Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Lamudi
Location: Jakarta, Indonesia
Job Type: Full Time
Category: Marketing Operations / Creative Operations
Date Posted: 2025-09-30
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Design and animate engaging motion graphics for digital marketing campaigns, social media reels, advertisements, and product explainer videos.
• Develop a diverse range of creative assets across multiple formats, including static images, videos, GIFs, and short-form content, with a primary focus on digital performance optimization.
• Collaborate cross-functionally with Performance Marketing, Brand, and Content teams to ensure creative output directly contributes to conversion goals and business impact.
• Actively research and integrate emerging design and motion trends, particularly in short-form video (TikTok/IG Reels) and AI-assisted design tools, to inject fresh perspectives into campaign visuals.
• Adapt and localize creative content for multi-country marketing efforts, ensuring brand consistency across diverse regional markets while maintaining high-quality visual storytelling.

📝 Enhancement Note: While the core title is "Graphic Designer," the emphasis on motion graphics, digital performance optimization, multi-country collaboration, and direct impact on conversion goals strongly suggests this role sits within a Marketing Operations or Creative Operations function, focusing on delivering high-impact visual assets for GTM strategies.

📈 Primary Responsibilities

• Design and animate visually compelling motion graphics for a variety of digital channels including social media ads, Instagram Reels, TikToks, YouTube pre-roll ads, and website banners.
• Create static and dynamic creative assets (images, GIFs, short videos) tailored for digital performance marketing campaigns, ensuring they are optimized for engagement and conversion.
• Partner closely with Performance Marketing, Brand Management, and Content Creation teams to understand campaign objectives, target audiences, and desired outcomes for all visual assets.
• Conceptualize and execute creative visual strategies for product explainers and promotional videos that clearly communicate value propositions and drive user adoption.
• Maintain and consistently reinforce brand identity and guidelines across all creative outputs, ensuring a unified and recognizable brand presence across different platforms and regions.
• Manage a pipeline of multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines for global and regional marketing initiatives without sacrificing creative quality.
• Proactively identify and implement new design techniques, software features, and emerging visual trends (e.g., AI-generated elements, interactive graphics) to enhance campaign effectiveness and keep Lamudi's visual identity modern and engaging.

📝 Enhancement Note: The responsibilities highlight a strong focus on digital-first, performance-driven creative output, which is a key aspect of modern Marketing Operations. The need to adapt content for "multi-country teams" and "localize content" emphasizes the operational aspect of managing creative workflows across different markets.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is generally preferred for foundational design principles. Equivalent practical experience and a strong portfolio will be highly valued.

Experience:

• 2-3 years of professional design experience with a significant focus on digital marketing and motion graphics.
• Experience within marketing agencies, digital-first companies, or fast-paced tech environments is a strong advantage, demonstrating an understanding of rapid iteration and performance-driven creative.

Required Skills:

• Motion Graphics & Animation: Expert proficiency in Adobe After Effects is essential for creating dynamic animations, visual effects, and animated graphics.
• Adobe Creative Suite: Advanced skills in Adobe Illustrator for vector graphics, Adobe Photoshop for image manipulation and design, and Adobe Premiere Pro for video editing are critical.
• Digital Asset Creation: Proven ability to design and optimize creative assets for various digital platforms, including social media, paid advertising, and website content.
• Visual Storytelling: A strong aptitude for conveying messages and brand narratives effectively through compelling visual design and animation.
• Typography & Layout: Superior understanding of typography, composition, color theory, and layout principles to create aesthetically pleasing and impactful designs.
• Communication & Collaboration: Fluent English communication skills (spoken and written) are required for effective collaboration with multi-country teams and stakeholders.

Preferred Skills:

• Short-Form Video Expertise: Experience specifically creating content for platforms like TikTok and Instagram Reels, understanding their unique design and engagement dynamics.
• AI Design Tools: Familiarity with or willingness to learn AI-assisted design tools for concept generation, asset creation, or workflow enhancement.
• Performance Marketing Understanding: Basic knowledge of how creative assets impact digital advertising performance metrics (e.g., CTR, conversion rates) and A/B testing principles.
• Cross-Cultural Design Adaptation: Experience in adapting creative concepts for different cultural contexts and regional preferences.
• Project Management Tools: Familiarity with project management software to track tasks, manage timelines, and collaborate efficiently.

