Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Kneat
Location: Limerick, Munster, Ireland
Job Type: OTHER
Category: Marketing Operations / Creative Operations
Date Posted: 2025-08-13
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (On-site in Limerick)

🚀 Role Summary

• Design and execute visually compelling brand assets for a B2B SaaS company in the life sciences sector, focusing on digital and print marketing collateral.
• Develop creative solutions that support key business objectives, working collaboratively with marketing, sales, and customer success teams.
• Maintain and evolve the company's visual brand identity across all touchpoints, ensuring consistency and high standards.
• Manage multiple design projects from concept to completion, demonstrating strong organizational and time management skills in a fast-paced environment.
• Contribute to integrated campaigns and multi-format deliverables, leveraging advanced proficiency in design software and a keen eye for detail.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and company context (B2B SaaS, Life Sciences) position this role within a broader marketing or creative operations function. The emphasis on brand consistency, digital platforms, and cross-functional collaboration aligns with operational aspects of marketing execution. The "OTHER" employment type is noted but assumed to mean full-time based on typical SaaS roles.

📈 Primary Responsibilities

• Develop and produce engaging, on-brand visual assets for a diverse range of marketing channels, including digital marketing campaigns, social media content, email marketing, digital advertisements, website pages, and landing pages.
• Design sales enablement materials such as presentations, reports, brochures, and infographics to support the sales team's go-to-market (GTM) strategy.
• Take full ownership of design projects from initial concept and brief through to final execution and delivery, ensuring creative excellence and adherence to project requirements.
• Collaborate closely with internal stakeholders across marketing, sales, and customer success teams to understand their needs and translate them into effective visual communications that drive business outcomes.
• Play a key role in refining and maintaining Kneat's established visual brand identity and guidelines, ensuring consistent application across all internal and external communications.
• Support the Senior Manager, Brand & Content Marketing in the strategic development and execution of visual branding initiatives and campaign creative.
• Prepare final artwork for print production, liaising with external print vendors to ensure quality and timely delivery of materials for events and other offline needs.
• Effectively manage and prioritize multiple design projects simultaneously, meeting tight deadlines while upholding the highest standards of quality and brand integrity.
• Actively participate in creative brainstorming sessions, design critiques, and peer reviews with the broader marketing team to foster innovation and continuous improvement.
• Stay abreast of current design trends, emerging technologies, and best practices in visual communication to continuously enhance the company's creative output and impact.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and brand stewardship, crucial for a B2B SaaS company aiming for consistent market presence. The mention of "sales enablement materials" and "go-to-market (GTM) strategy" directly links the design work to sales operations and revenue generation efforts, common in operations-focused roles.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is preferred, providing a foundational understanding of design principles and theory.

Experience:

• A minimum of 3 years of professional experience in a graphic design capacity, with a strong preference for experience within a Business-to-Business (B2B) or Software-as-a-Service (SaaS) company environment to understand industry-specific design needs and B2B marketing strategies.

Required Skills:

• Advanced Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Illustrator, InDesign, and Photoshop are essential for creating vector graphics, page layouts, and image manipulations.
• Proficiency in Presentation Software: Strong ability to design compelling and professional presentations using Microsoft PowerPoint, crucial for sales enablement and internal communications.
• Figma Expertise: Demonstrated experience with Figma for collaborative design, prototyping, and interface design, increasingly important for digital asset creation.
• Strong Understanding of Design Fundamentals: Solid grasp of layout principles, typography hierarchy, color theory, composition, and visual hierarchy to create aesthetically pleasing and effective designs.
• Brand Application and Consistency: Proven ability to apply and maintain brand guidelines across various marketing materials, ensuring a cohesive and recognizable brand identity.
• Integrated Campaign Experience: Demonstrated experience in developing and executing visual elements for integrated marketing campaigns across multiple channels (digital, print, social).
• Detail-Oriented and Organized: Exceptional attention to detail in all aspects of design work, coupled with strong organizational and time management skills to handle multiple projects and deadlines efficiently.
• Stakeholder Collaboration: Proven ability to effectively communicate and collaborate with internal and external stakeholders, gather feedback, and incorporate revisions to meet project objectives.

Preferred Skills:

• Agency Experience: Previous experience working within a creative agency environment, which often provides exposure to diverse clients and fast-paced project demands.
• Motion Design/Video Editing: Familiarity or experience with motion graphics or video editing tools such as Adobe After Effects or Adobe Premiere Pro for creating simple animations or social media videos.
• Tech/Life Sciences Industry Experience: Prior experience working within the technology sector, particularly in the life sciences or other regulated industries, to understand the specific nuances and compliance considerations.
• Print Production Knowledge: Understanding of print production processes, including pre-press requirements, file preparation, and liaison with print vendors.

