Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Nature's Sunshine Products

Location: Lehi, Utah, United States

Job Type: FULL_TIME

Category: Marketing & Creative

Date Posted: 2026-03-13

Experience Level: 3-6 years

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize and execute high-quality, cohesive design across all brand touchpoints for integrated marketing campaigns.

• Develop visual systems for major campaigns, ensuring consistent extension across print, digital, email, web, social media, video, and motion graphics.

• Lead creative direction for campaign photo shoots, including building shot lists and collaborating with photographers to achieve brand-aligned imagery.

• Translate strategic and creative briefs into refined, production-ready design assets that drive business objectives.

• Maintain and evolve brand guidelines to ensure consistent application and integrity across all formats.

📝 Enhancement Note: This role is positioned within the Brand and Creative team, emphasizing the strategic importance of design in integrated marketing efforts. The focus on "bringing our brand to life" and "driving business results" indicates a need for a designer who understands marketing objectives and can translate them into impactful visuals across a wide range of channels.

📈 Primary Responsibilities

• Contribute to the North America Brand and Creative team by delivering high-quality, cohesive design across all brand touchpoints.

• Conceptualize and design integrated campaign assets for print, digital, email, web, social media, video, and motion graphics.

• Develop visual systems for major campaigns and extend them consistently across channels.

• Lead campaign photo shoots by guiding creative direction, building shot lists, and partnering with photographers to achieve brand-aligned imagery.

• Translate strategic and creative briefs into refined, production-ready design.

• Stay current on design trends, category aesthetics, and competitor creative, and proactively recommend ways to elevate our work.

• Partner cross-functionally with Brand, Growth, Lifecycle, Ecommerce, Product, and agency teams to ensure alignment and cohesive execution.

• Present creative concepts clearly to marketing partners and senior stakeholders, incorporating feedback while maintaining design integrity.

• Participate in post-campaign reviews and apply performance insights to future creative.

• Maintain and evolve brand guidelines to ensure consistent application across all formats.

• Keep design files and folders organized, structured, and easily shareable for cross-functional use.

• Bring forward new ideas and creative solutions that advance the brand and support business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on leading photo shoots, translating briefs, and presenting to stakeholders indicates a mid-level to senior role requiring not just design skills but also project leadership and communication abilities.

🎓 Skills & Qualifications

Education: Bachelor of Arts (BA) or Bachelor of Fine Arts (BFA) in Graphic Design, Visual Communication, or a related field.

Experience: 3 to 6 years of professional design experience, ideally in consumer brands, wellness, beauty, CPG, or agency settings.

Required Skills:

• Expert-level skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).

• Strong portfolio demonstrating integrated campaign work, digital and print craft, and elevated visual storytelling.

• Understanding of photo shoot workflows, including pre-production alignment, shot lists, creative direction, and on-set collaboration.

• Proficiency in designing for a range of channels, including digital, social, email, website, and paid platforms.

• Strong communication, collaboration, and presentation skills.

Preferred Skills:

• Additional capability in motion graphics or video editing.

• Familiarity with TikTok and Amazon Marketplace design considerations.

• Familiarity with photography or videography principles (though shooting is not required).

📝 Enhancement Note: The requirement for "expert-level" Adobe Creative Cloud skills and a portfolio demonstrating "integrated campaign work" and "elevated visual storytelling" suggests a need for a candidate who can handle complex, multi-channel projects and contribute to a sophisticated brand image. The preference for motion/video skills and platform familiarity indicates a forward-looking approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated online portfolio is mandatory for consideration.

• Showcase integrated campaign work that spans multiple channels (print, digital, social, etc.).

• Demonstrate a high level of craft in both print and digital design execution.

• Highlight examples of elevated visual storytelling and brand narrative development.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design workflows, from concept to final production-ready assets.

• Examples of how brand guidelines were applied or evolved should be visible.

• Projects should reflect an ability to translate strategic briefs into creative solutions.

• Organization and shareability of design files are mentioned as a responsibility, implying an expectation of organized project presentation.

