Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: nuuds Location: Dallas, Texas, United States Job Type: Full-time Category: Marketing & Creative Operations Date Posted: 2025-07-23 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design and execute compelling digital assets across multiple marketing channels, including email, web, social media, and paid advertising.
• Support the visual storytelling and brand identity of a fast-growing fashion and lifestyle brand, nuuds.
• Collaborate closely with senior creative leadership to maintain brand consistency and elevate design systems.
• Contribute to seasonal campaign execution and product launch initiatives with a focus on visual appeal and brand narrative.
• Develop a strong understanding of fashion e-commerce design trends and best practices to inform creative output.

📝 Enhancement Note: This role requires a blend of creative execution and brand stewardship, with a strong emphasis on digital channels relevant to e-commerce and fashion. The focus is on creating assets that resonate with the target audience and drive engagement across various platforms.

📈 Primary Responsibilities

• Digital Asset Creation: Design and produce high-quality, on-brand graphic assets for email marketing campaigns, including promotional content and editorial features.
• Web Design Support: Create visually appealing banners, collection graphics, and landing page elements to enhance the user experience on the nuuds website.
• Social Media Design: Develop engaging content for social media platforms, including Instagram Stories, Reels covers, highlight icons, and static posts, ensuring alignment with platform best practices and brand aesthetics.
• Paid Media Creative: Design effective ad creatives for Meta (Facebook/Instagram) and other digital advertising platforms, optimizing for engagement and conversion.
• Brand Campaign Execution: Support the visual execution of seasonal launches and overarching brand campaigns, ensuring a cohesive and impactful presentation of the brand's message.
• Design System Adherence: Collaborate with the Senior Graphic Designer to maintain and evolve design systems, ensuring consistency in layout, typography, and visual elements across all touchpoints.
• File Management & Delivery: Ensure accurate and organized file delivery across all platforms, adhering to technical specifications and brand guidelines.
• Creative Collaboration: Participate actively in brainstorming sessions, creative reviews, and team discussions to foster a collaborative and innovative design environment.
• Trend Research: Stay current with emerging design trends, particularly within the fashion, lifestyle, and e-commerce sectors, to keep the brand's visual output fresh and relevant.
• Motion Graphics (Bonus): Contribute to light motion graphics or story animations, enhancing digital content with dynamic visual elements.

📝 Enhancement Note: The responsibilities highlight a hands-on design role focused on digital execution within a dynamic fashion e-commerce environment. The emphasis on collaboration with senior designers and adherence to brand guidelines suggests a need for strong communication and an understanding of design system principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience:

• 3-5 years of professional experience in digital graphic design, with a preference for candidates with experience in the fashion, beauty, or lifestyle industries.
• Demonstrated experience in creating digital assets for e-commerce platforms and marketing campaigns.

Required Skills:

• Graphic Design Proficiency: Advanced skills in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating a wide range of digital assets.
• Figma Expertise: Proficiency in Figma for collaborative design workflows, prototyping, and UI/UX related design tasks.
• Digital Asset Portfolio: A strong and diverse portfolio showcasing polished digital design work across social media, web interfaces, email marketing, and paid media creative.
• Brand Consistency: Proven ability to maintain visual brand consistency across various platforms and marketing materials.
• Typography & Layout: Excellent understanding of typography, color theory, composition, and layout principles for effective visual communication.
• Organization & Time Management: Highly detail-oriented, organized, and capable of managing multiple projects simultaneously under tight deadlines.
• Collaboration & Communication: Strong interpersonal skills with a "can-do" attitude, effective communication, and a willingness to learn and grow within a team environment.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with motion graphics software like Adobe After Effects or similar tools for creating animated content or video edits.
• Fashion/Lifestyle E-commerce: Prior experience working with fashion or lifestyle brands, understanding their unique design needs and consumer expectations.
• Email Design Best Practices: Familiarity with best practices for designing effective and engaging email marketing campaigns.

