Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Kean Miller LLP Location: Baton Rouge, Louisiana, United States Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: January 13, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual content across digital and print channels to enhance brand presence and client engagement.
• Manage and produce high-quality branded marketing collateral, including brochures, client alerts, social media assets, and presentation materials.
• Drive social media strategy and content scheduling across multiple platforms, ensuring alignment with firm-wide branding and marketing objectives.
• Collaborate closely with legal professionals and internal teams to support practice-specific marketing initiatives and firm-wide campaigns.
• Analyze performance metrics and engagement data to inform future design and content strategies, optimizing for maximum impact.

📝 Enhancement Note: This role is positioned within a law firm context, requiring a strong understanding of professional services marketing and brand consistency. The emphasis on "cost-efficient manner" and "practical advice" suggests a need for designers who can deliver impactful visuals without excessive expenditure, focusing on ROI for marketing efforts.

📈 Primary Responsibilities

• Design and produce a wide range of branded materials, including brochures, client alerts, invitations, social media posts, presentations, event signage, and website content, ensuring adherence to firm branding guidelines.
• Create visually engaging graphics and layouts for internal communications, such as newsletters and firm announcements, as well as external recruiting and promotional campaigns.
• Manage and schedule content across the firm's social media platforms (LinkedIn, Instagram, X, Facebook, etc.), developing strategic content calendars.
• Collaborate effectively with attorneys and staff to understand their marketing needs and translate them into compelling visual assets and campaigns.
• Maintain and enforce strict brand consistency across all digital and print platforms, ensuring a cohesive and professional firm image.
• Assist with video editing and multimedia projects, contributing to dynamic content creation for various marketing initiatives.
• Track and report on performance metrics and engagement across social platforms, providing insights for strategy optimization.
• Stay abreast of market trends in design, communication, and technology, offering guidance on best practices for the legal industry.
• Design visually compelling PowerPoint presentations for internal use, trial support, RFPs, and client presentations, enhancing clarity and impact.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, content management, and strategic marketing support within a professional services environment. The inclusion of "PowerPoint design internally and for trials" indicates a need for advanced presentation design skills beyond basic template usage.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.

Experience: 3+ years of professional graphic design experience, preferably within an agency or in-house corporate setting. Experience in the legal or professional services industry is a significant plus.

Required Skills:

• High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Expertise in Canva for rapid content creation and social media asset development.
• Proven experience managing corporate social media accounts and developing content strategies.
• Strong understanding of visual branding principles and digital marketing best practices.
• Excellent communication skills, both written and verbal, for effective collaboration with diverse stakeholders.
• Strong time management and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work independently, take initiative, and collaborate effectively within a team structure.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Familiarity with multimedia project management.
• Experience tracking and analyzing social media performance metrics.
• Knowledge of current design and communication technology trends relevant to professional services.
• Experience designing for legal documents, presentations, and trial graphics.

📝 Enhancement Note: While a Bachelor's degree is listed, the emphasis on 3+ years of professional experience and specific software proficiencies suggests that practical experience and a strong portfolio may be weighted equally or more heavily. The preference for legal industry experience indicates a need for candidates who can quickly understand and adapt to the specific marketing and communication needs of a law firm.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency in digital and print mediums, including social media graphics, brochures, presentations, and branding collateral.
• Highlight projects that exhibit a strong understanding of visual branding and brand consistency, with clear examples of how brand guidelines were applied.
• Include case studies or examples of social media content management, demonstrating strategy, execution, and engagement results.
• Present examples of visually compelling PowerPoint presentations, illustrating the ability to translate complex information into clear, impactful visuals.
• Demonstrate experience in designing for professional services, if applicable, showcasing an understanding of the industry's unique marketing needs.

Process Documentation:

• Be prepared to discuss your design process, from initial concept and client brief to final asset delivery, emphasizing workflow optimization and efficiency.
• Articulate your approach to managing multiple design projects, including prioritization, time management, and stakeholder communication throughout the project lifecycle.
• Explain your methods for ensuring brand consistency across all design outputs and your process for staying updated on design trends and software advancements.
• Detail your experience in tracking and reporting on design performance, particularly for social media content, and how you use data to inform future creative decisions.

