Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: LDX Digital Location: Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina (Remote) Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-09-26T10:45:44.547 Experience Level: 2-5 Years (Mid-Level) Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing, conversion-focused ad creatives for eCommerce and Direct-to-Consumer (DTC) brands across major digital platforms.
• Collaborate with cross-functional teams including video editors, copywriters, and media buyers to ensure cohesive and impactful campaign visuals.
• Leverage performance data and A/B testing insights to iterate on creative concepts and optimize for key metrics like CTR and ROAS.
• Maintain brand consistency while pushing creative boundaries to develop thumb-stopping visuals that drive engagement and conversions.

📝 Enhancement Note: This role is categorized under Marketing Operations and Creative Operations due to its focus on designing performance-driven advertising assets, optimizing visuals based on data, and integrating creative efforts with broader marketing campaigns. The emphasis on conversion mindset and data-driven iteration aligns with operational efficiency principles within marketing functions.

📈 Primary Responsibilities

• Ad Creative Design: Develop static and animated ad creatives for platforms such as Meta (Facebook/Instagram), Google Display, and YouTube. Focus on creating visually compelling assets with strong hooks, clear Calls-to-Action (CTAs), and effective product presentation tailored for eCommerce.
• Landing Page Asset Creation: Design essential graphics, headers, icons, and illustrations to support high-converting landing pages and sales funnels, working closely with funnel strategists and copywriters to translate UX wireframes into engaging visual experiences.
• Brand Consistency and Adaptation: Ensure all designs adhere to brand guidelines while creatively elevating brand identity. Adapt visual assets for various placements and formats, including desktop, mobile, stories, and reels, maintaining a consistent brand presence across all touchpoints.
• Data-Driven Iteration and Optimization: Analyze ad performance data (e.g., CTR, ROAS) to identify trends and make informed adjustments to graphic concepts. Conduct design variations and A/B tests to pinpoint optimal visual angles and messaging that resonate with target audiences.
• Design Innovation and Trend Awareness: Stay abreast of the latest trends in ad design, top-performing formats, meme marketing, typography, and eCommerce visual styles. Proactively pitch original creative concepts and hooks during team brainstorming sessions.
• Collaboration and Workflow Management: Work seamlessly with video editors, funnel designers, and media buyers to deliver cohesive and effective advertising campaigns. Utilize design tools for efficient asset sharing and handoff, maintaining organized project files and version control.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical application, core to performance marketing operations. The emphasis on data-driven iteration and A/B testing indicates a need for a designer who understands the impact of visuals on key performance indicators (KPIs), a crucial aspect of marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of visual communication principles, design theory, and digital marketing concepts is expected. A degree in Graphic Design, Fine Arts, Marketing, or a related field would be beneficial. Experience: 3+ years of professional experience as a Graphic Designer, with a significant portion focused on eCommerce or performance marketing environments.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual assets for digital advertising campaigns.
• eCommerce Focus: Demonstrated experience designing for eCommerce brands, understanding product presentation and conversion-oriented visuals.
• Ad Creative Proficiency: Experience designing static and animated creatives for platforms like Meta (Facebook/Instagram), Google Display, and YouTube.
• Design Software Mastery: Strong proficiency in industry-standard design tools including Figma, Adobe Photoshop, Adobe Illustrator, and Canva.
• Direct-Response Marketing Principles: Understanding of conversion-focused design elements, including effective hooks, CTA hierarchy, and user journey mapping.
• Communication Skills: Clear written and verbal English communication for effective remote collaboration and client interaction.
• Organization and Project Management: Highly organized with the ability to manage multiple fast-moving projects simultaneously, maintaining meticulous attention to detail and version control.
• Visual Aesthetics: Excellent eye for typography, layout, color theory, and overall composition to create aesthetically pleasing and impactful designs.

Preferred Skills:

• Motion Graphics/Animation: Familiarity with creating simple animations, GIFs, or motion graphics for ad creatives.
• Landing Page Design: Exposure to or experience in designing landing pages or understanding of funnel layout principles.
• A/B Testing and Analytics: Basic knowledge of A/B testing methodologies and an understanding of performance metrics such as Click-Through Rate (CTR) and Return on Ad Spend (ROAS).
• DTC/Performance Agency Experience: Prior experience working within a Direct-to-Consumer (DTC) brand environment or a performance marketing agency.
• Trend Awareness: Proactive engagement with current design trends, digital marketing strategies, and cultural nuances relevant to ad creative performance.

