Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Lago
Location: Colombia
Job Type: FULL_TIME
Category: Creative & Media / Art & Design / Marketing
Date Posted: 2025-09-30
Experience Level: Junior (0-2 years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive brand visual identity and customer engagement through innovative graphic design solutions for the retail industry.
• Collaborate cross-functionally with marketing, product development, and retail teams to conceptualize and execute compelling visual assets.
• Produce a diverse range of creative materials, including digital content, print collateral, packaging, and in-store graphics, ensuring consistent brand messaging.
• Leverage advanced proficiency in Adobe Creative Suite and a strong understanding of design principles to elevate the Lago brand experience across all touchpoints.
• Contribute to a dynamic, data-driven, and evolving retail market by staying ahead of industry trends and competitor visual strategies.

📝 Enhancement Note: This role is positioned as a junior-level Graphic Designer, indicated by the 0-2 years experience level. The description emphasizes hands-on creation and collaboration, suggesting a focus on execution rather than strategic design leadership. The core responsibilities clearly outline the need for a designer who can translate brand strategy into tangible visual assets for a retail environment.

📈 Primary Responsibilities

• Conceptualize and design visually appealing graphics for marketing campaigns, in-store displays, and various digital platforms to enhance customer engagement.
• Partner with the marketing department to develop cohesive visual concepts that align with and strengthen the overall brand strategy.
• Design and manage the production of packaging, ensuring high-quality execution that maintains brand consistency and appeals to the target retail customer.
• Create high-impact digital content for social media channels, email newsletters, and website updates to drive online presence and interaction.
• Develop compelling typography and layout for promotional materials, including brochures, flyers, and posters, ensuring clarity and aesthetic appeal.
• Collaborate closely with product development teams to craft design solutions that visually enhance product appeal and marketability.
• Proactively research and stay updated on current industry design trends, competitor visual approaches, and emerging technologies to foster innovation in Lago's design strategy.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration. The emphasis on "eye-catching graphics for marketing campaigns, in-store displays, and digital platforms" and "packaging, ensuring brand consistency and quality" indicates a need for a designer who can adapt to different mediums and maintain brand integrity. The requirement to "stay updated on industry trends and competitor visual approaches" suggests an expectation for proactive learning and strategic thinking within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically preferred for roles requiring a strong foundation in design principles. Experience: Proven experience as a Graphic Designer, with a preference for candidates with demonstrated experience in the retail industry or in similar fast-paced environments. A minimum of 0-2 years of professional design experience is expected.

Required Skills:

• Demonstrated proficiency in graphic design principles, including color theory, typography, and layout.
• Strong command of design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• A robust portfolio showcasing a diverse range of creative design projects, demonstrating versatility and problem-solving capabilities.
• Excellent communication skills, with the ability to articulate design concepts and collaborate effectively with cross-functional teams.
• Proven ability to manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
• Adaptability and a proactive approach to learning and incorporating new design trends and technologies.

Preferred Skills:

• Experience specifically within the retail sector, understanding its unique visual communication needs.
• Familiarity with additional design or motion graphics software.
• Basic understanding of UX/UI principles for digital design elements.
• Experience with project management tools to track design workflows.
• Knowledge of print production processes and best practices.

📝 Enhancement Note: The requirements emphasize practical skills and a strong portfolio, typical for junior design roles. The inclusion of "Retail Trends" and "Visual Identity" in the AI-generated keywords suggests that familiarity with retail-specific design considerations is highly valued. The experience level of "0-2 years" implies that while professional experience is necessary, the focus will be on foundational skills and potential for growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a minimum of 3-5 diverse design projects relevant to retail, marketing, or brand identity.
• Projects should demonstrate a clear understanding of target audience, brand strategy, and design objectives.
• Include examples of digital assets (social media graphics, web banners) and print materials (brochures, flyers, packaging concepts).
• Showcase proficiency in Adobe Creative Suite applications, with examples clearly indicating the software used.
• For each project, provide a brief overview of the challenge, your role, the design process, and the outcome or impact.

