Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Lalamove Location: Dhaka, Dhaka Division, Bangladesh Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2025-07-30 Experience Level: Entry-Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing visual communication strategies that support Lalamove's marketing initiatives and brand equity within the Bangladesh market.
• The Graphic Designer will be responsible for creating a wide range of design assets, from digital in-app creatives to print collateral, ensuring alignment with business goals and campaign objectives.
• A key aspect of this position involves adapting global design standards to local market sensitivities, requiring a strong understanding of Bangladesh's cultural nuances and design trends.
• The position demands a blend of technical design skills, creative flair, and effective collaboration with cross-functional teams to deliver high-quality, impactful visual outputs.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities directly support marketing and business operations by creating visual assets that drive engagement and brand consistency. This aligns it closely with Marketing Operations functions. The emphasis on local adaptation and support for driver partners and internal stakeholders suggests a broad operational impact beyond typical marketing design.

📈 Primary Responsibilities

• Design and produce a variety of static visual materials for diverse audiences, including corporate and non-corporate users, driver partners, and key internal departments like Driver Operations and Sales.
• Develop compelling in-app visual communications, such as banners, promotional graphics, and offer creatives, tailored for both corporate and non-corporate user segments.
• Create print-ready collateral, including flyers, brochures, stickers, posters, standees, and corporate merchandise, ensuring adherence to print specifications and accuracy.
• Own and execute typography and layout design across all communication channels, maintaining brand consistency, readability, and aesthetic appeal.
• Adapt and localize global and regional visual content to resonate with the Bangladesh market, ensuring cultural relevance and effective communication.
• Collaborate closely with marketing, operations, and other cross-functional teams to deliver timely and high-quality visual assets that meet project requirements.
• Uphold and enhance brand consistency across all deliverables by adhering to brand guidelines while actively contributing to creative innovation.

📝 Enhancement Note: The responsibilities highlight a direct contribution to operational efficiency and marketing effectiveness by ensuring consistent and engaging visual communication across multiple stakeholder groups and platforms. The need to produce print-ready materials and adapt global content suggests a focus on operational execution and market localization.

🎓 Skills & Qualifications

Education: Bachelor Degree/Diploma holder or equivalent qualification. Experience: Minimum of 1 year of demonstrated experience in graphic design, with a focus on digital and print media.

Required Skills:

• Advanced proficiency in Adobe Photoshop and Adobe Illustrator for creating and manipulating visual assets.
• Strong foundation in graphic design principles, including typography, layout, color theory, and composition.
• Proven ability to maintain and enhance brand consistency across various design projects and platforms.
• Excellent collaboration and communication skills for effective teamwork with cross-functional departments.
• Demonstrated understanding of the local market insights and cultural context of Bangladesh to inform design decisions.
• Familiarity with using existing social media platforms for content dissemination and engagement.
• Ability to generate creative AI prompts for development projects, indicating an openness to leveraging emerging technologies.

Preferred Skills:

• Basic copywriting and proofreading skills to ensure clarity and accuracy in design collateral.
• Knowledge of existing local design trends in Bangladesh to ensure contemporary and relevant visual outputs.
• Proficiency in Bangla Typography, enhancing the ability to create culturally resonant designs for the local market.
• Experience with Adobe Premiere Pro and Adobe After Effects for potential video or motion graphics projects.
• A strong graphic sense with an exceptional eye for detail.

📝 Enhancement Note: The requirement for AI prompt generation suggests an evolving skillset expected in modern design roles, bridging creative tasks with technological exploration. The preference for local design trends and Bangla typography underscores the role's importance in market-specific operational execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1 year of design work, demonstrating proficiency in Adobe Photoshop and Illustrator.
• Examples of digital design assets, including in-app banners, promotional graphics, and social media creatives.
• Demonstrations of print design capabilities, such as flyers, brochures, posters, or other collateral.
• Visual case studies or examples that illustrate the process of adapting global or regional designs for a local market.
• Projects that highlight the application of typography and layout principles to create effective visual communication.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to articulate their design process, including ideation, creation, feedback integration, and final output.
• Ability to demonstrate how brand guidelines and local market insights were integrated into the design workflow.
• Examples of how design projects were managed from brief to completion, showcasing organizational skills.

