Graphic designer

📍 Job Overview

Job Title: Graphic Designer Company: Modo Location: Capital Federal, Buenos Aires, Argentina Job Type: Other Category: Marketing & Design Operations Date Posted: 2025-11-04 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Develop impactful visual concepts and creative assets for marketing campaigns, social media, and promotional initiatives, aligning with Modo's brand identity.
• Collaborate closely with copywriters and cross-functional teams to conceptualize and execute integrated creative strategies that resonate with target audiences.
• Direct and oversee visual production processes, including photoshoots, motion graphics, and digital/audiovisual content creation, ensuring high-quality output.
• Integrate and leverage generative AI tools within the creative workflow to enhance efficiency, explore new visual possibilities, and maintain a cutting-edge approach.
• Champion aesthetic vision and ensure visual communication consistency across all MODO platforms and touchpoints.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the responsibilities and requirements strongly suggest a role with a significant Art Direction component, requiring conceptualization, production oversight, and strategic visual thinking beyond standard graphic design execution. The emphasis on AI integration and trend awareness points to a forward-thinking role within a dynamic fintech environment.

📈 Primary Responsibilities

• Conceptualize and design compelling visual assets for diverse marketing channels, including digital advertisements, social media posts, email campaigns, and promotional materials.
• Partner with content creators and copywriters to develop cohesive and engaging campaign narratives, translating strategic objectives into visually persuasive designs.
• Manage end-to-end visual production processes, including coordinating photoshoots, overseeing motion graphics creation, and directing video/audiovisual content development.
• Actively explore and implement generative AI tools (e.g., ChatGPT, Gemini, Veo3) to augment the creative process, generate innovative design elements, and optimize content creation workflows.
• Maintain and evolve MODO's visual identity, ensuring brand consistency, aesthetic appeal, and a modern, trend-aware look and feel across all communications.
• Conduct ongoing aesthetic benchmarking and trend analysis to inform creative strategies and identify opportunities for visual innovation.
• Contribute to the strategic planning of visual content, aligning creative output with overarching marketing and business goals.
• Collaborate with external agencies and partners on creative projects, providing clear direction and feedback to ensure alignment with MODO's brand standards.

📝 Enhancement Note: The responsibilities indicate a need for project management skills in directing visual production and a strategic understanding of how design contributes to broader marketing goals. The inclusion of "partners and agencies" suggests a collaborative and potentially client-facing aspect to the role, requiring strong communication and stakeholder management.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for roles with this level of responsibility. Equivalent practical experience will also be considered.

Experience: 2-5 years of demonstrated experience in art direction, graphic design, or visual content creation for brands or advertising agencies.

Required Skills:

• Proven expertise in graphic design principles, visual communication, and branding.
• Proficiency in industry-standard design software, including the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Strong conceptual thinking and the ability to translate abstract ideas into compelling visual narratives.
• Experience in art direction, including managing photoshoots, directing motion graphics, and overseeing audiovisual production.
• Familiarity and practical experience with generative AI tools for creative applications (e.g., ChatGPT, Gemini, Veo3) and a willingness to explore new AI technologies.
• Excellent aesthetic sensibility and a keen eye for detail, color, typography, and composition.
• Ability to collaborate effectively within a cross-functional team environment and with external partners.
• Proactive, curious, and possesses a playful, experimental approach to design.
• Strong understanding of current visual design trends, digital culture, and emerging creative technologies.

Preferred Skills:

• Experience in the FinTech or technology sector.
• Motion graphics and animation skills.
• Basic understanding of video editing principles.
• Experience with user interface (UI) design principles.
• Familiarity with A/B testing for visual assets.

📝 Enhancement Note: The emphasis on "hambre de ideas" (hunger for ideas), "mirada moderna," and "benchmark permanente" suggests that candidates who demonstrate continuous learning and a passion for design innovation will be highly valued. Experience with AI tools is listed as a requirement, indicating MODO's commitment to leveraging cutting-edge technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of impactful visual design projects, demonstrating conceptual strength, aesthetic quality, and diverse application (campaigns, social media, digital assets).
• Case studies detailing the creative process, from initial concept development to final execution, highlighting problem-solving approaches and strategic thinking.
• Examples of visual direction for photoshoots, motion graphics, or audiovisual content, if applicable.
• Demonstrations of how AI tools were integrated into the design process and the resulting impact on creativity or efficiency.
• Projects that reflect an understanding of brand consistency and the ability to adapt visual style to different platforms and audiences.