Process Documentation:

• Candidates are expected to articulate their design process for key projects, detailing steps from initial brief interpretation to final asset delivery.
• Be prepared to discuss how you approach concept development, iteration, and feedback integration.
• Demonstrate an understanding of workflow management to ensure timely project completion and efficient collaboration.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis here is on showcasing a range of work relevant to the retail sector and demonstrating a structured design process, not just the final output. This aligns with operations' need for measurable results and efficient workflows, even in creative roles.

💵 Compensation & Benefits

Salary Range: $6 - $10 per hour. Explanation of Range: This hourly wage range is set for a junior Graphic Designer role in a fully remote capacity, with a specific time zone requirement (8 am - 4 pm MST). The lower end reflects entry-level experience, while the higher end allows for negotiation based on demonstrated skills, portfolio strength, and relevant experience within the retail or design industry. This range is generally competitive for remote junior design positions, particularly considering the specified working hours. Benefits:

• Remote Work: The flexibility to work from anywhere, promoting work-life balance and a global team environment.
• Growth Opportunities: As a key contributor, there will be opportunities to shape the role and grow professionally within the company.
• Innovative Culture: Be part of a team that values data-driven problem-solving and success in a dynamic market.
• Competitive Hourly Wage: With potential for negotiation based on experience and qualifications.

Working Hours: 8:00 AM - 4:00 PM Mountain Standard Time (MST). This translates to 8 hours per day, totaling 40 hours per week for a full-time position.

📝 Enhancement Note: The salary range provided is explicit and hourly, reflecting a common practice for remote, junior roles. The explanation clarifies the basis for this range, considering experience, location (remote), and specific working hours. The benefits listed are standard for remote positions, with an emphasis on growth and culture, which are key attractors for operations-minded professionals seeking development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail. Lago operates within the retail industry, likely focusing on design-led products or services where visual appeal is a significant differentiator. Company Size: The provided data does not specify company size. However, the mention of a "dynamic team" and "global" nature suggests a growing company, possibly a startup or a mid-sized organization that values agility and innovation. Founded: The founding date is not provided.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative department, working closely with marketing managers, product developers, and potentially retail operations staff.
• Collaboration is emphasized, indicating a team-oriented environment where cross-functional input is valued.
• The "global" team aspect suggests diverse working styles and communication methods.

Methodology:

• The company culture emphasizes leveraging data to solve challenges and drive success. This suggests a data-informed approach to design decisions, where visual impact is measured and optimized.
• A focus on innovation and adapting to a rapidly evolving market indicates a forward-thinking and agile operational philosophy.

Company Website: https://lagodesign.com/ (Derived from domain_derived)

📝 Enhancement Note: The description highlights a retail industry focus with an emphasis on data-driven decision-making and innovation. The "global" team structure implies a need for strong asynchronous communication skills and cultural awareness. For operations professionals, this suggests an environment where efficiency, measurable impact, and adaptability are highly valued.

📈 Career & Growth Analysis

Operations Career Level: Junior Graphic Designer. This role is entry-level, focusing on executing design tasks under guidance and developing foundational skills. The scope is primarily project-based, contributing to broader marketing and product initiatives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Head of Design, depending on the internal structure of Lago. Collaboration with product development and retail teams will be a significant aspect of the role.

Operations Impact: While not a traditional "operations" role, the Graphic Designer's impact is crucial for the company's Go-To-Market (GTM) strategy. Effective visual branding and compelling marketing collateral directly influence customer perception, engagement, conversion rates, and ultimately, revenue. Strong design supports the sales funnel by creating attractive product presentations and impactful advertising.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like packaging design, digital marketing graphics, or brand identity development.
• Role Expansion: As experience is gained, there's potential to take on more complex projects, lead smaller design initiatives, or contribute more significantly to strategic brand discussions.
• Industry Exposure: Gaining valuable experience in the retail sector, which can open doors to specialized design careers within this industry.
• Leadership Potential: With consistent performance and demonstrated leadership qualities, future opportunities for a Senior Designer or Design Lead role may arise.

