Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Kindred Healthcare (operating as ScionHealth) Location: Louisville, KY (Corp Personnel Area 9) Job Type: Full-Time Category: Marketing & Communications / Creative Services Date Posted: 2025-09-26 Experience Level: 2-5 Years Professional Experience Remote Status: On-site

🚀 Role Summary

• Spearhead visual communication strategies to uphold and advance the ScionHealth brand identity across diverse print and digital platforms.
• Transform conceptual ideas into compelling visual assets that directly support overarching business objectives and marketing campaigns.
• Collaborate extensively with cross-functional teams, including marketing, communications, and various departmental stakeholders, to produce impactful B2B/B2C marketing materials, event collateral, and internal communications.
• Maintain and meticulously manage a comprehensive digital asset database, ensuring organized storage and accessibility of design files, photography, and multimedia content for efficient retrieval and reuse.

📝 Enhancement Note: This role is positioned within a larger healthcare organization that operates under multiple brands (nearly 20). The Graphic Designer will be instrumental in ensuring brand consistency not only for ScionHealth but across this entire portfolio, requiring strong brand management skills and the ability to adapt design approaches to different brand guidelines. The emphasis on "running toward the challenge" and "embracing curiosity" in the company description suggests an environment that values proactivity and innovative problem-solving.

📈 Primary Responsibilities

• Conceptualize and execute original visual designs for a wide array of media, including web graphics, print collateral (brochures, flyers, signage), social media content, internal presentations, and advertisements, ensuring strict adherence to established brand standards.
• Translate complex written and verbal concepts into clear, engaging, and visually appealing materials that resonate with target audiences and effectively convey key messages.
• Proactively manage multiple design projects simultaneously, from initial brief to final delivery, consistently meeting established deadlines, budget constraints, and quality expectations.
• Serve as a guardian of brand integrity by maintaining and implementing brand guidelines across the organization's extensive portfolio of nearly 20 distinct brands.
• Actively partner with internal stakeholders across different departments to develop tailored visual assets for critical B2B/B2C marketing initiatives, corporate events, and essential internal communications.
• Develop and maintain a well-organized internal asset database for all design files, photography, and multimedia content, facilitating efficient retrieval and reuse by relevant teams.
• Leverage current design trends and industry best practices to continuously enhance creativity, project outcomes, and overall visual impact.
• Provide support for Content Management System (CMS) related projects, including the uploading and maintenance of web content to ensure visual accuracy and brand consistency online.

📝 Enhancement Note: The responsibility to "manage brand standards across nearly 20 brands" is a significant aspect of this role. Candidates should be prepared to demonstrate experience in brand guardianship, adaptability across multiple visual identities, and a systematic approach to maintaining consistency. The mention of "CMS-based projects and assisting with uploading and maintaining web content" indicates a need for some level of digital asset management and basic web content manipulation, beyond pure graphic design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Fine Arts, or a closely related discipline is required, providing a foundational understanding of design principles and methodologies.

Experience:

• A minimum of three (3) years of professional graphic design experience is necessary, with a preference for candidates who have worked within a creative agency or a dynamic marketing department.
• A cumulative total of at least five (5) years of academic and professional experience in utilizing core design software, including but not limited to Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Required Skills:

• Exceptional Creativity & Innovation: Demonstrated ability to generate novel design concepts and push creative boundaries.
• Design Principles Mastery: Strong command of typography, layout composition, color theory, and fundamental branding principles.
• Communication Proficiency: Excellent verbal and visual communication skills, essential for articulating design rationale and collaborating effectively.
• Organizational Acumen: Highly organized with a proven capacity to manage multiple projects concurrently in a fast-paced, deadline-driven environment.
• Adobe Creative Suite Expertise: Advanced proficiency in Adobe Illustrator, InDesign, and Photoshop for creating and manipulating visual assets.
• Presentation Tools: Experience with PowerPoint or similar presentation software for developing internal and external visual communications.