📝 Enhancement Note: The explicit requirement for an online portfolio and the instruction to place the link at the top of the resume underscore its critical importance. The description implies the portfolio should not just showcase final assets but also the designer's ability to think strategically and execute across diverse platforms.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 3-6 years of experience in the Lehi, Utah area, the estimated salary range for this role is approximately $65,000 - $85,000 annually. This estimate considers the hybrid work model, the company's industry (consumer goods/wellness), and the required skill set.

Benefits:

Nature's Sunshine Products typically offers a comprehensive benefits package. While not explicitly detailed in the job description, common benefits for full-time employees in this sector and region often include:

• Health, Dental, and Vision Insurance

• Paid Time Off (PTO) and Holidays

• Retirement Savings Plan (e.g., 401(k)) with potential company match

• Employee Discounts on company products

• Opportunities for Professional Development and Training

Working Hours:

• Full-time position, typically 40 hours per week.

• Hybrid work arrangement expected, combining on-site work in Lehi, Utah, with remote flexibility. Specific on-site days may vary.

📝 Enhancement Note: Salary estimation is based on national averages for Graphic Designers with 3-6 years of experience, adjusted for the Lehi, Utah cost of living and typical benefits offered by companies in the CPG/Wellness sector. Specific benefits are inferred based on industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness, Consumer Packaged Goods (CPG), Natural Supplements. Nature's Sunshine Products is a pioneer in the natural health industry, focusing on scientific research and quality manufacturing.

Company Size: Mid-sized to Large (The provided LinkedIn data is missing, but Nature's Sunshine Products is a publicly traded company with a significant employee base, likely several hundred to over a thousand employees globally). This size suggests a structured environment with established processes but also room for individual impact.

Founded: 1972. With a long history, the company has a deep understanding of its market and a stable brand presence, while also striving for innovation to remain competitive.

Team Structure:

• The role reports to the Brand and Creative team, likely within the Marketing department.

• Collaboration is expected with Brand, Growth, Lifecycle, Global Creative, Ecommerce, and Product teams, as well as external agency partners.

Methodology:

• The company emphasizes being a "Force of Nature" championing wellness and sustainability.

• They value diversity, equity, inclusion, and belonging, fostering an environment where individuality and unique perspectives are celebrated.

• A data-driven approach is implied through the mention of using "performance insights" and supporting "business objectives."

• The focus on "fresh, modern, insight-driven creative" suggests an innovative and forward-thinking approach to marketing and design.

Company Website: https://naturessunshine.applicantpro.com (This appears to be an applicant tracking system URL, the primary company website is likely Nature's Sunshine Products).

📝 Enhancement Note: The company's long history combined with its stated commitment to innovation and sustainability provides a unique cultural backdrop. The emphasis on diversity and inclusion suggests a welcoming environment for varied perspectives. The "Force of Nature" tagline implies a dynamic and impactful approach to business.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Graphic Designer with 3-6 years of experience, typically falling into a "Mid-Level Designer" or "Graphic Designer II" category. It involves executing established brand guidelines and campaign concepts, as well as contributing creatively to new initiatives and leading specific design projects like photo shoots.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Brand Manager, or Marketing Manager. They will collaborate extensively with cross-functional teams, requiring strong interpersonal and communication skills to influence and align stakeholders.

Operations Impact: While not a traditional "operations" role, this Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and ultimately, its revenue. High-quality, on-brand creative assets are crucial for driving customer engagement, conversions, and brand loyalty in the competitive health and wellness market. The designer's input can influence campaign success and the overall impact of marketing efforts.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, video editing, or digital campaign design.

• Leadership: Advancement to Senior Graphic Designer, Art Director, or Lead Designer roles, managing more complex projects or a small team.

• Cross-functional Mobility: With strong performance and collaboration, opportunities may arise in areas like Brand Management or Marketing Strategy.

• Industry Expertise: Developing a strong portfolio and reputation within the consumer wellness/CPG sector can open doors to other leading brands.

📝 Enhancement Note: The role offers a clear path for growth within creative disciplines, with the potential to move into art direction or management. The emphasis on integrated marketing and cross-functional collaboration suggests that developing strong business acumen alongside design skills will be key for career progression.

🌐 Work Environment

Office Type: Hybrid work environment, requiring a combination of on-site presence in Lehi, Utah, and remote work. This suggests a modern workplace that balances in-office collaboration and flexibility.

