and ideally any packaging or motion graphics.

• Show Your Process: For 1-3 key projects, briefly explain the brief, your thought process, challenges faced, and how you arrived at the final design. This demonstrates your problem-solving abilities.

• Tailor to OTR: If possible, include a speculative piece or two that aligns with OTR Group's brands or the retail/convenience sector. This shows initiative and understanding.

• High-Quality Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., PDF or well-designed website).

• Quantify Impact (if possible): If any of your past work led to measurable results (e.g., increased engagement, successful campaign launch), highlight this.

Challenge Preparation:

• Understand the Brands: Familiarize yourself with OTR Group's various brands (Reddy Express, Smokemart & GiftBox, Krispy Kreme, Hungry Jacks, Oporto, Guzman y Gomez, etc.) and their current visual styles.

• Retail Context: Think about the unique design challenges and opportunities within the retail and convenience sector.

• Motion Graphics Basics: If motion graphics are preferred, be ready to discuss your approach to creating simple animations.

• Brand Consistency: Be prepared to discuss how you would maintain brand consistency across multiple, distinct brands.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design decisions and demonstrate their understanding of branding and the retail environment. A practical assessment is likely, so practicing design challenges and portfolio presentations is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logo design, and layout.
  • InDesign: For page layout and print design, including brochures and POS materials.

• Motion Graphics & Animation:

  • Adobe After Effects: Essential for developing animation and motion graphics as specified in the role.

• Video Editing (Preferred):

  • Adobe Premiere Pro: Useful for editing short-form video content for digital channels.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design function, but understanding how marketing materials integrate with campaign management or CRM systems could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The specific inclusion of After Effects highlights the company's need for modern, dynamic visual content. Familiarity with these tools is a baseline requirement, and candidates should be prepared to demonstrate their skills.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A core value, reflected in the company's transformation and desire for "big ideas."

• Collaboration: Essential for working across multiple brands and with marketing teams.

• Passion for Craft: A genuine love for design and a drive to create impactful work.

• Adaptability: Key in a fast-paced, evolving retail environment undergoing significant change.

• Customer Focus: While not explicitly stated for design, all retail operations ultimately serve the customer, so design should aim to resonate with target audiences.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, brand managers, and potentially retail operations to ensure designs meet business objectives and brand guidelines.

• Feedback Exchange: Openness to receiving and giving constructive feedback to refine creative output.

• Team-Oriented: Contributing to a positive and productive team environment where ideas are shared and supported.

• Agile Approach: The fast-paced nature of retail and marketing campaigns implies a need for agile workflows and quick turnarounds.

📝 Enhancement Note: The culture values creativity, innovation, and collaboration. For a junior designer, demonstrating an eagerness to learn, a positive attitude, and a collaborative spirit will be as important as technical skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Managing diverse brand identities and ensuring visual consistency across a wide portfolio.

• Fast-Paced Environment: Adapting to rapid campaign cycles and evolving marketing needs in the retail sector.

• Evolving Trends: Staying current with design trends, software updates, and digital platform requirements.

• Translating Concepts: Effectively translating abstract marketing objectives into tangible, impactful visual designs.

Learning & Development Opportunities:

• Skill Enhancement: Deepening expertise in motion graphics, packaging design, or specific digital design disciplines.

• Industry Exposure: Gaining experience with a broad range of retail and food & beverage brands.

• Mentorship: Learning from experienced marketing and creative professionals within OTR Group and Viva Energy.

• Career Advancement: Opportunities to progress into more senior design or art direction roles as experience grows.

• Industry Conferences/Webinars: Potential for participation in relevant design events to stay abreast of industry advancements.

📝 Enhancement Note: The challenges are inherent to a multi-brand retail environment and a junior role, presenting opportunities for significant learning and skill development. The company's growth phase is a major positive for career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your design process from receiving a brief to delivering final assets." (Focus on your workflow, research, ideation, and feedback integration.)

• "How do you approach maintaining brand consistency across different platforms and brands?" (Discuss brand guidelines, understanding brand voice, and visual hierarchy.)

• "Tell us about a time you had to balance multiple creative projects with competing deadlines. How did you manage it?" (Highlight time management, prioritization, and communication skills.)

Company & Culture Questions:

• "What interests you about OTR Group and our brands?" (Research OTR's brands and Viva Energy's mission. Show enthusiasm for the retail sector.)

• "How do you approach collaboration within a creative team and with non-creative stakeholders?" (Emphasize teamwork, communication, and understanding diverse perspectives.)

Portfolio Presentation Strategy:

• Storytelling: Don't just show the final image; tell the story behind each project. Explain the problem, your solution, and the outcome.

• Highlight Process: For 1-2 key projects, walk through your design process, showing sketches, mood boards, or iterations if possible.

• Focus on Relevance: Select projects that best showcase the skills required for this role (digital, print, packaging, motion graphics).

• Be Concise: Present your work clearly and efficiently, respecting the interviewer's time.

• Prepare for Q&A: Anticipate questions about your design choices, software proficiency, and ability to take feedback.

📝 Enhancement Note: Candidates should be prepared to not only showcase their portfolio but also articulate their thought process, design philosophy, and how they align with the company's values and the demands of a fast-paced retail environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and a link to your online portfolio (or a PDF portfolio) through the application portal.

• Portfolio Customization: Ensure your portfolio highlights relevant work, especially digital assets, print materials, and any examples of packaging or motion graphics. Tailor your presentation to showcase your understanding of brand identity and creative execution.

• Resume Optimization: Update your resume to clearly list your skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and any relevant experience in retail or fast-paced environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio pieces, and preparing answers to common interview questions related to creativity, collaboration, and problem-solving.

• Company Research: Thoroughly research OTR Group, its various brands, Viva Energy Australia, and the current retail landscape. Understand their mission, values, and recent marketing initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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