Graphic Designer at Lorna Jane

📍 Job Overview

Job Title: Graphic Designer Company: Lorna Jane Location: Eagle Farm, Queensland, Australia Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: July 03, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

Drive brand engagement and customer connection through the creation of compelling visual marketing collateral and original graphic design content.
Collaborate closely with the Marketing team to conceptualize and execute creative campaigns that align with brand guidelines and elevate the Lorna Jane brand as a design leader.
Contribute to the development of motion graphics and video content for global platforms, enhancing customer engagement and brand storytelling.
Ensure high-quality output and adherence to brand standards through meticulous attention to detail and thorough review processes.

📝 Enhancement Note: This role is positioned within a marketing and creative operations context, focusing on visual content creation to support marketing objectives. The emphasis on global platforms and customer engagement suggests a strategic approach to design, beyond just aesthetic execution.

📈 Primary Responsibilities

Develop and execute creative and engaging design concepts in collaboration with the Marketing team to support marketing campaigns across various channels.
Produce original graphic design and illustration content that resonates with the target audience and reinforces brand identity.
Translate project briefs into innovative design solutions, effectively liaising with stakeholders to present and refine design concepts.
Create high-quality visual assets that adhere strictly to Lorna Jane's brand guidelines, ensuring consistency and brand integrity.
Design and implement marketing collateral for creative campaigns, including digital assets, social media graphics, email templates, and print materials.
Conduct thorough reviews of designs to ensure accuracy, quality, and alignment with project requirements and brand standards.
Contribute to the creation of motion graphics and video content for global platforms, enhancing visual storytelling and audience engagement.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution, emphasizing the designer's role in driving customer engagement and brand perception. The mention of "global platforms" implies a need for adaptability and understanding of diverse market aesthetics.

🎓 Skills & Qualifications

Education: A degree or equivalent qualification in Graphic Design, Visual Arts, or a related field is typically expected in such roles, though not explicitly stated. Experience: 2 to 5 years of proven experience in Graphic Design, with a strong preference for experience within the retail or fashion industry.

Required Skills:

High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience in creating visual marketing collateral for retail or fashion brands.
Strong understanding of current design standards, trends, and best practices in visual communication.
Excellent photo retouching skills with a keen eye for detail.
High attention to detail and strong proofreading capabilities to ensure error-free final assets.

Preferred Skills:

Basic experience with Figma for collaborative design and prototyping.
Basic experience with Premiere Pro and After Effects for video editing and motion graphics.
Desirable basic motion graphics and animation skills.
Experience in developing and implementing style guides to maintain brand consistency.

📝 Enhancement Note: The required skills emphasize core design software proficiency and industry-specific experience. Preferred skills indicate a growing need for versatility in digital design tools and motion graphics, suggesting a forward-looking approach to visual content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio showcasing a range of graphic design projects, demonstrating creativity, technical skill, and brand understanding.
Examples of marketing collateral creation for retail or fashion campaigns, highlighting impact on customer engagement or brand perception.
Demonstrations of ability to work with brand guidelines and maintain visual consistency across different platforms.
Visual examples of photo retouching and image manipulation skills.
If applicable, examples of motion graphics or video editing projects.

Process Documentation:

Ability to articulate the design process from brief interpretation to final delivery, including concept development and stakeholder communication.
Demonstrated understanding of workflow management for design projects, including time management and prioritization.
Experience in collaborating with marketing teams and incorporating feedback to refine designs.

📝 Enhancement Note: A strong portfolio is critical for this role to showcase practical application of skills. The emphasis on retail/fashion experience and brand consistency suggests a need for portfolio pieces that reflect an understanding of the industry's visual language and marketing objectives.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-5 years of experience in a major Australian city like Brisbane, the estimated salary range would be AUD $60,000 - $80,000 per annum. This estimate accounts for the cost of living in Brisbane and the competitive market for creative talent in the fashion retail sector.

Benefits:

Prime Location: Free onsite parking at the Eagle Farm Head Office, ensuring a convenient commute.
Onsite Café: Access to the Nourish Café for healthy meals, promoting employee well-being.
Exclusive Discounts: Generous employee discounts on Lorna Jane collections.
Early Access: Opportunity to view and experience new collections before public release.
Community Engagement: Involvement in company events and initiatives that support the brand's mission.
Team Spirit: A supportive and family-like team environment that fosters collaboration and celebration.

Working Hours: The role is expected to be full-time, aligning with standard business hours, likely 40 hours per week.