📝 Enhancement Note: The emphasis on a portfolio with at least one year of experience and specific software proficiency indicates an expectation of practical, demonstrable skills. The implied need to articulate the design process suggests that understanding workflow and execution is as important as the final output.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 0-2 years of experience in Dhaka, Bangladesh, the estimated annual salary range could be BDT 360,000 - BDT 600,000 (approximately USD 3,000 - USD 5,000). This estimate considers the cost of living in Dhaka, the company's status as a well-funded unicorn, and the specific skill requirements.

Benefits:

• Opportunity to work with a leading global on-demand delivery platform with unicorn status.
• Exposure to a fast-paced, dynamic startup environment with significant growth potential.
• Contribution to a company that values passion, execution, grit, and humility.
• Potential for professional development and skill enhancement within a growing organization.
• Involvement in impactful marketing and operational initiatives within the Bangladesh market.
• Access to Lalamove's extensive logistics network and technology platform.

Working Hours: The role is full-time, implying a standard 40-hour work week, likely Monday to Friday, though specific hours may vary. Flexibility may be required to meet project deadlines and campaign needs.

📝 Enhancement Note: Salary is estimated based on publicly available data for similar roles in Dhaka, Bangladesh, factoring in Lalamove's industry position. The benefits focus on the unique aspects of working for a rapidly growing tech company in the logistics sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics and On-Demand Delivery Technology. Lalamove operates in a rapidly evolving sector, leveraging technology to connect customers with delivery services, thereby impacting urban mobility and e-commerce enablement. Company Size: Lalamove is a well-funded unicorn with over 1600 employees globally. This indicates a robust organizational structure with established processes, yet it retains a dynamic, growth-oriented startup culture. Founded: 2013. The company's decade-long history has seen significant scaling and expansion, achieving unicorn status, which suggests a mature but still agile operational framework.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, working closely with marketing managers and campaign specialists.
• Collaboration will extend to cross-functional teams, including Driver Operations, Sales, and potentially product teams, to ensure visual assets align with broader business objectives.
• Reporting structure will likely be to a Marketing Lead or Creative Director, with direct interaction with various internal stakeholders requiring design support.

Methodology:

• Lalamove emphasizes a "glocal" approach, combining global strategy with local execution. This means design work will balance international brand consistency with localized market relevance.
• The company culture values "Passion, Execution & Grit, Humility," suggesting a work environment that is driven, results-oriented, and fosters continuous learning and collaboration.
• Data-driven decision-making is implied, with design outputs expected to contribute to measurable marketing KPIs.

Company Website: https://www.lalamove.com/

📝 Enhancement Note: The "glocal" approach is a key operational methodology that will directly influence the Graphic Designer's work. Understanding the company's core values is essential for cultural fit and effective collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level (0-2 years) within the broader operations and marketing functions. It serves as a foundational role for aspiring designers looking to build experience in a fast-paced tech environment. Reporting Structure: The Graphic Designer will report to a Marketing Manager or Head of Marketing/Creative, with significant interaction with various department heads who require design support. This provides exposure to different operational functions and leadership styles. Operations Impact: The Graphic Designer's work directly impacts Lalamove's brand perception, customer engagement, and driver partner communication. Effective visual assets can improve marketing campaign performance, enhance user experience within the app, and strengthen brand loyalty, all contributing to overall business operational success and revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design software (e.g., advanced After Effects, motion graphics) or specialize in areas like UI/UX design or branding.
• Career Advancement: Potential to progress to Senior Graphic Designer, Art Director, or even Marketing Creative Lead roles within Lalamove as experience grows.
• Cross-functional Exposure: Possibility to transition into broader marketing roles or even operations-adjacent roles by leveraging design skills and understanding of business processes.
• Learning & Development: Access to internal training, industry workshops, and the chance to learn from experienced professionals in a growing tech company.

📝 Enhancement Note: The role offers a clear path for growth within Lalamove, particularly for individuals who demonstrate strong execution, adaptability, and a proactive approach to learning and contributing beyond core design tasks.

