Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Mapp Digital Location: London, England, United Kingdom Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: 2026-01-22 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and elevate user experience through the creation of high-quality visual assets across digital and print channels.
• Collaborate cross-functionally with marketing, content, web, and regional teams to support global campaigns and brand-led storytelling.
• Design and maintain web pages and landing pages, applying UX/UI principles to enhance usability and clarity.
• Develop engaging visual content for digital platforms including social media, presentations, and long-form content.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into creative operations and digital marketing support, requiring a strategic understanding of how design impacts marketing effectiveness and user engagement. The emphasis on B2B, SaaS, and technology environments suggests a need for design that communicates complex solutions clearly and professionally.

📈 Primary Responsibilities

• Design and continuously improve web pages and landing pages for mapp.com, working in close partnership with marketing and web development teams to ensure optimal user flow and conversion.
• Produce a wide range of visual assets for digital marketing channels, including social media graphics, campaign banners, email templates, presentation slides, and visually rich packaging for long-form content such as whitepapers and eBooks.
• Create compelling print materials, including flyers, brochures, event signage, trade show assets, and sales collateral, ensuring adherence to brand guidelines.
• Implement and advocate for UX/UI best practices across all digital design outputs to enhance usability, improve clarity, and maintain a consistent and intuitive user experience.
• Oversee and ensure the consistent application and strategic evolution of Mapp's visual identity and brand guidelines across all internal and external communications.
• Partner effectively with cross-functional and international teams to provide design support for global and regional marketing initiatives, adapting designs to local market nuances where necessary.
• Proactively manage multiple design projects concurrently, meticulously tracking timelines, project scope, and deliverables to maintain high design quality and exceptional attention to detail in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creative tasks but also understand the strategic intent behind them, particularly in a B2B SaaS context. The mention of "brand-led storytelling" and "business growth" implies that design effectiveness will be measured by its contribution to marketing and sales objectives.

🎓 Skills & Qualifications

Education: BA or equivalent qualification in Graphic Design, Visual Communication, Digital Design, or a closely related field. Experience: Minimum of 5 years of progressive experience in a graphic design role, with a strong preference for experience within B2B, SaaS, software, or technology-driven industries.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.
• Strong working knowledge and practical application of Figma for web and interface design.
• Demonstrated experience in designing and optimizing web pages and landing pages.
• Solid understanding and application of UX/UI principles to enhance digital design effectiveness.
• Proven ability to create diverse visual assets for digital marketing campaigns, social media, and content packaging.
• Experience in designing print materials, including sales collateral and event assets.
• Excellent organizational and project management skills, with the ability to manage multiple projects in a fast-paced, international setting.
• Strong communication skills and a collaborative, team-oriented mindset.

Preferred Skills:

• Experience with After Effects for motion graphics and animation.
• Basic to intermediate skills in video editing and animation.
• Familiarity with Miro or similar digital collaboration and ideation tools.
• Experience in applying and evolving brand guidelines to maintain visual consistency.

📝 Enhancement Note: The emphasis on Figma, UX/UI, and web/landing page design indicates that this role requires a designer with strong digital-first capabilities, rather than a purely print-focused designer. The preference for B2B/SaaS experience suggests a need for design that can effectively communicate technical concepts and value propositions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design work, including web pages, landing pages, and digital marketing assets.
• Case studies demonstrating the application of UX/UI principles and how design solutions improved user experience or achieved specific business objectives.
• Examples of brand guideline adherence and evolution across various design projects.
• Visuals of print collateral such as sales decks, brochures, or event materials.
• Evidence of collaboration on cross-functional projects and ability to translate marketing briefs into effective visual communications.

Process Documentation:

• Demonstrate experience in documenting design processes, from initial brief to final asset delivery.
• Showcase workflows for managing feedback, revisions, and approvals across multiple stakeholders.
• Provide examples of how design processes were optimized for efficiency and improved output quality.

📝 Enhancement Note: The portfolio is crucial for this role. Candidates should be prepared to walk through their design process, explain their decision-making, and articulate how their designs contributed to marketing goals. Demonstrating an understanding of the B2B SaaS customer journey through design examples would be highly advantageous.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 5-10 years of experience in London, the estimated annual salary range is £45,000 - £65,000. This estimate is based on industry benchmarks for similar roles in the London market, considering the specified experience level and the B2B/SaaS industry context.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision plans.
• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.
• Pension scheme with company contributions to support long-term financial planning.
• Opportunities for professional development, including training, workshops, and conference attendance.
• Access to modern office facilities and collaborative workspaces in a prime London location.
• Potential for hybrid work arrangements or flexible working hours, subject to team needs and manager approval.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility often available to accommodate project deadlines and individual work styles.

