Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Miller's Ale House Location: Orlando, Florida, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-07-24T04:00:00 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing visual brand assets across a wide spectrum of marketing channels, with a strong emphasis on digital campaigns like social media, email, and online ordering platforms.
• The Graphic Designer will be responsible for ensuring brand consistency and quality across all creative outputs, from social media graphics and email banners to print collateral and large-format signage, requiring a deep understanding of brand guidelines and visual communication principles.
• A key aspect of this position involves managing multiple design projects concurrently, necessitating robust organizational skills and the ability to prioritize tasks effectively within a fast-paced marketing environment.
• The role also requires active participation in creative production, including assisting with photo and video shoots, image retouching, and video editing to maintain high standards for all visual content.

📝 Enhancement Note: While the input lists "Graphic Designer," the responsibilities described, particularly the focus on digital campaign assets, CRM integration, and supporting marketing departments, strongly suggest a role within Marketing Operations or Creative Operations, bridging the gap between creative execution and operational campaign deployment. This role likely supports a larger marketing team by producing the necessary visual assets that operational campaigns rely on.

📈 Primary Responsibilities

• Develop and produce on-brand visual assets for a diverse range of digital marketing campaigns, including social media content, email marketing graphics, web banners, and online ordering platform visuals, ensuring alignment with campaign objectives and brand standards.
• Create and manage print collateral, such as in-store promotions, direct mail pieces, gift card designs, and large-format printing materials, adhering to design fundamentals, typography, and print best practices.
• Collaborate closely with the Creative Production Supervisor on photo and video shoots, performing essential image and video retouching to ensure all visual assets meet brand guidelines and quality expectations for digital and print mediums.
• Manage the end-to-end design process for multiple projects simultaneously, from concept to final delivery, prioritizing tasks to meet tight deadlines and deliver high-quality creative work within a fast-paced corporate environment.
• Provide design support and back-up to other members of the Miller's Ale House Marketing Team, demonstrating a collaborative approach and a willingness to contribute to broader team goals.
• Execute design requirements for CRM and field marketing initiatives, ensuring visual consistency and effectiveness across various communication channels managed by these departments.

📝 Enhancement Note: The responsibility for "Owns the digital assets creation for various departments, including CRM, field marketing, online ordering, paid media, and email" indicates a direct operational link, where the designer's output directly fuels marketing campaigns managed by operations. The mention of "paid media" also implies a need to understand asset requirements for advertising platforms, a common concern in marketing operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design or a related creative field, or equivalent practical experience, demonstrating a foundational understanding of design principles and visual communication.

Experience:

• A minimum of 3 years of professional graphic design experience, preferably within an agency setting or a corporate marketing department, to ensure a solid grasp of client-facing creative execution and brand management.
• Proven experience in managing multiple design projects concurrently under tight deadlines, showcasing strong time management and prioritization skills essential for a fast-paced operational environment.

Required Skills:

• Graphic Design Fundamentals: High level of understanding of visual communication, grid systems, hierarchy, typography, and imagery usage.
• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and InDesign for a wide range of design tasks, from digital assets to print collateral.
• Canva Proficiency: Ability to utilize Canva for efficient creation and deployment of various marketing materials, particularly for social media and digital campaigns.
• Communication Skills: Excellent verbal and written communication abilities to articulate design concepts, provide updates, and collaborate effectively with stakeholders.
• Presentation Skills: Competence in presenting design work, rationale, and project status to internal teams and management, clearly explaining creative choices and their alignment with business objectives.
• Organizational Skills: Superior organizational capabilities to manage files, projects, and deadlines efficiently, ensuring a smooth workflow.
• Attention to Detail: Meticulous attention to detail to ensure brand consistency, accuracy in copy, and adherence to design specifications across all deliverables.
• Digital Marketing Best Practices: Understanding of design requirements for digital channels including social media, email, and web, optimizing assets for performance and engagement.
• Print Marketing Best Practices: Knowledge of print production processes, including pre-press preparation, color management, and understanding of various print materials and techniques.
• Brand Guideline Adherence: Strict adherence to and understanding of brand creative guidelines to maintain consistent brand identity across all visual communications.