📝 Enhancement Note: The preferred skills point towards a candidate who can move beyond basic design execution to contribute strategically to campaign performance. Understanding A/B testing and analytics is crucial for operations roles that require data-informed decision-making and continuous optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Converting Ad Creatives: Showcase at least 3-5 examples of ad creatives (static or animated) designed for eCommerce or performance marketing campaigns that demonstrably achieved strong results (e.g., high CTR, low CPC, good ROAS). Clearly state the platform and objective for each.
• Landing Page/Funnel Assets: Include examples of graphics, headers, or illustrations created for landing pages or sales funnels, illustrating an understanding of UX/UI principles and conversion flow.
• Brand Adaptation Examples: Demonstrate the ability to design within existing brand guidelines while also proposing creative extensions or improvements that align with performance goals.
• Variety of Formats: Present a range of work across different digital platforms and formats (e.g., Instagram Stories, Facebook feed ads, Google Display banners, YouTube thumbnails).
• Problem/Solution Presentation: For key portfolio pieces, briefly outline the client's objective or challenge and how your design solution addressed it, highlighting the strategic thinking behind the creative choices.

Process Documentation:

• While formal process documentation isn't a primary requirement for this role, candidates should be prepared to discuss their personal workflow for asset creation, iteration, and collaboration. This includes how they manage feedback, organize files, and ensure timely delivery of assets.

📝 Enhancement Note: For a creative operations role like this, the portfolio is paramount. It serves as the primary evidence of the candidate's ability to translate design skills into measurable business outcomes, a key expectation for operations professionals. The emphasis is on demonstrating a "conversion mindset" and understanding of performance metrics.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer with 3+ years of experience in a remote, global setting, and specialized skills in eCommerce performance creatives, the estimated annual salary range in Bosnia and Herzegovina would be approximately €15,000 - €25,000 (or equivalent in BAM). This range considers the cost of living and typical compensation for specialized digital marketing creative roles in the region, adjusted for a remote, international work environment.

Benefits:

• Fully Remote Work: Flexibility to work from any location, promoting work-life balance and autonomy.
• Impactful Voice: Opportunity to be a significant contributor to client success and shape media strategies, influencing campaign direction and outcomes.
• Growth Opportunities: Potential for rapid career advancement within a dynamic, fast-paced agency environment, with clear paths for skill development and increased responsibility.
• Continuous Learning: Access to ongoing training, courses, and certifications to stay updated with the latest industry tools, techniques, and marketing trends. The company actively supports professional development.
• Competitive Compensation: A competitive base salary, complemented by potential performance-based bonuses that reward exceptional contributions and successful campaign outcomes.
• Vibrant Culture: Integration into a supportive and collaborative team of ambitious professionals, fostering a positive and motivating work environment.
• Client Impact: The chance to work with high-profile clients, delivering tangible business impact through innovative and effective media strategies.

Working Hours: The expected working hours are generally aligned with a full-time commitment, typically around 40 hours per week. Given the remote and globally diverse nature of the team, flexibility is often provided, with an emphasis on meeting deadlines and project requirements rather than strict adherence to a specific time zone, though core overlap for collaboration may be expected.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers in Bosnia and Herzegovina, with adjustments for specialized skills and the remote, international context of the role. Benefits are aligned with common offerings in digital marketing agencies that emphasize employee growth and flexibility. The "Impactful Voice" and "Client Impact" benefits are particularly relevant for operations roles where contribution to business success is highly valued.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Advertising. LDX Digital operates within the fast-paced digital marketing sector, specializing in performance-driven advertising for eCommerce and DTC brands. This means a strong focus on measurable results, data analysis, and continuous optimization of campaigns. Company Size: While not explicitly stated, the description suggests a growing, agile team. A "fully remote and globally diverse" team often implies a size that allows for flexibility and direct impact, likely ranging from 20-100 employees, typical for specialized digital agencies. Founded: The founding date is not provided, but the company's focus on cutting-edge digital marketing and performance-driven advertising suggests it is a modern agency established to leverage current digital trends and technologies.