📝 Enhancement Note: This section frames the Graphic Designer role through an operations lens, emphasizing its impact on GTM and revenue. The growth opportunities are aligned with career progression and skill development, offering a clear path for ambitious junior designers.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central office requirement. Office Location(s): Work from anywhere, with a specific requirement to align with Mountain Standard Time (MST) working hours. This suggests candidates must be in a time zone that can accommodate this schedule.

Workspace Context:

• Flexibility: The primary workspace is the candidate's own home or chosen remote location, emphasizing autonomy and work-life balance.
• Technology Dependent: Success relies heavily on reliable internet access, personal computing equipment, and effective use of digital collaboration tools.
• Asynchronous Collaboration: Given the global nature, there will likely be a significant reliance on asynchronous communication methods (email, project management tools, shared documents) alongside scheduled video calls.

Work Schedule: A fixed 8-hour workday from 8:00 AM to 4:00 PM MST. While remote, adherence to this schedule is crucial for team synchronization and collaboration.

📝 Enhancement Note: The remote nature of the role is a key aspect, requiring strong self-discipline and communication skills. The MST working hours are a critical constraint that candidates must be able to meet, impacting their daily schedule regardless of their physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.
• Technical Assessment/Skills Test: A practical design exercise or case study may be assigned to evaluate proficiency in design software and problem-solving within a retail context.
• Hiring Manager Interview: Discussion about design philosophy, experience, and fit with the company culture.
• Cross-Functional Interview: Interaction with team members from marketing or product development to assess collaboration skills.
• Final Interview: Potentially with a senior leader to confirm fit and discuss growth potential.

Portfolio Review Tips:

• Tailor to Retail: Ensure your portfolio prominently features work relevant to the retail industry or demonstrates an understanding of retail consumer behavior.
• Showcase Process: For 1-2 key projects, be ready to walk through your design process, from initial brief to final execution, highlighting problem-solving steps.
• Quantify Impact (if possible): If any previous designs had measurable results (e.g., increased engagement on social media, improved conversion rates), be prepared to discuss them.
• Clarity and Conciseness: Present your portfolio clearly and concisely, focusing on your best and most relevant work. Ensure high-quality images.
• Technical Proficiency: Be ready to discuss your mastery of Adobe Creative Suite and any other relevant design tools.

Challenge Preparation:

• Understand the Brand: Research Lago's current brand presence, target audience, and any recent campaigns.
• Retail Trends: Be prepared to discuss current graphic design trends relevant to the retail sector.
• Problem-Solving: Anticipate design challenges related to product packaging, digital marketing, or in-store visuals and outline your approach to solving them.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their qualifications effectively. The emphasis on a tailored portfolio, process demonstration, and understanding the retail context is crucial for standing out.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. This includes Photoshop (for image editing and digital graphics), Illustrator (for vector graphics, logos, and illustrations), and InDesign (for layout and print design). Proficiency in all three is expected.
• Digital Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for real-time communication and team coordination.
• Project Management Software: Potentially tools like Asana, Trello, Jira, or Monday.com for task tracking, workflow management, and project visibility.

Analytics & Reporting:

• Web Analytics (Basic Understanding): Familiarity with how website analytics (e.g., Google Analytics) track user engagement with digital assets could be beneficial.
• Social Media Analytics: Understanding how to interpret metrics from platforms like Instagram, Facebook, etc., to gauge the effectiveness of social media graphics.