Preferred Skills:

• Video Editing Experience: Proficiency in editing video for social media and digital ad campaigns, enhancing content with dynamic visual storytelling.
• Image Retouching: Advanced skills in photo retouching and manipulation to perfect images for marketing collateral and digital platforms.
• Large Format Printing Experience: Familiarity with the specific design considerations and technical requirements for large-format printing projects.
• Project Management Platforms: Experience using project management tools to track design workflows, manage tasks, and collaborate with teams.
• Social Media Platform Knowledge: Understanding of design specifications and best practices for various social media platforms.

📝 Enhancement Note: The emphasis on "fast-paced environment" and "tight deadlines" coupled with the need to manage multiple projects and support various departments (CRM, field marketing, online ordering) highlights the operational efficiency and project management aspects of this role. Proficiency in tools like Canva, alongside Adobe Suite, suggests a need for agile asset creation, common in marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Communication Clarity: A portfolio showcasing a clear understanding of visual communication principles, including effective use of layout, color, and imagery to convey messages.
• Grid and Hierarchy Application: Demonstrations of how grid systems and visual hierarchy are applied to create organized, scannable, and impactful designs for both digital and print.
• Typography and Imagery Integration: Examples exhibiting skillful use of typography and imagery, showing how they are combined to create cohesive and aesthetically pleasing compositions that align with brand identity.
• Branded Campaign Understanding: Evidence of successfully executing branded campaigns, illustrating a deep understanding of brand guidelines and how to maintain consistency across diverse marketing materials.
• Original Work Focus: Preferably, include flat layouts of original work rather than mockups, to accurately represent design capabilities and problem-solving skills.

Process Documentation:

• While not explicitly stated as a requirement for documentation, the role implies a structured approach to design processes:
  • Workflow Design: Ability to follow and contribute to established design workflows for asset creation, review, and approval, ensuring efficiency.
  • System Implementation: Understanding how design assets are implemented within various systems (e.g., email platforms, CRM, web CMS, social media schedulers) and designing accordingly.
  • Performance Measurement: Implicitly, understanding how design choices impact campaign performance metrics, even if direct measurement is handled by others, requiring designs to be effective for their intended purpose.

📝 Enhancement Note: The explicit requirement for a portfolio of "original work" that demonstrates "clear understanding of visual communication, use of grid and hierarchy, use of typography and imagery, and clear understanding of branded campaigns" is crucial. For operations roles, this translates to the candidate's ability to translate strategic objectives into tangible, well-executed creative assets that support operational campaigns and brand initiatives. It's about demonstrating a structured, principle-based approach to design execution.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Orlando, Florida, the estimated salary range is typically between $55,000 to $75,000 annually. This estimate accounts for the cost of living in Orlando and the specific skill set required, including proficiency in Adobe Creative Suite, Canva, and video editing.

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance plans, crucial for supporting employee well-being.
• Retirement Savings Plan: Offering a 401(k) or similar plan, potentially with employer matching, to support long-term financial security.
• Paid Time Off (PTO): Including vacation days, sick leave, and paid holidays, allowing for work-life balance and recovery.
• Employee Discounts: Potential for discounts on Miller's Ale House meals or other company services, enhancing employee perks.
• Professional Development: Opportunities for training, workshops, and potentially access to design conferences or online courses to enhance skills in graphic design, digital marketing, and creative operations.

Working Hours:

• Typically 40 hours per week, Monday through Friday, aligning with standard business operations. Some flexibility may be required to meet project deadlines or support urgent campaign needs, common in marketing and operations roles.

📝 Enhancement Note: The salary estimate is derived from aggregated data for Graphic Designer roles in the Orlando, FL area with 2-5 years of experience, referencing sources like Glassdoor, Salary.com, and LinkedIn Salary. The benefits listed are standard offerings for a company of Miller's Ale House's presumed size and industry, aimed at attracting and retaining talent in creative and marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• The company operates within the Restaurant and Hospitality industry. This context implies a dynamic, fast-paced environment where marketing efforts are often tied to seasonal promotions, new menu rollouts, and local restaurant events, requiring agility and responsiveness from the creative operations team.

Company Size:

• Miller's Ale House is a well-established chain with numerous locations across multiple states. This suggests a medium-to-large organization, likely with a dedicated corporate marketing team that includes operations support functions. For operations professionals, this means established processes, potentially more resources, but also a need to adhere to corporate brand standards and operational procedures.

Founded:

• Miller's Ale House was founded in 1988. This history indicates a stable company with a proven business model, which can translate into a more predictable operational environment and a focus on long-term brand building and customer loyalty through marketing.