🌐 Work Environment

Office Type: Lalamove operates in a dynamic, often open-plan office environment typical of tech startups and scale-ups. This fosters collaboration and a sense of shared purpose. Office Location(s): The role is based in Dhaka, Bangladesh, a major metropolitan hub. Specific office location details would be provided upon inquiry or during the interview process, but it would be situated within a business district.

Workspace Context:

• The workspace is designed to be collaborative, encouraging interaction and brainstorming among team members.
• Access to necessary design software and hardware is provided, enabling efficient creation of visual assets.
• Opportunities for regular interaction with marketing, operations, and sales teams will be frequent, facilitating a holistic understanding of business needs and design impact.

Work Schedule: The standard work schedule is full-time, aligning with typical business hours in Bangladesh (likely Sunday to Thursday or Monday to Friday). While core hours are expected, flexibility might be necessary to accommodate project deadlines, campaign launches, or urgent design requests, reflecting the fast-paced nature of the logistics industry.

📝 Enhancement Note: The description of a collaborative and dynamic workspace is typical for companies like Lalamove, aiming to foster innovation and efficient workflow. The flexibility in work schedule is a common expectation in such environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Technical Assessment/Portfolio Review: A dedicated session to walk through your portfolio, discuss your design process, and potentially present a short design challenge or case study. Expect questions on your approach to typography, layout, and brand consistency.
• Behavioral/Cultural Fit Interview: Discussions focused on your understanding of Lalamove's values (Passion, Execution & Grit, Humility), your ability to work in a fast-paced environment, and your local market insights.
• Final Interview: May involve a discussion with a senior leader to assess overall fit and strategic thinking.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest work, focusing on projects relevant to digital marketing, in-app creatives, and print collateral. Include at least one piece demonstrating local market adaptation.
• Showcase Process: For key projects, briefly explain your design thinking, the problem you were solving, your approach, and the tools used. Highlight how you incorporated feedback.
• Highlight Results (if possible): If any of your designs contributed to measurable outcomes (e.g., increased engagement, successful campaign), mention it.
• Demonstrate Software Proficiency: Ensure your portfolio clearly indicates your skill level with Adobe Photoshop and Illustrator. If you have Premiere Pro or After Effects experience, include relevant samples.
• Local Relevance: Emphasize any work that demonstrates understanding of design trends and cultural nuances specific to Bangladesh.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a graphic for a specific Lalamove campaign or adapting existing material for a new audience.
• Focus on demonstrating your ability to quickly grasp a brief, apply brand guidelines, and produce a relevant design concept within a limited timeframe.
• Practice articulating your design choices clearly and concisely, explaining the rationale behind your creative decisions.

📝 Enhancement Note: The interview process is structured to evaluate not only design skills but also cultural fit and understanding of the local market, crucial for Lalamove's operational success in Bangladesh. The portfolio review is a critical component.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Adobe Photoshop and Adobe Illustrator for all design tasks.
• Adobe Premiere Pro & After Effects: Knowledge of these tools is considered a major advantage, suggesting potential future needs or projects involving video and motion graphics.
• AI Prompt Generation Tools: The ability to generate creative AI prompts indicates familiarity with or openness to utilizing AI in the creative process.

Analytics & Reporting:

• While not directly using analytics tools, the Graphic Designer will need to understand how their work contributes to marketing KPIs. This may involve collaborating with marketing teams who use analytics platforms to track campaign performance.
• Understanding of data visualization principles might be beneficial for creating infographics or data-driven visuals.

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role. However, understanding how marketing campaigns are deployed and tracked within CRM systems could be beneficial for context.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite. The mention of AI prompt generation highlights a forward-thinking approach to design tools and processes.