Team Structure:

• Cross-Functional Collaboration: The Graphic Designer will work closely with video editors, copywriters, funnel strategists, and media buyers. This indicates a project-based team structure where specialists collaborate on client campaigns.
• Remote-First & Asynchronous: The team operates remotely, suggesting a reliance on digital communication tools and an emphasis on asynchronous work, requiring clear documentation and proactive communication.
• Specialized Roles: The team is composed of specialists in different areas of digital marketing, allowing for deep expertise within each function while requiring strong coordination.

Methodology:

• Performance-Driven: All efforts are geared towards achieving measurable results (e.g., conversions, ROI, ROAS). Data analysis and optimization are central to the agency's approach.
• Agile & Iterative: The fast-paced environment necessitates quick turnarounds, iterative design processes, and adaptability to changing campaign performance and market trends.
• Data Analysis & Insights: Creative decisions are informed by performance data. Designers are expected to understand and interpret metrics to guide their work.
• Conversion Mindset: A core philosophy is designing visuals that not only look good but are specifically engineered to convert viewers into customers.

Company Website: ldxdigital.io

📝 Enhancement Note: The company culture is heavily geared towards results, speed, and data. For an operations-aligned role like a graphic designer, this means prioritizing efficiency, understanding performance metrics, and being comfortable with iterative processes and remote collaboration. The "cutting-edge" and "performance-driven" descriptors signal an environment that values innovation and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (indicated by the 2-5 years of experience AI assessment). It requires a solid foundation in design principles and software, with a growing emphasis on understanding the performance marketing context and contributing to campaign effectiveness. The role bridges creative execution with operational understanding of marketing performance. Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or potentially a Marketing Operations Manager, depending on the agency's internal structure. Collaboration will be with peers across different marketing functions (copywriting, video editing, media buying). Operations Impact: The graphic designer’s work directly impacts campaign performance by creating visuals that drive higher engagement, conversion rates, and ultimately, client ROI. Their ability to iterate based on data contributes to the operational efficiency and effectiveness of marketing campaigns.

Growth Opportunities:

• Specialization in Performance Creatives: Develop deep expertise in designing ads that convert, becoming a sought-after specialist in performance marketing visuals.
• Creative Lead/Art Director Path: Progress into roles with more strategic input, team leadership, and client-facing responsibilities within the creative department.
• Marketing Operations Management: Transition into broader marketing operations roles, leveraging creative expertise alongside strategic planning, process optimization, and campaign management skills.
• Skill Development: Continuous learning opportunities in motion graphics, UX/UI for landing pages, advanced analytics interpretation, and new digital marketing platforms.

📝 Enhancement Note: This role offers a clear path for growth within a specialized creative-marketing operations niche. Candidates can develop both creative and analytical skills, preparing them for more senior roles in either creative direction or broader marketing operations management. The emphasis on performance metrics and data iteration is key to this growth trajectory.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central physical office for day-to-day operations. Office Location(s): Global, with a specific operational base or legal entity in Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina. This suggests the company may hire globally but has a presence or anchor point in Sarajevo.

Workspace Context:

• Digital Collaboration Tools: Expect heavy utilization of communication platforms (e.g., Slack, Teams), project management software (e.g., Asana, Trello), and cloud storage/sharing services (e.g., Google Drive, Dropbox) for seamless remote collaboration.
• Asynchronous Workflows: The remote-first nature necessitates efficient asynchronous communication, clear documentation, and self-management to ensure productivity across different time zones.
• Creative Hubs (Virtual): While there's no physical office, the team likely fosters virtual spaces for creative exchange, brainstorming, and feedback through video calls and collaborative design platforms.

Work Schedule: The role requires a commitment of approximately 40 hours per week. While flexible, adherence to project deadlines and availability for key collaborative sessions (e.g., team meetings, client calls) is expected. The remote setup allows for a degree of autonomy in structuring the workday.