📝 Enhancement Note: The salary range is an estimate for the London market. Actual compensation will be determined by the candidate's specific experience, skills, and the outcome of the interview process. Benefits are typical for a company of Mapp Digital's size and industry in the UK.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mapp Digital operates within the Marketing Technology (MarTech) industry, specializing in customer engagement and data-driven marketing solutions. This context means the company values innovation, data intelligence, and customer-centricity in its product offerings and internal operations. Company Size: Mapp Digital is a significant player in the MarTech space, likely employing a substantial number of professionals across various departments globally. This size suggests a structured environment with clear processes but also opportunities for cross-functional collaboration and impact. Founded: Established in 2005, Mapp Digital has a history of evolving with the digital marketing landscape, indicating a company culture that embraces change and technological advancement.

Team Structure:

• The Graphic Designer will likely be part of the central Marketing team, reporting to a Marketing Manager or Head of Marketing.
• This team is expected to be composed of specialists in digital marketing, content creation, campaign management, and potentially other creative roles.
• Close collaboration with Product Marketing, Sales Enablement, and Web Development teams is anticipated.

Methodology:

• Data-driven decision-making is likely a cornerstone of Mapp Digital's operations, influencing marketing strategies and, by extension, design choices.
• Agile methodologies may be employed for project management, facilitating iterative design processes and quick adaptation to market feedback.
• A focus on measurable outcomes and ROI for marketing initiatives will shape design objectives.

Company Website: https://www.mapp.com/

📝 Enhancement Note: Mapp Digital's position in the MarTech industry implies a fast-paced, technologically advanced environment. The Graphic Designer role will need to align with this, producing design work that is not only aesthetically pleasing but also functional, data-informed, and geared towards achieving specific marketing and business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, requiring a high degree of autonomy and expertise in graphic design, particularly within a B2B SaaS context. It's a mid-level to senior role within the creative operations spectrum. Reporting Structure: The Graphic Designer will report to a Marketing leadership role, likely a Marketing Manager or Director. They will collaborate closely with peers in marketing, content, web development, and potentially product teams. Operations Impact: The Graphic Designer's work directly influences the perception of Mapp Digital's brand, the effectiveness of marketing campaigns, and the user experience of digital properties. Their contributions are critical for lead generation, customer acquisition, and brand loyalty by ensuring clear, compelling, and consistent communication.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in specific areas such as UX/UI design for SaaS, motion graphics, video editing, or data visualization.
• Leadership Potential: Progress to a Senior Graphic Designer or Creative Lead role, potentially managing junior designers or overseeing larger creative projects.
• Cross-Functional Exposure: Gain broader experience by working on diverse projects across different departments, understanding the full marketing and sales funnel.
• Industry Certifications: Pursue certifications in design software, UX/UI principles, or digital marketing to enhance professional credentials.

📝 Enhancement Note: For candidates seeking growth, this role offers a solid foundation in B2B MarTech design. Demonstrating initiative in areas like UX/UI or motion graphics could open doors to more specialized or leadership opportunities within Mapp Digital.

🌐 Work Environment

Office Type: The role is based on-site at Mapp Digital's London office, suggesting a professional and collaborative office environment designed to foster teamwork and innovation. Office Location(s): The office is located at 95 Gresham St, London, EC2V 7AB, a central business district location in the City of London, offering excellent accessibility via public transport and proximity to amenities.

Workspace Context:

• The workspace is likely to be modern and well-equipped, providing the necessary tools and technology for creative professionals.
• Expect a collaborative atmosphere where designers work alongside marketing, content, and web teams, facilitating seamless communication and project execution.
• Opportunities for informal brainstorming and feedback sessions with colleagues are common in such environments.

Work Schedule: Standard business hours apply, typically Monday to Friday, with the expectation of a 40-hour work week. While on-site, there may be some flexibility for project-specific needs, but consistent office presence is key.

📝 Enhancement Note: The on-site requirement in a prime London location indicates a company that values in-person collaboration and team cohesion. Candidates should be prepared for a traditional office-based work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess overall fit, basic qualifications, and salary expectations.
• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially other team members. This will involve a detailed walkthrough of your portfolio, focusing on your design process, problem-solving skills, and experience with relevant tools (Adobe Suite, Figma). Expect scenario-based questions related to design challenges in a B2B SaaS context.
• Practical Exercise/Case Study: You may be asked to complete a short design task or present a more detailed case study on a past project that demonstrates your ability to meet Mapp Digital's specific needs, such as designing a landing page or a series of social media graphics.
• Final Interview: A conversation with a senior leader to assess cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate your portfolio to highlight B2B SaaS design examples, web/landing page design, and digital marketing assets.
• For each project, clearly articulate the brief, your role, your design process, the tools used, and the outcome/impact. Use metrics where possible.
• Be prepared to discuss your experience with UX/UI principles and how you apply them.
• Showcase your proficiency with Figma and the Adobe Creative Suite.
• If you have video/animation experience, include relevant samples.
• Tailor your presentation to Mapp Digital's brand and industry.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Prioritize clarity, brand consistency, and user experience in your solution.
• Be ready to explain your design choices and how they align with marketing objectives.
• Practice presenting your work concisely and persuasively.

