Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Jay Peak Resort Location: Jay, Vermont, United States Job Type: FULL_TIME Category: Marketing & Creative Operations Date Posted: 2025-08-25T00:00:00 Experience Level: Entry-Level to Junior (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is focused on the tactical execution of creative assets, supporting marketing and brand campaigns through visual communication and design production.
• The Graphic Designer will be instrumental in developing and refining visual content for a variety of channels, including print, digital, and social media platforms, ensuring brand consistency and quality.
• A key aspect of the role involves collaboration with internal teams and external agencies/freelancers to deliver integrated creative solutions that align with business objectives.
• The position requires hands-on experience with design software and a strong understanding of design principles, with an emphasis on transforming marketing concepts into compelling visual assets.

📝 Enhancement Note: While this role is not strictly in Revenue or Sales Operations, it sits within a broader "Creative Operations" umbrella, focusing on the efficient and effective production of marketing collateral. The emphasis on tactical asset creation, brand consistency, and supporting broader campaigns aligns with operational efficiency principles within marketing functions.

📈 Primary Responsibilities

• Develop and design a wide range of creative assets, including marketing collateral (brochures, ads, presentations, email templates), social media graphics, and digital advertisements.
• Execute tactical design tasks such as resizing, formatting, and refining existing assets for various marketing channels and platforms, ensuring brand guidelines are met.
• Create and manage multi-page print materials, including brochures, booklets, and employee handbooks, focusing on layout, typography, and overall visual coherence.
• Collaborate with marketing teams, agencies, and freelancers to conceptualize and execute design needs, ensuring project objectives and deadlines are met.
• Assist in the conceptualization and design of merchandise, including coordinating with vendors for production and quality assurance.
• Prepare and organize final artwork files for both print and digital production, ensuring proper specifications are met for vendors.
• Support photo and video capture initiatives at facilities and events, and assist with basic editing for social media and web content.
• Maintain brand consistency across all creative outputs, acting as a guardian of brand identity and visual standards.
• Manage print production processes, including requesting quotes, reviewing proofs, and tracking timelines from approval to delivery to ensure cost-effectiveness and quality.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational project management, particularly concerning print production and vendor coordination. This suggests a need for organizational skills and attention to detail beyond pure design execution.

🎓 Skills & Qualifications

Education: Associate's degree (AA) or equivalent from a two-year college or technical school, or a combination of education and relevant experience. Experience: 0-2 years of graphic design experience preferred, with a strong portfolio demonstrating design capabilities and project execution.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.
• Demonstrated ability to develop creative concepts and translate them into visually appealing designs for digital, print, and social media applications.
• Strong understanding of design principles, including layout, typography, color theory, and composition.
• Experience in preparing files for print production, including understanding file formats, color modes, and resolution requirements.
• Excellent communication skills, with the ability to articulate design choices and collaborate effectively with internal teams and external partners.
• Strong organizational skills and the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines consistently.
• Keen attention to detail to ensure accuracy and quality in all design outputs and print specifications.
• Familiarity with social media platforms and current trends, with the ability to contribute to social content development.

Preferred Skills:

• Familiarity with Canva or similar user-friendly design tools for quicker asset creation and variations.
• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro) for enhanced content creation.
• Illustration experience is considered a bonus, adding an extra dimension to creative capabilities.
• Enthusiasm for learning new design techniques, software, and industry best practices.
• Ability to contribute creative solutions and proactively suggest improvements to design processes and outcomes.

📝 Enhancement Note: The experience level is noted as "0-2 years," indicating an entry-level to junior position. The emphasis on Adobe Creative Suite is standard, but the inclusion of Canva suggests a need for versatility in tool usage, balancing professional software with more accessible platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects across digital, print, and social media channels.
• Demonstrations of proficiency in Adobe Creative Suite applications, with specific examples of work created in Photoshop, Illustrator, and InDesign.
• Case studies or examples of multi-page document design (brochures, booklets) highlighting layout, typography, and information hierarchy.
• Examples of social media content creation, demonstrating an understanding of platform-specific design best practices and engagement strategies.
• Evidence of tactical asset refinement and resizing for different marketing applications.