Team Structure:

• The Graphic Designer likely reports to a Creative Production Supervisor or a Marketing Manager within the broader Marketing Department.
• The marketing team would typically include specialists in areas like digital marketing, CRM, content creation, and possibly field marketing support.
• Cross-functional collaboration is expected with various departments, including Operations (for in-restaurant execution), IT (for website and online ordering platforms), and potentially external agencies or vendors.

Methodology:

• The team likely employs a mix of agile and project-based methodologies for marketing campaigns.
• Data analysis, particularly concerning digital campaign performance (e.g., social media engagement, email open rates, online order conversion), will inform design decisions and campaign optimization.
• Workflow planning and optimization are critical to manage the volume of creative requests from different departments efficiently.
• Automation may be leveraged for certain marketing processes, though this role focuses on the creative asset generation that feeds into those automated workflows.

Company Website:

• millersalehouse.com

📝 Enhancement Note: The hospitality industry context is crucial for understanding the pace and nature of marketing operations. The company's established presence suggests a need for designers who can maintain brand consistency across a large network while also adapting to localized or campaign-specific creative needs. The role likely sits within a corporate marketing hub supporting restaurant-level initiatives.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Mid-Level in the operations/creative spectrum. It requires several years of professional experience to handle independent project management, advanced design software, and strategic application of brand guidelines. The designer is expected to contribute significantly to campaign execution without requiring constant supervision.

Reporting Structure:

• The Graphic Designer typically reports to a Creative Production Supervisor or a Marketing Manager. This structure places them within a team that manages marketing initiatives, with the supervisor providing guidance on creative direction and project prioritization. The role involves collaboration with peers and stakeholders across various departments.

Operations Impact:

• The Graphic Designer's impact is directly felt in the visual appeal and effectiveness of marketing campaigns. High-quality, on-brand assets can improve customer engagement, drive traffic to online ordering platforms, increase social media interaction rates, and ultimately contribute to sales revenue. Their work supports the operational execution of marketing strategies.

Growth Opportunities:

• Senior Graphic Designer: Progression to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and having a greater say in creative strategy.
• Creative Lead / Art Director: Moving into leadership positions where they manage creative teams, define visual direction for major campaigns, and oversee all creative output.
• Marketing Specialization: Transitioning into a specialized marketing role within digital marketing, content creation, or CRM management, leveraging their understanding of visual content's role in these areas.
• Operations Management: With additional experience in project management and process optimization, a move into a broader Marketing Operations or Project Management role is possible.

📝 Enhancement Note: The growth paths for a Graphic Designer in a corporate marketing setting often lead to more specialized creative roles or management positions. For an operations-minded individual, the pathway into Marketing Operations or Project Management is a natural progression, leveraging their understanding of asset lifecycle and campaign execution.

🌐 Work Environment

Office Type:

• This is an on-site role, indicating a traditional office environment within Miller's Ale House's corporate headquarters or a dedicated support center. This setup fosters direct collaboration, team cohesion, and immediate access to resources and colleagues.

Office Location(s):

• The primary office is located at 5750 Major Boulevard, Orlando, Florida, 32819. This location in Orlando suggests a central hub for corporate functions, supporting a distributed network of restaurant locations.

Workspace Context:

• The workspace is likely a professional office setting equipped with standard office amenities and technology.
• Expect a collaborative environment where designers work alongside marketing managers, project managers, and other creative professionals.
• Access to necessary design software, hardware, and potentially a company-provided asset management system would be standard.
• Opportunities for interaction with peers would be frequent, facilitating knowledge sharing and collaborative problem-solving on design projects.

Work Schedule:

• The standard work schedule is likely Monday to Friday, 9 AM to 5 PM or similar core business hours, totaling 40 hours per week. While core hours are expected, flexibility might be needed to meet critical project deadlines or support time-sensitive marketing initiatives, a common trait in marketing operations roles.

