Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Neostella

Location: Guadalajara, Jalisco, Mexico

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: March 16, 2026

Experience Level: 5+ Years Senior Level

Remote Status: On-site (Hybrid potential implied by Guadalajara location with US-based company collaboration)

🚀 Role Summary

• Lead the conceptualization and execution of high-impact visual assets for marketing, brand, and sales initiatives within the legal technology sector.

• Drive brand consistency and visual storytelling across all digital and print touchpoints, ensuring alignment with Neostella's strategic objectives.

• Provide creative direction and mentorship, contributing to the growth of the design function as the company scales.

• Collaborate closely with U.S.-based marketing, sales, and leadership teams to translate business needs into compelling creative solutions.

• Proactively identify opportunities to enhance visual communication effectiveness and elevate brand perception in a competitive SaaS market.

📝 Enhancement Note: While the "location_type" is listed as TELECOMMUTE and "remote_derived" as true, the "work_arrangement" is specified as "On-site" and "In-Office benefits" are mentioned. This suggests a hybrid model or an on-site role in Guadalajara with significant remote collaboration with US teams. The role is categorized under Marketing & Creative Operations due to its focus on brand assets, marketing collateral, and supporting Go-To-Market (GTM) functions.

📈 Primary Responsibilities

• Spearhead the creative development and end-to-end execution of marketing and promotional materials, including sales sheets, brochures, infographics, digital and social media assets, presentations, and event collateral.

• Maintain and enforce stringent brand standards across all visual mediums, ensuring a cohesive and recognizable Neostella identity.

• Translate complex strategic briefs into impactful visual concepts, compelling narratives, and scalable design systems that resonate with target audiences.

• Offer expert creative direction, constructive feedback, and mentorship to junior designers, fostering a high-performing creative team environment.

• Proactively propose innovative creative approaches and alternative executions to amplify campaign impact and achieve business goals.

• Collaborate effectively with Neostella’s external creative agency to ensure seamless brand alignment and provide comprehensive support for integrated campaign initiatives.

• Juggle multiple projects with evolving priorities, consistently delivering high-quality design outputs within demanding timelines.

• Foster strong cross-functional partnerships with marketing, sales, and leadership teams to ensure creative output directly supports and aligns with overarching business objectives.

• Establish and maintain organized asset libraries and comprehensive design documentation for efficient asset management and brand governance.

• Conduct thorough quality assurance checks on all deliverables, meticulously proofreading for spelling, grammatical, typographical, and formatting errors to ensure professional polish.

📝 Enhancement Note: The core responsibilities are expanded to emphasize the strategic and leadership aspects of a senior designer role, including creative direction, brand governance, cross-functional alignment, and proactive problem-solving, which are critical in a growing SaaS company.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a senior-level role.

Experience: 5+ years of progressive experience as a senior-level designer, with a proven track record in brand development, marketing collateral creation, video asset design, and compelling visual storytelling.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Strong command of design principles including layout, typography, color theory, and visual hierarchy.

• Demonstrated ability to develop and maintain brand standards and guidelines.

• Proven experience in translating strategic briefs into effective visual concepts and narratives.

• Experience in providing creative direction and mentoring junior designers.

• Proficiency with digital design tools such as Figma and Canva.

• Excellent English communication, collaboration, and interpersonal skills, essential for working with U.S.-based teams.

• Strong time-management and project management capabilities in a fast-paced SaaS environment.

• Ability to take ownership, operate autonomously, and manage multiple competing deadlines.

• Strategic thinking with the capacity to balance creative vision with practical execution and business objectives.

Preferred Skills:

• Experience working with U.S.-based companies or clients in a professional services or SaaS context.

• Familiarity with Google Workspace and its collaborative features.

• Understanding of video editing and motion graphics principles.

• Experience in designing for legal technology or other complex B2B industries.

• Knowledge of project management software (e.g., Asana, Trello).

📝 Enhancement Note: The requirements are detailed to reflect the senior-level nature of the role, emphasizing leadership, strategic thinking, and cross-cultural communication skills, which are critical when working with international teams. The mention of Google Workspace and project management tools adds depth to the technology stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on brand identity development, marketing campaign assets, and narrative-driven visuals (including video/motion graphics if applicable).