📝 Enhancement Note: The required skills emphasize technical proficiency with industry-standard tools and a strong understanding of B2B/SaaS marketing needs. The preferred skills suggest areas for growth and specialization, which can be valuable for candidates looking to expand their operations-related skill set.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Integrated Campaigns: Showcase examples of visual assets created for cohesive marketing campaigns that span multiple channels (e.g., digital ads, social media, email, landing pages), demonstrating an understanding of campaign flow and brand consistency.
• B2B/SaaS Focus: Include projects that reflect an understanding of B2B marketing objectives, target audiences, and the specific design needs of a SaaS company, such as sales collateral, product marketing materials, or website UI elements.
• Brand Guideline Adherence: Provide examples that clearly illustrate your ability to follow and apply brand guidelines rigorously, showcasing consistency in logo usage, typography, color palette, and overall visual tone.
• Process Improvement Examples (Implied): While not explicitly stated, a portfolio that includes before-and-after examples or case studies detailing how your design solutions improved engagement, clarity, or conversion rates would be highly advantageous, demonstrating an operations mindset.
• Range of Deliverables: Present a diverse portfolio that includes examples of digital assets (web graphics, social media visuals, email templates), print materials (brochures, reports), and presentation design.

Process Documentation:

• Workflow Explanation: Be prepared to discuss your design process, from brief interpretation and concept development to execution, stakeholder feedback, and final delivery, highlighting how you manage projects efficiently.
• Asset Management and Version Control: While not a direct requirement, demonstrating an understanding of how to organize and manage design files and versions efficiently can signal operational maturity.
• Collaboration Tools Usage: If your portfolio includes collaborative projects, be ready to discuss how you used tools like Figma or project management software to work with teams and manage feedback loops.

📝 Enhancement Note: For a design role supporting operations, the portfolio should not only showcase creative output but also demonstrate an understanding of process, efficiency, and how design contributes to measurable business goals like lead generation or brand perception. Highlighting efficiency in workflow and asset management is key for an operations-focused review.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 3+ years of experience in Ireland, particularly in the tech sector and hybrid work environments, a competitive salary range is estimated to be between €35,000 - €50,000 per annum. This estimate considers the cost of living in Limerick, the company's likely growth stage, and the demand for skilled designers in the Irish tech market.

Benefits:

• Competitive Compensation: A salary package designed to attract and retain top talent in the design field.
• Comprehensive Benefits Package: This typically includes health insurance (e.g., VHI, Laya Healthcare), potentially dental and vision coverage, and life assurance, providing a robust safety net.
• Flexible Work Arrangements: Kneat offers flexibility, which may include hybrid work options, allowing for a better work-life balance by combining office-based collaboration with remote workdays.
• Training and Professional Development: Opportunities for continuous learning through courses, workshops, conferences, or certifications to enhance design skills and stay updated with industry trends.

Working Hours:

• The role is associated with standard full-time working hours, estimated at 40 hours per week. The company's emphasis on flexible work arrangements suggests that while the total hours are standard, there may be flexibility in daily start and end times, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Ireland, adjusted for experience level and industry. The benefits listed are standard for growing tech companies and align with the company's stated offerings, emphasizing employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS) for the Life Sciences sector, specifically focusing on validation and compliance solutions. This industry is highly regulated, requiring precision, reliability, and adherence to stringent standards, which likely influences the company's operational ethos. Company Size: Kneat is a growing technology company. While the exact current employee count isn't provided, its description suggests it has moved beyond a startup phase and is establishing itself as a significant player in its niche. A growing company often offers a dynamic environment with opportunities for impact and career development. Founded: Kneat was founded in 2014, indicating a solid track record and experience in developing its core software product, Kneat Gx. This history suggests a company that values innovation, long-term vision, and continuous improvement in its product and operations.

Team Structure:

• Brand and Content Marketing Team: The Graphic Designer will report to the Senior Manager, Brand & Content Marketing, indicating a structured marketing department.
• Design Collaboration: The role involves close collaboration with a Graphic Design & Brand Specialist, suggesting a small but focused design function within the marketing team.
• Cross-functional Collaboration: The designer will work extensively with marketing, sales, and customer success teams, highlighting a highly collaborative and integrated approach to business operations and go-to-market strategies.