Office Location(s): Lehi, Utah. The specific office address is 2901 West Blue Grass Blvd, Lehi, Utah, 84043. This location is part of the growing tech and business hub in Utah County.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with various internal teams (Brand, Growth, Lifecycle, etc.) and external agencies, suggesting an open and communicative workspace setup.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) is essential and would be provided or expected to be used within the company's IT infrastructure.

• Team Interaction: Opportunities for brainstorming, concept presentation, and feedback sessions with colleagues and managers are integral to the role.

Work Schedule: Full-time (40 hours/week) with a hybrid arrangement. This allows for flexibility in managing personal and professional commitments while ensuring dedicated time for in-office collaboration and team engagement.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline and effective communication for remote collaboration. The Lehi location places the role within a dynamic business region.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of resume and portfolio link for qualifications and creative fit.

2. Hiring Manager Interview: Discussion about experience, portfolio highlights, creative philosophy, and understanding of brand strategy.

3. Design Challenge/Portfolio Review: A practical design exercise or a deep dive into portfolio projects, assessing creative problem-solving, technical skills, and ability to articulate design decisions. This may involve presenting to a panel.

4. Cross-functional/Team Interview: Meeting with key stakeholders from Brand, Marketing, or Growth teams to assess collaboration and communication skills.

5. Final Interview: Potentially with a senior leader, focusing on cultural fit, long-term vision, and alignment with company values.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work that aligns with Nature's Sunshine's brand and industry (wellness, CPG).

• Tell a Story: For each project, explain the brief, your strategic approach, the problem you solved, your creative process, and the results achieved.

• Highlight Integrated Campaigns: Emphasize projects that demonstrate your ability to create cohesive visual systems across multiple channels.

• Showcase Craftsmanship: Ensure high-quality execution, attention to detail, and a modern aesthetic.

• Demonstrate Versatility: Include examples across print, digital, social, and potentially motion graphics if applicable.

• Organized & Accessible: Ensure your online portfolio link is prominent (top of resume) and the site is easy to navigate.

Challenge Preparation:

• Understand the Brand: Research Nature's Sunshine Products, their mission, values, target audience, and current marketing campaigns.

• Anticipate Creative Briefs: Be prepared to interpret a marketing brief and develop design concepts quickly.

• Focus on Strategy: Think about how your design solutions will meet business objectives and resonate with the target audience.

• Articulate Your Process: Be ready to explain your thought process, design choices, and how you incorporated feedback.

• Technical Proficiency: Be prepared to demonstrate your skills in Adobe Creative Suite during any practical exercises.

📝 Enhancement Note: The emphasis on an online portfolio and its placement on the resume highlights its importance. The interview process will likely assess not only creative talent but also strategic thinking, communication, and collaborative abilities, crucial for a role working across multiple departments.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert-level proficiency required in:

  • Adobe InDesign: For layout, print design, and production-ready files.
  • Adobe Photoshop: For image manipulation, digital asset creation, and photo editing.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.

• Motion Graphics/Video Editing Software (Preferred): Familiarity with tools such as Adobe After Effects, Premiere Pro, or similar for video and motion graphics.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are specified, but an understanding of how design assets are deployed through marketing automation platforms (e.g., email marketing software) or CRM-driven campaigns would be beneficial.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. The preference for motion graphics tools indicates a growing need for dynamic content. While not explicitly stated, an awareness of how design integrates with marketing technology is a plus.

👥 Team Culture & Values

Operations Values:

• "Force of Nature" Mentality: Embracing a proactive, impactful, and dynamic approach to work and problem-solving.

• Wellness & Sustainability: A commitment to health, environmental responsibility, and natural solutions, which should be reflected in creative output.

• Diversity, Equity, Inclusion & Belonging (DEIB): Valuing individual perspectives, fostering respect, and ensuring fairness, encouraging a culture where all voices are heard.

• Innovation & Forward-Thinking: A drive to be the "natural supplement company of the future," implying a willingness to explore new ideas and push creative boundaries.

• Quality & Integrity: Dedication to scientific research, quality manufacturing, and doing things "right," reflected in design execution and brand representation.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Brand, Growth, Lifecycle, Ecommerce, and Product teams, emphasizing a team-oriented, communicative, and adaptive approach.