Process Documentation:

• Ability to articulate the design process clearly, including ideation, concept development, client/stakeholder feedback integration, and production management.
• Understanding of workflow optimization techniques, particularly in relation to digital asset creation and campaign execution.
• Familiarity with project management tools or methodologies for tracking creative projects from brief to completion.

📝 Enhancement Note: Given the role's emphasis on conceptualization and production direction, the portfolio should not just display finished work but also the strategic thinking and process behind it. The inclusion of AI in the requirements specifically suggests that candidates should be prepared to showcase projects where AI played a role in the creative output or workflow.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer with art direction responsibilities in Buenos Aires, Argentina, we estimate a gross monthly salary range of ARS $500,000 - ARS $850,000. This range is an estimate, and actual compensation will depend on experience, skills, and specific qualifications.

Benefits:

• 10 business days of vacation plus 5 additional "MODO" days.
• Comprehensive health insurance for the employee and their family group.
• Reimbursement credit on the MODO app for lunches and transportation.
• Gym membership through Gympass and a discount at Sport Club for physical activities.
• Extended leave policies (marriage, maternity, paternity, etc.).
• Access to a training platform and university discounts for professional development.
• Reimbursement for internet expenses.
• Birthday off and half-day off for children's birthdays.
• Team-building activities.
• Access to a Benefits Club.
• Opportunity for development in a flexible, dynamic, and growing environment.

Working Hours: Full-time, with an estimated 40 hours per week. The role is described as hybrid, suggesting a flexible schedule with a blend of on-site and remote work.

📝 Enhancement Note: The salary estimate is based on general market data for skilled creative professionals in Argentina and the described responsibilities. It's crucial for candidates to understand that this is an approximation and actual compensation may vary. The benefits package is extensive, indicating a strong focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, Payments, Open Banking. MODO operates at the forefront of financial technology in Argentina, connecting major banks, payment processors, and merchants to revolutionize payment and savings experiences.

Company Size: While not explicitly stated, the description of MODO as "la fintech de los bancos argentinos" and having "principales bancos, procesadores de pagos, comercios y mucho más" suggests a significant and rapidly growing organization with a substantial employee base, likely in the hundreds, potentially scaling into the thousands.

Founded: The text implies MODO is a relatively recent but impactful player in the industry, founded to address a transformative period in financial services history. The founding date isn't specified, but its focus on "open banking" and "revolutionizing payments" positions it as a modern, innovation-driven company.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, working in a "dupla" (duo) with a copywriter, indicating close collaboration within a creative team.
• The role involves directing production and collaborating with various internal teams, partners, and agencies, suggesting a matrixed or project-based team structure common in agile environments.
• The company emphasizes an "ágil y autónomo" (agile and autonomous) team structure where "el margen de acción de cada rol es gigante," highlighting a culture of empowerment and ownership.

Methodology:

• Data Analysis & Insights: While not directly a data analysis role, the graphic designer will need to understand campaign performance metrics to inform visual design choices and optimize assets for impact.
• Workflow Planning & Optimization: The role requires managing visual production workflows and potentially optimizing them using AI tools for efficiency.
• Automation & Efficiency: A key aspect is the integration of AI into the creative process to streamline tasks and enhance output.

Company Website: www.modo.com

📝 Enhancement Note: MODO's positioning as a fintech backed by major Argentine banks suggests a stable yet fast-paced environment. The company culture appears to value innovation, autonomy, and a modern approach to technology and design.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level contributor (2-5 years of experience) with significant responsibilities in art direction and creative production. It offers a substantial scope for impact within the marketing and brand communications functions.

Reporting Structure: The designer will work in a "dupla" with a copywriter, suggesting a peer-level collaboration. They will likely report to a Creative Lead, Marketing Manager, or Head of Brand, who oversees the broader creative strategy and team.

Operations Impact: The role directly influences MODO's brand perception, customer engagement, and campaign effectiveness by creating visually compelling and strategically aligned communication materials. Strong visual design is crucial for a fintech aiming to "revolutionize" payments and build trust.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in digital design, motion graphics, and visual production management.
• Industry Specialization: Gaining specialized knowledge in FinTech marketing and branding, a rapidly evolving sector.
• Leadership Potential: With proven success and strategic contribution, potential to move into Senior Graphic Designer, Art Director, or Creative Lead roles, potentially managing junior designers or specific creative projects.
• AI and Technology Integration: Becoming an expert in leveraging AI tools within creative workflows, a highly sought-after skill.