📝 Enhancement Note: The interview process will heavily scrutinize design execution, process understanding, and the ability to translate business objectives into visual solutions. A strong portfolio, coupled with articulate explanations of your design thinking, is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign. After Effects is a significant plus for motion graphics.
• Figma: Strong working knowledge and practical application for web and interface design are essential.
• Miro: Experience with Miro or similar collaboration and ideation tools is expected for cross-functional work.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts analytics (e.g., A/B testing results for landing pages, engagement metrics for social media) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) is a plus.

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for the designer, but an understanding of how marketing automation platforms and CRMs are used to deliver campaigns can inform design decisions for assets used within these systems.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with motion graphics or video editing tools would be a strong differentiator, reflecting the evolving needs of digital marketing collateral.

👥 Team Culture & Values

Operations Values:

• Innovation: Mapp Digital, as a MarTech company, likely values innovative approaches to design that push creative boundaries while meeting business objectives.
• Data-Driven: Decisions are informed by data, meaning designs should be effective, measurable, and contribute to tangible marketing outcomes.
• Collaboration: Strong emphasis on teamwork and cross-functional partnerships to achieve shared goals.
• Customer-Centricity: Designs should always consider the end-user experience and aim to communicate value clearly to Mapp's target audience.
• Excellence: A commitment to high-quality output, attention to detail, and continuous improvement in design execution.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with marketing managers, content creators, and web developers.
• Open communication, constructive feedback, and a willingness to iterate on designs based on team input are key.
• The international nature of the company suggests good remote collaboration skills, even though this role is on-site.

📝 Enhancement Note: Candidates should demonstrate a proactive, collaborative spirit and an ability to integrate design work seamlessly into broader marketing strategies. Understanding the MarTech landscape and Mapp's place within it will be beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring that creative output remains fresh and engaging while strictly adhering to established brand guidelines.
• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering design assets for various teams with potentially competing needs and deadlines.
• Adapting to Evolving MarTech Trends: Staying current with the latest design trends, digital marketing strategies, and MarTech tools to ensure Mapp's visual communications remain relevant and effective.
• Translating Technical Concepts into Visuals: Effectively communicating the value and functionality of complex MarTech solutions through clear and compelling design.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in Figma, Adobe Suite, or explore new design software and animation tools.
• UX/UI Specialization: Focused development in user experience and user interface design principles, particularly for digital platforms.
• MarTech Industry Exposure: Gaining a deeper understanding of the marketing technology landscape and how design supports its various applications.
• Project Leadership: Potential to take on more complex projects or lead design aspects of major campaigns.

📝 Enhancement Note: This role offers a chance to grow within a dynamic industry. Proactively seeking to understand the business impact of design and developing skills in areas like UX/UI or motion graphics will be key for long-term career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on process and compromise.)
• "How do you ensure your designs for B2B SaaS products effectively communicate complex technical features to a non-technical audience?" (Highlight clarity, simplification, and audience understanding.)
• "Walk us through your process for designing a landing page from brief to final asset. What tools do you use, and how do you incorporate feedback?" (Emphasize systematic approach and collaboration.)
• "What are your favorite design trends in the MarTech space right now, and how do they align with effective B2B communication?" (Showcase industry awareness and strategic thinking.)

Company & Culture Questions:

• "Based on your research, what do you think is Mapp Digital's core value proposition, and how would your design work support it?" (Demonstrate understanding of the company's business.)
• "How do you prefer to receive feedback on your designs, and how do you handle constructive criticism from multiple stakeholders?" (Highlight collaboration and adaptability.)
• "Describe a project where your design significantly contributed to a marketing campaign's success or improved user engagement. What metrics did you track?" (Focus on measurable impact and data-driven results.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. For each project, present the problem/brief, your solution/design process, the tools used, and the results/impact.
• Storytelling: Don't just show the final product; tell the story behind it. Explain your thought process, challenges overcome, and key decisions made.
• Metrics: Quantify your achievements whenever possible. If you designed a landing page that saw a X% increase in conversion, highlight it.
• Tool Demonstration: Be ready to briefly discuss or even show your proficiency in Figma and Adobe Creative Suite, especially how you use them for web and digital assets.
• Conciseness: Be mindful of time. Focus on your strongest, most relevant projects.

📝 Enhancement Note: Prepare to articulate not just what you designed, but why and how it achieved specific objectives. Demonstrating an understanding of marketing goals and user journeys within a B2B context will be critical.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the application link provided on the Mapp Digital careers page.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in B2B SaaS, web design, UX/UI principles, and proficiency with Adobe Creative Suite and Figma. Select 3-5 of your most relevant projects to showcase.
• Resume Optimization: Clearly list your years of experience, specific software proficiencies, and any achievements related to digital marketing campaign support or brand consistency. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your understanding of UX/UI for digital platforms, and how your work contributes to business growth. Prepare to discuss specific examples from your portfolio.
• Company Research: Thoroughly research Mapp Digital, its products, target audience, and recent marketing efforts. Understand their brand voice and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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