Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Executive Company: Orchids America LLC Location: New Delhi, DL, India Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: December 14, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Develop and execute sophisticated, brand-aligned visual designs that embody the luxury and premium quality of Orchids Lux Home.
• Leverage AI-driven design workflows and tools to enhance concept development and accelerate asset creation for digital marketing campaigns.
• Collaborate closely with the marketing and content teams to translate strategic concepts into compelling visual narratives across multiple platforms.
• Ensure consistent brand identity and aesthetic appeal across all marketing materials, digital platforms, and customer touchpoints.

📝 Enhancement Note: This role is positioned as a Graphic Designer Executive, suggesting a mid-level position with a focus on both creative execution and strategic brand representation within the luxury home décor sector. The emphasis on AI tools indicates a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Brand Visual Development: Create and maintain sophisticated visual assets that consistently reflect the luxury positioning and premium quality of Orchids Lux Home.
• Digital Marketing Design: Design optimized graphics and videos for various digital platforms including Pinterest, LinkedIn, email newsletters, and blog content.
• AI-Enhanced Workflow Integration: Utilize AI design tools (e.g., Midjourney, DALL-E, Adobe Firefly) to expedite concept generation, ideation, and the creation of unique visual assets.
• Cross-Functional Collaboration: Work in close partnership with the marketing and content teams to understand campaign objectives, translate creative briefs into impactful visuals, and ensure timely project delivery.
• Asset Creation: Produce a range of visual collateral, including social media graphics, email templates, web visuals, pins, and short-form video content tailored for a discerning luxury home design audience.
• Brand Consistency Management: Champion and enforce brand guidelines across all marketing materials, ensuring a cohesive and premium brand experience across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills with modern AI integration and a strong focus on digital marketing execution within a specific luxury niche. The collaborative aspect is emphasized, suggesting the need for strong interpersonal and communication skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a mid-level designer role. Relevant certifications in design software or AI tools can also be beneficial.

Experience: A minimum of 2-3 years of professional work experience in graphic design, with a demonstrable portfolio showcasing work relevant to luxury brands, e-commerce, or home décor is required. Experience with digital marketing campaigns and AI design tools is essential.

Required Skills:

• Advanced Adobe Creative Suite Proficiency: Expert-level skills in Photoshop, Illustrator, and InDesign for creating high-fidelity designs.
• AI Design Tool Expertise: Hands-on experience and practical application of AI-enhanced design tools such as Midjourney, DALL-E, Adobe Firefly, Freepik, or similar platforms for concept development and asset creation.
• Digital Marketing Design Acumen: Strong understanding of design principles for social media platforms (Pinterest, LinkedIn), email marketing, blogs, and web visuals.
• Visual Aesthetics for Luxury: Proven ability to craft visually compelling designs that resonate with a luxury home décor audience, demonstrating creativity and a keen eye for detail.
• Collaboration and Communication: Excellent teamwork and interpersonal skills, with the ability to effectively communicate design concepts and receive feedback from cross-functional teams.
• Project Management Skills: Demonstrated ability to manage multiple design projects concurrently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Familiarity with Design Software: Proficiency with Canva Pro, Figma, or Sketch is also noted as a requirement.

Preferred Skills:

• Experience with video editing or motion graphics software.
• Understanding of SEO principles as they relate to visual content.
• Familiarity with A/B testing for visual assets in marketing campaigns.
• Experience working within an e-commerce or retail environment, particularly in the luxury sector.

📝 Enhancement Note: The requirements emphasize a blend of technical design proficiency, a strong portfolio, and practical experience with cutting-edge AI design tools, alongside essential soft skills for collaboration and project management. The target audience for designs (luxury home décor) is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand Consistency: Showcase examples of how you've maintained or evolved brand consistency across various marketing materials and digital platforms for previous clients or employers.
• Luxury Aesthetics Showcase: Present a curated selection of designs that specifically highlight your ability to create sophisticated visuals aligned with luxury branding and premium quality standards.
• Digital Marketing Asset Examples: Include case studies or examples of digital marketing graphics, social media campaigns, email templates, and web visuals designed for specific platforms (Pinterest, LinkedIn, etc.).
• AI Tool Integration Examples: If possible, include examples where AI tools were integral to the design process, illustrating your workflow and the resulting creative output. Quantify efficiency gains or unique creative outcomes if applicable.