📝 Enhancement Note: The benefits package is designed to enhance the employee experience at the Head Office, focusing on convenience, well-being, and brand immersion. The salary estimate is based on typical market rates for similar roles in Australia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail, Activewear. Lorna Jane is a well-established brand in the active lifestyle and fashion sector, known for its focus on empowering women through movement and inspirational messaging. Company Size: Lorna Jane is a significant player in the fashion retail market. While exact numbers fluctuate, it operates globally and has a substantial employee base, indicating a structured corporate environment with opportunities for growth. Founded: Founded in 1990 by Lorna Jane Clarkson, the company has a strong heritage and a clear brand ethos centered on health, fitness, and female empowerment.

Team Structure:

The Graphic Designer will likely be part of the Marketing department, working closely with marketing managers, brand specialists, and potentially other creative team members.
Reporting structure is likely to be to a Marketing Manager or a Creative Director, with collaboration across various departments (e.g., Product, E-commerce, Retail).
Cross-functional collaboration is expected with teams responsible for campaign execution, digital presence, and product launches.

Methodology:

The design team likely operates with a blend of creative ideation and data-informed decision-making, using insights from marketing campaigns to refine visual strategies.
Workflow planning and project management tools are probably utilized to manage multiple design requests and deadlines efficiently.
A focus on maintaining brand consistency and adapting designs for different global markets is a key operational aspect.

Company Website: https://www.lornajane.com/

📝 Enhancement Note: Lorna Jane's culture is deeply rooted in its brand mission of empowering women. This translates into a supportive, active, and inspirational work environment. The Head Office location offers unique perks that reinforce this culture.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, requiring a solid foundation of experience (2-5 years) and the ability to work independently on design projects while also collaborating effectively within a team. The role demands not just creative execution but also strategic input into visual marketing. Reporting Structure: The Graphic Designer will report to a Marketing or Creative lead, likely within the Marketing department. This position offers exposure to broader marketing strategies and campaign development. Operations Impact: The role directly impacts brand perception, marketing campaign effectiveness, and customer engagement through visually appealing and on-brand creative assets. High-quality design contributes to sales conversion and brand loyalty.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, video editing, or digital campaign design.
Career Advancement: Potential to progress to Senior Graphic Designer, Art Director, or Creative Lead roles within the company.
Cross-functional Exposure: Collaboration with various departments can lead to a broader understanding of the business and potential career shifts into marketing strategy or brand management.
Learning & Development: Access to industry trends and potentially internal training or workshops to enhance design capabilities.

📝 Enhancement Note: This role provides a solid platform for a Graphic Designer to grow within a recognized fashion brand. The emphasis on digital content and motion graphics suggests opportunities to acquire in-demand skills.

🌐 Work Environment

Office Type: The role is based at the Lorna Jane Head Office in Eagle Farm, Brisbane. This is an on-site position, implying a traditional office environment. Office Location(s): Eagle Farm, Queensland, Australia. This location benefits from free onsite parking.

Workspace Context:

The Head Office environment is likely to be dynamic and collaborative, reflecting the active lifestyle brand.
The presence of an onsite café and opportunities for community engagement suggest a workplace that values employee well-being and team connection.
Access to the latest Lorna Jane collections and early previews can foster a strong connection to the product and brand.

Work Schedule: Standard full-time working hours are expected, likely Monday to Friday, 9 am to 5 pm, or similar, typical for a head office creative role.

📝 Enhancement Note: The work environment at the Head Office is a key selling point, offering tangible benefits that contribute to a positive employee experience and reinforce the brand's lifestyle focus.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of CV and portfolio by the recruitment team or hiring manager.
Portfolio Review & Discussion: Candidates will likely be asked to present their portfolio, discussing their design process, creative choices, and how their work aligns with the Lorna Jane brand.
Technical Assessment/Task: A practical design task may be assigned to assess skills in Adobe Creative Suite, concept development, and adherence to briefs.
Team/Stakeholder Interviews: Interviews with marketing team members or other key stakeholders to assess cultural fit, communication skills, and collaborative approach.
Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

Curate Selectively: Choose your strongest, most relevant work that showcases versatility and impact, particularly within the retail/fashion space.
Highlight Process: For each project, briefly explain the brief, your creative process, challenges faced, and the final outcome.
Demonstrate Brand Understanding: Include work that shows an ability to adapt to and enhance a brand's identity, like Lorna Jane's.
Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements).
Showcase Technical Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and any other relevant software.

Challenge Preparation:

Understand the Brand: Thoroughly research Lorna Jane's current marketing campaigns, visual style, target audience, and brand values.
Practice Design Briefs: Be prepared to interpret and respond to a hypothetical design brief, articulating your approach.
Motion Graphics/Video Savvy: If you have motion graphics experience, be ready to discuss your workflow and capabilities.
Stakeholder Communication: Practice explaining your design rationale clearly and concisely, as if presenting to marketing stakeholders.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to articulate their design philosophy and demonstrate how they can contribute to Lorna Jane's visual identity and marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, and InDesign.
Figma: Required for basic use, suggesting a move towards collaborative design platforms and digital prototyping.
Premiere Pro & After Effects: Basic experience is required for motion graphics and video editing, indicating a need for multimedia capabilities.