📝 Enhancement Note: The emphasis on "digital performance," "conversion goals," and "multi-country teams" indicates that this role is more than just aesthetic design; it's about creating visuals that directly contribute to business objectives within a complex GTM framework. The specific mention of After Effects and Adobe Creative Suite is a standard for such roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Motion Graphics Showcase: A dedicated section in your portfolio demonstrating a range of motion graphics projects, including animated logos, explainers, social media animations, and dynamic ad creatives. Highlight the tools used and the specific animation techniques employed.
• Digital Campaign Examples: Case studies or examples of digital marketing campaigns you've contributed to, showcasing static and animated assets designed for performance (e.g., social ads, banner ads). Clearly articulate the campaign objective and your role in achieving it.
• Format Versatility: Evidence of creating assets across various formats (video, GIF, static image) and adapting designs for different platforms (e.g., Instagram Feed vs. Stories vs. Reels, Facebook Ads).
• Brand Consistency Examples: Illustrations of how you've maintained brand consistency while adapting designs for different markets or campaigns, demonstrating an understanding of brand guidelines and localization.

Process Documentation:

• Creative Workflow Visualization: Be prepared to discuss your typical design process from brief to final delivery, including stages for concept development, asset creation, revision cycles, and final output.
• Collaboration Process: Describe how you typically collaborate with marketing managers, performance marketers, and content creators, including how you gather feedback and manage revisions.
• Optimization Strategy: Explain your approach to optimizing designs for digital performance, including considerations for file size, platform-specific requirements, and testing creative variations.

📝 Enhancement Note: For a role focused on performance marketing and multi-country campaigns, a portfolio that demonstrates not just creative skill but also an understanding of how visuals drive business outcomes and can be managed across different regions is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-3 years of experience in motion graphics and digital marketing in Jakarta, Indonesia, the estimated annual salary range is IDR 120,000,000 - IDR 180,000,000. This range accounts for the required technical skills, creative output for performance marketing, and collaboration with international teams.

Benefits:

• Competitive Salary: As indicated by the estimated range, reflecting skills and experience.
• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and national holidays.
• Professional Development: Opportunities for training, workshops, and conferences to enhance design and motion graphics skills.
• Performance Bonuses: Potential for bonuses tied to individual and company performance.
• Employee Assistance Program: Support services for personal and professional well-being.
• Dynamic Work Environment: Exposure to a fast-paced, international tech company culture.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is on-site, flexibility may be offered based on project needs and team coordination, especially when collaborating with different time zones, though core hours will be expected for team alignment.

📝 Enhancement Note: The salary range is an estimate based on general market data for Jakarta and the described role responsibilities. Actual compensation will depend on the specific candidate's qualifications, experience, and final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Property Technology (PropTech) / Real Estate Technology. Lamudi operates within the dynamic real estate market, leveraging technology to connect buyers, sellers, and agents. This industry requires visually engaging content to showcase properties and build trust. Company Size: Lamudi is part of the Emerging Markets Property Group (EMPG), which is a significant player. Within Lamudi itself, it's likely a medium-to-large sized tech company with multiple departments and international operations. This size suggests established processes but also opportunities for impact. Founded: Lamudi was founded in 2014. This means it's an established prop-tech company with a track record, likely having refined its marketing and operational strategies over the years.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, with potential sub-teams focusing on Brand, Performance Marketing, or Content.
• Reporting to a Marketing Manager or Head of Creative/Marketing.
• Close collaboration expected with Performance Marketers, Content Creators, Videographers, and potentially Product Marketing teams.
• The role requires interaction with multi-country marketing teams, indicating a matrixed or highly collaborative international structure.

Methodology:

• Data-Driven Creativity: Emphasis on creating visuals that are not just aesthetically pleasing but also demonstrably effective in driving marketing KPIs.
• Agile Development: Likely adoption of agile methodologies for campaign execution, requiring rapid iteration and adaptation of creative assets.
• Cross-Functional Synergy: A strong focus on seamless collaboration between creative, marketing, and performance teams to ensure alignment and effectiveness.
• Global & Local Alignment: Balancing global brand strategy with the need for localized creative execution to resonate with specific market nuances.