📝 Enhancement Note: The fully remote and asynchronous nature of the work environment requires strong self-discipline, proactive communication, and proficiency with digital collaboration tools. Candidates must be comfortable managing their workload independently and contributing effectively within a distributed team structure.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit CV and apply through the provided link.
2. Survey & Work Samples: Complete a short survey and provide relevant work samples. This step is crucial for initial screening of creative capabilities and alignment with eCommerce performance needs.
3. HR Video Interview: A 1-on-1 video call with HR to assess general fit, communication skills, cultural alignment, and basic qualifications.
4. Test Task: Complete a short design task. This will likely simulate a real-world scenario, evaluating practical design skills, speed, and interpretation of a brief.
5. Hiring Manager Video Interview: A 1-on-1 video call with the hiring manager to dive deeper into experience, portfolio, design philosophy, and technical skills, assessing suitability for the role's specific demands.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features examples of ad creatives that drove measurable results. Quantify success with metrics like CTR, ROAS, conversion rates, or engagement rates where possible.
• Showcase eCommerce Focus: Prioritize work created for eCommerce or DTC brands. Demonstrate an understanding of product presentation, value propositions, and conversion-driven design principles.
• Demonstrate Tool Proficiency: Include examples that clearly utilize Figma, Photoshop, Illustrator, or Canva, showcasing your technical skills and workflow.
• Contextualize Your Work: For each piece, provide a brief overview of the client's goals, your role, the challenges faced, and the design solutions implemented. Explain your creative process and decision-making.
• Visual Clarity and Organization: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A clean, professional presentation reflects your design sensibilities.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze the test task instructions. Identify the target audience, platform, objective, and any specific constraints or requirements.
• Focus on Conversion: Approach the task with a "conversion mindset." Think about how your design choices will encourage clicks, engagement, or desired actions.
• Emulate Performance Creatives: Aim to create visuals that are "thumb-stopping" and align with current trends in performance advertising, incorporating strong hooks and clear CTAs.
• Time Management: Be mindful of any time limits for the test task. Practice creating quick, effective designs under pressure.
• Brand Consistency (if applicable): If the task involves a specific brand, ensure your design respects its existing identity while potentially offering creative enhancements.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational fit. The portfolio review and test task are critical for evaluating the candidate's ability to deliver performance-driven creative assets. Preparation should focus on demonstrating a data-informed, conversion-oriented approach to design within the context of digital advertising.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation, particularly for landing pages and UI elements. Proficiency is key for efficient teamwork in a remote setting.
• Adobe Photoshop: Critical for image editing, manipulation, and creating high-fidelity static ad creatives.
• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable visual assets.
• Canva: Useful for rapid creation of social media graphics, simple ad variations, and potentially for clients who prefer templates.

Analytics & Reporting:

• Ad Platform Analytics (Meta Ads Manager, Google Ads): While not directly performing analysis, understanding how to interpret data from these platforms to inform creative design is crucial.
• Google Analytics: Basic familiarity with website analytics to understand user flow and landing page performance can be beneficial.

CRM & Automation:

• Project Management Software (e.g., Asana, Trello, Monday.com): Used for task management, workflow tracking, and team collaboration.
• Communication Platforms (e.g., Slack, Microsoft Teams): Essential for day-to-day communication, team coordination, and project updates.
• Cloud Storage & File Sharing (e.g., Google Drive, Dropbox): For organizing, storing, and sharing design assets and project files.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is fundamental. The mention of Canva suggests a need for versatility. Understanding the output of ad platforms and analytics tools is important for the "data-driven iteration" aspect of the role, bridging creative work with marketing operations insights.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A core value is driving measurable outcomes for clients. Designs are expected to contribute directly to campaign success metrics.
• Data-Driven Decision Making: Creative choices are informed by performance data and A/B testing results, emphasizing an analytical approach to design.
• Agility & Adaptability: The ability to respond quickly to changing market trends, campaign feedback, and client needs is highly valued.
• Collaboration & Communication: Effective teamwork and clear communication are essential for success in a remote, cross-functional environment.
• Innovation & Continuous Improvement: A culture that encourages exploring new creative concepts, adopting new tools, and constantly refining processes to enhance efficiency and effectiveness.

Collaboration Style:

• Cross-functional Integration: Designers work closely with copywriters, video editors, and media buyers, requiring a collaborative spirit and understanding of different functional needs.
• Feedback-Driven: Openness to constructive feedback from peers and managers is crucial for iterative design improvements and ensuring alignment with campaign goals.
• Asynchronous Communication: Reliance on digital tools for communication and project updates, necessitating clear, concise, and proactive messaging.
• Shared Ownership: Team members often share ownership of client campaign success, fostering a collective drive to achieve client objectives.

