Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: JetBlue Airways Corporation Location: Long Island City, NY Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: September 23, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is central to the visual execution of JetBlue's brand identity across a wide spectrum of marketing and communication channels, demanding a strong understanding of brand guidelines and creative strategy.
• The Graphic Designer will be responsible for conceptualizing and producing high-impact visual assets for digital campaigns, social media, print collateral, and internal communications, directly contributing to customer engagement and brand perception.
• A key aspect of this position involves close collaboration with cross-functional teams, including marketers and copywriters, to ensure cohesive and effective campaign messaging and visual storytelling.
• The role requires a proactive approach to staying abreast of emerging design trends and technologies to continuously elevate the quality and impact of JetBlue's creative output.

📝 Enhancement Note: While the job title is "Graphic Designer," its placement within a major airline's operations, particularly with responsibilities spanning marketing campaigns and internal communications, positions it within the broader scope of Marketing Operations or Creative Services, focusing on the execution of Go-To-Market (GTM) visual strategies. The emphasis on brand consistency and campaign execution aligns with operational excellence in creative delivery.

📈 Primary Responsibilities

• Develop visually compelling and on-brand assets for diverse marketing initiatives, including digital advertising, social media content, email marketing campaigns, print collateral, in-flight materials, and internal corporate communications.
• Collaborate effectively with marketing managers, copywriters, and other members of the creative team to conceptualize and execute integrated campaigns that align with strategic objectives and brand messaging.
• Meticulously apply and uphold JetBlue's established brand guidelines to ensure visual consistency across all platforms and touchpoints, while also identifying opportunities for modern and fresh creative interpretations.
• Translate feedback and direction from senior designers and stakeholders into refined design solutions, demonstrating adaptability and a commitment to iterative improvement.
• Prepare and manage production-ready files for both print and digital outputs, ensuring accuracy, proper specifications, and timely delivery for vendor or platform submission.
• Actively participate in creative brainstorming sessions, design critiques, and team reviews, contributing innovative ideas and constructive feedback to foster a collaborative and high-performing creative environment.
• Proactively research and incorporate current design trends, software advancements, and industry best practices to enhance the aesthetic quality and effectiveness of JetBlue's visual communications.
• Manage and prioritize multiple design projects simultaneously, ensuring all deliverables are met within established deadlines and maintain the highest standards of creative quality and brand integrity.

📝 Enhancement Note: The responsibilities emphasize the operational execution of creative strategies, requiring efficient project management and meticulous adherence to brand standards, critical for consistent GTM execution.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, Visual Communication, Digital Media, or a closely related field.

Experience:

• A minimum of 2-4 years of professional experience in graphic design, with a preference for candidates who have experience within an in-house creative department or a fast-paced agency environment.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, specifically Adobe Illustrator, InDesign, and Photoshop, for creating and manipulating a wide range of visual assets.
• Strong understanding of design principles, including layout, composition, typography, color theory, and visual hierarchy, as applied to both digital and print media.
• Demonstrated ability to interpret and apply brand guidelines consistently across various creative outputs, ensuring brand integrity and recognition.
• Excellent time-management and organizational skills, with the capacity to manage multiple projects and deadlines effectively in a dynamic work environment.
• Strong collaboration and communication skills, with the ability to work effectively within a creative team and interact with cross-functional departments.
• A keen eye for detail, ensuring accuracy and polish in all design deliverables.

Preferred Skills:

• Experience with digital design and prototyping tools such as Figma.
• A strong portfolio that showcases a diverse range of digital and print design projects, demonstrating creativity, technical skill, and a clear understanding of client objectives.
• Experience working with lifestyle, travel, or consumer-facing brands, providing insights into audience engagement and brand storytelling within these sectors.
• Proficiency in illustration, including the creation of original artwork, icons, and custom visual elements.
• Familiarity or experience with motion graphics software (e.g., Adobe After Effects) or animation principles.
• Understanding of print production processes and digital asset optimization for various platforms.

📝 Enhancement Note: The required skills highlight core competencies for executing marketing operations, focusing on tool proficiency, brand adherence, and project execution. Preferred skills indicate areas for growth and specialization that can enhance a candidate's value in a creative operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating expertise in both digital and print design, with a focus on campaign execution and brand integration.
• Include at least one project that highlights the adaptation of existing brand guidelines for a new campaign or initiative, illustrating strategic application of brand standards.
• Present case studies where possible, detailing the design challenge, your creative process, the tools used (e.g., Adobe Creative Suite, Figma), and the final outcome, emphasizing problem-solving and impact.
• Demonstrate proficiency in creating assets for various channels, such as social media graphics, digital ads, email templates, and print collateral (e.g., brochures, signage).
• Ensure the portfolio is well-organized, visually appealing, and easy to navigate, reflecting a professional approach to presenting creative work.

