Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: ixigo
Location: Bangalore, Karnataka, India
Job Type: Full-time
Category: Marketing Operations / Creative Services
Date Posted: October 30, 2025
Experience Level: Mid-Level (2-3 years)
Remote Status: On-site

🚀 Role Summary

• Design and optimize app store assets (icons, screenshots, banners) to enhance visibility and drive app downloads for ixigo's travel platforms.
• Create compelling performance marketing creatives and digital ads to drive user engagement and support growth initiatives in the competitive travel market.
• Develop engaging social media graphics and content to tell compelling brand stories and inspire wanderlust across various platforms.
• Collaborate cross-functionally with motion designers, marketers, and social media managers to ensure cohesive visual storytelling and brand consistency.
• Build, maintain, and evolve design systems and illustration libraries to ensure a unified visual identity across all customer touchpoints.

📝 Enhancement Note: This role is positioned within a travel technology company, emphasizing the strategic importance of design in user acquisition and brand perception. The focus on "performance marketing creatives" and "app store assets" indicates a direct link between design output and measurable business outcomes like downloads and user engagement, aligning it closely with marketing operations and GTM strategies. The mention of AI tools suggests a forward-thinking approach to design workflow optimization.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually appealing app store assets, including icons, screenshots, and promotional banners, that align with brand guidelines and drive conversion rates.
• Develop a range of digital advertising creatives for performance marketing campaigns across various platforms (e.g., social media, display networks), ensuring they are attention-grabbing and effective in user acquisition.
• Create engaging visual content for social media platforms, including static graphics, short animations, and story assets, to enhance brand presence and foster community interaction.
• Partner with product managers, marketing teams, and content creators to translate campaign objectives and brand narratives into impactful visual designs.
• Contribute to the development and maintenance of comprehensive design systems, style guides, and illustration libraries, ensuring consistency and scalability of visual assets.
• Proactively research and integrate emerging design trends, tools (including AI-driven solutions), and best practices to elevate the quality and effectiveness of visual communications.
• Manage multiple design projects simultaneously, from initial brief and concept development through to final asset delivery, ensuring timely completion and adherence to project scope.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on "drive conversion rates," "user acquisition," and "brand presence" indicates that design output is directly tied to business objectives, a hallmark of effective marketing operations and GTM support. The inclusion of design systems and AI tools points towards a need for efficiency and scalability in design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual communication principles is expected. Experience: 2-3 years of professional experience as a Graphic Designer.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually compelling graphics for digital platforms, including ads, social media content, and app store assets.
• Software Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design creation, editing, and prototyping.
• Design Systems Expertise: Proven experience in developing, maintaining, and utilizing design systems and illustration libraries to ensure brand consistency and design scalability.
• Visual Principles Acumen: Strong understanding of typography, color theory, layout, and composition to create aesthetically pleasing and effective designs.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and work effectively with cross-functional teams.
• Creativity & Innovation: A highly creative mindset with the ability to generate fresh ideas and adapt to evolving design trends and user preferences.
• Project Management: Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Consumer-Focused Design Experience: Prior experience designing for consumer-facing products in industries such as travel, e-commerce, food delivery, or mobility.
• AI Design Tool Familiarity: Experience or a strong willingness to learn and utilize AI-driven design tools to enhance workflow and creative output.
• App Store Optimization (ASO) Design: Specific experience in designing app store visuals that are optimized for discovery and conversion.
• Performance Marketing Design: Experience in creating ad creatives specifically for performance marketing campaigns, with an understanding of A/B testing and conversion optimization.

📝 Enhancement Note: The requirements emphasize hands-on technical skills in core design software and a strategic understanding of how design impacts user acquisition and brand perception. The preference for consumer-focused experience and AI tool adoption suggests the company values designers who can directly contribute to growth metrics and embrace modern design methodologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital design work, with a strong emphasis on projects relevant to app store assets, performance marketing creatives, and social media campaigns.
• Clear demonstrations of design process, including concept development, iteration, and final execution for key projects.
• Evidence of understanding and application of design systems, style guides, or illustration libraries in your work.
• Examples of how design has contributed to measurable outcomes such as increased user engagement, click-through rates, or app downloads.

Process Documentation:

• Be prepared to discuss your personal design workflow, from brief interpretation to final asset delivery, highlighting efficiency and collaboration points.
• Ability to articulate how you approach creating and maintaining design systems and ensuring their consistent application across diverse marketing materials.
• Demonstrate an understanding of how to adapt design strategies based on campaign objectives, target audience, and platform best practices.