• Agency Partnership: Working effectively with external agency partners to ensure brand consistency and leverage specialized expertise.

• Feedback-Oriented: Willingness to present creative concepts, receive constructive feedback, and iterate while maintaining design integrity.

• Proactive Communication: Keeping stakeholders informed and ensuring alignment on design deliverables.

📝 Enhancement Note: The company's values are deeply tied to its mission in wellness and sustainability, suggesting that designers who align with these principles will thrive. The collaborative style emphasizes open communication and a willingness to integrate with diverse teams and external partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Modern Trends: Maintaining established brand guidelines while incorporating fresh, modern design elements and staying ahead of visual trends.

• Multi-Channel Execution: Ensuring design integrity and effectiveness across a wide array of platforms with varying technical requirements and audience expectations.

• Photo Shoot Leadership: Effectively directing creative vision for photo shoots to capture specific brand messaging and aesthetic, potentially with limited hands-on photography experience.

• Stakeholder Management: Presenting creative concepts and incorporating feedback from diverse stakeholders with potentially differing opinions or priorities.

• Pace and Volume: Delivering high-quality creative assets consistently within marketing cycles and project timelines.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to enhance skills in motion graphics, video editing, or specialized digital design techniques.

• Brand Strategy Immersion: Deeper understanding of marketing strategy, consumer insights, and how design directly influences business objectives.

• Industry Trends: Staying at the forefront of design and marketing trends within the wellness and CPG sectors.

• Cross-Functional Exposure: Gaining experience working with various departments, enhancing understanding of the broader business operations.

• Creative Leadership: Potential to grow into roles with more significant creative direction and project ownership.

📝 Enhancement Note: The challenges are typical for a mid-level designer in a dynamic marketing environment, requiring adaptability, strong communication, and strategic thinking. Growth opportunities are well-defined, offering pathways for specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a visual concept for an integrated campaign." (Focus on your strategic approach, research, and how you ensure brand alignment across channels.)

• "How do you approach balancing creative innovation with established brand guidelines?" (Illustrate with examples of how you've pushed creative boundaries while respecting brand integrity.)

• "Walk us through a campaign photo shoot you led or significantly contributed to. What was your role in creative direction and achieving the desired outcome?" (Highlight your leadership, shot list development, and collaboration with photographers.)

Company & Culture Questions:

• "What interests you about Nature's Sunshine Products and our mission in wellness and sustainability?" (Showcase your research into the company's values and how you align with them.)

• "How do you approach collaboration with cross-functional teams and external agencies?" (Provide examples of successful collaborative projects and how you manage communication.)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose pieces that best represent your skills in integrated campaigns, digital craft, and visual storytelling relevant to Nature's

Sunshine.

• Structure Each Project: For each piece, explain:

  • The Client/Context
  • The Objective/Brief
  • Your Role & Process
  • Key Design Decisions & Rationale
  • The Outcome/Results (if available)

• Highlight Versatility: Ensure your selection showcases your ability to work across different media (print, digital, social, etc.).

• Be Ready for Technical Questions: Prepare to discuss your software proficiency and specific techniques used.

• Emphasize Brand Alignment: Clearly articulate how your designs meet brand objectives and resonate with target audiences.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, strong communication skills, and an understanding of how design contributes to business goals. A well-prepared portfolio presentation is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Nature's Sunshine Products' applicant portal.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily accessible, and prominently features work relevant to consumer brands, integrated marketing, and visual storytelling. Place the direct link at the top of your resume.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Cloud, integrated campaign design, cross-functional collaboration, and any specific industry experience (wellness, CPG, beauty). Quantify achievements where possible.

• Interview Preparation: Thoroughly research Nature's Sunshine Products, their brand, mission, and values. Prepare to discuss your portfolio projects in detail, focusing on your strategic approach and creative process. Practice articulating your design decisions and their impact.

• Company Research: Understand Nature's Sunshine's commitment to wellness, sustainability, and their "Force of Nature" ethos. Be prepared to discuss how your design philosophy aligns with these company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Nature's Sunshine Products during the application and interview process.