Process Documentation:

• While not explicitly required for submission, candidates are expected to be able to articulate their design process, including stages of concept development, iteration, feedback incorporation, and final asset delivery.
• Be prepared to discuss how you ensure brand consistency and quality control throughout your design workflow.
• Familiarity with project management tools or methodologies for tracking design tasks and deadlines is beneficial.

📝 Enhancement Note: A strong portfolio is critical for this role as it serves as the primary evidence of design capability and process adherence. For operations roles, this translates to demonstrating efficiency, consistency, and strategic thinking in creative execution.

💵 Compensation & Benefits

Salary Range:

• The provided base pay range for this position is between $64,350.00 and $89,600.00 annually. This range is competitive for a mid-level Graphic Designer role in the Long Island City, New York metropolitan area, reflecting the experience level and the responsibilities associated with contributing to a major airline's brand.

Benefits:

• Comprehensive Healthcare Benefits: Access to medical, dental, and vision insurance plans.
• Retirement Savings: A 401(k) plan with a company match, supporting long-term financial planning.
• Equity Opportunity: Crewmember Stock Purchase Plan, allowing employees to invest in the company's growth.
• Income Protection: Short-term and long-term disability coverage, as well as basic life insurance.
• Travel Perks: Free space-available travel on JetBlue flights, a significant benefit for aviation enthusiasts.
• Potential for additional benefits as part of JetBlue's total compensation package.

Working Hours:

• The role is based on a standard 40-hour work week, typical for full-time positions. Flexibility may be required to meet project deadlines or address urgent creative needs, including occasional support outside of standard business hours.

📝 Enhancement Note: The salary range is clearly stated, offering transparency. The benefits package is robust, indicative of a company that values its employees and offers comprehensive support, which is attractive to professionals seeking stability and growth. The mention of potential need for flexible hours aligns with operational demands in creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Transportation. JetBlue is a major airline known for its customer-centric approach, innovative service, and focus on creating a positive travel experience. Company Size: JetBlue is a large enterprise, employing thousands of crewmembers globally, which implies a structured environment with established processes and opportunities for scale. Founded: JetBlue was founded in 1998, positioning it as a relatively modern airline that has grown significantly, often associated with disruption and innovation in the industry.

Team Structure:

• The Graphic Designer will be part of the Creative Studio, likely a specialized team within the broader Marketing or Brand department.
• This team probably includes other designers, copywriters, project managers, and marketing specialists, fostering a collaborative environment.
• Reporting likely goes up through a Creative Director or a Senior Manager of Creative Services, with dotted-line reporting or close collaboration with marketing campaign managers.
• Cross-functional collaboration will be extensive, involving teams responsible for digital marketing, social media, product development, inflight experience, and corporate communications.

Methodology:

• The Creative Studio likely employs a project-based workflow, utilizing project management tools to track assignments from brief to final delivery.
• Emphasis will be placed on data-informed design where applicable, with A/B testing or performance metrics influencing creative iterations on digital assets.
• Workflow planning involves creative brief interpretation, concept development, design execution, internal reviews, stakeholder feedback, and final asset production.
• Automation might be leveraged for tasks like asset resizing or template creation, but the core creative process remains human-driven.

Company Website: https://www.jetblue.com/

📝 Enhancement Note: JetBlue's reputation for innovation and a strong brand identity suggests a dynamic and creative work environment. The size of the company offers potential for diverse project exposure and career development within the operations and creative functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of design skills and a few years of professional experience, with the expectation of contributing independently to projects while also learning from senior team members. The focus is on executing creative strategies efficiently and effectively. Reporting Structure: The Graphic Designer will report to a Creative Lead or Manager within the Creative Studio. They will work closely with marketing teams and other creative professionals, requiring strong interpersonal and collaborative skills to navigate internal stakeholder relationships and feedback loops. Operations Impact: The visual assets created by this role directly impact customer perception, brand recognition, and the effectiveness of marketing campaigns. High-quality, on-brand design contributes to smoother GTM execution, better campaign performance, and a stronger overall brand presence, thereby impacting revenue through increased customer engagement and loyalty.