📝 Enhancement Note: For a design role with a strong GTM component, the portfolio is paramount. The emphasis here is not just on aesthetics but on demonstrating a strategic, process-driven approach to design that directly impacts business goals. The ability to articulate process and show measurable results will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Bangalore, India, the estimated annual salary range is ₹450,000 to ₹750,000. This range accounts for the cost of living in Bangalore, the specific responsibilities outlined, and the competitive nature of the tech industry.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.
• Paid time off, including vacation days, sick leave, and public holidays.
• Opportunities for professional development through workshops, training programs, and access to design resources.
• Company-sponsored team events and social gatherings to foster a strong team culture.
• Access to ixigo's travel benefits and discounts.
• Potential for performance-based bonuses.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, ixigo may offer some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimate is derived from aggregated data for Graphic Designer roles in Bangalore, India, considering the specified experience level and the tech/travel industry context. Benefits are typical for a full-time role in a growing tech company, with added perks relevant to a travel business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Online Travel Agency - OTA)
Company Size: ixigo is a well-established tech company, with its parent company having a significant employee base, indicating a dynamic and resource-rich environment for its operations and creative teams.
Founded: ixigo was launched in 2007, bringing over a decade of experience in the Indian travel market. ConfirmTkt and AbhiBus joined ixigo in 2021, expanding its reach and capabilities across rail, air, and bus travel.

Team Structure:

• The design team likely operates within the broader marketing or product department, collaborating closely with marketing strategists, product managers, and content creators.
• Designers will report to a Design Lead or Head of Creative, who oversees brand consistency and project execution.
• Cross-functional collaboration is essential, with designers working alongside engineers, product managers, and marketing specialists to bring campaigns and app features to life.

Methodology:

• Data-Driven Design: Decisions are informed by user data, A/B testing results, and performance metrics to ensure designs are effective and meet business objectives.
• Agile Development: The company likely employs agile methodologies, requiring designers to be adaptable and responsive to changing priorities and project requirements.
• User-Centric Approach: A strong focus on understanding traveler needs and creating intuitive, engaging user experiences through visual design.

Company Website: https://www.ixigo.com/

📝 Enhancement Note: ixigo's position as a leading Indian travel technology company, integrating various travel modes and acquisitions, suggests a fast-paced, innovative, and user-focused environment. The culture likely values data-driven decision-making and cross-functional collaboration, crucial for success in a competitive GTM landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level, requiring 2-3 years of experience. It's a position focused on execution and contribution within the creative and marketing operations functions, with potential for growth into more senior design roles.

Reporting Structure: The Graphic Designer will likely report to a Design Manager or Lead, who oversees the creative output for marketing and product initiatives. They will collaborate closely with marketing teams, product managers, and potentially other members of the GTM function.

Operations Impact: The Graphic Designer's work directly influences key GTM metrics such as app downloads, user engagement, conversion rates for marketing campaigns, and overall brand perception. Effective visual assets are critical for attracting and retaining users in the competitive online travel market.

Growth Opportunities:

• Senior Graphic Designer: Progression to a senior role involves greater autonomy, leading design projects, and mentoring junior designers.
• Specialization: Opportunities to specialize in areas like UI/UX design, motion graphics, or brand development within the company.
• Design Lead/Manager: For those with strong leadership potential, advancement to managing a design team and shaping the company's visual strategy.
• Skill Development: Continuous learning in new design tools, AI applications, and marketing design trends, supported by company training initiatives.

📝 Enhancement Note: This role offers a clear path for growth within a dynamic tech company. The emphasis on measurable impact (app downloads, engagement) positions this role as vital to the GTM strategy, providing a strong foundation for career advancement in design and marketing operations.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment designed for collaboration and focused work. Office Location(s): The role is based at Vaishnavi Tech Park in Bangalore, a hub for technology companies, suggesting a modern office space with amenities conducive to creative work.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and dedicated collaboration zones to facilitate teamwork between designers, marketers, and product teams.
• Creative Tools & Technology: Access to high-performance workstations, industry-standard design software, and potentially advanced display technologies.
• Team Interaction: Opportunities to engage with a diverse team of professionals, fostering a dynamic exchange of ideas and learning from different functional perspectives.

Work Schedule: The standard 40-hour work week is expected, with a typical Monday-Friday schedule. While on-site, there may be some flexibility to accommodate project needs, but the primary expectation is presence in the office for collaborative efforts.

📝 Enhancement Note: An on-site role in a tech park in Bangalore suggests a professional, well-equipped workspace designed to foster collaboration and innovation. This environment is ideal for design teams that thrive on in-person brainstorming and synergy with marketing and product teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design style.
• Portfolio Presentation: A session where you present your best work, explaining your design process, rationale, and the impact of your contributions. Be prepared to discuss specific projects related to app store optimization, performance marketing, and social media campaigns.
• Skills Assessment: Potential for a small design task or a discussion around problem-solving scenarios relevant to app design or marketing creative development.
• Team/Hiring Manager Interview: A discussion about your experience, collaboration style, understanding of the travel industry, and how you leverage design to drive business results.
• Cultural Fit Interview: An assessment of how well your working style and values align with ixigo's culture.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize projects that demonstrate success in app store visuals, digital advertising, and social media content creation.
• Showcase Process: Clearly articulate your design thinking, from understanding the brief to problem-solving and iteration. Use case study formats where possible.
• Quantify Impact: Wherever possible, include metrics or quantifiable results (e.g., increased CTR, improved conversion rates, higher engagement) to demonstrate the effectiveness of your designs.
• Demonstrate Tool Proficiency: Show examples of work created using Adobe Creative Suite and Figma, and mention any experience with design systems.
• Tell a Story: Structure your portfolio presentation to tell a cohesive story about your skills and contributions.

