Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: McMillan Shakespeare Group (MMS) Location: Melbourne Central Towers - Level 19, Australia Job Type: FULL_TIME Category: Marketing Operations / Creative Services Date Posted: 2026-01-15 Experience Level: Mid-Level (2-5 Years) Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of high-impact marketing collateral and campaign assets for key brands within the financial services sector.
• Execute end-to-end design processes for digital and print channels, ensuring brand consistency and alignment with business objectives.
• Leverage advanced design software and platforms to produce engaging content for email marketing, social media, and advertising.
• Collaborate effectively with cross-functional teams, including marketing, product, and sales, to translate business needs into compelling visual solutions.
• Manage multiple design projects concurrently, prioritizing tasks to meet deadlines and deliver exceptional quality.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed responsibilities and required tools (Adobe Campaign, Figma, HTML/CSS for email) strongly indicate a role focused on marketing operations and digital campaign execution, rather than a purely aesthetic graphic design position. The emphasis on email platforms and digital asset creation for campaigns places this firmly within a marketing operations or integrated marketing support function.

📈 Primary Responsibilities

• Design and produce a wide range of digital assets for marketing campaigns, including social media graphics, website banners, and interactive content.
• Develop and build email templates and other branded content within Figma, with a specific focus on implementation in Adobe Campaign.
• Create and refine animated tiles and other dynamic visual elements for digital advertising and communication platforms.
• Design and prepare print assets such as brochures, flyers, and point-of-sale materials, including liaising with external print vendors for production.
• Collaborate closely with internal marketing, product, and sales teams to understand campaign objectives and translate them into effective visual designs.
• Ensure strict adherence to brand guidelines and maintain visual consistency across all marketing channels and touchpoints.
• Manage the design lifecycle for multiple projects simultaneously, from concept and design to final asset delivery.
• Assist with video editing tasks and contribute to the development of video-based marketing content.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and technical execution, particularly concerning email marketing platforms and digital asset production. This suggests the role requires not just aesthetic skill but also an understanding of how designs function within specific marketing technology stacks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature. Equivalent professional experience may also be considered.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a significant focus on digital marketing and campaign asset creation. Experience within the financial services industry is highly advantageous.

Required Skills:

• Adobe Campaign: Essential proficiency in using Adobe Campaign for email design, deployment, and management.
• Figma: Advanced skills in Figma for UI/UX design, prototyping, and asset creation for digital platforms.
• Adobe Creative Suite: Comprehensive expertise in Photoshop, Illustrator, and InDesign for a wide range of design tasks.
• HTML5 & CSS: Solid understanding and practical application of HTML and CSS for web and email design, ensuring responsive and cross-browser compatibility.
• Email Marketing Platforms: Experience with platforms beyond Adobe Campaign, such as Vision 6 or similar, for email template development and deployment.
• Digital Design Best Practices: Deep knowledge of current best practices for EDMs, landing pages, social media, and digital advertising.
• After Effects: Proficiency in After Effects for creating animated graphics, motion graphics, and video elements.
• Print Design & Production: Experience in designing for print media and managing relationships with print vendors.
• Brand Management: Ability to maintain brand consistency across diverse marketing materials and channels.
• Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.

Preferred Skills:

• D365 Marketing Module: Familiarity or experience with Microsoft Dynamics 365 Marketing Module for integrated campaign management.
• Video Editing Software: Experience with professional video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro) for marketing content creation.
• Outlook Templates: Understanding of how designs render within the Outlook email client and experience in creating optimized Outlook templates.
• Web Analytics: Basic understanding of web analytics tools (e.g., Google Analytics) to inform design decisions based on performance data.