Company Website: https://www.lamudi.com/

📝 Enhancement Note: Understanding Lamudi's position in the PropTech space is key. The company's mission to provide trustworthy property solutions necessitates clear, compelling, and professional visual communication, which this role directly supports.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in motion graphics and digital performance. It's a key contributor role within the marketing operations function, responsible for execution and creative output that directly impacts GTM strategies. Reporting Structure: The Graphic Designer will report to a Marketing Manager or a Creative Lead, working within a broader marketing or GTM team. This structure allows for direct guidance and integration into campaign planning. Operations Impact: The visual assets created by this role have a direct impact on brand perception, user engagement, lead generation, and ultimately, property sales and rentals. By optimizing creative for digital performance, the designer contributes directly to the efficiency and effectiveness of marketing spend and conversion rates.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in motion graphics, short-form video, or performance-driven creative within the PropTech industry.
• Senior Designer/Art Director Track: Progression to a Senior Graphic Designer role, potentially leading smaller creative projects or mentoring junior designers.
• Creative Lead/Manager: With demonstrated leadership and strategic impact, potential to move into a Creative Lead or Marketing Manager role overseeing creative strategy and execution.
• Cross-Functional Movement: Potential to leverage design and communication skills for roles in Brand Management, Digital Marketing Strategy, or even Product Marketing.
• International Exposure: Continued work with multi-country teams can lead to opportunities for global projects or roles in different regions.

📝 Enhancement Note: The growth trajectory for this role is tied to both creative excellence and its impact on business operations and performance marketing. Demonstrating an understanding of how design supports GTM objectives will be key for advancement.

🌐 Work Environment

Office Type: On-site, implying a traditional office setting where in-person collaboration and team synergy are prioritized. This allows for direct mentorship and spontaneous idea exchange. Office Location(s): Jakarta, Indonesia. This location offers access to a vibrant tech and creative community within a major Southeast Asian hub. Workspace Context:

• Collaborative Atmosphere: Expect an environment that encourages teamwork, brainstorming sessions, and cross-departmental communication.
• Tech-Enabled: Access to necessary hardware, software, and potentially specialized equipment for high-quality design and animation production.
• Team Interaction: Regular opportunities to interact with fellow marketers, designers, and stakeholders to ensure creative alignment with business goals.
• Dynamic Pace: Working within a growing prop-tech company means a potentially fast-paced environment with evolving campaign needs and project demands.

Work Schedule: Standard office hours, Monday to Friday. While on-site, adherence to core working hours is expected for team collaboration and project continuity. Potential for some flexibility might exist depending on specific project deadlines or urgent campaign needs, but the primary expectation is in-office presence.

📝 Enhancement Note: The on-site nature of this role suggests Lamudi values in-person collaboration, which can be beneficial for creative teams requiring real-time feedback and ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially a senior designer. This will involve presenting your portfolio, discussing your design process, and answering technical questions related to motion graphics, software proficiency, and visual storytelling. Be prepared to discuss specific projects in detail, highlighting challenges, solutions, and outcomes.
• Practical Design Test/Challenge: You may be asked to complete a short design task or challenge related to creating a specific type of asset (e.g., a short animated social media ad) under a time constraint. This assesses practical skills and ability to work under pressure.
• Cross-Functional Interview: An interview with stakeholders from Performance Marketing or Brand teams to evaluate your understanding of campaign objectives, collaboration style, and ability to create performance-driven visuals.
• Final Interview: Potentially with a senior leader to discuss your overall fit with the company culture and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Showcase 3-5 of your strongest projects that best align with the job description, emphasizing motion graphics, digital campaigns, and performance-oriented content.
• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, the tools used, the challenges faced, and the measurable results or impact. Use visuals to support your narrative.
• Highlight Motion Graphics: Ensure your motion graphics examples are easily accessible and clearly demonstrate your animation skills and creativity. Include short video clips or GIFs.
• Demonstrate Digital Optimization: If possible, showcase how your designs were optimized for specific digital platforms or campaigns, and any insights gained from performance data.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design test. Ask clarifying questions if needed.
• Focus on Key Skills: Prioritize demonstrating your motion graphics, animation, and digital design skills within the given constraints.
• Time Management: Allocate your time effectively to ensure you can deliver a complete and polished output.
• Brand Alignment: If a brand context is provided, ensure your output aligns with the specified brand guidelines.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio, specifically looking for evidence of motion graphics expertise and an understanding of how design contributes to marketing performance and GTM strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: The core tool for motion graphics and animation. Expect deep proficiency to be tested.
• Adobe Illustrator: Essential for creating vector assets, logos, icons, and illustrations used in animations and static designs.
• Adobe Photoshop: Crucial for image editing, manipulation, creating digital assets, and preparing graphics for web and social media.
• Adobe Premiere Pro: Necessary for video editing, assembling animated sequences, and final video output.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret basic analytics from platforms like Google Analytics, Facebook Ads Manager, or similar will be beneficial for optimizing creative performance.