📝 Enhancement Note: The emphasis on a "flexible, dynamic and growing environment" suggests that career progression at MODO is tied to performance, initiative, and adaptability, particularly in embracing new technologies like AI.

🌐 Work Environment

Office Type: Hybrid work model. The role is based in Capital Federal, Buenos Aires, with a hybrid arrangement, meaning a combination of on-site work at the MODO office and remote work.

Office Location(s): Capital Federal, Buenos Aires, Argentina. Specific office details are not provided, but it is implied to be a modern workspace suitable for collaborative and agile teams.

Workspace Context:

• Collaborative Environment: The role requires close "dupla" work with copywriters and collaboration with other creative professionals, partners, and agencies, fostering a dynamic and interactive workspace.
• Operations Tools & Technology: Access to necessary design software (Adobe Suite, Figma) and exposure to cutting-edge AI tools integrated into the workflow.
• Team Interaction: Opportunities for team-building activities and cross-functional collaboration, promoting a connected and engaged work atmosphere.

Work Schedule: Standard full-time hours (estimated 40 hours/week) with hybrid flexibility. This allows for focused work sessions both in the office and remotely, balancing creative needs with personal flexibility.

📝 Enhancement Note: The hybrid nature of the role suggests that MODO values work-life balance while ensuring essential in-person collaboration for creative synergy and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with MODO's creative standards.
• Creative Assessment: Potential for a skills-based exercise or a discussion focused on your portfolio to evaluate your conceptual thinking, design execution, and problem-solving abilities. This might involve a brief design challenge.
• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, and understanding of MODO's mission and values. You'll discuss your experience with art direction, AI integration, and working in agile teams.
• Final Interview: Potentially with senior leadership, focusing on strategic thinking, long-term vision, and how you can contribute to MODO's growth.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest, most relevant work that demonstrates your ability to develop impactful visual concepts and execute them across various media. Prioritize projects that align with FinTech or modern brand aesthetics.
• Tell the Story: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the impact of your work (if measurable). Highlight your collaboration with copywriters and any use of AI tools.
• Demonstrate Versatility: Include a mix of campaign work, social media assets, and potentially motion graphics or directorial examples.
• Highlight AI Integration: Be prepared to discuss specific examples of how you've used AI tools in your design process and the benefits it brought.
• Showcase Aesthetic Sensibility: Ensure your portfolio design itself is clean, modern, and visually appealing, reflecting your design talent.

Challenge Preparation:

• Understand MODO: Research MODO's current marketing campaigns, brand identity, and target audience. Understand their value proposition in the FinTech space.
• Conceptualize for FinTech: Be ready to brainstorm visual concepts for a hypothetical MODO campaign or social media initiative, focusing on innovation, trust, and user experience.
• AI Integration Strategy: Think about how you would strategically use AI tools to enhance creative output for a FinTech brand.
• Collaboration Scenarios: Prepare to discuss how you would work with a copywriter and other stakeholders to bring a campaign to life.

📝 Enhancement Note: The emphasis on AI integration and collaboration with copywriters suggests that interviewers will be looking for a candidate who can not only design but also think conceptually and work synergistically within a creative team.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and visual content creation (Photoshop, Illustrator, InDesign).
• Figma: Increasingly standard for collaborative design, UI/UX prototyping, and design system management.
• Generative AI Tools: Explicitly mentioned are ChatGPT, Gemini, and Veo3, indicating a requirement to be proficient or willing to learn and integrate these into workflows for ideation, asset generation, and process enhancement.

Analytics & Reporting:

• While not a primary function, an understanding of how visual assets perform on different platforms (e.g., social media engagement metrics, website click-through rates on ads) would be beneficial for optimizing future designs.

CRM & Automation:

• No direct CRM or automation tools are specified for this role, but familiarity with how marketing automation platforms deliver content can inform design decisions for email and digital campaigns.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is standard for graphic designers. The explicit mention of specific AI tools (ChatGPT, Gemini, Veo3) signifies MODO's commitment to AI-driven creativity and is a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Innovation & Modernity: A strong emphasis on being at the "frontier of practice" globally, embracing new technologies like AI, and having a "modern look."
• Collaboration & Partnership: Working in "dupla" with copywriters, and collaborating with "partners and agencies," highlighting a team-oriented and open approach.
• Agility & Autonomy: Valuing "agile and autonomous" teams where individuals have a "gigante" (huge) margin of action, promoting ownership and initiative.
• Efficiency & Impact: Aiming to "revolutionize" and "simplify," suggesting a drive for impactful solutions and streamlined processes.
• Curiosity & Playfulness: Encouraging "proactividad, curiosidad y espíritu lúdico" (proactivity, curiosity, and a playful spirit), fostering a dynamic and engaging work environment.