Preferred Skills:

• Web Technologies: Working knowledge of HTML5, CSS3, and JavaScript to understand web design constraints and possibilities.
• Content Management Systems: Familiarity with WordPress or similar CMS platforms for web content management.
• Photography & Photo Editing: Experience with photography principles and proficiency in photo-editing software.
• Continuous Learning: A proactive attitude towards ongoing professional development and staying abreast of design trends.

📝 Enhancement Note: The requirement for 5 years of combined academic and professional experience, coupled with a minimum of 3 years of professional experience, suggests the role is ideal for someone who has completed their degree and has a solid few years of practical application under their belt. The preference for agency or marketing department experience indicates a need for candidates who understand fast-paced, project-driven environments and client-facing communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A curated collection of high-quality design projects demonstrating expertise across various media (print, digital, web, social).
• Brand Consistency Examples: Specific pieces that highlight the ability to maintain and adapt brand standards across different visual identities or campaigns.
• Project Lifecycle Documentation: Inclusion of case studies or project descriptions that illustrate the design process from concept to final execution, including problem-solving and stakeholder collaboration.
• Technical Proficiency Demonstration: Visual examples that implicitly or explicitly showcase proficiency in Adobe Creative Suite tools and, if applicable, web design elements.

Process Documentation:

• Candidates are expected to articulate their design process during interviews, detailing how they approach project briefs, concept development, feedback integration, and final delivery.
• The ability to discuss how design decisions align with business objectives and brand strategy will be crucial.

📝 Enhancement Note: While not explicitly stated as a formal "portfolio requirement," the nature of a graphic design role, especially within a corporate marketing function, inherently demands a portfolio. The enhancement focuses on what aspects of that portfolio would be most valuable for this specific role at Kindred Healthcare/ScionHealth, emphasizing brand management and cross-media execution within a multi-brand environment.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Louisville, KY, a competitive annual salary range is estimated to be between $55,000 - $75,000. This estimate considers the required Bachelor's degree, professional experience, and the specific demands of managing multiple brands within a healthcare organization.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage designed to support the well-being of employees and their families.
• Retirement Savings Plan: Opportunities for long-term financial security, likely including a company match or 401(k) program.
• Paid Time Off: Generous vacation, sick leave, and holiday pay to ensure work-life balance.
• Professional Development: Support for ongoing learning, including potential reimbursement for courses, certifications, or attendance at relevant industry conferences, aligning with the company's value of "embracing curiosity."
• Employee Assistance Program (EAP): Resources to support employees facing personal or work-related challenges.

Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week. While the role is on-site, there may be occasional flexibility for project deadlines, but core hours will likely be aligned with standard business operations in Louisville, KY.

📝 Enhancement Note: Salary estimates are derived from U.S. Bureau of Labor Statistics data, Glassdoor, and LinkedIn Salary for Graphic Designer roles in Louisville, KY, adjusted for the specified experience level and the added complexity of multi-brand management. Benefits are typical for a large healthcare organization like Kindred Healthcare/ScionHealth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services (Hospitals, Post-Acute Care) Company Size: Large Enterprise (Kindred Healthcare operates numerous facilities and employs a significant workforce, suggesting ScionHealth, its operational arm, also represents a substantial employer). Founded: Kindred Healthcare was founded in 1985, providing a long history and established presence in the healthcare sector. ScionHealth is a newer operational entity, highlighting a dynamic and evolving organizational structure.

Team Structure:

• The Graphic Designer will likely be part of the Marketing and Communications team, reporting to a Marketing Manager or Director. This team will include specialists in areas like content creation, digital marketing, and public relations.
• The reporting structure will be within the corporate personnel area in Louisville, KY, indicating a centralized marketing function supporting a distributed operational network.
• Collaboration is expected across multiple departments, requiring strong interpersonal skills and the ability to work effectively with non-marketing stakeholders to understand their visual needs.