📝 Enhancement Note: The emphasis on specific tools like Adobe Campaign and Figma, along with HTML/CSS for email, points towards a need for a designer who is technically proficient and understand the mechanics of digital marketing execution, not just visual aesthetics. The "2-5 years" experience level suggests they are looking for someone who can work independently but is not yet senior leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Showcase: A section dedicated to showcasing digital marketing campaigns, including examples of social media graphics, animated banners, and email marketing assets. For each project, clearly outline the objective, your role, the design tools used, and the campaign's key performance indicators (KPIs) or outcomes.
• Email Design Expertise: Specific examples of sophisticated email templates and EDMs designed for platforms like Adobe Campaign, demonstrating responsiveness, brand alignment, and effective call-to-actions.
• Branded Content Examples: A collection of assets demonstrating your ability to maintain and extend brand identity across various digital and print formats, such as brochures, flyers, and social media templates.
• Motion Graphics & Animation: Examples of animated tiles, social media animations, or short video edits created using After Effects or similar tools, showcasing your ability to bring static designs to life.
• Technical Proficiency Examples: Where possible, include examples that highlight your understanding of HTML/CSS implementation for web or email, or interactive prototypes built in Figma.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design process from brief to final delivery, including how you gather requirements, concept development, feedback incorporation, and final asset preparation.
• Tool Integration: Demonstrate an understanding of how design tools integrate with marketing platforms (e.g., Figma to Adobe Campaign, asset management systems).
• Performance Measurement: While not directly a design output, be ready to discuss how design choices impact campaign performance and how you would measure the success of your visual assets.

📝 Enhancement Note: For a role emphasizing technical design execution for campaigns, the portfolio should not only showcase visual appeal but also demonstrate technical competence and an understanding of how designs integrate into marketing workflows and technology stacks.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with specialized digital marketing and email platform experience in Melbourne, Australia, the estimated annual salary range is AUD $70,000 - $95,000. This range accounts for the specific technical skills required, including Adobe Campaign and Figma proficiency, and the hybrid work environment.

Benefits:

• Novated Leasing Benefits and Discounts: Access to attractive novated leasing options for vehicles, potentially including discounts and tax benefits.
• 12 Weeks Paid Parental Leave: Generous paid parental leave provision, supporting new parents.
• Comprehensive Learning and Development Opportunities: Access to training programs, workshops, and resources designed to foster career growth and skill enhancement.
• Sonder Digital Wellbeing Platform: A 24/7 personalized support platform for mental and physical wellbeing, including access to resources and professional assistance.
• Annual Flu Vaccinations: Provision of annual flu vaccinations to support employee health.
• Default Income Protection Insurance: Reimbursement for members of the MMS Default Super Fund, providing financial security.
• Exempt Employee Share Plan: Opportunity to participate in an employee share plan, offering potential for long-term financial reward.

Working Hours: Full-time, typically around 37.5-40 hours per week. The role embraces hybrid working, allowing for a combination of on-site and remote work days, offering flexibility in structuring the work week.

📝 Enhancement Note: The salary estimate is derived from market data for similar roles in Melbourne, Australia, considering the specified experience level and the significant technical tool requirements (Adobe Campaign, Figma, HTML/CSS). The benefits package is comprehensive and aligns with attractive employer offerings in the Australian market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Salary Packaging, Novated Leasing) Company Size: Large (Likely 1,000+ employees, based on typical scale of companies offering such benefits and operating across multiple brands like Maxxia, Remserv, and Oly). Founded: McMillan Shakespeare Group (MMS) was founded in 2001.

Team Structure:

• The Graphic Designer will be part of the in-house Studio Design team.
• This team likely operates within the broader Marketing or Brand department.
• The role involves significant collaboration with various cross-functional teams across the business, including marketing, sales, product development, and potentially IT/digital teams.

Methodology:

• Data-Driven Design: While a creative role, the emphasis on digital campaigns and specific platforms suggests a data-informed approach to design, where effectiveness is measured and iterated upon.
• Agile Project Management: The need to manage multiple projects simultaneously and collaborate with fast-paced teams implies an agile or iterative approach to design workflows.
• Brand Governance: A strong focus on maintaining brand consistency across all touchpoints, ensuring a unified and professional company image.