Methodology:

• Data-Driven Marketing: As a SaaS company, Kneat likely employs data analysis to inform marketing strategies, campaign performance, and customer engagement. Design efforts would ideally be aligned with these data insights.
• Agile Development & Marketing: Many tech companies, including SaaS providers, adopt agile methodologies for both product development and marketing execution, emphasizing iterative processes, flexibility, and responsiveness to market changes.
• Process Optimization: Kneat's core business is digitizing and optimizing validation processes in the life sciences. This focus on efficiency and improvement is likely embedded in the company's culture and operational approach across all departments, including marketing and design.

Company Website: https://kneat.com/

📝 Enhancement Note: Understanding Kneat's industry in Life Sciences validation is crucial. It implies a need for professional, clear, and compliant visual communication. The company's focus on digitization suggests a modern, tech-forward operational approach. The collaborative structure within marketing and across departments is a positive indicator for a designer looking to integrate their work with business goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It signifies a point where an individual has moved beyond entry-level tasks and is expected to contribute independently to projects, demonstrate creative problem-solving, and manage their workload effectively. The focus on supporting marketing and sales initiatives means the role bridges creative execution with business objectives, a common pathway for operational roles in marketing. Reporting Structure: The Graphic Designer reports to the Senior Manager, Brand & Content Marketing. This structure provides direct mentorship from a senior marketing leader and clear lines of communication for project direction and feedback. Collaboration with the Graphic Design & Brand Specialist indicates a supportive peer relationship within the design function. Operations Impact: The Graphic Designer's work directly impacts Kneat's brand perception, market positioning, and sales enablement efforts. High-quality, consistent visuals are crucial for building trust and credibility in the regulated life sciences industry. Effective sales collateral and marketing materials can directly influence lead generation, conversion rates, and ultimately, revenue. The designer’s role is essential in translating complex software solutions into understandable and appealing visual narratives for target audiences.

Growth Opportunities:

• Specialization in B2B/SaaS Design: Opportunity to deepen expertise in designing for the technology sector, understanding the nuances of SaaS marketing, product visualization, and B2B customer journeys.
• Motion Graphics & Video: Development of skills in motion design and video editing (e.g., After Effects, Premiere Pro) as mentioned in the "Nice to Haves," which can significantly enhance digital marketing impact and open new creative avenues.
• Brand Strategy Involvement: Potential to contribute more significantly to brand strategy, guideline development, and creative direction as experience grows, moving towards a Brand Designer or Art Director role.
• Cross-functional Project Leadership: Opportunity to lead visual aspects of larger marketing or sales initiatives, gaining project management experience and exposure to strategic planning.
• Industry Expertise: Gaining specialized knowledge in the life sciences and regulated industries, which can be a valuable niche for a designer.

📝 Enhancement Note: The growth path for a designer in a SaaS company often involves becoming a subject matter expert in B2B visual communication, potentially leading to specialized roles in product marketing design, UI/UX design, or brand management. The emphasis on collaboration with sales and marketing means growth can also involve a deeper understanding of GTM strategies.

🌐 Work Environment

Office Type: Kneat operates with a hybrid work model. This suggests a modern office environment designed to facilitate both focused individual work and collaborative team interactions. The office space likely supports creative brainstorming, team meetings, and client/stakeholder presentations. Office Location(s): The primary office location for this role is Limerick, Munster, Ireland. This location offers a base for in-person collaboration, team building, and access to local talent pools. Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration, with shared workspaces, meeting rooms, and potentially casual areas for informal discussions and idea exchange, crucial for design teams.
• Technology Integration: As a SaaS company, Kneat likely provides designers with industry-standard hardware and software, including powerful workstations and access to the Adobe Creative Suite, Figma, and other relevant design and project management tools.
• Team Interaction: The hybrid model means designers will have regular opportunities to interact with colleagues within the marketing team, as well as with members of sales, customer success, and potentially product teams, fostering a holistic understanding of the business.