📝 Enhancement Note: The emphasis on results, data, and collaboration aligns strongly with operations-centric roles. Candidates should demonstrate a proactive, analytical, and team-oriented approach, understanding that design is a critical component of a larger, performance-driven marketing operation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also adhere to strict performance metrics and conversion goals, often requiring rapid iteration based on data.
• Remote Collaboration Dynamics: Effectively collaborating and communicating creative ideas and feedback within a fully remote, potentially asynchronous team requires strong interpersonal and digital communication skills.
• Pace of Digital Marketing: Staying current with rapidly evolving ad platform trends, design styles, and performance marketing tactics demands continuous learning and adaptation.
• Interpreting Data for Creative Impact: Translating raw performance data into actionable creative insights and design adjustments can be challenging but is key to success in this role.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Gain expertise in designing for specific ad platforms, understanding user psychology in digital advertising, and mastering conversion-driven design principles.
• Motion Graphics & Animation Skills: Opportunity to develop or enhance skills in creating animated creatives, video thumbnails, and dynamic ad formats.
• Data Analysis for Creatives: Learn to interpret A/B test results, campaign analytics, and user behavior data to inform design strategies more effectively.
• Cross-functional Marketing Knowledge: Develop a broader understanding of digital marketing strategy, media buying, copywriting, and funnel optimization through collaboration.
• Industry Certifications & Courses: Access to learning resources to stay updated on design software, digital marketing trends, and performance optimization strategies.

📝 Enhancement Note: The challenges presented are typical for roles bridging creative and analytical functions within marketing operations. The growth opportunities focus on deepening specialized creative skills while also expanding into data analysis and broader marketing strategy, which are valuable for career progression in operations.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through your portfolio, explaining the context, your role, the design process, and the results achieved for specific projects, especially those related to eCommerce performance creatives. Focus on 2-3 key pieces that best demonstrate your skills for this role.
• Creative Process: Describe your process for creating a high-converting ad creative from brief to final asset, including how you incorporate client feedback and performance data.
• Problem-Solving: Be ready to discuss a time you had to adapt a design based on poor performance data or client feedback. How did you approach it, and what was the outcome?
• Trend Identification: How do you stay updated on design trends relevant to performance marketing and eCommerce? Can you give an example of a recent trend you applied or considered applying?

Company & Culture Questions:

• Remote Work Philosophy: How do you maintain productivity, collaboration, and engagement while working remotely?
• Team Collaboration: Describe your experience working in a cross-functional team with video editors, copywriters, and media buyers. How do you ensure your designs align with their contributions?
• Understanding LDX Digital: What do you know about LDX Digital and its focus on performance-driven advertising? Why are you interested in this specific role and company?

Portfolio Presentation Strategy:

• Quantify Success: Whenever possible, use numbers and metrics to demonstrate the impact of your designs. Instead of saying "improved engagement," say "increased click-through rate by 15%."
• Tell a Story: Frame your portfolio pieces as mini case studies. Explain the "before" (the problem/goal), the "during" (your creative process and solutions), and the "after" (the results).
• Focus on Relevance: Prioritize examples that directly align with the job description's requirements: eCommerce, performance ad creatives, landing page assets, and a conversion mindset.
• Visual Appeal: Ensure your presentation itself is visually clean, professional, and easy to follow, reflecting your design capabilities.
• Conciseness: Be prepared to present your key projects efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and an understanding of marketing operations principles. Candidates need to articulate their design process, justify creative decisions with data and performance goals, and showcase their ability to collaborate effectively in a remote, results-driven environment.

📌 Application Steps

To apply for this operations position:

• Click "Apply" on the job posting and submit your CV.
• Portfolio Customization: Ensure your portfolio is updated and specifically highlights your experience with eCommerce performance creatives, conversion-focused design, and proficiency in the required software (Figma, Adobe Suite, Canva). Prioritize examples that show measurable results.
• Resume Optimization: Tailor your resume to emphasize keywords directly from the job description, such as "eCommerce," "performance creatives," "Meta ads," "Google Display," "Figma," "conversion mindset," and "data-driven iteration." Quantify achievements where possible.
• Practice Your Pitch: Prepare to discuss your portfolio and design process clearly and concisely. Practice explaining how your designs contribute to campaign performance and client success, especially during the video interviews and for the test task.
• Company Research: Familiarize yourself with LDX Digital's website (ldxdigital.io) and their approach to performance marketing. Understand their client base and the types of campaigns they run to better align your responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.