📝 Enhancement Note: For this role, the portfolio should not only showcase creative talent but also demonstrate the candidate's ability to manage projects efficiently, adhere to brand standards, and contribute strategically to marketing efforts within a professional services context. A focus on quantifiable results from social media campaigns will be particularly valuable.

💵 Compensation & Benefits

Salary Range: Based on the location (Baton Rouge, LA) and the experience level (2-5 years), a competitive salary range for a Graphic Designer with these qualifications would typically fall between $55,000 and $75,000 annually. This estimate considers the cost of living in Baton Rouge and industry benchmarks for similar roles.

Benefits:

• Comprehensive health insurance coverage.
• Life insurance policy.
• Disability insurance.
• Dental coverage.
• Vision coverage.
• 401(k) retirement savings plan.

Working Hours: The standard working hours for this position are approximately 40 hours per week, consistent with a full-time role. While the role is on-site, there may be occasional flexibility required to meet project deadlines or firm event needs.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for Graphic Designers with 2-5 years of experience in a mid-sized metropolitan area like Baton Rouge, LA. Actual compensation will depend on the candidate's specific experience, skills, and the firm's internal compensation structure. The benefits package is comprehensive, typical for professional services firms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (Law Firm). Kean Miller LLP operates as a significant player in the Gulf South region, serving a diverse client base from Fortune 500 companies to local businesses. The firm emphasizes providing efficient, practical, and cost-effective legal counsel.

Company Size: Large (over 230 attorneys, 8 office locations). This size indicates a well-established, professional organization with structured departments and a significant operational footprint. For a graphic designer, this means working within a defined brand framework and collaborating with numerous practice groups and support staff.

Founded: The firm has a history of 42 years, indicating stability, experience, and a proven track record in the legal market. This longevity suggests a culture that values expertise, client relationships, and professional growth.

Team Structure:

• The graphic designer will likely be part of a marketing or communications department, working alongside other marketing professionals, content creators, and potentially IT support.
• Reporting structure will likely be to a Marketing Director, Communications Manager, or similar leadership role within the department.
• Cross-functional collaboration is essential, requiring close interaction with attorneys across various practice areas to understand and support their specific marketing needs.

Methodology:

• Data analysis is expected for social media performance tracking and reporting, influencing future design and content strategies.
• Workflow planning and optimization are key, as the designer will manage multiple projects and deadlines.
• Automation practices may be leveraged for social media scheduling and potentially for template-based content creation to ensure efficiency.

Company Website: https://www.keanmiller.com/

📝 Enhancement Note: The company culture emphasizes client service, efficiency, and practical solutions. The "people-first approach" and recognition as a "Best Place to Work" suggest a supportive environment, though the demands of a professional services firm mean a focus on deadlines and high standards is paramount. Mansfield certification indicates a commitment to diversity and inclusion.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position within the marketing and creative services function of the firm. It requires a solid foundation of technical design skills and professional experience, with opportunities to deepen expertise in legal marketing and digital strategy.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, who oversees the firm's marketing and communications efforts. This provides a clear line of management and mentorship.

Operations Impact: The Graphic Designer's work directly impacts the firm's brand perception, client acquisition efforts, and internal communications. High-quality visual assets and effective social media campaigns contribute to the firm's market presence, client engagement, and attorney recruitment success. The role is crucial in translating legal services into accessible and compelling visual narratives.

Growth Opportunities:

• Specialization: Develop deep expertise in legal marketing design, social media strategy for professional services, and advanced presentation design for legal contexts.
• Skill Development: Opportunities to learn advanced video editing, multimedia production, and potentially explore UX/UI principles for web content.
• Leadership: With significant experience and demonstrated success, potential to move into a Senior Graphic Designer role, team lead, or contribute more broadly to marketing strategy development. Mentorship of junior designers or interns could also be a future path.

📝 Enhancement Note: Growth in this role is likely to be focused on deepening expertise within the legal marketing domain and expanding the scope of creative contributions. The firm's size and established nature suggest a structured, albeit potentially slower, career progression compared to a startup environment, with a focus on mastery and long-term contribution.

🌐 Work Environment

Office Type: The position is based in the firm's downtown Baton Rouge office, implying a professional, corporate office environment. This setting typically offers structured workspaces designed for collaboration and focused work.

Office Location(s): The primary office for this role is 400 Convention St, Baton Rouge, LA 70802-5614. This downtown location is central and likely accessible via public transport or with available parking options.