Process Documentation:

• Portfolios should ideally include examples that illustrate a structured approach to design projects, from initial concept to final delivery.
• Showcase projects where brand consistency was a key consideration and how it was maintained across various touchpoints.
• Include examples that highlight collaboration with stakeholders or external partners, demonstrating effective communication and integration of feedback.

📝 Enhancement Note: While a formal "process documentation" requirement isn't explicitly stated beyond the portfolio, the job description implies that candidates should be able to demonstrate a systematic approach to design projects, particularly in managing print production and vendor coordination.

💵 Compensation & Benefits

Salary Range: $19 - $21 Per Hour Explanation: This hourly range is competitive for an entry-level to junior Graphic Designer role in a resort environment, considering the location in Vermont. It reflects the need for foundational design skills and a willingness to learn and execute tactical creative tasks.

Benefits:

• Paid Vacation & Sick Time: Provides time off for personal needs and recovery, promoting work-life balance.
• Paid Maternity & Parental Leave: Offers support for new parents during a significant life event.
• Medical, Dental, Vision, Life & Disability Insurances: Comprehensive health and welfare benefits to support employee well-being.
• 401k Program Eligibility with Employer Match: A retirement savings plan with company contributions, encouraging long-term financial planning.
• Remote Work and/or Flexible Schedules (depending on position): While this specific role is on-site, the mention of flexibility indicates a potential for adaptable work arrangements within the company.
• Free or Deeply Discounted Season Passes: A significant perk for employees and their dependents, offering access to resort activities.
• Employee Recognition Programs: Various programs to acknowledge and reward employee contributions and performance.
• Seasonal Employee Parties, Regular Free Employee Breakfasts/Lunches: Opportunities for team building, social interaction, and appreciation.

Working Hours: Full-time employment, with hours expected to vary, emphasizing weekends and holidays due to the nature of a resort environment.

📝 Enhancement Note: The benefits package is robust, particularly for a seasonal/resort industry, with unique perks like season passes. The mention of "Remote work and/or flexible schedules (depending on position)" is slightly contradictory to the "On-site" designation for this role, suggesting that flexibility might be limited for this specific position due to its hands-on requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality / Tourism / Ski Resort Operations. Jay Peak Resort operates in a dynamic, seasonal industry, requiring adaptability and a customer-centric approach. The company's focus is on providing diverse recreational experiences. Company Size: Not explicitly stated, but operating a resort implies a significant number of employees across various departments (operations, hospitality, recreation, administration, creative). Founded: Not specified, but Jay Peak Resort has a history as a well-established ski destination.

Team Structure:

• The Graphic Designer will be part of a creative team, likely supporting broader marketing and communications departments.
• Collaboration is expected with marketing managers, content creators, and potentially other creative professionals or external agencies.
• The role is not supervisory, indicating a focus on individual contribution and execution within a team environment.

Methodology:

• The creative team likely employs a mix of agile and project-based methodologies to manage marketing campaigns and asset production.
• Emphasis on brand consistency and quality across all visual communications is a core operational principle.
• A data-driven approach to marketing effectiveness may influence design decisions, though this role focuses more on asset creation than performance analysis.

Company Website: http://www.jaypeakresort.com

📝 Enhancement Note: The company culture is inherently tied to the seasonal nature of a ski resort, which often means a fast-paced environment during peak seasons and a need for flexibility in work schedules and roles. This context is crucial for understanding the demands on the creative team.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior role, focused on foundational graphic design skills and tactical execution. It's an opportunity to gain practical experience in a professional creative setting. Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or a senior member of the marketing/creative team. Operations Impact: The role's impact is primarily on the visual presentation and branding of Jay Peak Resort's marketing efforts, contributing to brand recognition, customer engagement, and the overall aesthetic appeal of promotional materials.