Analytics & Reporting: While not explicitly mentioned for the designer, understanding how design impacts engagement metrics (e.g., social media analytics, website traffic) would be beneficial.

CRM & Automation: Not directly relevant to the design role, but awareness of how marketing automation platforms use visual assets could be an advantage.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline requirement. Experience with Figma, Premiere Pro, and After Effects is increasingly important for modern marketing design roles, highlighting the need for a diverse skillset.

👥 Team Culture & Values

Operations Values:

Empowerment: A core value at Lorna Jane, fostering an environment where team members feel empowered to contribute and grow.
Active Lifestyle: The brand's ethos is integrated into the workplace, encouraging health and well-being.
Inspiration: The company aims to inspire its employees and customers through its products and messaging.
Community: A strong emphasis on building a supportive community both internally and externally.
Design Leadership: A drive to be at the forefront of design trends in the activewear and fashion space.

Collaboration Style:

The team likely operates with a collaborative approach, encouraging open communication and idea sharing between designers, marketers, and other departments.
Feedback is expected to be constructive, aimed at refining creative output and achieving campaign objectives.
Cross-functional integration is key, with designers working closely with campaign managers, content creators, and potentially e-commerce teams.

📝 Enhancement Note: Candidates should align with Lorna Jane's mission and values, demonstrating a passion for the brand and a collaborative spirit. Understanding the "activewear" and "empowerment" aspects of the brand is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while also pushing creative boundaries to stay relevant and engaging.
Managing Multiple Projects and Deadlines: The fast-paced nature of the fashion industry means handling numerous design requests simultaneously and meeting tight deadlines.
Adapting to Evolving Trends: Staying ahead of visual design and motion graphics trends in the competitive fashion and activewear market.
Global Platform Adaptation: Creating designs that resonate effectively across different international markets and digital platforms.

Learning & Development Opportunities:

Skill Enhancement: Opportunities to develop advanced motion graphics, video editing, and digital design skills.
Industry Exposure: Gaining insights into the fashion retail industry and marketing strategies from a leading brand.
Mentorship: Potential to learn from experienced marketing and creative professionals within the organization.
Portfolio Building: Creating impactful work for a well-known brand can significantly enhance a designer's professional portfolio.

📝 Enhancement Note: The role presents opportunities to tackle creative challenges within a dynamic industry, fostering professional growth and skill development in areas like digital content creation and brand storytelling.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to balance tight deadlines with creative demands. How did you manage it?" (Focus on time management, prioritization, and communication.)
"How do you approach creating marketing collateral that aligns with a specific brand's identity and objectives?" (Highlight your understanding of brand guidelines, audience targeting, and campaign goals.)
"Walk us through a design project from your portfolio that you are particularly proud of. What was the brief, your process, and the outcome?" (Prepare a concise case study showcasing your skills and impact.)
"How do you stay updated with the latest graphic design and motion graphics trends?" (Demonstrate your commitment to continuous learning and industry awareness.)

Company & Culture Questions:

"What appeals to you about the Lorna Jane brand and its mission?" (Show genuine interest and alignment with the brand's values.)
"How would you contribute to a collaborative team environment?" (Emphasize teamwork, communication, and receptiveness to feedback.)
"Describe your experience working with marketing teams. How do you ensure effective collaboration?" (Focus on communication strategies and understanding marketing objectives.)

Portfolio Presentation Strategy:

Structure: Organize your portfolio logically, perhaps by project type or by showcasing a range of skills.
Narrative: For each piece, tell a story: the problem, your solution, and the result.
Visual Clarity: Ensure your portfolio is well-designed, easy to navigate, and visually appealing.
Technical Detail: Be prepared to discuss the software and techniques used.
Relevance: Prioritize projects most relevant to fashion, retail, and digital marketing.

📝 Enhancement Note: Candidates should prepare to discuss their creative process, brand alignment, and collaborative skills, supported by strong visual examples from their portfolio. Understanding Lorna Jane's brand ethos is paramount.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on jobs.dayforcehcm.com.
Portfolio Customization: Ensure your portfolio prominently features your best work relevant to fashion retail and digital marketing campaigns. Tailor your presentation to highlight skills in Adobe Creative Suite, photo retouching, and any motion graphics experience.
Resume Optimization: Update your resume to clearly state your years of experience in graphic design, specifically mentioning any experience in the retail or fashion industry. Use keywords from the job description, such as "Adobe Creative Suite," "motion graphics," and "brand guidelines."
Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how your skills can benefit Lorna Jane. Be ready to address questions about brand alignment and collaboration.
Company Research: Thoroughly research Lorna Jane's brand, mission, recent campaigns, and target audience to demonstrate your understanding and fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer