Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Liberis Location: London, England, United Kingdom Job Type: Full-Time Category: Marketing Operations / Brand Design Date Posted: 2025-08-21 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping Liberis's visual brand identity and marketing collateral, directly supporting GTM (Go-To-Market) strategies through compelling design.
• Focuses on creating engaging visual assets for product marketing, partner marketing, and sales enablement, crucial for driving lead generation and conversion.
• Requires a strong understanding of brand guardianship and ensuring visual consistency across all external touchpoints, impacting brand perception and market positioning.
• Involves translating complex financial product propositions into digestible and visually appealing content for diverse audiences, from small business owners to internal sales teams.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities in supporting sales materials, partner marketing, and product marketing indicate a strong alignment with GTM operations and marketing operations functions. The emphasis on visual communication for complex propositions is a key GTM skill.

📈 Primary Responsibilities

• Collaborate with Product Marketing and Brand teams to conceptualize and design visually engaging campaign assets, including web pages, product graphics, email newsletters, social media visuals, and event materials.
• Develop impactful sales enablement materials, such as pitch decks, PDFs, and cold outreach visuals, to support Business Development teams in acquiring new clients and driving revenue growth.
• Create both Liberis-branded and white-labeled marketing collateral for partner marketing initiatives, targeting small business customers with designs for emails, direct mail, videos, infographics, and product visuals.
• Solve complex communication challenges by translating intricate financial product features and unique selling propositions into clear, digestible, and compelling visual narratives.
• Act as a brand guardian, maintaining and enforcing the Liberis visual identity across all marketing channels and touchpoints to ensure brand consistency and strengthen brand recognition.
• Contribute to video creation by providing storyboarding and art direction, enhancing the multimedia aspect of marketing campaigns.

📝 Enhancement Note: The responsibilities listed directly support GTM functions by creating materials that drive sales, enable partners, and communicate product value propositions. The focus on sales materials and partner marketing aligns this role with operational aspects of the go-to-market strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles, though equivalent practical experience and a strong portfolio can often substitute.

Experience: 2-5 years of proven experience in a Graphic Designer role, with a demonstrated track record of creating impactful visual designs for both digital and print mediums. Experience working within a B2B technology or financial services environment is a plus, as it provides context for complex product communication.

Required Skills:

• Proven success in a Graphic Designer role with a strong portfolio showcasing exceptional visual design and art direction across a range of channels in digital and print.
• Strong conceptual thinking and the ability to translate complex propositions into compelling visuals, demonstrating an understanding of how design impacts business objectives.
• Proficiency in Figma for collaborative design and prototyping.
• Advanced skills in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality visual assets.
• Ability to maintain brand consistency and act as a brand guardian, ensuring all designs adhere to established visual identity guidelines.
• Excellent communication and collaboration skills to work effectively with marketing, brand, and business development teams.

Preferred Skills:

• Experience in video creation, including storyboarding and art direction.
• Familiarity with creating infographics and data visualizations to represent complex information.
• Experience with white-labeling design solutions for partner marketing initiatives.
• Understanding of B2B marketing principles and how design supports sales enablement and lead generation.
• Basic knowledge of UX/UI principles for web design elements.

📝 Enhancement Note: The emphasis on translating complex propositions into visuals and supporting sales materials suggests that candidates with experience in B2B marketing or FinTech environments will have a significant advantage, as they understand the context and audience for Liberis's products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a range of design projects across digital and print media, highlighting versatility and skill.
• Specific case studies showcasing the process of translating complex concepts into clear visual solutions, demonstrating problem-solving through design.
• Examples of brand identity work, including how a visual identity was maintained or developed across various touchpoints.
• Demonstrations of work created using Figma and Adobe Creative Suite, with clear explanations of the tools and techniques used.
• Projects that illustrate collaboration with marketing or sales teams, showing an understanding of campaign goals and sales objectives.

Process Documentation:

• Ability to articulate the design process from brief to final asset, including concept development, iteration, and feedback incorporation.
• Demonstrate understanding of workflow management for design projects, ensuring timely delivery of assets for marketing campaigns and sales cycles.
• Showcase an ability to adapt designs based on performance metrics or feedback, indicating a data-informed approach to creative execution.

📝 Enhancement Note: For a Graphic Designer supporting GTM functions, a portfolio should not just showcase aesthetic quality but also demonstrate the strategic impact of design on marketing and sales objectives. Evidence of process efficiency and an understanding of brand guardianship within a corporate structure are key.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 2-5 years of experience in London, the estimated salary range is £35,000 - £50,000 per annum. This estimate is based on industry benchmarks for similar roles in the London tech and creative sectors, considering the company's FinTech focus and the required skill set.

Benefits:

• Hybrid Work Model: Offering flexibility with a requirement of 3-4 days in the office, promoting work-life balance and collaborative synergy.
• Health & Wellness: Comprehensive private medical insurance, potentially including dental and vision coverage.
• Financial Well-being: Pension scheme with employer contributions, and potentially stock options or a bonus structure tied to company performance.
• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance design skills and stay current with creative tools and trends.
• Work Environment: Access to modern office facilities in London, fostering a collaborative and innovative workspace.
• Employee Assistance Program: Support services for personal and professional well-being.

Working Hours: The standard working hours are typically around 40 hours per week, with flexibility offered within the hybrid model. This allows for effective campaign execution and collaboration while accommodating personal needs.

📝 Enhancement Note: The salary estimate is based on current market data for London-based graphic designers with 2-5 years of experience in the tech/FinTech industry. Benefits are inferred based on typical offerings for companies of Liberis's size and sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focused on providing funding solutions for small businesses. This industry context means a fast-paced environment with a strong emphasis on innovation, customer acquisition, and clear communication of value propositions.

Company Size: Over 260 employees, indicating a medium-sized company that offers a balance between established processes and opportunities for individual impact. This size often means cross-functional collaboration is frequent and essential.

Founded: 2007. With over 15 years of history, Liberis has established a solid market presence and a clear mission, suggesting a culture that values growth, experience, and continuous improvement.

Team Structure:

• The Graphic Designer will be part of the Product and Partner Marketing team, working closely with marketing and brand specialists.
• Collaboration is expected with Business Development teams for sales materials and Partner Marketing teams for co-branded or white-labeled assets.
• Reporting structure likely involves a Marketing Manager or Head of Brand, with direct interaction with product marketing managers and partner managers.
• Cross-functional collaboration is a key aspect, requiring effective communication with diverse internal stakeholders to understand their needs and translate them into visual designs.

Methodology:

• Data-driven decision-making is likely prevalent, meaning design choices may be informed by campaign performance, A/B testing results, and user feedback.
• Workflow optimization and efficient project management are crucial for meeting campaign deadlines and supporting sales cycles.
• Automation may be leveraged where possible, though for a graphic design role, the focus will be on efficient use of design tools and streamlined feedback loops.

Company Website: https://www.liberis.com/

📝 Enhancement Note: The company's mission to support small businesses provides a clear purpose, which can be a strong motivator for employees. The FinTech industry context implies a need for precision, security, and clear communication, which should be reflected in the design work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It offers a solid foundation in visual communication and brand application within a commercial context. The responsibilities suggest a focus on execution and collaboration rather than strategic design leadership, though contributions to brand evolution are expected.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Brand, with close collaboration with Product Marketing Managers and Partner Marketing Managers. This structure allows for direct input into GTM strategies and brand initiatives.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, sales pitches, and partner communications. High-quality, on-brand visuals can significantly improve lead conversion rates, enhance partner engagement, and strengthen the overall Liberis brand perception, thereby impacting revenue generation and market share.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like motion graphics, UI/UX for web assets, or video art direction.
• Brand Strategy Contribution: Grow into a more strategic role by contributing to the evolution of the Liberis brand identity and leading design aspects of major campaigns.
• Cross-functional Experience: Develop a broader understanding of marketing and sales operations by working closely with different teams, potentially leading to roles in marketing management or GTM strategy.
• Leadership Potential: With significant experience and demonstrated impact, opportunities for Senior Graphic Designer or Art Director roles may emerge.

📝 Enhancement Note: The growth path for a Graphic Designer in a GTM-focused role often involves becoming more strategic, understanding the business impact of design, and potentially moving into management or specialized creative leadership positions.