Company Website: mmsg.com.au

📝 Enhancement Note: MMS operates in a regulated industry where trust and professionalism are paramount. The company culture likely values integrity, customer focus, and a commitment to making a tangible difference in customers' financial lives. The "Everyone Matters" value suggests a commitment to diversity and inclusion.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level (2-5 years) specialist role. The Graphic Designer is expected to execute tasks efficiently and with a high degree of technical proficiency, contributing directly to campaign success. They are not primarily responsible for strategy development but for the high-quality execution of design-driven marketing initiatives.

Reporting Structure: The Graphic Designer will report to a Design Lead or Manager within the Studio Design team. This manager will oversee creative output, project allocation, and professional development.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and customer engagement. High-quality, on-brand creative assets are crucial for driving lead generation, customer acquisition, and retention within the financial services sector. Their ability to translate business objectives into compelling visuals is key to the success of MMS's brands (Maxxia, Remserv, Oly).

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as email marketing design, motion graphics, or UX/UI for digital platforms.
• Brand Ownership: Potentially take ownership of design for specific brands or product lines within MMS.
• Senior Designer/Team Lead: Progress to a Senior Graphic Designer role, mentoring junior designers, or a Team Lead position overseeing creative output and project management.
• Marketing Operations Integration: Develop skills in marketing automation platforms and analytics, transitioning towards a more integrated marketing operations role.
• Cross-Functional Mobility: Leverage design skills to move into related marketing roles, such as digital marketing specialist or content strategist.

📝 Enhancement Note: The growth path for this role involves deepening technical design skills and understanding their application within marketing technology, rather than progressing into a purely strategic marketing leadership role, unless combined with further marketing strategy education or experience.

🌐 Work Environment

Office Type: The role is based at Melbourne Central Towers, Level 19, indicating a modern office environment in a prime city location. This suggests a professional, collaborative workspace.

Office Location(s): Melbourne Central Towers - Level 19, Melbourne, Australia. This central location offers excellent accessibility via public transport and is situated within Melbourne's vibrant CBD.

Workspace Context:

• Collaborative Environment: The office is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas for team interaction.
• Technology & Tools: Access to high-end design hardware and software, including the specified Adobe Creative Suite, Figma, and potentially specialized workstations for video editing and animation.
• Team Interaction: Opportunities for regular interaction with the in-house Studio Design team, as well as cross-functional teams from marketing, sales, and other departments.

Work Schedule: The hybrid work arrangement offers flexibility. Typically, this involves a set number of days in the office (e.g., 2-3 days per week) and the remainder working remotely. This structure aims to balance collaborative in-office work with focused remote work, accommodating personal needs and work-life balance.

📝 Enhancement Note: The hybrid model in a large corporate office setting suggests a structured approach to flexibility, likely with core in-office days for collaboration and team meetings, and remote days for individual focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the recruitment team or hiring manager to assess technical skills, experience, and alignment with core requirements.
• Technical Assessment/Portfolio Review: A dedicated session where you will walk through your portfolio, discussing specific projects, your design process, and how you utilized tools like Adobe Campaign, Figma, and Adobe Creative Suite. Expect questions about your problem-solving approach and how you handle design challenges.
• Hiring Manager Interview: A more in-depth discussion with the Design Lead or Hiring Manager focusing on your experience, work style, collaboration skills, and cultural fit within the Studio Design team and MMS.
• Cross-Functional Interview (Potential): You may meet with representatives from marketing or other departments you'd collaborate with, to assess your ability to understand business objectives and work effectively with stakeholders.
• Final Interview/Offer: A final discussion to confirm details, answer any remaining questions, and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your proficiency in digital campaign assets, email design (ideally with Adobe Campaign examples), and brand consistency.
• Highlight Technical Skills: For each project, explicitly mention the tools used (Figma, Adobe Campaign, HTML/CSS, After Effects) and how you leveraged them.
• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., increased click-through rates, engagement levels, successful campaign metrics).
• Explain Your Process: Be ready to articulate your thought process, from understanding the brief to problem-solving design challenges and iterating based on feedback.
• Demonstrate Brand Understanding: Show examples where you've successfully applied or extended brand guidelines.
• Prepare for Technical Questions: Be ready to discuss your experience with HTML/CSS, responsive design, and how you troubleshoot design issues in email platforms.