Process Documentation:

• Workflow Design: Be prepared to discuss how you approach the design process from brief to final asset, including stages for concept development, feedback incorporation, and finalization.
• AI Integration Strategy: Articulate your strategy for integrating AI tools into a design workflow, including how you select appropriate tools, manage AI-generated outputs, and refine them to meet brand standards.
• Performance Measurement: Discuss how you would measure the effectiveness of your designs, particularly for digital marketing efforts, and how you use data or feedback to iterate and improve.

📝 Enhancement Note: A strong portfolio is paramount for this role, particularly demonstrating experience with luxury aesthetics and AI tools. Candidates should be ready to articulate their design processes and how they leverage technology for efficiency and creative impact.

💵 Compensation & Benefits

Salary Range: The stated salary is ₹25,000 per month. Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in New Delhi, this falls within the entry to mid-level range. For a mid-level role (2-5 years), typical salaries in New Delhi can range from ₹30,000 to ₹60,000+ per month, depending on the company's size, industry specialization, and the depth of AI tool proficiency.

Benefits:

• Global Exposure: Opportunity to work with a renowned luxury brand, providing exposure to international markets and clientele.
• Creative & Innovative Environment: A dynamic workplace that fosters creativity, encourages new ideas, and supports professional growth.
• Professional Development: Potential for learning and development in advanced design techniques and AI-driven creative technologies.

Working Hours: Monday to Friday, 9:30 AM to 6:00 PM (IST). This is a standard full-time work schedule, totaling 40 hours per week, with typical allowances for lunch breaks.

📝 Enhancement Note: The stated salary is at the lower end for a mid-level designer in New Delhi. Candidates should consider the benefits, brand exposure, and potential for skill development in AI tools which may offset the salary. Salary expectations should be discussed during the interview process, keeping in mind the cost of living and market rates for comparable roles in the region. Local salary research indicates that ₹25,000/month is closer to an entry-level salary, while a mid-level role with 2-5 years of experience, especially with AI skills, could command ₹35,000-₹60,000+.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Furnishings / Luxury Goods / E-commerce. Orchids Lux Home operates in the premium segment of the home décor market, emphasizing sophisticated design and high-quality products. Company Size: Based on the domain and typical operations, Orchids America LLC likely falls into the Small to Medium-sized Business (SMB) category, potentially with a growing international presence. This implies a more hands-on environment where individuals can have a significant impact. Founded: The company website, orchidsluxhome.com, suggests a contemporary brand focused on modern luxury. The exact founding date is not provided, but the brand's online presence indicates a focus on digital marketing and e-commerce strategy.

Team Structure:

• Operations: Likely a lean operations team supporting e-commerce and marketing functions.
• Marketing Department: The Graphic Designer will be an integral part of the marketing team, collaborating closely with marketing managers, content creators, and digital strategists.
• Cross-functional Collaboration: Expected to work with product development, sales, and potentially customer service teams to ensure visual messaging aligns with overall business objectives.

Methodology:

• Data-Driven Creativity: While creative, the design process will likely be informed by digital marketing analytics, customer engagement data, and brand performance metrics.
• Agile Workflow: Given the dynamic nature of digital marketing and e-commerce, an agile approach to project management and design iteration is probable.
• Innovation Focus: The emphasis on AI tools suggests a company culture that embraces technological advancements to enhance creativity and efficiency.

Company Website: https://www.orchidsluxhome.com

📝 Enhancement Note: The company operates in the luxury e-commerce space, indicating a need for high-quality, visually appealing content. The emphasis on AI tools suggests a progressive and innovation-driven culture within the marketing department.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level Graphic Designer Executive. It requires a solid foundation of design skills and practical experience, with an expectation to contribute independently to projects and collaborate effectively within a team. The "Executive" title suggests a degree of responsibility and contribution beyond basic execution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Digital Marketing. They will be part of the marketing department, working alongside content specialists, social media managers, and other marketing professionals.

Operations Impact: The Graphic Designer's work will directly impact the brand's perception, customer engagement, and conversion rates through visually appealing marketing materials and digital assets. Effective design is crucial for communicating the luxury brand's value proposition and driving sales in a competitive e-commerce landscape.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI design tools, motion graphics, or specific digital marketing channels (e.g., social media, email marketing).
• Brand Management: Grow into a role with more responsibility for brand guideline development and oversight.
• Leadership Potential: With demonstrated success and expanded responsibilities, potential to move into a Senior Graphic Designer or Art Director role, leading design initiatives.
• Cross-functional Expertise: Develop a broader understanding of digital marketing strategy and e-commerce operations.