🌐 Work Environment

Office Type: Liberis operates with a hybrid work model, meaning the office environment is designed to facilitate collaboration and team cohesion alongside flexible remote work. Offices are likely modern, equipped with the necessary technology for creative work and team interaction.

Office Location(s): The primary office for this role is in London, UK (W12 7RZ). This location offers access to a vibrant business and creative community.

Workspace Context:

• The workspace is geared towards collaboration, with opportunities for in-person brainstorming, feedback sessions, and team building.
• Designers will have access to industry-standard hardware and software, including high-performance computers and licenses for Figma and Adobe Creative Suite.
• Regular interaction with marketing, product, and sales teams provides a dynamic environment where design is integrated into broader business objectives.

Work Schedule: The hybrid model allows for flexibility, with employees expected in the office at least 3 days a week. This structure supports focused individual work while ensuring ample time for team collaboration and engagement.

📝 Enhancement Note: The hybrid model emphasizes the importance of in-person collaboration for creative roles, suggesting that team dynamics and communication are highly valued. Candidates should be comfortable working both independently and as part of a collaborative team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with the Internal Recruiter (Chess) to assess basic qualifications, cultural fit, and interest.
• Portfolio Review & Skills Assessment: A more in-depth session with the hiring manager or a senior member of the marketing/brand team to review the candidate's portfolio, discuss design process, and assess technical skills (Figma, Adobe Suite). This may include a design challenge.
• Team/Stakeholder Interviews: Meetings with key collaborators from Product Marketing, Partner Marketing, and potentially Business Development to evaluate communication skills, ability to translate briefs, and cultural fit within the team.
• Final Interview: Potentially with a senior leader (e.g., Head of Marketing) to discuss overall fit, strategic alignment, and career aspirations.

Portfolio Review Tips:

• Showcase Impact: Select projects that demonstrate not just aesthetic appeal but also the impact of your design on business goals (e.g., increased engagement, successful campaign launch, improved sales collateral effectiveness).
• Process Transparency: Be prepared to walk through your design process for key projects – from understanding the brief to concept development, iteration, and final execution. Explain your rationale and decision-making.
• Tool Proficiency: Highlight projects that clearly demonstrate your mastery of Figma and the Adobe Creative Suite.
• Brand Consistency: Include examples that show your ability to maintain and evolve brand guidelines effectively.
• Tailor to Liberis: If possible, subtly tailor your portfolio presentation to highlight work that aligns with FinTech or B2B marketing needs.

Challenge Preparation:

• Be ready for a practical design challenge that might involve creating a visual asset for a specific campaign, translating a complex product feature into a graphic, or redesigning an existing piece of collateral.
• Focus on demonstrating your problem-solving approach, creativity, adherence to brand guidelines (if provided), and efficiency in execution.
• Prepare to present your solution clearly and concisely, explaining your design choices and how they meet the brief's objectives.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on the portfolio as a demonstration of practical skills and problem-solving ability. Candidates should prepare to articulate not just what they designed, but why and how it achieved specific goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements and marketing assets. Proficiency is a must.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating digital artwork.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of pitch decks, brochures, PDFs, and other print/digital collateral.

Analytics & Reporting: While not a direct responsibility, an understanding of how design impacts metrics tracked in analytics tools (e.g., Google Analytics, Amplitude) is beneficial. The designer may work with reports that show website engagement, conversion rates, or email open rates influenced by their designs.

CRM & Automation: Familiarity with how marketing assets are used within CRM systems (like Salesforce or HubSpot) and marketing automation platforms (like Mailchimp or ActiveCampaign) is advantageous, as it helps in understanding the context and distribution channels for their designs.

📝 Enhancement Note: Mastery of Figma and the Adobe Creative Suite is non-negotiable for this role. Understanding the downstream use of created assets within marketing and sales technology stacks will enhance a candidate's ability to create effective materials.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating designs that directly contribute to business objectives, such as lead generation, sales conversion, and brand growth.
• Collaboration: Valuing teamwork and open communication, working effectively with cross-functional teams to achieve shared goals.
• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all visual communications.
• Innovation & Creativity: Encouraging fresh ideas and creative solutions to communication challenges.
• Efficiency: Striving for streamlined processes and timely delivery of high-quality design assets.