Challenge Preparation:

• Be ready to discuss how you would approach designing an app store screenshot for a new feature or a set of social media ads for a specific travel promotion.
• Prepare to talk about your experience with design systems and how you ensure brand consistency across various touchpoints.
• Think about how you would leverage AI tools to enhance your design process or generate creative ideas.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to articulate not just the "what" but the "how" and "why" behind their design choices, emphasizing their ability to contribute to GTM success through effective visuals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign for graphic creation and manipulation.
• Figma: For collaborative design, prototyping, and maintaining design systems.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design impacts analytics (e.g., A/B testing results for ad creatives) is beneficial.

CRM & Automation:

• No direct CRM/automation tools are listed for the designer role, but understanding how design assets are deployed through marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The company's focus on design systems implies a structured approach to asset creation and management, making these tools central to the designer's daily workflow.

👥 Team Culture & Values

Operations Values:

• Purposeful Design: Creating visuals that not only look good but also serve a clear purpose and drive measurable results for the business.
• Collaboration: Working effectively across teams to achieve shared goals, valuing input from marketing, product, and other departments.
• Innovation: Embracing new technologies and design trends, including AI, to stay ahead and deliver fresh creative solutions.
• User-Centricity: Designing with the traveler in mind, ensuring experiences are intuitive, engaging, and inspiring.
• Efficiency: Streamlining design processes through the use of design systems and modern tools to deliver high-quality work consistently.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of marketing and product teams, participating in brainstorming sessions and providing visual expertise.
• Feedback Exchange: A culture of constructive feedback, where designers can both give and receive input to improve creative output.
• Knowledge Sharing: Encouraging the sharing of design insights, best practices, and new techniques within the team and across departments.

📝 Enhancement Note: The culture at ixigo, as inferred by the role's requirements, likely emphasizes a blend of creativity, data-driven execution, and strong teamwork. Designers are expected to be proactive contributors who understand the business context of their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Consistently creating visually appealing designs that also meet specific marketing objectives and drive user acquisition in a competitive market.
• Maintaining Brand Consistency: Ensuring a unified visual identity across a wide range of platforms and campaign materials, especially with multiple acquired brands.
• Adapting to Rapid Trends: Keeping pace with the fast-evolving landscape of digital design, marketing strategies, and emerging AI tools.
• Working in a Fast-Paced Environment: Juggling multiple projects with tight deadlines while maintaining high-quality output.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in areas like digital advertising design, app store optimization, and animation.
• AI Tool Exploration: Hands-on experience and training with cutting-edge AI tools for design ideation and workflow automation.
• Industry Exposure: Learning about the travel technology sector and how design contributes to business success within the GTM framework.
• Mentorship: Potential to learn from senior designers and gain insights into career progression within the operations and creative fields.

📝 Enhancement Note: The challenges presented are typical for a growth-oriented design role in a tech company, offering significant opportunities for professional development and skill expansion, particularly in areas like performance marketing and AI integration.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new set of screenshots for our app store listing to highlight a new flight booking feature?" (Focus on process, user needs, and ASO principles).
• "Describe a time you had to create performance marketing creatives for a campaign with a specific conversion goal. What was your process, and what were the results?" (Highlight collaboration, data-driven adjustments, and ROI).
• "How do you ensure brand consistency across different digital platforms when working on multiple campaigns simultaneously?" (Discuss design systems, style guides, and collaboration strategies).

Company & Culture Questions:

• "What excites you about the travel industry and ixigo specifically?" (Research ixigo's mission, recent news, and position in the market).
• "How do you prefer to collaborate with marketing and product teams on design projects?" (Emphasize communication, feedback, and shared ownership).
• "How do you see design contributing to ixigo's overall GTM strategy and user acquisition efforts?" (Connect design output to business objectives).

Portfolio Presentation Strategy:

• Structure by Project Type: Organize your presentation to showcase distinct categories like "App Store Assets," "Performance Marketing," and "Social Media Campaigns."
• Detail Your Role and Process: For each project, clearly define your specific contributions, the problem you were solving, your design process, and the tools used.
• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your design work (e.g., increased click-through rates, higher conversion percentages).
• Be Ready for Constructive Criticism: Show an openness to feedback and discuss how you would iterate on designs based on suggestions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic understanding of how design supports business objectives. Highlighting experience with performance marketing, app store optimization, and design systems will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.
• Tailor Your Resume: Highlight experience relevant to app store assets, performance marketing creatives, and social media design. Quantify achievements with metrics where possible.
• Curate Your Portfolio: Ensure your portfolio prominently features examples of digital ads, app store visuals, and social media graphics, along with clear explanations of your process and impact.
• Prepare for the Interview: Research ixigo's brand, recent campaigns, and the travel tech industry. Practice articulating your design process and how your work contributes to business goals.
• Showcase Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and Figma, and how you leverage design systems.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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