📝 Enhancement Note: This role offers a clear path for growth within the creative and marketing functions. The emphasis on AI tools provides an opportunity to acquire highly sought-after skills, enhancing long-term career prospects in the digital design and marketing fields.

🌐 Work Environment

Office Type: The office address (306A, 3rd Floor, Southern Park, Saket District Centre, Saket, New Delhi 110017) suggests a professional office space within a commercial building or business park, typical for established companies in metropolitan areas.

Office Location(s): Saket, New Delhi, India. This is a well-connected commercial hub in Delhi, likely offering good accessibility via public transportation and proximity to amenities.

Workspace Context:

• Collaborative Atmosphere: The role requires close collaboration with marketing and content teams, suggesting an open or semi-open office layout that facilitates communication and brainstorming.
• Technology-Rich Environment: Access to necessary hardware (computers, monitors) and software licenses for Adobe Creative Suite, AI design tools, and other relevant applications will be provided.
• Brand Immersion: Working within a luxury brand environment means the workspace will likely reflect the sophistication and aesthetic standards of Orchids Lux Home.

Work Schedule: Standard Monday to Friday, 9:30 AM to 6:00 PM (IST). This schedule allows for dedicated work hours focused on project execution and team collaboration, while also providing work-life balance with weekends off.

📝 Enhancement Note: The on-site work environment in a prime Delhi location suggests a professional setting conducive to collaboration and focused creative work, aligning with the luxury brand's image.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with brand aesthetics.
• Creative Assessment/Technical Interview: Candidates may be asked to complete a short design challenge or present a portfolio walkthrough, focusing on their creative process, problem-solving skills, and proficiency with Adobe Suite and AI tools.
• Behavioral Interview: Discussion with hiring manager or marketing lead to assess collaboration skills, project management capabilities, and cultural fit within the team.
• Final Interview: Potentially with senior management to discuss overall contribution to brand strategy and long-term vision.

Portfolio Review Tips:

• Curate for Luxury: Select your strongest pieces that best represent your ability to design for a luxury audience and showcase sophistication.
• Highlight AI Integration: Clearly label and explain projects where AI tools were utilized, detailing your process and the benefits achieved.
• Showcase Digital Marketing Prowess: Include examples of social media graphics, email templates, and web visuals that demonstrate an understanding of platform optimization and engagement.
• Tell a Story: For each project, briefly explain the objective, your role, the challenges faced, your solution, and the outcomes (if quantifiable).
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A PDF format or a dedicated online portfolio website is recommended.

Challenge Preparation:

• Understand the Brand: Thoroughly research Orchids Lux Home, its products, target audience, and existing marketing materials.
• AI Tool Familiarity: Be ready to discuss your experience with specific AI design tools and how you'd apply them to the brand's needs.
• Problem-Solving Scenarios: Prepare to address hypothetical design challenges related to brand consistency, campaign execution, or adapting designs for different platforms.

📝 Enhancement Note: Candidates should prepare a portfolio that specifically addresses the requirements for luxury branding and AI tool utilization. Demonstrating an understanding of the company's niche and target audience will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for graphic creation, manipulation, and layout.
• AI Design Tools: Hands-on experience with Midjourney, DALL-E, Adobe Firefly, Freepik, or similar for concept generation, image creation, and asset enhancement.
• Canva Pro: Likely used for quick social media graphics, internal presentations, or collaborative design tasks.
• Figma / Sketch: Familiarity may be required for UI/UX elements, web design mock-ups, or collaborative prototyping.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics will be key. Familiarity with basic analytics dashboards (e.g., Google Analytics, social media insights) is beneficial for understanding design performance.

CRM & Automation:

• No direct CRM responsibilities are indicated, but familiarity with how designs are deployed through email marketing platforms or social media scheduling tools is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline. The key differentiator for this role is hands-on experience with AI design tools, reflecting the company's forward-thinking approach to creative workflows.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to producing high-quality, sophisticated designs that align with the luxury brand's image.
• Innovation & Adaptability: Embracing new technologies like AI to enhance creative output and improve efficiency.
• Collaboration & Teamwork: Working effectively with marketing and content teams to achieve shared goals.
• Brand Stewardship: Acting as a guardian of the brand's visual identity and ensuring consistency across all touchpoints.
• Detail-Oriented Execution: Meticulous attention to detail in all design work to maintain premium quality.