Collaboration Style:

• Liberis likely fosters a collaborative environment where feedback is actively sought and given.
• Designers are expected to work closely with marketing managers, product marketers, and business development representatives to understand project requirements and deliver solutions that meet stakeholder needs.
• This involves clear communication, active listening, and a willingness to iterate on designs based on feedback and performance data.

📝 Enhancement Note: The company's emphasis on hybrid work suggests a culture that balances individual productivity with the need for in-person team synergy. A designer who can articulate their collaborative process and how they incorporate feedback will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively simplifying and visualizing complex financial products and propositions for diverse audiences can be challenging.
• Brand Evolution: Maintaining brand consistency while supporting multiple teams with varied design needs requires careful management and clear communication.
• Balancing Stakeholder Needs: Juggling requests from Product Marketing, Partner Marketing, and Sales teams, each with potentially different priorities and creative directions.
• Pace of FinTech: Adapting to the fast-paced nature of the FinTech industry, which may require quick turnarounds on design assets for campaigns or sales initiatives.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features in Figma, Adobe Suite, or explore adjacent tools like motion graphics software.
• FinTech Marketing Insights: Gaining a deeper understanding of marketing strategies and sales processes within the financial technology sector.
• Brand Strategy Workshops: Participating in sessions that contribute to the ongoing development and refinement of the Liberis brand identity.
• Cross-functional Exposure: Learning about the challenges and requirements of partner marketing and sales, enhancing the ability to create more effective support materials.

📝 Enhancement Note: Embrace challenges as opportunities to showcase problem-solving skills and adaptability. Proactively seeking out learning opportunities will be key to career progression in this dynamic role and industry.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a marketing campaign visual from brief to final delivery. How do you ensure it aligns with the campaign objectives and brand guidelines?"
• Visualizing Complexity: "Describe a time you had to translate a complex product feature or proposition into a simple, compelling visual. What was your approach and what was the outcome?"
• Brand Guardianship: "How do you ensure brand consistency across a wide range of marketing materials and touchpoints, especially when working with different internal teams?"
• Tool Proficiency: "Can you describe your experience using Figma for collaborative design projects and how you leverage its features for prototyping or asset handoff?"
• Collaboration: "How do you handle feedback on your designs, particularly when it comes from multiple stakeholders with differing opinions?"

Company & Culture Questions:

• "What excites you about Liberis's mission to support small businesses?"
• "How do you see your design skills contributing to our GTM strategy and overall business goals?"
• "Our company operates on a hybrid model. How do you approach collaboration and communication in a hybrid environment?"

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your role, the process, the solution, and the impact.
• Metrics Focus: Quantify the impact of your designs whenever possible (e.g., "This design contributed to a X% increase in click-through rates," or "This sales deck helped close Y deals").
• Tool Demonstration: Be ready to briefly demonstrate your proficiency in Figma or Photoshop if asked, perhaps by showing layers, vector paths, or interactive elements.
• Conciseness: Present your strongest 3-5 projects that best represent your skills and fit for this role. Be mindful of time.

📝 Enhancement Note: Prepare specific examples that directly address the responsibilities and skills mentioned in the job description. Showing how your design work supports business objectives is crucial for a GTM-aligned role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Tailoring: Ensure your portfolio prominently features work that demonstrates your proficiency in Figma and Adobe Creative Suite, as well as examples of translating complex information into visuals and maintaining brand consistency. Tailor your resume to highlight experience relevant to B2B marketing, sales enablement, or partner marketing.
• Resume Optimization: Clearly list your years of experience and specific design skills. Quantify achievements where possible, linking your design work to positive business outcomes.
• Interview Preparation: Familiarize yourself with Liberis's products and mission. Prepare to discuss your design process, highlight relevant portfolio pieces, and articulate how your skills align with the company's goals and the specific requirements of this role. Practice presenting your work concisely and effectively.
• Company Research: Understand Liberis's position in the FinTech market, their target audience (small businesses), and their recent rebrand. This will help you understand the context for the design work and demonstrate your genuine interest during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.