Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: ixigo Location: Bangalore, Karnataka, India Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: September 23, 2025 Experience Level: 2-5 years

🚀 Role Summary

• Design and optimize visually compelling app store assets (icons, screenshots, banners) to enhance user acquisition and conversion rates for a leading Indian travel technology platform.
• Develop high-impact creative assets for performance marketing campaigns, including digital ads and banners, aimed at driving user engagement and supporting business growth objectives.
• Create engaging social media graphics and content to inspire travel and consistently communicate the brand's narrative across various digital channels.
• Collaborate closely with cross-functional teams, including marketing, product, and social media, to ensure cohesive and impactful visual storytelling.
• Build, maintain, and evolve design systems and illustration libraries to ensure brand consistency and design efficiency across all visual touchpoints.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities clearly indicate a focus on marketing and product-driven design within a technology company. This role sits at the intersection of creative execution and operational efficiency, requiring a designer who understands how visuals impact user acquisition, engagement, and brand perception in a digital-first environment. The emphasis on app store assets and performance marketing creatives suggests a need for data-informed design decisions.

📈 Primary Responsibilities

• Design and optimize app store assets, including icons, screenshots, and promotional banners, to maximize visibility and conversion rates in app marketplaces.
• Create compelling and effective creatives for performance marketing channels (e.g., paid social, display ads) that align with campaign objectives and drive user acquisition.
• Develop engaging visual content for social media platforms, including graphics, short-form video assets, and story templates, to enhance brand presence and audience interaction.
• Collaborate with marketing and product teams to translate campaign briefs and product features into visually appealing and effective marketing collateral.
• Maintain and expand the company's design system and illustration library, ensuring consistency, scalability, and efficient use of brand assets across all creative outputs.
• Leverage AI-driven design tools and techniques to explore new creative avenues, enhance workflows, and improve design output efficiency.
• Stay abreast of the latest design trends, competitor activities, and industry best practices to continuously innovate and elevate the company's visual communication.
• Support the creation of visual assets for email marketing campaigns, website landing pages, and other digital marketing initiatives as needed.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer who can handle both product-focused (app store) and performance-focused (digital ads) creative work. The mention of "drive results" and "fueling our growth" emphasizes the business impact expected from this role, requiring a data-awareness and a focus on conversion metrics in design choices.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience:

• 2-3 years of professional experience as a Graphic Designer, with a strong emphasis on digital design, marketing creatives, and product visuals.
• Proven experience working within a product-first company with high design standards, demonstrating an understanding of user experience and brand consistency.
• Prior experience in consumer-focused industries such as travel, e-commerce, food delivery, or mobility is highly advantageous for understanding the target audience and market dynamics.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and potentially After Effects for animation and video editing.
• Figma Expertise: Advanced proficiency in Figma for UI design, prototyping, and collaborative design system management.
• Design Systems: Proven experience in creating, maintaining, and scaling design systems, including component libraries and style guides.
• Typography, Color Theory, and Layout: Deep understanding and practical application of fundamental design principles to create visually effective and aesthetically pleasing designs.
• Digital Advertising Design: Experience in designing various digital ad formats (banners, social media ads) optimized for performance and engagement.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.
• Creativity & Innovation: A strong creative vision and a proactive approach to exploring new design ideas and techniques.

Preferred Skills:

• Illustration Libraries: Experience developing and managing illustration libraries that support brand narrative and visual identity.
• AI-Driven Design Tools: Familiarity or hands-on experience with AI tools for design ideation, asset generation, or workflow enhancement (e.g., Midjourney, Stable Diffusion, Adobe Sensei features).
• Motion Graphics/Animation: Basic understanding or experience in motion graphics and animation for social media or app store videos.
• A/B Testing for Creatives: Understanding of how to design variations for A/B testing to optimize creative performance.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