• Specific case studies demonstrating the ability to translate strategic briefs into compelling visual solutions that achieved measurable business objectives.

• Examples of brand guideline adherence and successful application of established brand standards across diverse collateral types.

• Evidence of creative direction, mentorship, or leadership in previous roles, if applicable.

Process Documentation:

• Examples of workflow design for managing multiple creative projects, from brief to final delivery, highlighting efficiency and collaboration.

• Documentation of processes used for maintaining brand consistency and asset management across different platforms.

• Case studies illustrating how design processes were adapted to meet tight deadlines and evolving project requirements in a fast-paced environment.

• Evidence of proactive problem-solving and iterative design processes to refine creative solutions.

📝 Enhancement Note: This section is tailored to highlight what a senior designer's portfolio should emphasize, focusing on strategic impact, brand stewardship, and process efficiency relevant to a GTM context.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Graphic Designer with 5+ years of experience in Guadalajara, Mexico, collaborating with U.S. markets, the estimated salary range is MXN $40,000 - $70,000 per month, depending on experience and specific skill set. This estimate considers the cost of living in Guadalajara and the demand for specialized creative talent serving international clients.

Benefits:

• Comprehensive Health Insurance coverage.

• Flexible Vacation Time policy, allowing for work-life balance.

• Dedicated Birthday Leave to celebrate personal milestones.

• Generous Christmas Bonus equivalent to 25 days of salary.

• Tenure Bonus recognizing long-term commitment to Neostella.

• English Language Classes to support professional development and cross-cultural communication.

• In-Office benefits, potentially including meals, transportation assistance, or wellness programs.

Working Hours: Standard full-time work week, estimated at 40 hours per week. While an on-site role, flexibility may be available given the company's U.S. market collaboration and potential for hybrid work arrangements.

📝 Enhancement Note: Salary research for Guadalajara, Mexico, was conducted considering typical senior designer compensation and the company's international focus. Benefits are listed as provided, with additional context for "In-Office benefits" and potential flexibility in working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech) - Neostella operates in a rapidly evolving sector focused on modernizing legal practices through connected technology solutions. This industry demands innovation, efficiency, and a deep understanding of client needs.

Company Size: The company size is not explicitly stated but is implied to be growing rapidly, having been recognized as one of Forbes’ Best Startup Employers. This suggests a dynamic, potentially fast-paced environment with opportunities for significant impact.

Founded: The founding date is not provided, but the company's recognition as a "Best Startup Employer" implies it is a relatively young, growth-stage company.

Team Structure:

• The design team likely consists of a small, high-performing group, potentially including junior designers who would be mentored by this Senior Graphic Designer.

• The role reports into a Marketing or Creative leadership position, with close collaboration expected with Marketing, Sales, and Executive leadership.

Methodology:

• Data-Driven Design: While not explicit, a company focused on technology and "impact" likely values data to inform creative decisions and measure effectiveness.

• Agile Creative Development: Given the fast-paced SaaS environment and "shifting priorities," an agile approach to creative production is probable, emphasizing iterative design and quick turnarounds.

• User-Centricity: As a technology provider for legal professionals, understanding user needs and designing intuitive, effective solutions is paramount.

Company Website: https://neostella.com/

📝 Enhancement Note: Company context is inferred from the "About Us" section and industry positioning. The emphasis on "impact," "growth," and "challenging the status quo" suggests a forward-thinking, results-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior career stage. It involves not only execution but also strategic input, creative leadership, and mentorship. The opportunity to "help build the foundation for a best-in-class creative function" suggests potential for future leadership roles as the company scales.

Reporting Structure: The Senior Graphic Designer will likely report to a Head of Marketing, Creative Director, or VP of Marketing. They will collaborate closely with Sales, Product Marketing, and other GTM functions.

Operations Impact: The Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by shaping brand perception, supporting sales enablement materials, and enhancing marketing campaign effectiveness. High-quality, consistent design is crucial for building trust and credibility in the legal technology space.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role as the design team expands.

• Specialization: Opportunity to deepen expertise in specific areas like brand strategy, motion graphics, or product visualization within the LegalTech sector.