Work Schedule:

• The standard work schedule is expected to be Monday to Friday. The hybrid arrangement allows for flexibility in balancing office days with remote workdays, facilitating personal productivity and work-life integration. The company's emphasis on flexibility implies a results-oriented culture where performance is valued over strict adherence to office presence, as long as collaboration and project needs are met.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, requiring self-discipline and strong communication skills to maintain productivity and team connection. The emphasis on collaboration suggests that office days will be strategically used for team-based activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest in the role.
• Portfolio Review & Technical Interview: A more in-depth session where candidates present their portfolio, discussing specific projects, their design process, problem-solving approaches, and how their work aligns with Kneat's brand and business objectives. This will likely be with the Senior Manager, Brand & Content Marketing and potentially the Graphic Design & Brand Specialist.
• Cross-functional Stakeholder Interview: An interview with members from marketing, sales, or customer success to evaluate collaboration skills, understanding of B2B/SaaS needs, and ability to translate business requirements into effective design solutions.
• Final Interview (Optional): May involve a senior leader or department head to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to B2B SaaS design, brand consistency, and integrated campaigns. Prioritize work that demonstrates impact or problem-solving.
• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the results achieved (if quantifiable). Use case study format.
• Highlight Brand Application: Explicitly show how you applied brand guidelines and maintained visual consistency across different assets within a project or campaign.
• Showcase Technical Proficiency: Be ready to discuss your command of Adobe Creative Suite, Figma, and other tools used in your projects.
• Address B2B/SaaS Context: Explain how your design choices were tailored to a B2B audience and supported specific marketing or sales goals.
• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly, anticipating questions about your creative decisions and process.

Challenge Preparation:

• Design Challenge (Potential): Be prepared for a small design task or a request to critique existing company assets and suggest improvements. This might involve creating a social media graphic, a concept for a landing page element, or refining a presentation slide.
• Focus on Brand Alignment: If a challenge is given, ensure your output strictly adheres to Kneat's brand guidelines (which you should research beforehand).
• Process Explanation: Be ready to walk through your thought process for the challenge, explaining your design decisions and how they address the prompt.

📝 Enhancement Note: The interview process is designed to assess not just creative talent but also the ability to operate effectively within a business context. A strong portfolio presentation that emphasizes process, collaboration, and business impact will be crucial for distinguishing candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks. Specific emphasis on:
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For page layout, brochures, reports, presentations, and multi-page documents.
  • Adobe Photoshop: For image editing, manipulation, digital assets, and web graphics.
• Microsoft PowerPoint: Critical for creating sales presentations, internal reports, and marketing decks, requiring advanced design skills within this platform.
• Figma: Increasingly important for collaborative design, UI/UX elements, prototyping, and web asset creation. Demonstrating proficiency here is a significant plus.

Analytics & Reporting:

• While not directly used by the designer for analysis, understanding how design assets perform within analytics platforms (e.g., Google Analytics, marketing automation tools) can inform future design choices. Designers may need to provide assets optimized for these platforms.

CRM & Automation:

• Knowledge of how design assets are integrated into CRM (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) for email campaigns or sales enablement materials is beneficial. The designer may need to provide assets in specific formats compatible with these systems.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and PowerPoint is non-negotiable. Figma is a key differentiator, pointing towards the company's adoption of modern collaborative design workflows. Understanding how design assets integrate into broader marketing technology stacks is a valuable operational skill.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across departments (marketing, sales, customer success) to achieve common business goals. This involves open communication and shared responsibility for successful outcomes.
• Efficiency & Optimization: Reflecting Kneat's core business, there's likely a value placed on efficient workflows, process improvements, and finding smarter ways to execute tasks, including design production.
• Data-Driven Decisions: While primarily a marketing function, design choices may be influenced by data on campaign performance, user engagement, and A/B testing results.
• Professionalism & Quality: A commitment to delivering high-quality, polished work that reflects the professional standards required in the life sciences industry. Accuracy and attention to detail are paramount.
• Innovation & Creativity: Encouraging new ideas and creative approaches to visual communication while remaining grounded in brand consistency and business objectives.

Collaboration Style:

• Cross-functional Integration: Expect a high degree of interaction with non-design teams. Designers must be comfortable receiving feedback from stakeholders with varying levels of design understanding and translating their strategic needs into visual solutions.
• Feedback-Oriented: A culture that values constructive criticism and open dialogue within the design team and with other departments to refine creative output and ensure alignment.
• Knowledge Sharing: Encouraging team members to share learnings, best practices, and insights, potentially through internal workshops, critiques, or documentation.