📝 Enhancement Note: An on-site role in a corporate setting emphasizes direct team collaboration and a structured work environment. For operations professionals, this means adherence to established workflows and direct interaction with stakeholders, which can be beneficial for understanding the full lifecycle of marketing initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications and creative fit.
• Skills Assessment/Portfolio Review: Candidates will be asked to present their portfolio, discussing specific projects, design choices, and their impact. This may include a practical design test or case study related to restaurant marketing.
• Hiring Manager Interview: A more in-depth interview with the hiring manager to discuss experience, problem-solving approaches, and cultural fit.
• Team/Cross-functional Interview: Potential interviews with marketing team members or stakeholders from other departments (e.g., operations, digital marketing) to evaluate collaboration and communication skills.
• Final Interview: Possibly a final interview with a senior marketing leader.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to restaurant marketing and digital/print collateral. Highlight projects similar to those described in the job posting (social media, email, in-store promotions).
• Storytelling: For each project, clearly articulate the problem, your role, the process, the creative solution, and the outcome or impact. Use data if available to demonstrate effectiveness.
• Showcase Brand Understanding: Include examples that demonstrate your ability to work within and adapt brand guidelines for different platforms and campaigns.
• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, Canva, and any video editing software used in your portfolio pieces.
• Originality: As requested, prioritize original work. If using mockups, ensure they are professional and clearly illustrate the design's intended application.

Challenge Preparation:

• Design Task: Be prepared for a potential design challenge that might involve creating a social media graphic, an email banner, or a small print piece based on a brief provided by the company. Focus on speed, adherence to brand, and quality.
• Brand Consistency: Practice thinking about how to maintain brand consistency across different campaign assets.
• Digital vs. Print: Be ready to discuss the differences in design considerations for digital platforms versus print media.
• Problem-Solving: Prepare to discuss how you approach design challenges, manage feedback, and iterate on designs to meet project goals.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges means candidates must be prepared to not only showcase their creative output but also articulate the strategic thinking and operational considerations behind their designs. Demonstrating an understanding of how their visual assets support broader marketing objectives and operational execution will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, infographics, and print collateral.
  • InDesign: Necessary for layout design, print publications, and multi-page documents.
• Canva: A key tool for efficient creation of social media content, email graphics, and other digital assets, often used for faster turnarounds or by non-designers, but expected here for its versatility.
• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business operations, presentations, and basic document creation.

Analytics & Reporting:

• While the designer may not be directly responsible for reporting, they should understand how their assets are measured. This might involve familiarity with:
  • Social Media Analytics: Basic understanding of platforms like Facebook, Instagram, etc., and their native analytics to see how graphics perform.
  • Email Marketing Platform Analytics: Awareness of metrics like open rates and click-through rates for email graphics.
  • Web Analytics (e.g., Google Analytics): Understanding how website banner ads or graphics contribute to traffic and conversions.

CRM & Automation:

• CRM familiarity (e.g., Salesforce, HubSpot): Understanding how visual assets are integrated into CRM-driven marketing campaigns (e.g., email templates).
• Marketing Automation Platforms (e.g., Mailchimp, Constant Contact): Knowledge of how graphics are used within these platforms for email campaigns.
• Project Management Platforms: Experience with tools like Asana, Trello, or Monday.com for managing design projects and workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and potentially video editing software (Premiere) highlights the core technical requirements. Understanding how these assets integrate with CRM and marketing automation platforms is also valuable for a role supporting operational marketing efforts.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A strong commitment to upholding and enhancing the Miller's Ale House brand identity through consistent and high-quality visual execution.
• Efficiency and Timeliness: Valuing the ability to deliver creative assets on time and within budget, understanding the impact of design delays on marketing campaign operations.
• Collaboration and Communication: Fostering a team environment where open communication, feedback sharing, and collaborative problem-solving are encouraged to achieve shared marketing objectives.
• Customer Focus: Designing with the end customer in mind, ensuring that visual communications are engaging, informative, and drive desired actions (e.g., visits, orders).
• Adaptability: Embracing a dynamic environment by being flexible and responsive to changing marketing needs and campaign priorities.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, digital specialists, CRM teams, and potentially restaurant operations staff to ensure creative assets meet the needs of diverse campaigns and initiatives.
• Feedback Exchange: Actively participating in design reviews, providing constructive feedback on peer's work, and gracefully incorporating feedback from stakeholders to refine designs.
• Knowledge Sharing: Willingness to share design best practices, tips for using creative tools, and insights into effective visual communication strategies with the broader marketing team.
• Process Improvement: Contributing ideas or adopting new workflows that enhance the efficiency and effectiveness of the design and asset creation process.