• Cross-Functional Mobility: Developing strong relationships with marketing and sales can open doors to roles with a more direct GTM strategy focus.

• Mentorship & Team Building: Actively contributing to building and shaping the creative function and mentoring emerging talent.

📝 Enhancement Note: Growth paths are outlined based on the senior nature of the role and the company's growth stage, emphasizing leadership and strategic contributions beyond pure design execution.

🌐 Work Environment

Office Type: The role is described as "On-site" with "In-Office benefits," implying a physical office presence in Guadalajara. The company's U.S. focus suggests a modern, collaborative office space designed to foster productivity and team interaction.

Office Location(s): Guadalajara, Jalisco, Mexico. This location offers access to a strong talent pool and a vibrant tech ecosystem.

Workspace Context:

• Collaborative Environment: The emphasis on working with U.S.-based teams and cross-functional collaboration suggests an office designed for teamwork, potentially with open spaces, meeting rooms, and shared workstations.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) and likely other collaboration and project management tools.

• Team Interaction: Opportunities for regular interaction with local colleagues and virtual collaboration with U.S. counterparts, fostering a blended work experience.

Work Schedule: A standard 40-hour work week is expected. While on-site, there may be some flexibility depending on project needs and collaboration with U.S. time zones, though core hours for local team interaction would be standard.

📝 Enhancement Note: The work environment is described by inferring from "on-site," "in-office benefits," and the need for collaboration with U.S. teams, suggesting a professional and potentially hybrid setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Candidates will be evaluated on their experience, skill set, and portfolio quality.

• Technical Interview: A deep dive into your design process, software proficiency, and problem-solving abilities. Expect to discuss your approach to branding, typography, and visual hierarchy.

• Portfolio Presentation & Case Study: A session where you present your portfolio, walking through selected case studies. Focus on explaining your creative strategy, design decisions, challenges faced, and the impact of your work. Be prepared to discuss how you'd approach specific Neostella design challenges.

• Cross-Functional Interview: An interview with marketing, sales, or leadership representatives to assess collaboration skills, communication style, and cultural fit with the U.S.-based teams.

• Final Interview: Potentially a meeting with senior leadership to discuss your vision for the creative function and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with Neostella's brand, industry (LegalTech), and the core responsibilities of this role.

• Showcase Impact: For each project, clearly articulate the problem, your role, your creative process, the tools used, and the measurable results or business impact. Quantify outcomes whenever possible (e.g., increased engagement, improved conversion rates).

• Highlight Brand Stewardship: Include examples where you've developed or consistently applied brand guidelines.

• Tell a Story: Structure your portfolio presentations as narratives. Explain your thinking, not just the final visuals.

• Demonstrate Versatility: Show a range of work across digital and print, and if applicable, motion graphics or video.

• Address Seniority: Include examples of creative direction, mentorship, or strategic input.

Challenge Preparation:

• Brand Alignment Exercise: Be prepared for a potential task or discussion around how you would adapt or extend Neostella's existing brand identity.

• Problem-Solving Scenario: Anticipate a scenario where you need to design a marketing asset for a specific campaign or product launch, requiring you to think strategically about the target audience and objectives.

• Process Discussion: Be ready to discuss your workflow for managing multiple projects, collaborating with stakeholders, and ensuring quality control.

📝 Enhancement Note: The interview and portfolio review process is detailed with actionable advice tailored for a senior graphic designer role, emphasizing strategic thinking, impact measurement, and brand alignment relevant to a GTM function.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, covering Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Figma: Essential for collaborative design, prototyping, and UI/UX elements, especially when working with U.S. teams.

• Canva: Useful for quick asset creation and potentially empowering non-designers with brand-compliant templates.

• Google Workspace: Necessary for collaboration, document sharing, and communication (Docs, Sheets, Slides, Meet).

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand asset performance would be beneficial.

CRM & Automation:

• While not directly managing CRM or automation tools, understanding how design assets integrate into marketing automation platforms (e.g., for email campaigns) and sales enablement tools is advantageous.