📝 Enhancement Note: The company values are likely a blend of tech-industry dynamism and the rigor required by the life sciences sector. A designer who can be both creative and process-oriented, and who thrives in a collaborative, feedback-rich environment, will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The primary challenge will be to produce fresh, engaging designs while strictly adhering to Kneat's established brand guidelines, especially in a regulated industry where consistency is key.
• Managing Diverse Stakeholder Needs: Collaborating effectively with various internal teams (marketing, sales, customer success) means catering to different project requirements, feedback styles, and priorities, requiring strong communication and negotiation skills.
• Pace of a Growing SaaS Company: Working in a fast-paced, growing environment can mean shifting priorities, tight deadlines, and a high volume of requests, demanding excellent time management and adaptability.
• Translating Complex Concepts: Effectively visualizing complex B2B SaaS solutions for the life sciences industry requires a clear understanding of the product and target audience to create communications that are both accurate and appealing.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to master new features in Adobe Creative Suite, explore advanced Figma functionalities, or learn motion graphics tools like After Effects.
• B2B Marketing & Sales Strategy: Gaining a deeper understanding of how design supports B2B marketing campaigns, sales enablement, and overall go-to-market strategies.
• Industry-Specific Design: Developing expertise in visual communication for regulated industries like life sciences, which can be a valuable niche.
• Brand Development: Contributing to the evolution of Kneat's brand, potentially leading to more strategic design roles or brand management.

📝 Enhancement Note: The challenges presented are common in operations-adjacent creative roles. Framing these as opportunities for skill development and strategic contribution will be beneficial for candidates.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Walk me through a challenging design project from concept to completion. What was the brief, what were the key challenges, and how did you overcome them?" Be prepared to discuss your methodology, decision-making, and how you handled revisions or feedback.
• Brand Stewardship: "How do you ensure brand consistency across multiple platforms and deliverables? How would you approach enforcing brand guidelines within a team?" Discuss your understanding of brand systems and your proactive approach to maintaining brand integrity.
• Stakeholder Collaboration: "Describe a time you had to work with a difficult stakeholder or manage conflicting feedback. How did you navigate the situation to achieve a positive outcome?" Focus on communication, empathy, and finding collaborative solutions.
• B2B/SaaS Design Understanding: "What are the key differences in designing for a B2B SaaS company compared to a B2C brand? How do you approach understanding a technical product and its audience?" Demonstrate awareness of B2B marketing principles and audience segmentation.

Company & Culture Questions:

• Kneat's Brand: "What are your initial impressions of Kneat's brand and visual identity? How might you contribute to its evolution?" Research the company website thoroughly and be ready with thoughtful observations.
• Team Dynamics: "How do you prefer to collaborate with other team members, especially in a hybrid work environment?" Highlight your communication methods and your approach to team synergy.
• Impact Measurement: "How do you measure the success of your design work? What metrics are most important to you?" Think about how design contributes to engagement, conversions, brand recall, or sales enablement effectiveness.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project, with each project covering:
  1. The Challenge/Brief: What was the objective?
  2. Your Role: What specifically did you do?
  3. The Process: How did you get there (research, sketching, software used, iterations)?
  4. The Solution: Showcase the final designs.
  5. The Impact/Results: What was the outcome (if measurable)?
• Highlight Brand Application: For each project, point out how you adhered to or developed brand guidelines.
• Focus on B2B Relevance: Emphasize projects that align with Kneat's industry or demonstrate skills relevant to B2B marketing and sales.
• Be Ready for Questions: Anticipate questions about your choices, your process, and how you would apply similar skills to Kneat's needs.

Challenge Preparation:

• Research Kneat's Brand: Familiarize yourself with their website, social media, and any marketing materials available online. Understand their current visual style, tone, and messaging.
• Practice Presentation: Rehearse your portfolio presentation to ensure it's concise, engaging, and within any time limits. Practice explaining your design rationale clearly and confidently.
• Prepare for a Design Task: If a design test is expected, practice creating quick, on-brand social graphics or presentation slides under timed conditions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of business objectives, process, and collaborative capabilities. The ability to articulate design decisions in terms of business impact is crucial for roles supporting operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Kneat careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience with B2B SaaS companies, integrated marketing campaigns, and strong brand guideline application. If you have relevant work in regulated industries, ensure it's prominently featured.
• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to graphic design for marketing and sales, using keywords such as "B2B," "SaaS," "brand consistency," "digital assets," "sales enablement," and "Adobe Creative Suite." Quantify your achievements where possible (e.g., "Designed X assets that contributed to Y% increase in engagement").
• Company Research: Thoroughly explore Kneat's website, understand their product (Kneat Gx), their mission, and their target audience in the life sciences sector. Identify their current brand aesthetic and messaging.
• Prepare Your Narrative: Be ready to articulate your passion for design, your process, your collaborative approach, and how your skills align with Kneat's needs and culture during interviews. Practice presenting your portfolio concisely and effectively, focusing on how your work drives business results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.