Growth Opportunities:

• Skill Development: Opportunities to expand proficiency in Adobe Creative Suite, learn new design techniques, and gain experience in motion graphics or video editing.
• Portfolio Enhancement: Building a strong portfolio with diverse projects in a professional capacity.
• Industry Exposure: Gaining experience within the hospitality and tourism sector, understanding its unique marketing challenges and creative needs.
• Potential for Advancement: With demonstrated skill, growth into a Senior Graphic Designer role or specialization in areas like branding, digital design, or even creative project management within the resort's marketing department.

📝 Enhancement Note: Given the entry-level nature, growth will likely involve mastering core design skills, taking on more complex projects, and potentially developing specialized expertise relevant to the resort's needs (e.g., event promotion design, digital advertising creative).

🌐 Work Environment

Office Type: The role is on-site, likely within an office setting at Jay Peak Resort. This could be a dedicated marketing/creative office space or a shared administrative area. Office Location(s): Jay, Vermont. This is a rural, mountainous location, which defines the work environment beyond the office itself.

Workspace Context:

• The work environment will be dynamic, reflecting the resort's operations. This can include periods of high activity during peak seasons and potentially quieter times.
• Collaboration is expected within the creative/marketing team, fostering a supportive and communicative atmosphere.
• Access to necessary design technology and software will be provided.
• The broader resort environment offers opportunities to draw inspiration from the natural surroundings and resort activities.

Work Schedule: Full-time, with the understanding that workdays and hours will vary, particularly emphasizing weekends and holidays due to the resort's operational schedule. This requires flexibility and commitment during peak periods.

📝 Enhancement Note: The "Resort Conditions" section in the original description is critical. It highlights that the work environment is not just an office but can involve varied venues, including outdoor areas, multilevel buildings, and potentially challenging weather conditions (cold, wet, sunny). This implies that a Graphic Designer might occasionally need to venture out for content capture or site-specific design needs, requiring adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.
• Portfolio Review: A deeper dive into the candidate's portfolio, focusing on design quality, creativity, versatility, and relevance to the resort's brand. Expect questions about specific projects, design choices, and problem-solving approaches.
• Skills Assessment: Potential for a design test or a practical exercise to evaluate proficiency in Adobe Creative Suite and ability to execute specific design tasks under time constraints.
• Behavioral/Situational Interviews: Questions to gauge communication skills, teamwork, problem-solving abilities, and cultural fit within the resort environment. Expect questions about managing multiple projects and meeting deadlines.
• Final Interview: May involve meeting with key stakeholders or department heads to discuss the role's impact and long-term fit.

Portfolio Review Tips:

• Curate your portfolio to showcase your best and most relevant work, emphasizing projects similar to those described in the job posting (print collateral, digital assets, multi-page layouts).
• Clearly articulate your design process for each project: the brief, your concept development, tools used, challenges faced, and the final outcome.
• Quantify results where possible, even if informally (e.g., "designed brochure that received positive feedback," "created social media graphics that saw increased engagement").
• Ensure your portfolio is easily accessible (e.g., online link) and well-organized.
• Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant software.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Prioritize clear visual communication and brand consistency.
• Manage your time effectively to deliver a polished result within the given timeframe.
• Be prepared to present your work and explain your design decisions.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should be ready to demonstrate not just aesthetic skill but also an understanding of how design serves marketing objectives and brand identity, especially within a resort context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, multi-page documents, print collateral).
• Canva: Familiarity with Canva or similar user-friendly design tools for rapid asset creation and variations.

Analytics & Reporting:

• Not directly applicable to this role, as primary focus is on asset creation rather than performance analysis. However, an understanding of how design impacts engagement metrics on social media or in print would be beneficial.

CRM & Automation:

• Not directly applicable to this role.