📝 Enhancement Note: This section specifically lists the design software and collaboration tools critical for the role, aligning with industry standards for graphic designers in a tech-focused environment.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on creating design that makes a tangible difference for customers and the business.

• Courage & Innovation: A culture that encourages challenging the status quo and developing novel solutions, reflecting the company's mission to "challenge the status quo and build systems designed for the way modern teams actually work."

• Clarity & Consistency: Prioritizing clear communication through design and maintaining rigorous brand consistency across all touchpoints.

• Collaboration & Ownership: Fostering a team environment where individuals take initiative, work together effectively, and are accountable for their contributions.

• Customer Focus: Designing with the end-user (legal professionals) in mind, ensuring solutions are intuitive and valuable.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative approach, working closely with Marketing, Sales, and Leadership teams, particularly U.S.-based counterparts.

• Open Feedback Culture: Encouraging constructive feedback to refine creative work and foster continuous improvement.

• Proactive Communication: Maintaining transparent and frequent communication to ensure alignment and manage expectations across distributed teams.

• Shared Ownership: A collective responsibility for brand representation and the success of marketing and sales initiatives.

📝 Enhancement Note: Company values are inferred from the "Who We Are" and "Why this role matters" sections, emphasizing innovation, impact, and customer-centricity, which are crucial for a growing SaaS company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Scalability: Developing innovative designs that are also practical for mass production and consistent application across a growing company.

• Remote Collaboration Dynamics: Effectively collaborating with a U.S.-based team across different time zones and cultural nuances to ensure seamless project execution.

• Rapid Iteration: Adapting quickly to evolving marketing strategies and business needs, requiring agility in design processes.

• Measuring Design Impact: Quantifying the ROI of design efforts and demonstrating their contribution to business goals in a data-driven environment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore new design software, motion graphics, or UI/UX principles relevant to LegalTech.

• Brand Strategy Deep Dive: Gaining deeper insights into brand development and strategic marketing within the SaaS and LegalTech sectors.

• Leadership Development: Mentoring junior designers and potentially taking on team lead responsibilities as the creative department grows.

• Industry Exposure: Working within the LegalTech industry provides unique insights and opportunities for specialization.

📝 Enhancement Note: Potential challenges and growth areas are identified based on the role's context within a growing SaaS company and its international collaboration model.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a compelling visual narrative. What was your process, and what was the outcome?" (Focus on strategic thinking and impact.)

• "How do you ensure brand consistency across multiple channels and projects, especially when working with external stakeholders or a distributed team?" (Highlight process, tools, and communication.)

• "Walk us through a project where you provided creative direction or mentored another designer. What was your approach, and what did you learn?" (Demonstrate leadership and collaboration.)

Company & Culture Questions:

• "What excites you about Neostella's mission to transform the legal industry with technology?" (Show genuine interest and alignment with company vision.)

• "How do you approach collaboration with marketing and sales teams, particularly when working remotely or across different time zones?" (Address cross-functional and international collaboration.)

Portfolio Presentation Strategy:

• Select Purposefully: Choose projects that showcase your ability to solve business problems through design, not just aesthetic appeal.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Explain Your 'Why': Clearly articulate your design choices, the strategic rationale behind them, and how they addressed the project's objectives.

• Showcase Your Process: Be ready to discuss your workflow, research, and iterative steps.

• Tailor to Neostella: If possible, include a concept piece or discussion about how you'd approach a hypothetical Neostella design challenge.

📝 Enhancement Note: Interview questions and preparation tips are designed to help candidates demonstrate strategic thinking, leadership, and a clear understanding of how design drives business impact, particularly within a B2B SaaS context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects that demonstrate brand development, marketing collateral creation, visual storytelling, and experience with SaaS or professional services. Focus on projects with measurable business impact.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of senior-level design experience, proficiency in Adobe Creative Suite and Figma, and any experience working with U.S. companies or in fast-paced environments. Use keywords found in the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on explaining your creative process, strategic decision-making, and the results achieved for each project. Be ready to discuss how you would contribute to Neostella's brand and visual strategy.

• Research Neostella: Thoroughly review Neostella's website, mission, and any recent news to understand their brand, target audience (legal professionals), and company culture. Prepare thoughtful questions about the role, team, and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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