Workspace Context:

• The workspace will likely be a dedicated desk within a marketing department or shared creative space, fostering collaboration with marketing colleagues.
• Access to standard office technology, including robust workstations capable of running design software, and potentially shared printing/scanning facilities.
• Opportunities for direct interaction with attorneys and administrative staff to gather project requirements and present design concepts.

Work Schedule: The role is full-time, with standard business hours (approximately 40 hours per week). While the core hours are fixed, the firm's professional services nature may occasionally require flexibility to meet urgent deadlines for client presentations, trials, or events. This flexibility is common in environments that prioritize client service above all else.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, quick communication with legal teams, and direct contribution to the firm's physical marketing materials and events. The professional office setting suggests a structured and formal work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by HR or the hiring manager to assess basic qualifications and creative fit.
• Portfolio Review & Skills Assessment: A more in-depth review of your portfolio, potentially followed by a skills test or a discussion about specific design challenges and your approach. This may involve presenting a few key projects and explaining your design rationale.
• Interviews with Hiring Manager & Team: Discussions focused on your experience, collaboration style, understanding of branding, and how you would approach specific tasks relevant to the firm's needs (e.g., designing a client alert, managing social media content).
• Interviews with Attorneys/Stakeholders: Meetings with key legal professionals to assess your ability to understand their needs, communicate effectively, and translate complex legal information into clear visuals.
• Final Interview/Offer: A concluding discussion with senior leadership or HR to finalize terms and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in digital design, branding, social media content, and presentation design. Prioritize work that demonstrates an understanding of professional services or corporate branding.
• Showcase Process: For each project, briefly explain the brief, your role, your design process, challenges faced, and the outcomes achieved. Quantify results where possible (e.g., engagement rates for social media posts).
• Highlight Brand Consistency: Include examples where you maintained or established brand guidelines effectively.
• Demonstrate Versatility: Show a range of outputs – social media graphics, print collateral, presentations, and any multimedia work.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical book.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a social media graphic for a specific legal topic or redesigning a section of a client alert.
• Practice articulating your design choices and how they align with brand objectives and target audience needs.
• Prepare to discuss your experience with Adobe Creative Suite, Canva, and social media management tools.
• Think about how you would collaborate with attorneys who may have limited design knowledge but strong opinions on their practice area.

📝 Enhancement Note: Given the legal context, candidates should emphasize their ability to work with sophisticated clients and adhere to strict professional standards. The portfolio review will be critical; demonstrating an understanding of brand integrity and effective communication of dense information visually is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: High proficiency required in InDesign (for print collateral, client alerts), Illustrator (for vector graphics, logos, infographics), and Photoshop (for image manipulation, web graphics).
• Canva: Essential for rapid content creation, social media posts, and internal communications, indicating a need for efficiency and ease of use.
• Microsoft PowerPoint: Crucial for designing internal and external presentations, including trial graphics and client proposals, requiring advanced formatting and visual storytelling skills.

Analytics & Reporting:

• Social Media Analytics Tools: Proficiency in using built-in analytics on platforms like LinkedIn, Instagram, X, and Facebook to track engagement, reach, and follower growth.
• Web Analytics (e.g., Google Analytics): Familiarity with tracking website traffic and user behavior related to content marketing efforts might be beneficial.

CRM & Automation:

• Social Media Management Platforms (e.g., Hootsuite, Buffer): Experience with scheduling and managing social media content across multiple platforms.
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact): While not explicitly mentioned, familiarity could be a plus for designing email newsletters or client alerts.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Canva suggests a need for a designer who can handle both complex, professional-grade design tasks and quick, template-driven content creation for social media and internal communications. Proficiency in PowerPoint for presentations is a key requirement for legal services.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-caliber work that reflects the firm's reputation and professionalism.
• Client Focus: Understanding that all marketing efforts ultimately support client service and business development goals.
• Efficiency & Pragmatism: Delivering practical, cost-effective solutions that meet client needs without unnecessary complexity.
• Collaboration: Working effectively with diverse teams, including attorneys, marketing staff, and administrative personnel.
• Innovation: Staying current with design trends and communication technologies to enhance the firm's outreach and internal processes.