Methodology:

• Design projects will likely be driven by strategic marketing objectives, requiring data-informed decisions where possible (e.g., understanding target audience preferences for visual styles).
• Workflow planning will involve project management tools and agile methodologies to handle multiple concurrent projects and evolving priorities.
• Automation may be leveraged for tasks like asset management or basic web content updates, but the core of the role is creative execution.

Company Website: https://www.kindredhealthcare.com/ and https://www.scionhealth.com/

📝 Enhancement Note: The company description emphasizes core values: "Caring Deeply," "Courage," and "Curiosity." These values are likely woven into the team's operational approach, encouraging designers to be empathetic in their work, bold in their creative solutions, and open to learning and innovation, especially given the "embracing curiosity and question asking" directive.

📈 Career & Growth Analysis

Operations Career Level:

• This Graphic Designer role is positioned as an individual contributor, typically at an early to mid-career level. It requires demonstrated professional experience and the ability to work independently on assigned projects while also collaborating within a team structure. The scope involves executing designs that directly impact brand perception and marketing effectiveness.

Reporting Structure:

• The designer will report to a manager within the Marketing and Communications department. This manager will oversee project assignments, provide creative direction, and guide professional development. Collaboration will extend to peers within the marketing team and stakeholders across various departments and potentially across different brands within the ScionHealth portfolio.

Operations Impact:

• The Graphic Designer's work directly influences how ScionHealth and its associated brands are perceived by external audiences (patients, partners, potential employees) and internal stakeholders. High-quality, on-brand visual assets are critical for effective marketing campaigns, clear internal communications, and maintaining a professional corporate image, all of which contribute to the organization's overall success and operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software, digital design trends, or brand management for a large portfolio.
• Leadership Potential: With significant experience and demonstrated success, potential to move into a Senior Graphic Designer role, lead design projects, or mentor junior designers.
• Cross-Functional Exposure: Gaining experience collaborating with diverse departments can open doors to other marketing or communications roles within the organization.
• Industry Learning: The emphasis on "ongoing professional development" and "embracing curiosity" suggests opportunities to attend workshops, webinars, and potentially pursue certifications relevant to graphic design and digital media.

📝 Enhancement Note: The career path for graphic designers often involves progressing from junior to mid-level, then senior roles, and potentially into art direction or creative management. For this role, growth could also involve specializing in healthcare marketing design, which has unique considerations. The mention of "nearly 20 brands" presents a significant opportunity to develop expertise in brand portfolio management.

🌐 Work Environment

Office Type:

• The role is based in a corporate office setting within "Corp Personnel Area 9" in Louisville, KY. This suggests a professional, structured office environment designed for administrative and corporate functions.

Office Location(s):

• Louisville, KY. Specific details on office accessibility, parking, or public transport options would typically be provided during the interview process.

Workspace Context:

• The workspace will likely be a dedicated desk equipped with a powerful computer, necessary design software, and dual monitors to facilitate efficient design work.
• Access to design tools and technology is paramount for this role, with the company providing the required Adobe Creative Suite and other relevant software.
• Opportunities for collaboration will exist through team meetings, project discussions, and direct interaction with stakeholders, both in person and potentially virtually.

Work Schedule:

• The position is full-time, on-site, with standard business hours (e.g., Monday-Friday, 8 AM - 5 PM). While the core work involves creative tasks, the operational demands of a healthcare organization may occasionally require flexibility to meet urgent project deadlines or support critical events.

