Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: KREWE

Location: New York, NY

Job Type: Full-Time (Hourly)

Category: Marketing / Creative / Design

Date Posted: March 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is for a skilled Graphic Designer focused on creating compelling visual assets across various digital and print channels to support KREWE's brand initiatives.

• The position requires a strong understanding of brand consistency, campaign development, and production-readiness for both online and physical marketing materials.

• Collaboration with cross-functional teams, including Marketing, eCommerce, and Retail, is essential for timely delivery of design assets.

• The Graphic Designer will contribute to visual storytelling for product launches, seasonal campaigns, and brand narratives, while staying abreast of current design trends.

📝 Enhancement Note: While the input data doesn't explicitly state "Revenue Operations," "Sales Operations," or "GTM," this role is critical for supporting Go-To-Market (GTM) strategies by creating the visual assets that drive customer engagement and brand perception. Strong design execution directly impacts marketing campaign effectiveness and sales enablement materials, making this role indirectly supportive of revenue generation.

📈 Primary Responsibilities

• Design visually engaging assets for digital platforms including email marketing, social media campaigns, website graphics, and paid media advertisements.

• Develop creative concepts and visual execution for product launches, seasonal promotions, and overarching brand storytelling initiatives.

• Create a range of print materials, encompassing packaging design, retail signage, event collateral, and marketing brochures.

• Prepare and finalize production-ready files for both print and digital deliverables, ensuring accuracy and adherence to specifications.

• Uphold and enforce brand consistency across all creative outputs by strictly following established design guidelines and brand standards.

• Collaborate closely with the Art Director and the broader creative team to translate campaign concepts into impactful visual designs.

• Assist in the preparation of creative materials and mood boards for photoshoots, providing visual direction and references.

• Work seamlessly with Marketing, eCommerce, and Retail departments to ensure design assets meet project requirements and delivery timelines.

• Manage and prioritize multiple design projects concurrently, ensuring all deadlines are met within a dynamic and fast-paced work environment.

• Stay current with emerging design trends, fashion, photography, and broader visual culture to inform and elevate creative work.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong project management and cross-functional collaboration, typical of roles supporting GTM strategies. The emphasis on preparing production-ready files suggests a practical, execution-oriented approach, and staying current with trends points to a proactive contribution to brand evolution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of experience.

Experience: 3–4 years of professional graphic design experience, with a strong preference for backgrounds in fashion, lifestyle, beauty, retail, or creative agency environments.

Required Skills:

• Proven experience designing for diverse digital channels: email marketing, social media platforms, website graphics, and paid digital advertising.

• Demonstrated ability to create effective print collateral, including packaging, signage, and marketing materials.

• High proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Solid understanding and practical experience with preparing production-ready files for both print and digital formats.

• Exceptional attention to detail, with a keen eye for typography, color theory, and visual composition.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and consistently meet deadlines in a high-pressure environment.

• Strong verbal and written communication skills, with the ability to articulate design concepts effectively.

• Excellent collaboration skills, with a demonstrated ability to work effectively within a creative team and with cross-functional stakeholders.

Preferred Skills:

• Experience with motion graphics software such as After Effects.

• Familiarity with video editing tools like Premiere Pro.

• Understanding of UI/UX principles for web and mobile design.

• Experience in brand guideline development and enforcement.

📝 Enhancement Note: The requirement for 3-4 years of experience and a strong portfolio suggests a mid-level designer capable of independent work with some guidance. The preference for fashion/lifestyle/retail experience indicates the company values industry-specific aesthetic understanding. The mention of motion graphics as a plus suggests a forward-thinking approach to design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-4 years of professional graphic design work.

• Demonstrations of thoughtful design solutions, emphasizing innovative concepts and problem-solving.

• Strong examples of typography application, showcasing mastery of font pairing, hierarchy, and readability.

• Clear examples of clean and effective layout systems across various media (digital and print).

• Specific case studies or projects highlighting contributions to product launches, campaigns, or brand storytelling.

Process Documentation:

• Examples of workflow for preparing files for print production (e.g., CMYK, bleed, trim marks).

• Examples of workflow for preparing assets for digital channels (e.g., RGB, file optimization, responsive design considerations).

• Demonstrations of how brand guidelines were applied and maintained across different design projects.

• Case studies illustrating collaboration with Art Directors, Marketing, or other teams to achieve project goals.

📝 Enhancement Note: For a design role, the portfolio is paramount. This section emphasizes showcasing not just aesthetic talent, but also the ability to execute professionally and adhere to brand standards. The inclusion of "process documentation" implies the need to articulate the design thinking and workflow behind the final assets.

💵 Compensation & Benefits

Salary Range: Up to $95,000 annually, based on experience and qualifications.