CRM & Automation:

• Not directly applicable to this role's core functions, but awareness of how marketing automation platforms use creative assets might be useful.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, with a strong emphasis on After Effects, is non-negotiable for this role. Understanding how these tools integrate for end-to-end creative production is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering creative that achieves measurable marketing results and contributes to business objectives.
• Collaborative Spirit: Valuing teamwork, open communication, and the ability to work effectively with diverse, multi-country teams.
• Innovation & Adaptability: Encouraging curiosity for new design trends, technologies (like AI), and a willingness to adapt quickly to evolving campaign needs.
• Quality & Consistency: Maintaining high standards for visual quality and brand consistency across all created assets.
• Efficiency & Speed: Ability to work efficiently and deliver high-quality results under tight deadlines, crucial for fast-paced marketing campaigns.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with marketing strategists, performance analysts, and content creators, requiring clear communication and an understanding of their goals.
• Feedback Integration: An open approach to receiving and integrating feedback from various stakeholders to refine creative outputs.
• Knowledge Sharing: A culture that encourages sharing design insights, new techniques, and best practices within the creative and marketing teams.

📝 Enhancement Note: The company culture likely blends the creative dynamism of a design role with the results-oriented discipline of marketing operations, especially given its focus on performance marketing and multi-country operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge will be creating visually stunning work that also meets strict performance marketing objectives and conversion targets.
• Managing Multi-Country Demands: Adapting creative for different cultural nuances and regional marketing strategies while maintaining brand cohesion across numerous markets.
• Rapid Trend Adoption: Keeping pace with the ever-evolving landscape of digital content, particularly short-form video and emerging AI design tools, and integrating them effectively.
• Tight Deadlines: Consistently delivering high-quality creative assets for time-sensitive marketing campaigns and product launches.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Opportunities to attend workshops, online courses, or industry events focused on cutting-edge animation techniques.
• Digital Marketing & Performance Analytics: Gaining deeper insights into how creative impacts marketing KPIs, potentially through collaboration with performance marketers.
• Cross-Cultural Design Best Practices: Learning to tailor creative for diverse audiences and markets effectively.
• AI in Design: Exploration and integration of AI tools to enhance creative workflows and output.

📝 Enhancement Note: This role offers a great opportunity to bridge the gap between pure creative design and practical marketing operations, fostering skills highly valued in the digital GTM space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic ad for a specific performance marketing goal, e.g., lead generation for a property listing." (Focus on brief understanding, concept, execution, and optimization considerations.)
• "How do you ensure brand consistency across multiple markets and different types of digital assets?" (Highlight your understanding of brand guidelines, localization, and asset management.)
• "Walk us through a project where your creative work directly contributed to a positive marketing outcome. What were the metrics, and how did your design influence them?" (Prepare a strong case study showcasing ROI and impact.)

Company & Culture Questions:

• "What do you know about Lamudi and the PropTech industry in Southeast Asia?" (Research Lamudi's mission, market position, and recent campaigns.)
• "How do you approach collaboration with teams in different countries and time zones?" (Emphasize your communication, organization, and cross-cultural awareness.)
• "Describe a time you had to adapt your design based on performance data or feedback from a marketing team." (Showcase your flexibility and data-informed decision-making.)

Portfolio Presentation Strategy:

• Project Deep Dive: Select 2-3 key projects to discuss in detail, focusing on the "why" behind your design choices and the "how" of your execution.
• Highlight Motion Graphics: Ensure your motion graphics examples are easily viewable and your technical process is clearly articulated.
• Quantify Impact: Whenever possible, present metrics and results that demonstrate the effectiveness of your creative work, linking it to business objectives.
• Showcase Adaptability: Discuss examples where you adapted designs for different platforms or markets, demonstrating your versatility.

📝 Enhancement Note: Be prepared to demonstrate not just your creative flair but also your understanding of how design serves business objectives within a performance marketing and international GTM context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co. Ensure your CV/resume is attached.
• Portfolio Customization: Tailor your portfolio to highlight motion graphics, digital campaign design, and any examples of performance-driven creative work. Prioritize projects that showcase your ability to work with diverse formats and platforms.
• Resume Optimization: Clearly articulate your years of experience, proficiency with Adobe Creative Suite (especially After Effects), and any specific achievements related to digital marketing campaigns or performance improvements. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, your role in specific projects, and the impact of your work. Prepare to discuss your approach to collaboration and adapting designs for different markets.
• Company Research: Familiarize yourself with Lamudi's mission, its position in the PropTech market, and its target audience in Indonesia and Southeast Asia. Understand their current marketing efforts and brand aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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