Collaboration Style:

• Partnership-Driven: The role emphasizes close collaboration with marketing and content teams, suggesting a style that involves active listening, proactive communication, and a willingness to iterate based on feedback.
• Feedback Integration: A culture that encourages constructive feedback and uses it to refine designs and improve project outcomes.
• Shared Goal Orientation: Focusing on collective success in marketing campaigns and brand building rather than individual silos.

📝 Enhancement Note: The company culture likely values high-quality output, innovation, and strong teamwork, essential for a luxury brand operating in a competitive digital space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI-generated elements while maintaining a unique brand voice and ensuring originality and quality.
• Maintaining Luxury Aesthetics: Consistently translating the high-end brand image into visuals across diverse digital platforms and content types.
• Fast-Paced Environment: Keeping up with the demands of digital marketing campaigns and evolving trends in a competitive e-commerce landscape.
• Managing Multiple Projects: Juggling various design requests and deadlines without compromising quality or brand consistency.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining advanced skills and becoming an expert in cutting-edge AI design platforms.
• Luxury Branding Expertise: Deepening understanding of luxury market aesthetics and consumer psychology.
• Digital Marketing Strategy: Learning how design contributes to broader marketing objectives and performance metrics.
• Cross-Functional Exposure: Gaining insights into other areas of e-commerce and digital marketing operations.

📝 Enhancement Note: This role presents an exciting opportunity to work with emerging AI technologies in a creative capacity, while also developing skills in luxury branding and digital marketing, which are highly valuable in today's job market.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new luxury furniture collection, incorporating AI tools?" (Focus on process, AI integration, and brand alignment)
• "Describe a time you had to adapt your design style to fit a specific brand's luxury positioning. What was your process?" (Assessing adaptability and understanding of luxury aesthetics)
• "How do you ensure brand consistency across multiple digital platforms? Can you give an example using AI tools?" (Evaluating brand stewardship and technical application)

Company & Culture Questions:

• "What do you know about Orchids Lux Home and our target audience?" (Demonstrating research and understanding of the luxury market)
• "How do you handle constructive criticism or feedback on your designs?" (Assessing collaboration and receptiveness)
• "How do you see AI tools evolving the role of a graphic designer in the luxury sector?" (Gauging forward-thinking perspective and industry awareness)

Portfolio Presentation Strategy:

• Highlight AI-Assisted Projects: Select 1-2 projects where AI was instrumental. Clearly explain the prompt, your refinement process, and the final outcome.
• Showcase Luxury Examples: Present designs that explicitly demonstrate your understanding of luxury aesthetics, color palettes, typography, and overall sophistication.
• Digital Marketing Focus: Include examples of social media graphics, email banners, or web visuals that are optimized for engagement and conversion.
• Concise Storytelling: For each piece, briefly articulate the objective, your creative process, the tools used, and any measurable impact.
• Engage and Discuss: Be prepared to answer questions about your design choices, technical skills, and how you collaborate with teams.

📝 Enhancement Note: Interview preparation should heavily focus on showcasing practical experience with AI design tools and a strong understanding of luxury branding principles. Candidates should be ready to articulate their creative process and collaborative approach.

📌 Application Steps

To apply for this Graphic Designer Executive position:

• Submit your application through the provided link on the Zoho Recruit portal.
• Portfolio Customization: Tailor your portfolio to highlight your strongest work relevant to luxury brands and digital marketing. Specifically, include examples that showcase your proficiency with Adobe Creative Suite and any AI design tools you have used.
• Resume Optimization: Ensure your resume clearly lists your experience with relevant design software (Adobe Suite, AI tools, Canva, Figma), your years of experience, and any specific achievements related to brand consistency or campaign success. Use keywords like "Graphic Design," "Digital Marketing," "Luxury Branding," and "AI Design Tools."
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, your approach to luxury aesthetics, and how you integrate AI tools. Prepare answers to common interview questions about teamwork, problem-solving, and brand understanding.
• Company Research: Thoroughly research Orchids Lux Home, their products, target market, and current marketing strategies to demonstrate your genuine interest and understanding of their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions, especially regarding salary and specific benefits.