📝 Enhancement Note: The values likely emphasize a blend of creative excellence and operational discipline. For a designer supporting marketing operations, a collaborative spirit and a focus on efficiency are as important as artistic talent, as their work directly fuels operational marketing activities.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing High Volume of Requests: Balancing multiple design projects from various departments simultaneously, each with unique requirements and deadlines, requires strong prioritization and time management.
• Maintaining Brand Consistency Across Diverse Channels: Ensuring that the brand looks and feels consistent whether on a social media post, an email blast, a print menu, or a large billboard, requires a deep understanding of brand guidelines and platform nuances.
• Adapting to Rapidly Changing Marketing Trends: Staying current with visual trends in digital marketing, social media, and advertising to create engaging and effective content that resonates with the target audience.
• Balancing Creativity with Operational Constraints: Finding the sweet spot between innovative design solutions and the practical requirements, timelines, and budgets dictated by operational marketing campaigns.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design software (e.g., advanced Photoshop techniques, motion graphics in After Effects) or learn new tools relevant to digital marketing.
• Industry Exposure: Potential to attend marketing or design conferences, webinars, or workshops to stay updated on industry best practices and emerging trends in visual communication and digital marketing.
• Cross-functional Learning: Gaining exposure to different areas of marketing operations, such as CRM strategy, digital campaign management, or content planning, which can broaden career perspectives.
• Mentorship: Opportunities to learn from senior marketing professionals or creative leads within the organization, gaining insights into strategic thinking and career development.

📝 Enhancement Note: The challenges highlight the need for operational discipline in a creative role. Growth opportunities often involve deepening creative skills or broadening understanding of marketing operations, paving the way for specialization or management roles.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How do you prioritize design requests when multiple departments have urgent needs? Can you walk us through your process for managing project timelines and ensuring timely delivery?" (Prepare to discuss project management tools, prioritization frameworks, and communication strategies).
• Collaboration & Stakeholder Management: "Describe a time you had to work with a stakeholder who had a completely different vision for a design. How did you navigate that situation and reach a successful outcome?" (Focus on communication, negotiation, and understanding client needs).
• Problem-Solving: "Imagine we are launching a new menu item and need a compelling social media graphic and an email banner. What steps would you take from brief to final asset, and how would you ensure they align with the campaign objectives?" (Detail your design process, from brief analysis to execution and review).

Company & Culture Questions:

• Brand Understanding: "What are your initial impressions of Miller's Ale House brand identity? How would you approach designing for a restaurant brand in the fast-paced hospitality sector?" (Research the brand thoroughly and be ready to discuss your visual interpretation).
• Team Dynamics: "How do you prefer to receive feedback on your designs? What's your approach to collaborating with non-design team members?" (Emphasize receptiveness to feedback and clear communication).
• Impact Measurement: "How do you think graphic design contributes to a restaurant's success? Can you give an example of a design you created that had a measurable impact?" (Connect your design work to business objectives and metrics).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, the solution, and the results. Use a consistent format.
• Highlight Key Skills: Explicitly call out how your chosen projects demonstrate proficiency in Adobe Creative Suite, Canva, typography, layout, and brand adherence.
• Showcase Versatility: Include examples of both digital and print work, and if possible, mention any video editing or animation experience.
• Explain Your Process: Be ready to discuss the rationale behind your design decisions, including font choices, color palettes, and layout strategies, linking them to the project's goals.
• Be Prepared for Questions: Anticipate questions about your creative process, how you handle feedback, and how you ensure designs meet commercial objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of marketing operations, project management, and the business impact of design. Candidates who can articulate their process, manage feedback constructively, and connect their work to business results will stand out.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Miller's Ale House careers portal.
• Portfolio Customization: Ensure your portfolio is tailored to showcase relevant work for the restaurant industry and marketing campaigns. Include examples of social media graphics, email banners, print collateral, and any video editing work that demonstrates your versatility and understanding of brand application.
• Resume Optimization: Update your resume to highlight your years of experience, proficiency in Adobe Creative Suite and Canva, strong organizational skills, and experience managing multiple projects under tight deadlines. Quantify achievements where possible (e.g., "Created social media assets that increased engagement by X%").
• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces with a focus on problem-solving and outcomes, and prepare answers to common interview questions related to collaboration, time management, and brand consistency.
• Company Research: Thoroughly research Miller's Ale House, its brand, current marketing efforts, and its position in the hospitality industry. Understand their target audience and be ready to discuss how your design skills can contribute to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.