📝 Enhancement Note: The requirement for AI tool familiarity suggests the company is forward-thinking and encourages experimentation with emerging technologies to enhance creative output. The emphasis on Figma and Design Systems points towards a need for organized and scalable design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that showcases a range of digital design work, with a strong emphasis on app store visuals, performance marketing creatives, and social media campaigns.
• Demonstrations of your process for creating and iterating on designs, including wireframes, mockups, and final assets, highlighting problem-solving and design thinking.
• Specific examples of contributions to or creation of design systems, including style guides, component libraries, and their application across different projects.
• Case studies that clearly articulate the design challenge, your approach, the tools used, and the measurable impact or results achieved (e.g., improved conversion rates, engagement metrics).
• Examples of social media graphics and digital ad campaigns that show an understanding of platform best practices and audience engagement strategies.

Process Documentation:

• Showcase your ability to document design processes, from initial brief to final asset delivery, including version control and feedback incorporation.
• Include examples of how you've collaborated with stakeholders to gather requirements, present concepts, and incorporate feedback iteratively.
• Demonstrate your approach to maintaining brand consistency through the application of design systems and brand guidelines.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly demonstrates the candidate's ability to execute the primary responsibilities. The emphasis on measurable impact suggests that candidates should be prepared to discuss the ROI of their design work.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards and the experience level (2-5 years) for a Graphic Designer role in Bangalore, India, the estimated annual salary range is ₹5,00,000 to ₹9,00,000. This range can vary based on the candidate's specific skills, portfolio, and interview performance.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Paid time off, including vacation days, sick leave, and public holidays.
• Professional development opportunities, including access to design workshops, online courses, and industry conferences.
• Opportunities to work with cutting-edge technologies, including AI tools in the design process.
• Employee assistance programs and wellness initiatives.
• Potential for performance-based bonuses or incentives.
• A dynamic work environment within a growing travel technology company.

Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week. The exact schedule may offer some flexibility, aligning with project deadlines and team collaboration needs, generally within standard business hours in India (IST).

📝 Enhancement Note: The salary estimate is based on research of similar Graphic Designer roles in Bangalore, India, considering the specified experience level and the tech industry context. Benefits are standard for full-time roles in established tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Online Travel Agency - OTA) Company Size: ixigo, along with its subsidiaries ConfirmTkt and AbhiBus, operates as a significant player in the Indian travel tech market. While exact employee counts fluctuate, it's a medium-to-large-sized tech company with hundreds of employees across its offices. Founded: ixigo was launched in 2007, indicating a mature yet innovative company with over a decade of experience in the dynamic travel industry.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Product team, reporting to a Design Lead or Marketing Manager.
• This role involves close collaboration with marketing specialists (performance marketers, social media managers), product managers, and potentially other designers (e.g., UI/UX designers, motion designers).
• The structure encourages cross-functional teamwork, where design is integrated into broader marketing and product development initiatives.

Methodology:

• ixigo's focus on AI, machine learning, and data science suggests a data-driven approach to decision-making, including design.
• Expect a culture that values iterative development, A/B testing of creative assets, and continuous optimization based on user behavior and campaign performance.
• Collaboration tools and agile methodologies are likely employed to facilitate efficient project management and team communication.

Company Website: https://www.ixigo.com/

📝 Enhancement Note: ixigo's emphasis on AI and data science implies that the design team is expected to be analytical and results-oriented, not just aesthetically focused. This is a key differentiator from traditional design roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an early-to-mid career stage (2-5 years of experience). It offers a foundational role within the creative operations of a tech company, with significant exposure to marketing performance and product-led design.

Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer, a Design Lead, or a Marketing Manager. They will work collaboratively with various departments, providing design support for their initiatives.

Operations Impact: The role has a direct impact on key business metrics such as user acquisition (through app store and ad creatives), user engagement (through social media and campaign visuals), and brand perception. Effective design contributes to conversion rates, customer lifetime value, and overall market competitiveness.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like performance marketing creative optimization, app store ASO (App Store Optimization) design, or social media visual strategy.
• Leadership: Progress to a Senior Graphic Designer role, mentoring junior designers, leading design projects, and taking on more strategic creative responsibilities.
• Skill Expansion: Gain experience in UI/UX design principles, motion graphics, or product marketing, potentially transitioning into related roles.
• Industry Exposure: Deepen understanding of the travel tech industry, consumer behavior, and the impact of design on business outcomes within this sector.