📝 Enhancement Note: The "on-site" requirement is a key detail. The workspace context assumes standard corporate office amenities and technology infrastructure necessary for design professionals. The mention of "occasional lifting of materials up to 20 lbs" is a physical requirement typical for office roles involving handling print materials or equipment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment.
• Hiring Manager Interview: A conversation focused on your experience, design philosophy, understanding of branding, and how you handle project management and collaboration. This is a key stage to discuss your approach to multi-brand environments.
• Design Challenge/Portfolio Review: A practical assessment where you might be asked to present your portfolio in detail, discuss your process for specific projects, or complete a small design exercise related to healthcare branding or communication. Be prepared to articulate your design rationale and how it supports business goals.
• Cross-Functional Interview: Potentially meet with stakeholders from other departments you would collaborate with to assess communication and interpersonal skills.
• Final Interview: May involve meeting with senior leadership to discuss cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your versatility, technical skills, and ability to meet diverse client needs. Emphasize projects relevant to corporate branding, healthcare, or multi-brand management if possible.
• Structure Your Narrative: For each project, clearly outline the objective, your role, the challenge, your process, the tools used, and the outcome (quantify results if possible). Use storytelling to highlight your problem-solving skills.
• Demonstrate Brand Acumen: Include examples that show your understanding of brand guidelines and how you've successfully applied them, especially if you have experience with multiple brands.
• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite and any web/CMS experience. Show examples of clean layouts, effective typography, and strong visual hierarchy.
• Prepare for Q&A: Anticipate questions about your design choices, how you handle feedback, and your approach to tight deadlines.

Challenge Preparation:

• If a design challenge is given, ensure you understand the brief thoroughly. Ask clarifying questions.
• Allocate your time wisely between ideation, execution, and refinement.
• Focus on delivering a clear, well-reasoned solution that aligns with the stated objectives, rather than aiming for perfection in a limited timeframe.
• Be prepared to present your solution and justify your design decisions.

📝 Enhancement Note: The emphasis on "nearly 20 brands" means interviewers will be keen to see how a candidate approaches brand consistency and adaptation. The portfolio should ideally reflect this capability, or candidates should be prepared to discuss how they would manage such a portfolio. The company's values ("Caring Deeply," "Courage," "Curiosity") will likely be assessed through behavioral questions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator (vector graphics, logos), InDesign (layout, print collateral), and Photoshop (image editing, digital graphics).
• Microsoft Office Suite: Particularly PowerPoint for presentations and Word for document formatting. Excel may be used for basic data tracking.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts metrics (e.g., website engagement, campaign click-through rates) is beneficial. Familiarity with basic web analytics (e.g., Google Analytics) could be a plus.

CRM & Automation:

• No direct CRM or automation tool usage is expected for this role, but understanding how marketing collateral integrates with CRM campaigns or email marketing platforms is advantageous.
• Content Management Systems (CMS): Working knowledge of WordPress or similar platforms for web content updates.

📝 Enhancement Note: The core technical requirement is deep expertise in the Adobe Creative Suite. Proficiency in web technologies like HTML/CSS/JavaScript and CMS platforms like WordPress is listed as preferred, indicating that while not mandatory, these skills would significantly enhance a candidate's profile and potentially lead to more diverse project involvement.

👥 Team Culture & Values

Operations Values:

• Caring Deeply: This value likely translates to creating designs that are empathetic, inclusive, and considerate of the patient and caregiver experience in healthcare communications.
• Courage: Encouraging designers to take creative risks, propose bold visual solutions, and tackle challenging design problems head-on.
• Curiosity: Fostering an environment where designers are encouraged to explore new design trends, software, and approaches, and to ask questions that lead to better outcomes.
• Innovation: Valuing fresh ideas and creative problem-solving in visual communication to help the organization stand out and effectively communicate its mission.
• Collaboration & Teamwork: Working effectively with colleagues and stakeholders to achieve shared goals, emphasizing clear communication and mutual support.

Collaboration Style:

• The team likely employs a collaborative approach, with designers working closely with marketing strategists, copywriters, and project managers.
• Feedback loops are crucial, involving regular design reviews and open communication channels to ensure designs meet project requirements and align with brand messaging.
• Knowledge sharing may occur through internal presentations, design critiques, or informal discussions about best practices and new techniques.