Benefits:

• Competitive wage

• Group health plans: health, vision, and dental insurance

• Welfare benefits: life, accidental death & dismemberment, supplemental voluntary coverage

• Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• 401(K) Investment Options

• Adoption Assistance

• Employee Assistance Program (EAP)

• Commuter Benefits

• Paid Parental Leave

• Quarterly Cultural Spend

• Ongoing Training and Development, including an Educational Allowance

• 10 paid holidays and Paid Time Off (PTO) accrual

• KREWE employee quarterly frame allowance

Working Hours: 40 hours per week (Full-Time).

📝 Enhancement Note: The salary is explicitly stated for New York. The note about compensation reflecting base pay and potential for annual bonuses, comprehensive benefits, PTO, and discounts provides a fuller picture of total compensation. The benefits package is robust, indicating a commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion / Eyewear / Retail

Company Size: KREWE is likely a medium-sized company, given the range of benefits offered and the presence of specialized roles like an Art Director. This size often balances the agility of a startup with more structured processes and career paths.

Founded: Founded in 2013, KREWE has established itself as a prominent eyewear brand known for its unique designs and strong brand identity.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, reporting to an Art Director.

• This team will collaborate closely with eCommerce, Retail Operations, and Product Development teams to ensure cohesive brand messaging and visual execution across all touchpoints.

Methodology:

• Design execution is guided by brand guidelines, ensuring a consistent visual identity across all marketing materials.

• A data-informed approach may be used, where design effectiveness is measured by engagement metrics on digital channels and sales impact for print materials.

• Workflow optimization is key, with an emphasis on preparing production-ready files efficiently and managing multiple projects effectively.

Company Website: https://www.krewe.com/

📝 Enhancement Note: KREWE is positioned in the fashion and lifestyle sector, suggesting a dynamic, trend-aware, and visually driven company culture. The emphasis on brand consistency and collaboration with various departments highlights the integrated nature of their operations.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, requiring 3-4 years of experience. It's an individual contributor role focused on executing design strategy rather than defining it, though input on creative concepts is valued.

Reporting Structure: The Graphic Designer will report to an Art Director, who likely oversees the broader creative vision and team. This provides a clear line of mentorship and guidance.

Operations Impact: While not a traditional "operations" role, the Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating the visual assets that drive brand awareness, customer engagement, and ultimately, sales. Effective design enhances marketing campaign performance and strengthens brand perception in a competitive market.

Growth Opportunities:

• Skill Advancement: Potential to develop expertise in specific design areas (e.g., digital, print, motion graphics) through ongoing training and project exposure.

• Leadership Potential: With continued growth and experience, opportunities may arise to lead design projects or mentor junior designers.

• Cross-Functional Exposure: Working closely with Marketing, eCommerce, and Retail teams can provide insights into other areas of the business, potentially leading to career pivots or specialized roles within the company.

• Educational Allowance: The provided educational allowance can be utilized for courses or certifications to further specialize in design software or related creative fields.

📝 Enhancement Note: The growth path for a designer typically involves deepening creative expertise, moving into senior or lead roles, or potentially transitioning into art direction or brand management. The company's investment in training and development suggests a commitment to employee growth.

🌐 Work Environment

Office Type: The role is on-site in New York, NY. This suggests a collaborative office environment where designers can interact directly with colleagues, Art Directors, and potentially other creative or marketing team members.

Office Location(s): New York, NY. This implies access to a vibrant creative hub and a professional workplace setting.

Workspace Context:

• The environment is likely fast-paced and deadline-driven, common in fashion and retail marketing.

• Expect a culture that values creativity, collaboration, and attention to detail.

• Access to necessary design software and hardware is standard.

• Opportunities for informal collaboration and brainstorming sessions with the creative team are probable.

Work Schedule: Full-time, 40 hours per week, with the expectation of meeting project deadlines, which may occasionally require flexibility.

📝 Enhancement Note: The on-site requirement in a major city like New York suggests a professional office setting designed to foster creativity and collaboration. The fast-paced nature implies a need for efficient workflow and strong time management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and alignment with KREWE's brand aesthetic.

• Portfolio Presentation/Creative Challenge: You may be asked to present your portfolio, discuss your design process, and potentially complete a short design exercise relevant to KREWE's brand.

• Interviews: Interviews with the Art Director and potentially other members of the creative or marketing team to evaluate your skills, experience, cultural fit, and understanding of the KREWE brand.

• Final Round: Potentially a final interview with a hiring manager or department head.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to fashion, lifestyle, digital, and print design for KREWE.

• Highlight Process: Be prepared to walk through your design process for each selected project, explaining your rationale, creative decisions, and problem-solving approaches.

• Showcase Typography & Layout: Ensure your portfolio clearly demonstrates strong typography skills and well-structured layouts.

• Brand Alignment: Include work that reflects an understanding of brand consistency and how you adapt designs to specific brand guidelines.