📝 Enhancement Note: The qualifications emphasize a strong foundation in core design software and a proven ability to translate brand identity into digital assets. The preference for fashion/lifestyle experience and bonus motion graphics skills indicate a desire for candidates who can contribute immediately to the brand's visual narrative and potentially expand into more dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Asset Showcase: A curated selection of digital design projects demonstrating proficiency across email, web banners, social media graphics, and paid ad creative.
• Brand Consistency Examples: Specific examples showing how you've maintained brand guidelines and visual identity across different channels and campaigns.
• Process Workflow Documentation: Visual representation or explanation of your design process, from concept to final asset delivery, highlighting key stages and decision-making.
• Impact & Engagement Metrics: Where possible, include data or insights on the performance of your designs (e.g., engagement rates on social, conversion rates for ads) to showcase ROI.

Process Documentation:

• Design Workflow: Clearly outline your typical design process, including concept development, iteration, feedback incorporation, and final asset preparation.
• Asset Management: Demonstrate an understanding of organized file management, naming conventions, and efficient delivery methods for various digital platforms.
• Performance Analysis Integration: Show how you consider performance metrics and user feedback when iterating on designs or planning new creative assets.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases creative output but also demonstrates a structured design process, an understanding of brand consistency, and an awareness of how design impacts business objectives like engagement and conversion.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in Dallas, Texas, the estimated annual salary range is typically between $60,000 and $80,000. This range can vary based on the candidate's specific experience, portfolio strength, and the company's compensation philosophy.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical, dental, and vision needs.
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.
• Employee Discount: Discount on nuuds products, reflecting the brand's focus on its offerings.
• Professional Development: Opportunities for learning and growth, potentially including workshops, courses, or conferences relevant to design and e-commerce.
• Collaborative Work Environment: Access to a supportive and dynamic team culture.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. While the core hours are standard, there may be occasional flexibility required to meet project deadlines, especially during key launch periods.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in the Dallas, Texas metropolitan area, considering the experience level and industry. Benefits are typical for full-time roles in the tech/e-commerce sector, with a specific emphasis on employee product discounts common in retail and fashion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & E-commerce Retail Company Size: nuuds is a growing company, likely in the startup to early-stage growth phase, suggesting a dynamic and fast-paced work environment. Founded: The company's founding date isn't provided, but its focus on redefining everyday uniforms and community suggests a modern, customer-centric approach to apparel.

Team Structure:

• Creative Team: The Graphic Designer will be part of a broader creative or marketing team.
• Reporting: The role reports directly to the Senior Graphic Designer and works closely with the VP of Brand, indicating a clear line of creative direction and oversight.
• Cross-functional Collaboration: Expect close collaboration with marketing, digital, and potentially merchandising teams to ensure visual assets align with overall brand strategy and product offerings.

Methodology:

• Data-Informed Creativity: While creative-driven, the role likely involves using data from digital channels (e.g., A/B testing results, engagement metrics) to inform design decisions and optimize asset performance.
• Agile Campaign Development: The fast-paced nature of e-commerce and fashion suggests an agile approach to campaign execution, requiring quick turnarounds and adaptability.
• Brand-Centric Approach: All design efforts are centered around strengthening and communicating the nuuds brand identity, values, and aesthetic.

Company Website: nuuds.com

📝 Enhancement Note: The company culture is likely fast-paced, fashion-forward, and community-oriented, typical of successful direct-to-consumer (DTC) e-commerce brands. The structure suggests a lean, collaborative team where individual contributions have a visible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring a solid foundation of 2-5 years of experience. It's a hands-on execution role with significant opportunity to learn and grow within the creative function.

Reporting Structure: The Graphic Designer reports to the Senior Graphic Designer. This structure provides mentorship and clear guidance, allowing for skill development under experienced leadership. Collaboration with the VP of Brand offers exposure to higher-level brand strategy.

Operations Impact: The Graphic Designer's work directly impacts nuuds' customer engagement and brand perception. By creating visually appealing and on-brand assets for digital channels, this role contributes to marketing campaign effectiveness, website conversion rates, social media engagement, and overall brand awareness. The quality of design directly influences customer acquisition and retention efforts.