Growth Opportunities:

• Skill Specialization: Opportunity to develop expertise in specific design areas like motion graphics, illustration, or digital campaign optimization.
• Project Leadership: As experience grows, there's potential to lead design efforts on specific campaigns or projects, managing timelines and collaborating with external agencies or freelancers.
• Cross-Functional Exposure: Opportunities to learn about different aspects of marketing and operations within the airline industry, potentially leading to roles in brand management or campaign strategy.
• Mentorship: Access to senior designers and creative leaders who can provide guidance on career development and advanced design techniques.
• Advancement: Potential to progress to Senior Graphic Designer or Art Director roles within the Creative Studio or related marketing departments.

📝 Enhancement Note: The role offers a clear path for growth within a creative operations framework, emphasizing skill development, project ownership, and understanding the business impact of design.

🌐 Work Environment

Office Type: Traditional office environment, located in Long Island City, NY. This suggests a professional setting conducive to focused work and in-person collaboration. Office Location(s): The primary office location is Long Island City, NY. This area is a vibrant hub with good access to public transportation, making it accessible for crewmembers commuting from various parts of the metropolitan area.

Workspace Context:

• The workspace is likely designed to foster creativity and collaboration, possibly with open-plan areas, dedicated design stations, and meeting rooms for team discussions and client presentations.
• Access to necessary design software, hardware, and potentially a library of brand assets and templates will be provided.
• Opportunities for interaction with the wider creative team and marketing departments will be frequent, supporting a dynamic and integrated work culture.

Work Schedule: The standard work schedule is 40 hours per week, Monday through Friday. However, given the nature of creative projects and the airline industry, there may be instances where flexibility is required to meet project deadlines or respond to urgent brand needs.

📝 Enhancement Note: The on-site work environment in a major metropolitan area facilitates direct collaboration and integration into the company's creative operations. The description implies a supportive workspace with the necessary tools for design execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and creative fit.
• Portfolio Review & Skills Assessment: A more in-depth review of your portfolio, potentially with a practical design exercise or a case study presentation focusing on your approach to a specific design challenge relevant to the airline industry.
• Team/Hiring Manager Interview: Interviews with the hiring manager and potentially other members of the creative team to evaluate your design thinking, collaboration skills, and cultural alignment with JetBlue's values.
• Final Interview: May involve discussions with senior leadership or cross-functional stakeholders to ensure alignment with broader marketing and business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your versatility and ability to meet diverse creative briefs.
• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, and the measurable impact or outcome. Focus on how you translated client needs into effective visual solutions.
• Highlight Brand Adherence: Include projects where you successfully worked within established brand guidelines, demonstrating your understanding of brand consistency.
• Showcase Digital & Print: Ensure your portfolio includes examples of work for both digital platforms (social media, web banners, email) and print materials (signage, collateral).
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A personal website or a well-structured PDF is ideal.

Challenge Preparation:

• Understand JetBlue's Brand: Familiarize yourself with JetBlue's current marketing campaigns, visual identity, and overall brand voice.
• Anticipate Design Briefs: Be prepared for a hypothetical design challenge that might involve creating assets for a new route, a special promotion, or an internal communication initiative.
• Demonstrate Process: Focus on explaining your thought process, problem-solving approach, and how you would arrive at a solution, rather than just presenting the final design.
• Communicate Clearly: Practice articulating your design decisions and rationale concisely and persuasively.

📝 Enhancement Note: The interview process for creative roles heavily relies on the portfolio. Candidates should prepare to articulate their creative process and demonstrate how their skills align with JetBlue's brand and operational needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator (vector graphics, logos, icons), InDesign (layout, print materials, publications), and Photoshop (image editing, digital assets, photo manipulation).
• Figma: Increasingly important for digital design, UI/UX prototyping, and collaborative workflows. Familiarity is a significant plus.
• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for internal communications, presentations, and basic data handling.

Analytics & Reporting:

• While not a primary focus for a Graphic Designer, an understanding of how design performance is measured (e.g., click-through rates on digital ads, engagement on social media graphics) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards would be advantageous.

CRM & Automation:

• Generally not a direct requirement for this role, but awareness of how visual assets integrate into marketing automation platforms or CRM systems (e.g., email marketing tools) can be helpful for understanding campaign execution.

📝 Enhancement Note: Mastery of Adobe Creative Suite is non-negotiable. Proficiency in Figma is increasingly valued for digital design workflows, reflecting the evolving needs of creative operations.