Collaboration Style:

• Cross-Functional Integration: The designer will need to actively engage with attorneys from various practice groups, understanding their unique marketing requirements and communicating design concepts clearly.
• Feedback Exchange: A willingness to receive and incorporate feedback from multiple stakeholders, balancing creative vision with client expectations and brand consistency.
• Knowledge Sharing: Contributing to the marketing team's collective knowledge by sharing best practices, new techniques, and insights from design and social media trends.

📝 Enhancement Note: The firm's values, particularly its emphasis on efficiency, practicality, and client service, should be reflected in the designer's approach to projects. Collaboration within a law firm requires strong interpersonal skills and the ability to translate legal jargon into visually accessible content.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Firm Standards: Ensuring innovative and engaging designs while strictly adhering to established branding guidelines and professional legal industry norms.
• Managing Diverse Stakeholder Needs: Juggling requests from numerous attorneys and departments, each with potentially different priorities and design preferences.
• Translating Complex Legal Information: Visually representing intricate legal concepts, services, and documents in a clear, concise, and accessible manner for various audiences.
• Keeping Pace with Evolving Digital Trends: Continuously adapting design strategies and social media tactics to stay relevant in a dynamic digital landscape.

Learning & Development Opportunities:

• Legal Marketing Specialization: Deepen expertise in the nuances of marketing for law firms, including ethical considerations, compliance, and best practices for client engagement.
• Advanced Design Software & Techniques: Opportunities to master advanced features within Adobe Creative Suite, explore motion graphics, or delve into UX/UI design principles for web assets.
• Digital Strategy Enhancement: Gain deeper insights into social media analytics, content marketing strategy, and SEO principles as they apply to professional services.
• Event & Trial Support: Contribute to the visual aspects of firm events, conferences, and high-stakes trials, offering unique learning experiences.

📝 Enhancement Note: The challenges are typical for a designer in a professional services environment, requiring adaptability and strong communication. Growth opportunities are geared towards specialization within legal marketing and expanding technical design capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign for a new legal service offering." (Focus on strategy, target audience, content pillars, visual approach, and metrics.)
• "How do you ensure brand consistency across all design materials, especially when working with multiple stakeholders?" (Highlight your understanding of brand guidelines and your communication/enforcement process.)
• "Walk us through a challenging design project where you had to translate complex information into a clear visual. What was your approach and the outcome?" (Prepare a case study that demonstrates problem-solving, creativity, and impact.)

Company & Culture Questions:

• "What do you know about Kean Miller LLP and our practice areas?" (Research the firm's website, practice groups, and recent news.)
• "How do you see your role contributing to the firm's overall marketing goals and client engagement strategies?" (Connect your skills to the firm's business objectives.)
• "How do you handle constructive criticism or feedback on your designs from attorneys or management?" (Emphasize your collaborative and receptive attitude.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the problem, your solution, your process, and the results.
• Visual Clarity: Ensure your digital portfolio is easy to navigate. For any in-person presentations, use high-resolution visuals.
• Focus on Relevance: Tailor your presentation to highlight projects most relevant to law firm marketing (branding, presentations, social media, print collateral).
• Quantify Impact: Wherever possible, use metrics (e.g., engagement rates, click-through rates, positive feedback) to demonstrate the effectiveness of your designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a professional, results-oriented approach, and an understanding of the legal industry's unique communication needs. Be ready to discuss your process, problem-solving skills, and ability to collaborate effectively with legal professionals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio to Renee.Carughi@keanmiller.com or apply through the Kean Miller LLP Careers Page.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to corporate branding, social media content creation, and professional presentation design. Include examples that showcase your proficiency with Adobe Creative Suite and Canva.
• Resume Optimization: Tailor your resume to highlight your 3+ years of professional graphic design experience, emphasizing skills in digital marketing, social media management, and brand consistency. Use keywords from the job description, such as "Adobe Creative Suite," "Canva," "visual branding," and "content management."
• Interview Preparation: Practice articulating your design process, your approach to managing client feedback, and how you would contribute to the firm's marketing objectives. Prepare specific examples from your portfolio that demonstrate your ability to meet the role's requirements.
• Company Research: Thoroughly review the Kean Miller LLP website to understand their practice areas, client base, and overall brand messaging. Familiarize yourself with their current marketing materials and social media presence to identify potential areas for contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.