Challenge Preparation:

• Design Task: You might be given a small design task or a scenario-based problem to solve during the interview process. This could involve creating a social media graphic, a concept for an email campaign, or outlining how you would approach a specific design brief.
• Tool-Specific Scenarios: Prepare for questions about how you would use Figma or Adobe Campaign to achieve a particular outcome.
• Stakeholder Communication: Practice explaining your design decisions clearly and persuasively, as you'll need to communicate effectively with non-design stakeholders.

📝 Enhancement Note: The interview process will heavily weigh your technical design skills and your ability to execute within specific marketing technology platforms. Your portfolio and ability to articulate your process and results are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, wireframing, prototyping, and creating digital assets. Expect to use it for collaborative design and asset hand-off.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, photo retouching, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For print layout design (brochures, flyers) and interactive PDFs.
• Adobe Campaign: Essential for designing, building, and deploying email marketing campaigns. Proficiency here is a key differentiator.
• After Effects: For creating motion graphics, animated banners, and video elements.

Analytics & Reporting:

• Google Analytics (or similar): While not a primary tool for design, understanding how to interpret basic analytics data to inform design decisions is beneficial.
• Email Performance Metrics: Familiarity with metrics like open rates, click-through rates, and conversion rates for email campaigns.

CRM & Automation:

• D365 Marketing Module (Preferred): Experience with Microsoft Dynamics 365 Marketing Module for integrated marketing activities.
• Other Email Platforms (e.g., Vision 6): Experience with alternative or supplementary email marketing platforms.

Integration & Collaboration:

• HTML/CSS: For custom coding within email templates and digital assets.
• Outlook Templates: Understanding the nuances of designing for the Outlook environment.

📝 Enhancement Note: The tech stack emphasizes tools crucial for digital marketing execution and email campaign management. Candidates must demonstrate practical, hands-on experience with these specific platforms, especially Adobe Campaign and Figma.

👥 Team Culture & Values

Operations Values:

• Making a Difference: A core value that drives the company's purpose of helping customers focus on what matters in their lives. Designers are expected to contribute to this mission through their work.
• Everyone Matters: Commitment to fostering an inclusive environment where all differences are valued and respected. This means being open to diverse perspectives and creating inclusive designs.
• Be the Difference: Encourages initiative and proactivity. Designers should aim to elevate campaigns and brand presence through their creative contributions.
• Customer Focus: Designs should always consider the end-user experience and how to best serve the needs of MMS's diverse customer base.
• Collaboration: The company emphasizes working together across teams to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, campaign managers, and potentially product teams. Clear communication and understanding of business objectives are key.
• Feedback Loops: A culture that likely involves regular feedback sessions on designs, requiring designers to be receptive to constructive criticism and willing to iterate.
• Shared Ownership: While design has its domain, there's an implied shared ownership of campaign success, meaning designers contribute to the broader marketing effort.
• Hybrid Work Integration: Collaboration tools and practices will be adapted to support both in-office and remote team members effectively.

📝 Enhancement Note: The company values are geared towards purpose-driven work, inclusivity, and proactive contribution. A designer who understands how their creative output serves business goals and customer needs will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Effectively translating creative vision into assets that function optimally within specific platforms like Adobe Campaign and adhere to strict brand guidelines.
• Managing Multiple Brand Identities: Juggling the distinct branding needs of Maxxia, Remserv, and the newer Oly business, ensuring consistency and appropriateness for each.
• Rapid Campaign Cycles: The fast-paced nature of digital marketing may require quick turnarounds on design assets, demanding efficient workflows and prioritization skills.
• Evolving Digital Landscape: Staying abreast of the latest digital design trends, platform updates, and best practices to ensure designs remain effective and modern.
• Stakeholder Management: Effectively communicating design rationale and managing feedback from diverse stakeholders with varying levels of design understanding.