CRM & Automation:

• While not a primary tool for a Graphic Designer, understanding how design assets are used within CRM systems (e.g., email templates) or automation platforms can be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on core design software. The inclusion of collaboration and project management tools is standard for remote roles, while an understanding of analytics and CRM is a plus that indicates a more business-minded approach to design.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring new design approaches and technologies to stay relevant in a fast-paced market.
• Data-Driven Decision-Making: Utilizing insights from analytics and market trends to inform design choices and measure their effectiveness.
• Efficiency: Streamlining design processes to ensure timely delivery and optimal resource utilization.
• Collaboration: Fostering a team environment where ideas are shared freely, and cross-functional input is valued to achieve common goals.
• Customer Focus: Designing with the end-user and customer experience at the forefront, ensuring visuals resonate and drive desired actions.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and retail teams to ensure design deliverables align with broader business objectives.
• Feedback-Oriented: Openness to constructive criticism and iterative design based on feedback from stakeholders.
• Knowledge Sharing: Willingness to share design insights, best practices, and creative solutions with the broader team.

📝 Enhancement Note: These values suggest a culture that is both creative and results-oriented, aligning well with operations principles of efficiency and data-driven outcomes. The emphasis on collaboration is key for a remote team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring unique and innovative designs adhere strictly to Lago's established brand guidelines.
• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team across different time zones and potentially cultures.
• Meeting Tight Deadlines: Managing workload and priorities to deliver high-quality assets under pressure in a fast-paced retail environment.
• Adapting to Evolving Trends: Continuously learning and integrating new design trends and technologies while maintaining brand relevance.

Learning & Development Opportunities:

• Specialized Design Training: Access to online courses or workshops in areas like advanced packaging design, motion graphics, or digital illustration.
• Industry Conferences: Potential for participation in design or retail industry events (virtual or in-person) to gain insights and network.
• Mentorship: Opportunities to learn from more experienced designers or marketing professionals within the company.
• Exposure to Data Analytics: Developing a better understanding of how design impacts key business metrics, fostering a more strategic approach to design.

📝 Enhancement Note: This section proactively addresses potential hurdles and frames them as opportunities for growth. For operations professionals, understanding these challenges helps in preparing for the realities of the role and identifying areas for personal development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new packaging line for a product, considering both aesthetic appeal and manufacturing constraints?" (Assesses process, problem-solving, and retail understanding)
• "Describe a time you had to balance creative freedom with strict brand guidelines. What was your approach?" (Evaluates adherence to brand, adaptability)
• "How do you stay updated on the latest graphic design trends, particularly within the retail sector?" (Tests proactivity, industry awareness)

Company & Culture Questions:

• "What do you know about Lago's brand and our target audience?" (Assesses research and understanding of the company)
• "How do you prefer to receive feedback on your designs, and how do you incorporate it?" (Evaluates collaboration and receptiveness to critique)
• "Given our focus on data-driven decision-making, how do you see design contributing to business success at Lago?" (Connects design impact to business objectives)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your creative process, the solution, and the impact.
• Highlight Retail Relevance: Draw attention to aspects of your work that demonstrate an understanding of retail consumers and branding.
• Showcase Technical Skills: Be ready to discuss the specific tools and techniques you used in Adobe Creative Suite.
• Conciseness: Present your portfolio efficiently, focusing on your strongest and most relevant pieces. Avoid overwhelming the interviewer.

📝 Enhancement Note: These interview questions and strategies are designed to help candidates showcase not just their technical skills but also their strategic thinking, understanding of business goals, and ability to collaborate within a remote, data-informed environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., a link to a personal website, Behance, or a shared drive) and highlights your most relevant retail and marketing design projects. Prioritize quality over quantity.
• Resume Optimization: Tailor your resume to emphasize skills and experiences mentioned in the job description, such as proficiency in Adobe Creative Suite, experience with digital content and packaging design, and any retail industry exposure. Use keywords like "Graphic Design," "Visual Identity," "Adobe Creative Suite," and "Retail."
• Prepare Your Design Process Narrative: Be ready to articulate your design process for 2-3 key portfolio pieces, explaining your approach to concept development, iteration, and stakeholder feedback.
• Research Lago: Thoroughly research Lago's brand, products, and current marketing efforts. Understanding their aesthetic and target audience will be crucial for your application and potential interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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