📝 Enhancement Note: The company's focus on AI and data science presents a unique growth path for designers interested in blending creative skills with analytical insights.

🌐 Work Environment

Office Type: ixigo has offices in Gurugram and Bangalore (ConfirmTkt). This role is based in the Bangalore office. The environment is likely modern, tech-focused, and collaborative. Office Location(s): Vaishnavi Tech Park, Bangalore, Karnataka, India. This is a well-known IT hub in Bangalore, offering good connectivity and a vibrant ecosystem of tech companies.

Workspace Context:

• Expect a dynamic, fast-paced office environment typical of a growing tech startup or scale-up.
• The workspace will likely be equipped with modern design tools and technology to support creative workflows.
• Opportunities for informal and formal collaboration with marketing, product, and engineering teams will be readily available.
• The culture likely encourages open communication and idea sharing.

Work Schedule:

• Full-time, on-site role requiring presence in the Bangalore office.
• Standard working hours, but flexibility may be provided to meet project deadlines. The team likely operates within India Standard Time (IST).

📝 Enhancement Note: The on-site requirement in a tech park location suggests a collaborative and resource-rich work environment, conducive to team interaction and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of resume and portfolio to assess relevant experience, skills, and creative output.
• Initial Interview (HR/Recruiter): Discussion about career goals, cultural fit, and basic qualifications.
• Design Assessment/Portfolio Review: A dedicated session where candidates present their portfolio, discuss their design process, and answer questions about specific projects. This may involve a live design exercise or a take-home challenge.
• Hiring Manager Interview: In-depth discussion about role responsibilities, team dynamics, and how the candidate's skills align with the company's needs.
• Cross-functional/Team Interview: Meeting with potential team members (e.g., marketers, product managers) to assess collaboration skills and cultural fit.
• Final Round (if applicable): May involve senior leadership or a final confirmation interview.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that is most relevant to the job description (app store assets, digital ads, social media). Aim for quality over quantity.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools used, and the outcome or impact. Use visuals to guide the narrative.
• Highlight Process: Demonstrate your thinking process, from initial concept to final execution, and show how you incorporated feedback or iterated on designs.
• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., "increased click-through rate by X%," "improved app store conversion by Y%").
• Showcase System Thinking: Include examples of your work with design systems or illustration libraries, explaining how you ensured consistency and scalability.
• Be Prepared for Challenges: Anticipate questions about your design choices, how you handle feedback, and how you approach difficult projects.

Challenge Preparation:

• Understand the Business: Research ixigo, its competitors, and the travel tech market. Understand their target audience and marketing goals.
• Practice Design Exercises: If a take-home challenge is provided, allocate sufficient time to understand the brief, brainstorm, execute, and refine your work.
• Prepare for Presentation: Practice presenting your portfolio and any challenge work clearly and concisely. Be ready to explain your rationale and answer questions effectively.
• Focus on Metrics: Think about how your designs contribute to business objectives and be ready to discuss relevant metrics.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role. Candidates should be prepared to demonstrate their skills tangibly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator are essential. After Effects is a plus for animation.
• Figma: Critical for UI design, prototyping, and design system management.
• Design System Management Tools: Familiarity with tools or plugins within Figma for managing design systems.

Analytics & Reporting:

• While not a primary responsibility, familiarity with analytics tools (e.g., Google Analytics, app store analytics platforms) can be beneficial for understanding creative performance.
• Ability to interpret data to inform design decisions.

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role, but understanding how creatives are deployed through marketing automation platforms could be advantageous.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The company's tech-forward approach suggests they may also use other collaborative design tools.