Growth Opportunities:

• Senior Graphic Designer: Progression to a Senior Graphic Designer role, taking on more complex projects and potentially mentoring junior designers.
• Art Direction: Opportunities to develop into an Art Director position, overseeing broader creative campaigns and visual strategies.
• Specialization: Potential to specialize in areas like UI/UX design, motion graphics, or brand identity development based on interest and company needs.
• Skill Expansion: Continuous learning in emerging design tools, e-commerce trends, and digital marketing best practices.

📝 Enhancement Note: This mid-level role offers a clear path for growth within a burgeoning fashion brand. The emphasis on digital execution and collaboration with senior leadership provides a strong foundation for career advancement in the creative and marketing operations space.

🌐 Work Environment

Office Type: The role is on-site in Dallas, Texas, suggesting a physical office space where collaboration and team interaction are prioritized.

Office Location(s): Dallas, Texas. Specific office amenities or accessibility details are not provided but would typically include a professional workspace designed for creative teams.

Workspace Context:

• Collaborative Atmosphere: The office environment is likely designed to foster collaboration, with shared creative spaces and opportunities for spontaneous interaction with colleagues.
• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and necessary hardware (computers, monitors) is expected.
• Team Interaction: The role involves regular interaction with the Senior Graphic Designer and other members of the creative and marketing teams, facilitating knowledge sharing and collective problem-solving.

Work Schedule:

• The standard work schedule is full-time, likely Monday through Friday. While core hours are expected, the nature of e-commerce and fashion launches might occasionally require flexibility to meet specific project deadlines.

📝 Enhancement Note: The on-site requirement emphasizes the company's value for in-person collaboration, team synergy, and immediate feedback loops, which are often beneficial in creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.
• Portfolio Presentation & Discussion: An interview, likely with the Senior Graphic Designer and/or VP of Brand, where you will present your portfolio, discuss your design process, and explain your role in past projects. Be prepared to articulate your creative decisions and how they align with business objectives.
• Skills Assessment/Design Challenge: You may be asked to complete a short design exercise or case study tailored to nuuds' brand and needs, assessing your practical design skills, problem-solving abilities, and turnaround time.
• Cultural Fit Interview: Discussions to gauge your alignment with nuuds' company culture, values, and team dynamics. This might involve questions about collaboration, learning, and working in a fast-paced environment.
• Final Interview: Potentially a meeting with other key stakeholders or leadership.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest digital design projects that best represent the skills required for this role (email, web, social, paid media).
• Showcase Process: For each project, briefly explain the brief, your role, your design process, challenges faced, and the final outcome. Highlight how your design addressed specific business goals.
• Highlight Digital Expertise: Emphasize projects that demonstrate proficiency in the required software (Adobe Creative Suite, Figma) and touchpoints.
• Quantify Impact: If possible, include metrics (e.g., engagement rates, conversion improvements) to demonstrate the effectiveness of your designs.
• Tailor to nuuds: Include work that shows an understanding of fashion/lifestyle aesthetics and an ability to adapt to the nuuds brand voice.

Challenge Preparation:

• Understand the Brand: Thoroughly research nuuds' current branding, target audience, and marketing efforts.
• Review Competitors: Analyze the design strategies of similar fashion e-commerce brands.
• Practice with Tools: Ensure you are comfortable and efficient with Adobe Creative Suite and Figma.
• Think Strategically: Prepare to explain the "why" behind your design choices, connecting them to brand objectives and user experience.

📝 Enhancement Note: The interview process is designed to evaluate both creative talent and strategic thinking. A strong, curated portfolio that demonstrates process and impact is crucial, as is preparation for a potential design challenge that reflects the company's specific needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex layouts.
  • InDesign: For layout design, particularly for multi-page documents or more structured web/email content.
• Figma: A collaborative interface design tool used for UI/UX design, prototyping, and potentially for rapid asset creation and iteration.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics is key. Familiarity with how data is presented from platforms like Google Analytics, Meta Ads Manager, or email marketing platforms would be beneficial.
• Dashboard Tools: Experience with tools like Tableau, Power BI, or Looker (though less likely for a junior designer) might be a plus if they need to interpret performance data visually.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how marketing automation platforms (e.g., Klaviyo, Mailchimp) use graphics is relevant for email design.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Familiarity with the output and data generated by marketing platforms is also important for creating effective digital assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and fresh designs that push brand boundaries.
• Collaboration & Teamwork: A commitment to working effectively with colleagues, sharing ideas, and supporting team goals.
• Attention to Detail: Meticulousness in design execution, ensuring accuracy, consistency, and high-quality output.
• Brand Focus: Dedication to upholding and enhancing the nuuds brand identity and aesthetic across all visual touchpoints.
• Growth Mindset: An eagerness to learn new skills, adapt to evolving trends, and contribute to personal and team development.