👥 Team Culture & Values

Operations Values:

• Passion: A drive to serve local communities, empower SMEs, and support driver partners. This translates to creating designs that are empathetic and beneficial to these groups.
• Execution & Grit: A commitment to excellence and a persistent approach to overcoming challenges. Designers are expected to deliver high-quality work efficiently and without giving up easily.
• Humility: Awareness and a willingness to learn from others and continuously improve. This means being open to feedback, constructive criticism, and learning new design techniques or software.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, sales, and operations teams, requiring strong communication and the ability to translate business needs into visual concepts.
• Feedback-Driven: A culture of giving and receiving constructive feedback is essential for iterating on designs and ensuring they meet project objectives.
• Agile and Responsive: The team operates in a fast-paced environment, necessitating an agile approach to design requests and the ability to adapt quickly to changing priorities.

📝 Enhancement Note: Lalamove's core values are central to its operational philosophy. For a Graphic Designer, embodying these values means creating designs that reflect purpose, delivering with excellence, and maintaining an open, learning-oriented mindset in collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand with Local Nuances: A key challenge will be adapting international brand guidelines to resonate culturally and effectively within the Bangladesh market.
• Fast-Paced Environment: Meeting tight deadlines and managing multiple design requests from various departments requires strong organizational skills and the ability to prioritize effectively.
• Evolving Technology: Staying updated with the latest design software, trends, and potentially AI tools to ensure creative outputs remain relevant and innovative.
• Stakeholder Management: Effectively communicating design concepts and receiving feedback from diverse stakeholders with varying expectations.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in specific design areas, such as motion graphics, UI design, or branding, through internal training or external courses.
• Industry Exposure: Working within a leading logistics tech company provides insights into marketing strategies, operational challenges, and business growth in a dynamic sector.
• Mentorship: Potential to learn from experienced design and marketing professionals within the organization.
• Contribution to Impactful Projects: The chance to contribute to campaigns and materials that directly influence the company's success and community engagement in Bangladesh.

📝 Enhancement Note: The role presents opportunities to tackle significant design challenges that have a direct impact on business operations and market presence, fostering substantial professional growth.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a recent design project from concept to completion. What was your process, and how did you ensure it met the brief and brand guidelines?"
• Local Market Insight: "How would you approach designing marketing materials for Lalamove in Bangladesh that are both globally consistent and locally relevant?"
• Problem Solving: "Imagine a scenario where a key stakeholder dislikes your initial design concept. How would you handle that feedback and arrive at a successful outcome?"
• Tool Proficiency: "Describe your experience with Adobe Photoshop and Illustrator. Are there any specific features or techniques you find particularly useful for efficiency?"

Company & Culture Questions:

• Values Alignment: "How do Lalamove's values of Passion, Execution & Grit, and Humility resonate with your own work ethic and professional approach?"
• Team Collaboration: "Describe a challenging collaborative experience you've had and how you navigated it. How do you prefer to work with other teams?"
• Startup Environment: "What attracts you to working in a fast-paced, dynamic environment like Lalamove?"

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation with a clear beginning (the challenge), middle (your solution and process), and end (the outcome or impact).
• Highlight Key Projects: Focus on 2-4 projects that best showcase your skills relevant to Lalamove's needs (digital, print, local adaptation).
• Explain Your Role: Clearly articulate your specific contributions, especially if working on team projects.
• Demonstrate Software Skills: Be ready to discuss the tools and techniques you used within your design software.
• Engage and Ask Questions: Be prepared to answer questions about your work and ask thoughtful questions about the team, role, and company.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skills but also an understanding of Lalamove's operational context, company values, and the specific demands of the Bangladesh market.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Ensure your portfolio prominently features work demonstrating proficiency in Adobe Photoshop and Illustrator, with examples of digital and print design. If possible, include a piece that showcases adaptation for a local market.
• Resume Optimization: Tailor your resume to highlight relevant experience, skills (especially design software), and any mention of local market insight or creative project management. Use keywords like "Graphic Design," "Adobe Photoshop," "Adobe Illustrator," "Typography," "Layout Design," and "Brand Consistency."
• Interview Preparation: Practice explaining your design process and how your work aligns with Lalamove's mission and values. Be ready to discuss your portfolio and potentially a design challenge.
• Company Research: Familiarize yourself with Lalamove's services, its presence in Bangladesh, and its stated company values to articulate your fit during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.