Learning & Development Opportunities:

• Advanced Tool Mastery: Opportunities to deepen expertise in Adobe Campaign, Figma, After Effects, and potentially explore new design technologies.
• Marketing Strategy Acumen: Gaining a better understanding of marketing campaign strategies, performance metrics, and how design contributes to business outcomes.
• Industry Trends: Access to training or resources to stay updated on financial services marketing and design best practices.
• Cross-Functional Exposure: Learning about other areas of the business through collaboration, which can broaden career perspectives.
• Mentorship: Potential to learn from senior designers or marketing professionals within MMS.

📝 Enhancement Note: The challenges are typical for a marketing operations-adjacent design role, focusing on execution within technical platforms and meeting business demands. Growth opportunities lie in technical specialization and integration with marketing strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment in Adobe Campaign." (Preparation: Walk through your steps, highlighting your use of Figma for design, HTML/CSS for coding, and Adobe Campaign for build/send. Emphasize testing and QA.)
• "How do you ensure brand consistency across multiple diverse brands like Maxxia, Remserv, and Oly?" (Preparation: Discuss brand guidelines, asset libraries, and your approach to understanding and applying different brand aesthetics while maintaining core company values.)
• "Tell me about a time you had to create animated digital assets for a campaign. What was the objective, and what was the outcome?" (Preparation: Select a project showcasing After Effects skills, focusing on the strategic purpose of the animation and any measurable impact.)
• "How do you approach designing for different digital channels (e.g., social media vs. email vs. web banners)?" (Preparation: Discuss adapting design principles, technical specifications, and user engagement strategies for each platform.)
• "Imagine a campaign is underperforming. How would you, as a designer, contribute to improving its performance?" (Preparation: Focus on how design elements like CTAs, visuals, or layout might be iterated upon, and how you'd use data to inform those changes.)

Company & Culture Questions:

• "What interests you about McMillan Shakespeare Group and our brands (Maxxia, Remserv, Oly)?" (Preparation: Research MMS's mission, values, and the specific products/services of each brand. Connect your interest to their purpose.)
• "How do you align with our value of 'Everyone Matters' in your work?" (Preparation: Reflect on inclusivity in design, considering diverse audiences and accessibility. Discuss your experience working in diverse teams.)
• "How do you prefer to receive feedback on your designs?" (Preparation: Emphasize being open to constructive criticism and valuing feedback for improvement.)

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the challenge, your solution (design process and execution), and the results.
• Tool Emphasis: Clearly state which tools you used for each project, especially Figma and Adobe Campaign.
• Technical Details: Be ready to discuss HTML/CSS implementation, responsive design considerations, and any technical limitations you overcame.
• Interactive Walkthrough: If possible, present live examples or interactive prototypes where appropriate, rather than just static images.
• Conciseness: Be mindful of time and focus on the most impactful aspects of each project.

📝 Enhancement Note: Preparation should focus on demonstrating technical proficiency with core tools, understanding of marketing campaign goals, and alignment with MMS's values, particularly around customer impact and inclusivity.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link.
• Tailor your CV: Highlight your experience with Adobe Campaign, Figma, Adobe Creative Suite, HTML/CSS, and digital campaign asset creation. Quantify achievements where possible.
• Curate your Portfolio: Ensure it prominently features digital campaign examples, email designs, and showcases your technical skills. Be ready to discuss your process and results.
• Research MMS: Understand their brands (Maxxia, Remserv, Oly), their mission, and their values. Prepare to articulate why you are a good fit for their culture.
• Prepare for Technical Questions: Brush up on your knowledge of digital design best practices, email platform functionality, and the Adobe Creative Suite.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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