Collaboration Style:

• Synergistic Creative Partnerships: Working closely with copywriters to build "solid and relevant ideas."
• Cross-functional Teamwork: Engaging with various departments and stakeholders to ensure visual consistency and campaign success.
• Open Communication: Encouraging sharing of ideas and feedback, especially with external partners and agencies.
• Empowered Autonomy: Teams are expected to operate with a high degree of independence, bringing proactive solutions and driving projects forward.

📝 Enhancement Note: MODO's culture seems to be a blend of cutting-edge technological adoption (AI, open banking) and a human-centric approach to creativity and collaboration, fostering an environment where individuals can make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving FinTech Landscape: Staying ahead of design trends and technological advancements in a fast-paced industry.
• Balancing Innovation with Brand Consistency: Integrating new tools like AI while maintaining a cohesive and trustworthy brand image.
• Directing Diverse Visual Productions: Effectively managing and guiding different types of visual content creation (photoshoots, motion graphics, video).
• Translating Complex Concepts: Visually communicating the intricacies of financial products and open banking to a broad audience.
• Hybrid Work Dynamics: Ensuring seamless collaboration and creative output in a hybrid work setting.

Learning & Development Opportunities:

• Mastering AI in Design: Becoming an expert in leveraging generative AI for creative ideation, asset creation, and workflow optimization.
• FinTech Branding Expertise: Developing a deep understanding of branding within the financial technology sector.
• Advanced Visual Production: Enhancing skills in directing photoshoots, motion graphics, and audiovisual projects.
• Strategic Creative Thinking: Growing in the ability to contribute strategically to marketing campaigns and brand development.
• Cross-functional Exposure: Gaining experience working with product, marketing, and technology teams within a leading fintech company.

📝 Enhancement Note: The challenges and growth opportunities are closely linked, with MODO providing a fertile ground for professionals eager to develop skills in emerging technologies and specialized industry verticals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you collaborated with a copywriter to develop a campaign concept. What was your role, and what was the outcome?" (Focus on synergy, idea evolution, and your contribution.)
• "How do you stay updated on design trends and incorporate them into your work? Provide an example." (Demonstrate proactive learning and aesthetic sensibility.)
• "Walk us through a project where you directed visual production (e.g., a photoshoot, motion graphic piece). What were the key steps and challenges?" (Highlight your production management and directorial skills.)
• "How have you used AI tools in your creative process? What were the benefits, and what are your thoughts on its future in design?" (Be prepared with specific examples and forward-thinking perspectives.)

Company & Culture Questions:

• "What excites you about MODO and its mission in the FinTech space?" (Showcase your research and alignment with their purpose.)
• "How do you approach working in an agile and autonomous team environment?" (Discuss your initiative, self-management, and collaborative spirit.)
• "How do you ensure visual consistency across different platforms and campaigns?" (Address brand stewardship and attention to detail.)

Portfolio Presentation Strategy:

• Structure for Impact: Start with your strongest, most relevant projects. For each, clearly state the objective, your role, the creative process (including any AI integration), and the results.
• Narrative is Key: Tell the story behind your designs. Explain your choices, your inspiration, and how you overcame challenges.
• Highlight Collaboration: Specifically mention how you worked with writers, directors, or other stakeholders.
• Showcase AI Use Cases: If you have projects where AI was instrumental, dedicate a segment to explaining its application and impact.
• Be Ready for Q&A: Anticipate questions about your design philosophy, your approach to problem-solving, and your understanding of MODO's brand.

📝 Enhancement Note: Candidates should prepare to articulate their creative process, demonstrate their ability to integrate AI into their workflow, and clearly communicate their understanding of MODO's brand and mission.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Modo's BambooHR careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate conceptual strength, art direction capabilities, and experience with digital and social media campaigns. Ensure it reflects your ability to apply a modern aesthetic and integrate AI tools.
• Resume Optimization: Update your resume to clearly list your proficiency with Adobe Creative Suite, Figma, and any generative AI tools used. Quantify achievements where possible, focusing on campaign impact or efficiency gains.
• Interview Preparation: Practice articulating your design process, creative decision-making, and collaboration style. Prepare specific examples of how you've directed visual production and utilized AI in your workflow.
• Company Research: Thoroughly research MODO's mission, values, current marketing efforts, and position within the Argentine FinTech market to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary estimates and specific application processes, should be verified directly with MODO before making application decisions.