📝 Enhancement Note: The company's stated values are central to its culture. Candidates should be prepared to discuss how they embody these values in their work and how they see them reflected in a creative team environment, particularly within the healthcare sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Effectively designing for nearly 20 different brands requires meticulous attention to detail, strong organizational skills, and the ability to quickly switch between distinct brand identities.
• Balancing Creativity with Constraints: Meeting tight deadlines and budget limitations while maintaining a high level of creative output and brand consistency.
• Translating Complex Healthcare Concepts: Visually communicating sensitive or technical healthcare information in an accessible and engaging manner for diverse audiences.
• Keeping Pace with Digital Trends: Continuously adapting design strategies and skills to evolving digital platforms and user expectations.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of Adobe Creative Suite or explore new design tools.
• Healthcare Marketing Seminars/Webinars: Access to industry-specific training focused on best practices in healthcare communications and branding.
• Brand Strategy Workshops: Learning how to develop and manage brand identities for a diverse portfolio.
• Mentorship: Potential to be mentored by senior members of the marketing and communications team.

📝 Enhancement Note: The primary challenge lies in the sheer volume and diversity of brands the designer will be responsible for. Growth opportunities are tied to developing specialized skills within the healthcare sector and gaining experience in enterprise-level brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new visual identity or campaign for a brand you are unfamiliar with. How would you ensure it aligns with existing brand guidelines?" (Focus on research, understanding objectives, iterative design process).
• "How do you manage competing design priorities and deadlines, especially when working on multiple brands simultaneously?" (Highlight organizational skills, project management techniques, communication strategies).
• "Imagine you need to create a brochure explaining a complex medical procedure. What visual elements would you consider to make it clear and accessible to a general audience?" (Demonstrate ability to translate complex information, empathy, and audience awareness).

Company & Culture Questions:

• "How do ScionHealth's values (Caring Deeply, Courage, Curiosity) resonate with your personal work ethic and design approach?" (Connect personal values to company values, provide examples).
• "Describe a time you had to collaborate with a stakeholder who had very different ideas about a design. How did you navigate that situation?" (Focus on communication, compromise, and achieving a successful outcome).
• "How do you stay updated on the latest design trends, and how do you incorporate them into your work?" (Showcase your commitment to continuous learning and innovation).

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best demonstrate your skills relevant to this role: multi-brand experience (if applicable), corporate/marketing collateral, and digital/web design.
• Tell a Story: For each project, detail the client/brand, the problem, your solution, your process, and the results. Quantify outcomes whenever possible (e.g., "increased engagement by X%").
• Highlight Brand Management: If you have multi-brand experience, explicitly discuss how you managed different brand guidelines and ensured consistency.
• Demonstrate Technical Proficiency: Be ready to discuss the specific tools and techniques you used. For web-related projects, explain your understanding of responsiveness and user experience.
• Connect to ScionHealth: Conclude by explaining how your skills and experience can benefit ScionHealth and its diverse brand portfolio.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, strong communication, excellent organizational skills, and an understanding of brand management within a corporate context, especially within the healthcare industry. Emphasizing the company's values and the multi-brand aspect will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Kindred Healthcare/ScionHealth career portal.
• Portfolio Customization: Curate your digital portfolio to prominently feature projects that demonstrate your versatility across print and digital media, your understanding of branding principles, and ideally, any experience managing multiple brand identities. Ensure it is easily accessible (e.g., a link to your website or a well-organized PDF).
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Brand Identity," "Adobe Creative Suite," "Print Media," "Digital Media," "Marketing," and "Collaboration." Quantify your achievements whenever possible.
• Interview Preparation: Practice articulating your design process, your approach to brand management, and how you handle project constraints. Prepare specific examples that showcase your creativity, problem-solving skills, and ability to work collaboratively. Research ScionHealth and Kindred Healthcare's mission and values.
• Company Research: Familiarize yourself with ScionHealth's brands and overall mission in healthcare. Understand their commitment to "Caring Deeply," "Courage," and "Curiosity" and consider how your design work can support these values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.