📝 Enhancement Note: The core technical requirement is a strong command of the Adobe Creative Suite. The inclusion of Canva indicates a practical need for versatile design solutions, possibly for quicker turnaround on social media or internal communications.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to producing high-quality, visually appealing design work that reflects positively on the Jay Peak brand.
• Collaboration & Teamwork: Working effectively with marketing teams, agencies, and other departments to achieve shared goals.
• Brand Consistency: Upholding and reinforcing brand standards across all visual communications.
• Adaptability & Responsiveness: Thriving in a dynamic resort environment, being able to adjust to changing priorities and project needs, especially during peak seasons.
• Proactive Learning: An eagerness to learn new design skills, software, and industry trends to enhance creative output.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing professionals to translate campaign objectives into visual assets.
• Open communication and feedback are likely encouraged to refine designs and ensure alignment with marketing strategies.
• The team likely values individuals who can contribute ideas and proactively support creative initiatives.

📝 Enhancement Note: The values emphasize both the technical quality of design work and the interpersonal skills required to function effectively within a customer-facing, seasonal business.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of a Resort Environment: Managing multiple projects and meeting tight deadlines, especially during peak seasons or for specific resort events.
• Brand Consistency Across Diverse Applications: Ensuring a cohesive visual identity across a wide range of marketing materials, from print brochures to social media posts and merchandise.
• Adapting to Seasonal Demands: The resort's operational calendar will dictate a fluctuating workload, requiring flexibility and the ability to handle periods of intense activity.
• Balancing Creative Vision with Tactical Needs: Delivering on specific, often fast-turnaround, tactical design requests while also contributing to broader creative concepts.

Learning & Development Opportunities:

• Technical Skill Enhancement: Deepening expertise in Adobe Creative Suite, exploring motion graphics, video editing, or illustration.
• Industry-Specific Design: Learning to create effective marketing collateral tailored to the hospitality and ski resort industry.
• Portfolio Building: Gaining substantial work experience to build a professional portfolio showcasing diverse design projects.
• Cross-Functional Exposure: Understanding how design integrates with other marketing functions, event planning, and overall resort operations.

📝 Enhancement Note: The primary challenge for a designer here will be managing the dynamic, seasonal nature of the resort and balancing creative output with operational demands and rapid asset creation.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a brochure from concept to final print-ready file." (Focus on workflow, software, proofing, and print considerations).
• Brand Adaptation: "How would you ensure brand consistency across social media graphics, print ads, and merchandise for Jay Peak Resort?" (Highlight understanding of brand guidelines and adaptability).
• Project Management: "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure successful delivery?" (Showcase organizational skills and time management).
• Software Proficiency: "What are your strongest skills within Adobe Photoshop, Illustrator, and InDesign? Can you give examples of how you've used them for specific projects?" (Be ready to detail your technical capabilities).
• Creative Problem-Solving: "Imagine we need a visually engaging graphic for a new winter event. What would be your initial steps in designing it?" (Demonstrate conceptual thinking and approach).

Company & Culture Questions:

• "What interests you about working for Jay Peak Resort specifically?" (Research the resort, its activities, and its brand).
• "How do you stay updated on design trends and incorporate them into your work?" (Show passion for the field and continuous learning).
• "Describe your ideal team environment and how you contribute to a collaborative atmosphere." (Align your work style with the described team culture).

Portfolio Presentation Strategy:

• Select 3-5 strong, diverse projects that best represent your skills and fit the job requirements.
• For each project, clearly state the objective, your role, the tools used, your design process, and the outcome.
• Be ready to discuss your creative decisions and defend your choices.
• Practice presenting your portfolio concisely and engagingly.
• Ensure your online portfolio is functional and easy to navigate.

📝 Enhancement Note: Candidates should emphasize their ability to produce high-quality, tactical creative assets efficiently and maintain brand consistency, which are key operational aspects of this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), print collateral design, and social media graphics. Include examples of multi-page documents if possible.
• Resume Optimization: Ensure your resume clearly lists your relevant design skills, software proficiency, and any experience with print production or vendor coordination. Quantify achievements where possible.
• Interview Preparation: Practice discussing your design process, brand consistency strategies, and how you manage multiple creative projects. Be ready to present your portfolio confidently.
• Company Research: Familiarize yourself with Jay Peak Resort's offerings, brand identity, and target audience to better understand their marketing needs and how your design skills can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.