👥 Team Culture & Values

Operations Values:

• Safety: As part of an airline, safety is paramount. This translates to meticulous attention to detail in design, ensuring accuracy in all communications, especially those related to flight information or safety protocols.
• Caring: Reflecting JetBlue's customer-centric approach, designs should be user-friendly, accessible, and convey a sense of warmth and helpfulness.
• Integrity: Maintaining honesty and transparency in all communications, ensuring design accurately represents products and services.
• Passion: A genuine enthusiasm for the brand, the aviation industry, and creative excellence is highly valued.
• Fun: Injecting creativity and a positive spirit into the work, making the brand approachable and engaging.

Collaboration Style:

• Integrated Teamwork: Expect a collaborative environment where designers work closely with marketers, copywriters, and other creative professionals.
• Feedback Culture: Openness to receiving and providing constructive criticism is essential for iterative design processes and continuous improvement.
• Knowledge Sharing: Encouragement to share insights on design trends, new tools, and best practices within the team.

📝 Enhancement Note: The emphasis on JetBlue's core values provides insight into the expected work ethic and team dynamics. A candidate's ability to embody these values, particularly "Caring" and "Fun," alongside a strong operational focus on "Safety" and "Integrity," will be key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The ongoing challenge of adhering to strict brand guidelines while also pushing creative boundaries to keep the brand fresh and engaging.
• Managing Multiple Stakeholder Requests: Effectively juggling feedback and priorities from various departments and stakeholders to deliver cohesive results.
• Fast-Paced Environment: Adapting to quick turnarounds for marketing campaigns and reacting to market changes or new opportunities in the dynamic airline industry.
• Digital Evolution: Keeping pace with the ever-changing landscape of digital platforms, formats, and user expectations for online visual content.

Learning & Development Opportunities:

• Workshops and Training: Access to internal and external training sessions on new design software, techniques, and industry best practices.
• Industry Events: Opportunities to attend design conferences or webinars to stay current with trends and network with peers.
• Cross-Departmental Projects: Gaining exposure to different areas of the business through project collaborations, broadening understanding of marketing strategy and airline operations.
• Mentorship Programs: Potential to be mentored by senior creative professionals within JetBlue.

📝 Enhancement Note: Recognizing these challenges and actively seeking development opportunities will be crucial for success and career progression in this role. The company's commitment to learning and development supports continuous growth in a rapidly evolving creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual campaign from initial brief to final execution, ensuring brand consistency across all assets." (Focus on workflow, collaboration, and brand adherence.)
• "How do you approach receiving and incorporating feedback on your designs, especially when there are differing opinions?" (Highlight your adaptability, communication skills, and problem-solving approach.)
• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, your role, your process, and the outcome?" (Be prepared to discuss your contributions, technical skills, and the impact of your work.)

Company & Culture Questions:

• "What do you admire about JetBlue's brand and visual identity?" (Showcase your research and genuine interest.)
• "How do you embody JetBlue's values of Safety, Caring, Integrity, Passion, and Fun in your work as a designer?" (Connect your personal work ethic and approach to the company's core principles.)
• "Describe your ideal collaborative environment and how you contribute to a positive team dynamic." (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your most impactful work first.
• Narrative: For each project, clearly explain the objective, your specific contributions, the creative process, the tools used, and the results achieved. Quantify impact where possible (e.g., "increased engagement by X%").
• Live Demo (if applicable): If asked to present digitally, ensure your screen sharing is smooth and you can navigate your portfolio with ease. Be ready to discuss specific design choices.
• Conciseness: Be clear and to the point. Highlight key achievements and demonstrate your understanding of how design supports business goals.

📝 Enhancement Note: Preparation should focus on articulating design strategy, demonstrating a collaborative spirit, and showcasing how your work aligns with JetBlue's brand and operational objectives. Strong portfolio presentation is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Visit the JetBlue Careers website and submit your application through the provided link.
• Portfolio Customization: Curate your portfolio to specifically highlight projects that demonstrate experience with brand guideline implementation, campaign execution across digital and print media, and a strong visual aesthetic relevant to the travel or lifestyle industry.
• Resume Optimization: Tailor your resume to emphasize your years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant experience in fast-paced creative environments or with consumer-facing brands. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your understanding of JetBlue's brand, and how you handle feedback and collaboration. Be ready to discuss specific projects from your portfolio in detail.
• Company Research: Thoroughly research JetBlue's current marketing initiatives, brand campaigns, and company culture to demonstrate a genuine interest and understanding of their operational and creative landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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