• Production Readiness: If possible, include examples or discuss your process for preparing files for print and digital output.

• Digital & Print Balance: Showcase a mix of digital (social, web, email) and print (packaging, collateral) work as required by the role.

Challenge Preparation:

• Understand the Brand: Thoroughly research KREWE's current campaigns, visual identity, target audience, and overall brand aesthetic.

• Practice Design Thinking: Be ready to articulate how you would approach a design brief for KREWE, considering their brand values and market position.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant design tools.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should tailor their presentation to KREWE's specific brand identity and the requirements of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout design, print production, and multi-page documents.
  • Adobe Illustrator: Critical for vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: Key for image editing, manipulation, and digital asset creation.

• File Management: Proficiency with cloud storage and file-sharing platforms (e.g., Google Drive, Dropbox) for asset organization and collaboration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but awareness of how design assets are used within marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. The emphasis on both digital and print means a strong command of InDesign, Illustrator, and Photoshop is required.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and original designs that align with KREWE's aesthetic.

• Brand Integrity: A deep commitment to maintaining brand consistency and upholding KREWE's unique identity.

• Collaboration: A willingness to work effectively within a team and across departments, sharing ideas and providing constructive feedback.

• Attention to Detail: Meticulousness in all design work, from concept to final file preparation, ensuring accuracy and quality.

• Passion for Fashion & Culture: An intrinsic interest in fashion, art, and contemporary trends that informs creative output.

Collaboration Style:

• Team-Oriented: Designers will work closely with an Art Director and other creatives, likely participating in brainstorming sessions and design critiques.

• Cross-Functional: Close collaboration with Marketing, eCommerce, and Retail teams to understand their design needs and deliver assets that support their objectives.

• Feedback-Driven: An open approach to receiving and incorporating feedback from Art Directors and stakeholders to refine designs.

📝 Enhancement Note: KREWE's culture likely values a blend of creative expression and disciplined execution, crucial for a brand in the fashion industry. The emphasis on collaboration suggests a supportive and communicative team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Juggling multiple projects with tight deadlines requires strong organizational skills and the ability to prioritize effectively.

• Maintaining Brand Consistency: Ensuring all designs adhere to evolving brand guidelines across diverse platforms can be demanding.

• Translating Concepts: Effectively translating abstract campaign ideas or brand stories into compelling visual assets.

• Balancing Digital & Print Demands: Producing high-quality work for both screen and print media, each with its own technical requirements and best practices.

Learning & Development Opportunities:

• Specialized Design Training: Utilizing the educational allowance to deepen skills in areas like motion graphics, advanced typography, or digital design trends.

• Industry Exposure: Staying connected to fashion and design trends through online resources, publications, and potentially industry events.

• Mentorship: Learning from experienced Art Directors and creative professionals within the team.

• Portfolio Expansion: Gaining experience on diverse projects that can enhance future career opportunities.

📝 Enhancement Note: The challenges are typical for a designer in a fast-moving consumer goods or fashion company. The growth opportunities highlight the company's investment in developing its creative talent.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for approaching a new design project, from brief to final delivery." (Prepare to discuss your workflow, research, concept development, and file preparation.)

• "How do you ensure brand consistency across different design projects and platforms?" (Emphasize your understanding of brand guidelines and your meticulous approach.)

• "Walk us through a project in your portfolio that you are particularly proud of. What was the objective, your role, and the outcome?" (Choose a project that aligns with KREWE's aesthetic and demonstrates your skills.)

Company & Culture Questions:

• "What interests you about KREWE and our brand aesthetic?" (Research KREWE thoroughly – their mission, products, marketing campaigns, and visual style.)

• "How do you approach collaboration with Art Directors and other team members?" (Highlight your communication skills and ability to receive feedback.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives. Explain the problem, your solution, and the impact.

• Visual Clarity: Use high-quality mockups and clear visuals. Ensure your presentation is aesthetically pleasing and reflects your design skills.

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most relevant aspects for KREWE.

• Technical Details: Be ready to discuss file formats, color modes (RGB vs. CMYK), resolutions, and other technical considerations for print and digital.

📝 Enhancement Note: The interview process will heavily assess creative aptitude, technical skills, and cultural fit with a fashion-forward brand. A strong, well-presented portfolio is critical.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Riipling.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to fashion, lifestyle, digital marketing (social media, email, web), and print collateral (packaging, retail signage). Tailor your selection to showcase KREWE's aesthetic.

• Resume Optimization: Update your resume to highlight your 3-4 years of relevant experience, proficiency in Adobe Creative Suite, and specific achievements in areas like campaign design, brand consistency, and production file preparation. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects in detail, and researching KREWE's brand and recent campaigns. Be ready to explain your interest in the company.

• Company Research: Deeply understand KREWE's brand identity, target audience, and current marketing efforts. Be prepared to discuss how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.