👥 Team Culture & Values

Operations Values:

• Purposeful Design: Creating visuals that are not only aesthetically pleasing but also serve a clear business objective and drive results.
• Data-Informed Creativity: Utilizing data and insights to guide design decisions and optimize creative performance.
• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared goals.
• Innovation & Experimentation: Embracing new technologies (like AI) and design trends to push creative boundaries.
• Brand Consistency: Upholding and enhancing the visual identity of the ixigo brand across all touchpoints.
• Efficiency & Scalability: Building and maintaining reusable design assets and systems to streamline workflows.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketers, product managers, and other creative professionals.
• Open communication, constructive feedback, and a willingness to iterate on designs are encouraged.
• The team likely uses project management tools and regular check-ins to ensure alignment and progress.

📝 Enhancement Note: The company's emphasis on AI and data science suggests a culture that values analytical thinking and measurable outcomes, even within creative roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Designing visually appealing assets that also meet strict performance marketing goals and conversion targets.
• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing campaign needs, market trends, and business priorities.
• Maintaining Brand Consistency: Ensuring a unified visual identity across a diverse range of digital platforms and campaign types.
• Leveraging AI Effectively: Integrating new AI tools into the design workflow in a way that enhances, rather than hinders, creativity and quality.
• Cross-functional Communication: Effectively translating marketing briefs and product requirements into visual designs and managing feedback from various stakeholders.

Learning & Development Opportunities:

• Specialized Design Training: Access to courses and workshops focused on performance marketing design, ASO, social media creative strategies, or advanced Figma techniques.
• AI Design Exploration: Opportunities to experiment with and master new AI tools for creative applications.
• Industry Exposure: Gaining deep insights into the travel technology sector and the role of design in driving business growth.
• Mentorship: Potential to learn from experienced designers and marketing professionals within the company.
• Portfolio Building: The diverse range of projects offers excellent opportunities to build a robust and impactful design portfolio.

📝 Enhancement Note: The challenges inherent in this role are opportunities for growth, pushing the candidate to develop a unique blend of creative talent and business acumen.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing app store assets to maximize downloads and user acquisition?"
• "Describe a time you designed a performance marketing campaign that significantly impacted results. What was your process and what were the key metrics?"
• "How do you ensure brand consistency across various digital platforms, especially when working with a design system?"
• "What is your experience with AI-driven design tools, and how do you see them impacting the future of graphic design?"
• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, your role, and the outcome?"
• "How do you handle receiving constructive criticism or conflicting feedback from different stakeholders?"

Company & Culture Questions:

• "What interests you about ixigo and the travel tech industry?"
• "How do you stay updated on design trends and new technologies?"
• "Describe your ideal team collaboration style."
• "How do you prioritize tasks when working on multiple projects with competing deadlines?"

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your experience, then dive into 2-3 key projects that best represent your skills for this role.
• Narrative: For each project, clearly state the objective, your specific contributions, the design process, challenges faced, solutions implemented, and measurable results.
• Visuals: Use high-quality mockups and clear visuals. Show the evolution of a design where possible (e.g., sketches, wireframes, final assets).
• Tool Proficiency: Be ready to discuss the tools you used (especially Figma and Adobe Suite) and why you chose them.
• Impact Focus: Emphasize how your designs contributed to the business goals. Quantify results whenever possible.
• Conciseness: Be mindful of time and deliver your presentation clearly and efficiently.

📝 Enhancement Note: Candidates should prepare to discuss their design process, demonstrate problem-solving skills, and articulate the business impact of their creative work. Showing enthusiasm for the travel industry and AI in design will be beneficial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application link.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to app store assets, digital advertising creatives, and social media graphics. Tailor your presentation to highlight how your skills align with ixigo's needs.
• Resume Optimization: Craft your resume to highlight your experience with Adobe Creative Suite, Figma, design systems, and any experience in consumer-focused tech environments. Quantify achievements where possible.
• Company Research: Familiarize yourself with ixigo's brand, its app, and its current marketing campaigns. Understand their position in the travel tech market and their focus on AI.
• Prepare for Portfolio Presentation: Practice walking through your portfolio, articulating your design process, and discussing the impact of your work. Be ready to answer technical and behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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