Collaboration Style:

• Cross-Functional Integration: Close partnership with marketing, digital, and potentially product teams to ensure design aligns with broader business objectives and campaign strategies.
• Feedback & Iteration: An open approach to receiving and giving constructive feedback, fostering a continuous improvement cycle for designs.
• Knowledge Sharing: A culture that encourages sharing design insights, industry trends, and best practices within the creative team.

📝 Enhancement Note: The culture likely values a blend of creative passion and practical execution, with a strong emphasis on teamwork and a shared commitment to building a strong fashion brand.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Keeping up with the rapid pace of fashion e-commerce and the demands of frequent campaign launches and content updates.
• Balancing Creativity with Brand Guidelines: Effectively translating creative vision within established brand parameters and ensuring consistency across diverse assets.
• Adapting to Evolving Trends: Staying ahead of design trends in the competitive fashion and e-commerce landscape and applying them appropriately.
• Managing Multiple Projects: Efficiently juggling numerous design requests from different stakeholders with varying priorities.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and potentially explore motion graphics or UI/UX design.
• Industry Exposure: Learning about fashion marketing, e-commerce strategy, and direct-to-consumer (DTC) brand building from experienced professionals.
• Portfolio Building: The role provides ample opportunity to build a robust portfolio with diverse digital assets for a growing fashion brand.
• Mentorship: Guidance from a Senior Graphic Designer and VP of Brand offers direct mentorship for career development.

📝 Enhancement Note: This role presents opportunities to hone digital design skills in a high-energy fashion context, with challenges revolving around speed, adaptability, and maintaining creative excellence under pressure.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a social media campaign for a new product launch." (Focus on how you approach briefs, ideate, execute, and iterate.)
• Brand Alignment: "How would you ensure your designs align with nuuds' brand aesthetic and target audience?" (Demonstrate research into the brand.)
• Problem-Solving: "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" (Highlight adaptability and constructive response.)
• Tool Proficiency: "Which design tools are you most proficient in, and how do you leverage them for efficiency?" (Be ready to discuss your workflow with Adobe CC and Figma.)

Company & Culture Questions:

• Brand Understanding: "What excites you about the nuuds brand, and how do you see your design skills contributing to its growth?" (Show genuine interest and alignment.)
• Teamwork: "Describe your ideal collaborative environment and how you contribute to team success." (Emphasize communication and a positive attitude.)
• Trend Awareness: "What current design trends in fashion e-commerce do you find most interesting, and how might they be applied to nuuds?" (Show industry awareness.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the problem/brief, your solution/design, and the result/impact.
• Focus on Relevance: Prioritize projects that directly showcase skills in email, web, social, and paid media design.
• Highlight Process: Briefly explain your workflow, tool usage, and decision-making within each project.
• Quantify Results: If possible, use metrics to demonstrate the effectiveness of your designs.
• Be Prepared for Q&A: Anticipate questions about your choices, challenges, and how you'd approach future projects for nuuds.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the nuuds brand, showcasing a structured and effective design process, and articulating the impact of your work through your portfolio.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever link.
• Portfolio Customization: Ensure your portfolio prominently features digital design work relevant to fashion e-commerce (email, web, social media, paid ads) and highlights your proficiency in Adobe Creative Suite and Figma.
• Resume Optimization: Tailor your resume to emphasize years of experience, specific design responsibilities (e.g., email graphics, ad creative), and any fashion/lifestyle industry background. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering common interview questions, particularly those related to creativity, collaboration, and problem-solving.
• Company Research: Thoroughly research nuuds' brand, mission, current marketing campaigns, and overall aesthetic to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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